Profit Is A Choice

Hosted by Michele Williams | Business Coach | Podcaster |Speaker

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Episodes

100

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Aug 2026

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About the show

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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60 recent

September 6, 2026Episode 32237 min

Using AI and Augmented Reality to Shorten the Sales Cycle

With me on the podcast today is Ed Sedgley. He has spent over 20 years founding and scaling technology and marketing businesses across global markets. His expertise lies at the intersection of emerging technology and commercial growth – specifically, how the right tools can meaningfully accelerate sales. As CEO and Founder of Viewa, Ed leads a business at the forefront of 3D, Augmented Reality and Artificial Intelligence visualization software for retailers and manufacturers of home goods. We are going to talk about how utilizing such software can shorten the sales process, lead to better outcomes and make expectations much more clear. Topics Mentioned: AI Visualization Tools Consumer Behavior Augmented Reality Key Thoughts: Augmented reality became a necessary technology during COVID. Good AI can enhance realism and light/shade effects. 80% of people now conduct research online before buying. Visualizer tools keep web visitors engaged for longer on the site. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Ed: Email: esedgley@viewa.com Website: https://www.viewa.com/ Instagram: https://www.instagram.com/raleighworkup LinkedIn: https://www.linkedin.com/in/sedgley/ References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions

August 30, 2026Episode 32113 min

Profit Doesn't Happen By Accident

321: Profit Doesn't Happen By Accident Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today the topic is profit doesn't happen by accident. Topics Covered: Intentionality in strategy and tactics Profitability goes beyond simple finances Know what you need your money to do Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Strategy2Go

August 16, 2026Episode 32050 min

The Power of Community in Scaling Your Design Business

On the podcast today is Hilaire Martin, founder of Raleigh Workup—a space created for interior design entrepreneurs and creatives to turn ideas into action. It's a community built on genuine support, shared wisdom, and meaningful connection, where beautiful ideas are given the space to grow and flourish. In today's conversation, we're talking about the importance of community, the reality of feeling alone in business, and what it looks like to be vulnerable enough to take the next step. This is a thoughtful and encouraging episode for anyone building a creative business and looking for connection along the way. Topics Mentioned: Co-working spaces Flexibility and scaling in office space Building intentional community Key Thoughts: Co-working spaces can cater to entrepreneurs at different stages of their business. Co-working provides scalability up and down and business changes. There are benefits to shared workspace. Building intentional community through shared spaces can foster a sense of belonging and support. When in community, business growth can accelerate. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Hilaire: Email: hello@raleighworkup.com Website: www.raleighworkup.com Instagram: https://www.instagram.com/raleighworkup LinkedIn: https://www.linkedin.com/company/raleigh-workup/ References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions

August 2, 2026Episode 31950 min

Lead Management and Client Experience Systems that Boost Profitability

319: Lead Management and Client Experience Systems that Boost Profitability Joining me today is Porsche Williams, Founder and CEO of The Prototype, a business operations and client experience firm exclusively for designers. Porsche is passionate about helping design businesses streamline growth by refining their processes and elevating the client journey. In today's episode, we're diving into client experience and lead qualification—two critical areas that can make or break your profitability. Porsche shares where the hidden profit leaks happen before projects even begin and how you can tighten your systems to create a more efficient, profitable business. Topics Mentioned: Communication Efficiency Business Operations Key Thoughts: Three key patterns in lost leads: lack of follow-up, inconsistent communication, and avoidable mishaps during project execution. Consistent communication with clients builds satisfaction and trust in the design process. If you don't have follow up sequences for leads, focus on this before going after more leads. Focus on quality over quantity with leads. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Porsche: Email: porsche@theprototype.net Website: https://www.theprototype.net/ Instagram: https://www.instagram.com/theprototypelifestyle/ https://www.linkedin.com/in/porsche-williams/ References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions

July 26, 2026Episode 31810 min

Monday Minute: When to Hire and When to Restructure Instead

318: Monday Minute: When to Hire and When to Restructure Instead Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today the topic is when to hire and when to restructure Instead. Topics Covered: Hiring vs. restructuring Limiting growth Efficiencies in work Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Strategy2Go Metrique Solutions

July 19, 2026Episode 31756 min

How to Align Your Bookkeeping with Your Design Business Financials

317: How to Align Your Bookkeeping with Your Design Business Finances Back with me on the podcast today is Erin McGhee, a financial strategist and accountant who has dedicated her career to building bookkeeping and CFO-level services specifically for the interior design industry. In today's conversation, we're looking beyond the financial reports and focusing on the inputs that drive your numbers long before they ever reach QuickBooks or your accounting software. Erin shares how the decisions, processes, and systems throughout your business directly impact profitability—and where hidden profit leaks are most likely to occur. Our hope is that this episode inspires you to take a closer look at one area of your business, uncover opportunities for improvement, and strengthen the financial health of your company. Topics Mentioned: Backend business operations Alignment of financial workflows Financial system of record Key Thoughts: Organizing the backend of the business with the design process allows work to flow smoothly. Business processes are changing due to technology and our internal process needs to change as well to support. Be clear on where the detail for your financials lives. Keeping your project management system and financial systems aligned is critical for success. Be clear on when your company recognizes revenue. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Erin: Email: erin@mcgheefinancials.com Website: https://www.mcgheefinancials.com Instagram: https://www.instagram.com/mcgheefinancials References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions

