Pet Accountant Podcast

Hosted by Victoria Clark

Business Entrepreneurship Kids Family

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132

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Aug 2026

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About the show

The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.

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August 31, 202637 min

The P.R.I.C.E Framework Part 2: Are You Reviewing Your Prices?

When did you last properly review your prices? In this episode, Vicky continues her P.R.I.C.E Framework series by focusing on the second stage: R – Review . Your prices shouldn't be something you set when you start your pet business and then forget about. Your costs change, your experience grows, your service improves and the amount of time involved in delivering that service can change too. So why would your prices stay the same? Vicky explains why regularly reviewing your business is essential — and why a pricing review doesn't automatically mean putting your prices up. It's about understanding what it genuinely costs to provide your service, what value you're delivering and whether your current prices still make financial sense. In this episode, she covers: Why your pricing should evolve alongside your business How to calculate the true time involved in delivering your services Reviewing your increasing costs and overheads Understanding your profit margins rather than simply looking at revenue How improvements in your service can increase its value Why your market positioning should influence what you charge The importance of attracting clients who value what you offer As your experience, reputation and service improve, the business you run today may be very different from the one you started. The question is: have your prices evolved with it? Key Takeaways Pricing should be regularly reviewed rather than treated as a fixed figure. Increasing costs can gradually reduce your profit if your prices remain unchanged. Understanding the true amount of time required to deliver a service is essential when reviewing pricing. Revenue alone doesn't tell you whether a service is genuinely profitable. Improvements in your experience and service can increase the value you provide to clients. Reviewing your pricing doesn't always mean increasing it — it means making an informed decision based on your numbers and value. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

August 24, 202635 min

The P.R.I.C.E Method - Episode 1

Before you ask “What should I charge?” , there’s a more important question to answer: “How do I want my business to be positioned?” In this episode, Vicky takes a deeper dive into the first stage of her P.R.I.C.E Framework — Positioning . One of the biggest pricing mistakes pet business owners make is looking at what everyone else charges and using that as their benchmark. But your competitors don't have your business, your costs, your experience or your clients. Vicky explains why successful pricing starts by understanding exactly where you want your business to sit in the market and who you want to serve. In this episode, she covers: What positioning actually means for a pet business Why copying competitors' prices can hold you back How positioning influences what clients expect to pay Why simply increasing your prices isn't enough Understanding your unique selling proposition Deciding who your ideal clients are Building a reputation around what you want to be known for If you want to charge premium prices, you need to give clients a reason to see you as a premium choice. Before changing the number on your price list, take a closer look at how your business is positioned. Key Takeaways: Positioning is the foundation of an effective pricing strategy. Your competitors shouldn't determine what your services are worth. Clearly understanding who you want to serve makes pricing decisions easier. Your brand, service and client experience all influence perceived value. Differentiating your business helps you move away from competing purely on price. The question isn't simply “What should I charge?” — it's “What do I want my business to be known for?” Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

August 17, 202651 min

Are You Investing in Your Pet Business… or Just Spending Money?

There’s a big difference between spending money on your business and investing in it . In this episode, Vicky explores how pet business owners can make smarter financial decisions by asking one important question: what return am I expecting from this money? An investment should have a purpose. It might help you generate more revenue, develop new skills, save time or improve how your business operates. Spending, on the other hand, can quickly become money leaving the business without delivering anything measurable in return. Vicky shares a recent example involving a significant amount of money spent on marketing advice that failed to produce the expected results, and uses it to explore how we should approach investment decisions. In this episode, she discusses: The difference between an investment and an expense Why spending more doesn't automatically produce better results How to think about the potential return before committing money Why every investment should connect to a clear business objective The importance of measuring whether an investment actually worked How to become more intentional about where your business money goes Investing in your business can be incredibly powerful — but only when there's a clear reason behind it. Before making your next big purchase, ask yourself: what am I expecting this investment to change? Investing means spending money with the expectation of creating a measurable return. A return doesn't always have to be immediate revenue — it could be new skills, greater efficiency or more time. Expensive advice, software or services aren't automatically good investments. Business investments should be linked to specific goals rather than made on impulse. Reviewing the results of previous investments can help you make better financial decisions in the future. Being intentional with your money is essential for building a sustainable and profitable pet business. This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

August 10, 202638 min

Your Money Mindset Could Be Holding Your Business Back

What if the biggest barrier to growing your pet business isn't your pricing... it's your mindset? In this episode, Vicky reflects on lessons from her recent honeymoon and explores how our relationship with money influences the decisions we make in business. From childhood experiences to the beliefs we've developed over the years, our money mindset affects everything from pricing our services to investing in our businesses and setting financial goals. Vicky explains why understanding your financial psychology is just as important as understanding your numbers, and shares some of the books and ideas that have shaped her own approach to business. In this episode, she discusses: How your upbringing can shape your relationship with money Why your money mindset affects your business decisions The importance of defining what "enough" means to you How setting clear financial goals creates direction and purpose Business books that have influenced her thinking, including Good to Great and Think and Grow Rich Why pricing decisions should be based on logic rather than fear or emotion This episode is an invitation to reflect on the beliefs you hold about money and consider whether they're helping your business grow—or holding it back. Because changing your business often starts with changing your mindset. Key Takeaways Your relationship with money is often shaped by your upbringing and past experiences. Understanding your money mindset can help you make better business decisions. Defining what financial success looks like for you provides greater clarity and motivation. Personal development and business learning are valuable investments in long-term success. Pricing decisions should be based on facts and strategy, not fear or emotion. A healthy financial mindset is a key ingredient in building a profitable and sustainable pet business. This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