July 5, 2026Episode 31653 min

How Confidence Impacts Pricing, Profitability, and Business Success

315: How Confidence Impacts Pricing, Profitability, and Business Success With me today is Lauren DeLoach of Lauren DeLoach Interiors, an Atlanta-area designer known for embracing timeless Southern design with a fresh, elevated approach. In today's episode, we're talking about Lauren's entrepreneurial journey—what worked well, what created challenges along the way, and how she recognized when something was no longer supporting the growth of her company. Lauren shares the mindset shifts and business changes that helped her continue moving forward with clarity and intention. It's an honest and insightful conversation about growth, resilience, and building a business that truly aligns with your vision. Topics Mentioned: Creating boundaries with clients Finding the right balance between creative and business-minded roles Intentional business growth Key Thoughts: Formative experiences and mentorship can play a crucial role in shaping your path. Balancing a business with raising a family can be difficult. Gaining confidence in the value of the design work paired with proper compensation helps prevent burnout. Hire team members who align well with the company vision and who have a strong work ethic. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Lauren: Email: lauren@laurendeloachinteriors.com Website: https://www.laurendeloachinteriors.com Instagram: https://www.instagram.com/laurendeloachinteriors References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions

June 21, 2026Episode 3159 min

Monday Minute: The Profit Gap: High Revenue, Low Clarity

315: Monday Minute: The Profit Gap: High Revenue, Low Clarity Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today, we're talking about the profit gap. The gap is the difference between what is happening (high revenue) and our understanding of how the money is being managed (low clarity). Topics Covered: Revenue alone can mask operational issues Owner's can be the most underpaid people in the company Clarity comes from understanding the drivers of profitability Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Strategy2Go Metrique Solutions

June 14, 2026Episode 3141 hr 0 min

QUIPA: Processes that Drive Profit

314: QUIPA: Processes that Drive Profit With over two decades of experience as a workroom owner and interior designer, Hope Arbery understands the real challenges behind custom work—long hours, pricing uncertainty, and the constant pressure to get everything just right. She founded QUIPA to provide the tools she—and so many others—wished they had: automated yardage and pricing calculations, professional estimates, and systems that bring clarity instead of chaos. Hope is deeply committed to helping workrooms not just survive, but truly thrive with confidence, professionalism, and profit. In today's conversation, we're diving into what inspired her to create QUIPA, how it works, and the key problems it solves for workrooms everywhere. Topics Mentioned: Project management and pricing support Modernizing workrooms Simplified operations and communication Key Thoughts: Modernizing workrooms in the custom soft furnishings industry to remain competitive is very important. The demand for efficiency and accuracy is increasing, and estimating and project management tools can provide assistance. The complexity of teaching the intricacies of window treatments prohibit many from hiring. Providing estimates quickly helps maintain project momentum and avoid losing clients due to delays. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Hope: Email: hope@quipa.com Website: https://www.quipa.com/ Instagram: https://www.instagram.com/myquipa Facebook: https://www.facebook.com/myQUIPA/ LinkedIn: https://www.linkedin.com/company/myquipa References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions

May 31, 2026Episode 31349 min

Seven Primal Questions that Impact Your Employees

313: Seven Primal Questions that Impact Your Employees Joining me today is Kathryn Dillon, a certified Primal Question Coach with more than 30 years of experience owning and operating a successful window treatment design and fabrication business. While Kathryn has built a thriving career, her true passion has always been mentoring others—helping them grow personally and professionally with clarity, compassion, and confidence. Guided by the Primal Question framework and her own journey of healing, she creates safe, judgment-free spaces where clients can gain insight and walk away with practical tools for meaningful change. Kathryn and I both believe that growth is possible at any stage of life and business, which makes this conversation especially powerful. Today, we're introducing you to the Seven Primal Questions—and how they can transform the way you think, lead, and grow. Topics Mentioned: Hiring and managing staff Framework of understanding Big question Key Thoughts: Our primal question is related to how we see the world and our internal dialogue. We all have core motivational needs. Knowing our primal question can lead to healthier decision making and emotional regulation. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Kathryn: Email: kathryn@shiftingrhythmscoaching.com Website: shiftingrhythmscoaching.com Instagram: https://www.instagram.com/shiftingrhythmscoaching Facebook: Shifting Rhythms Coaching References and Resources: 7 Primal Questions by Mike Foster Atomic Habits by James Clear Strengths Finder 2.0 Assessment Work with Me The Designers' Inner Circle - Become a Member Today CFO2Go Metrique Solutions