July 15, 202645 min

The P.R.I.C.E Framework

Are you confident your pricing is helping your business grow? In this episode, Vicky introduces the P.R.I.C.E Framework – a simple but powerful approach to helping pet business owners price with confidence, improve profitability and build a more sustainable business. Rather than guessing what to charge or copying competitors, the P.R.I.C.E Framework gives you a clear process for making informed decisions based on your business, your clients and your goals. Vicky breaks down each stage of the framework and explains how applying these principles can help you move away from surviving and start thriving. In this episode, she covers: P – Positioning: Understanding what makes your business different R – Review: Knowing your numbers and assessing your profitability I – Increase: Raising your prices with confidence when the time is right C – Communication: Explaining price changes professionally and effectively E – Evaluation: Reviewing the results and continually improving your business Whether you're thinking about your next price increase or simply want a clearer strategy for growing your pet business, this framework provides practical guidance that you can start using immediately. If you've ever felt uncertain about pricing, this episode will give you the confidence to make decisions that support the long-term success of your business. Key Takeaways The P.R.I.C.E Framework provides a structured approach to pricing and business growth. Understanding your market position helps you stand out from competitors. Regularly reviewing your financial numbers leads to better pricing decisions. Increasing your prices should be based on strategy and confidence, not emotion. Clear communication helps clients understand and accept price increases. Continually evaluating your business ensures ongoing improvement and profitability. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

July 8, 202631 min

You’re Not Stuck… You’re Protecting What’s Comfortable

Do you really feel stuck… or are you holding on to what's familiar? In this episode, Vicky explores one of the biggest obstacles to growing a successful pet business: the fear of change. Many pet business owners say they want higher profits, better clients, more time with their family or less stress. But when it comes to making the changes needed to achieve those goals, they often hesitate. Whether it's raising your prices, letting go of difficult clients, changing your services or investing in yourself, growth almost always requires stepping outside your comfort zone. In this episode, Vicky discusses: Why feeling "stuck" is often a sign that you're protecting what's comfortable How fear of change can keep your business exactly where it is The hidden cost of avoiding difficult decisions and conversations Why taking action is more important than simply collecting advice One simple challenge to help you move your business forward today This episode is a reminder that the life and business you want won't come from doing the same things you've always done. Change can feel uncomfortable, but staying where you are may cost you far more. Key Takeaways Meaningful change is essential if you want different results in your business and life. Staying in your comfort zone can prevent both personal and professional growth. Fear of the unknown often stops business owners from making positive changes. Advice only creates results when it's followed by action. Avoiding difficult decisions and conversations leads to stagnation. The cost of doing nothing is often greater than the discomfort of making a change. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

July 1, 20261 hr 0 min

A chat with Sophie Ireland - A Dog Walker who wants to make a difference

Are you charging what your service is really worth? In this episode, Vicky is joined by Sophie to discuss one of the biggest challenges facing pet professionals: confidently pricing your services. For many dog walkers, groomers and other pet business owners, raising prices can feel uncomfortable. There’s often a fear of losing clients or being seen as too expensive. But undercharging doesn't just affect your business — it can lower the perceived value of the entire industry. Together, Vicky and Sophie explore why it's so important to recognise the expertise, care and responsibility that goes into looking after clients' pets, and why your pricing should reflect that. In this episode, we cover: Why so many pet professionals undervalue their services How underpricing affects both your business and the wider industry Why clients are often happier to pay more than you think How to communicate price increases with confidence and professionalism The importance of strong marketing, reviews and a professional website Balancing your passion for animals with the realities of running a profitable business This episode is a reminder that charging fairly isn't about being greedy — it's about building a business that's sustainable, rewarding and able to provide exceptional care for years to come. Key Takeaways Recognising your value is the first step towards building a profitable pet business. Undercharging can harm both your own business and the wider pet industry. Clients often value quality, reliability and expertise more than simply finding the lowest price. Clear communication helps clients understand and accept necessary price increases. A strong online presence, positive reviews and effective marketing support premium pricing. Running a successful pet business means balancing compassion with sound business decisions. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

June 24, 202657 min

Who is Vicky?

How do you go from being a police officer to building one of the UK's best-known accountancy firms for pet businesses? In this special episode, Vicky shares the story behind The Pet Accountant and the journey that led her from a childhood filled with entrepreneurial ideas in Ashington to becoming a trusted advisor to pet business owners across the UK. Along the way, she opens up about the challenges, setbacks and personal experiences that have shaped her approach to business and life. From navigating career changes to dealing with personal loss, Vicky reflects on the lessons that have fuelled her determination to help others build successful businesses. In this episode, she discusses: Her entrepreneurial beginnings and early business ambitions The transition from policing into accountancy Why she chose to specialise in the pet industry The importance of building a personal brand in a crowded marketplace The challenges of growing a business while managing multiple responsibilities Why community, connection and support matter in business Vicky also shares the inspiration behind Pet Pro Expo , a conference created to help pet business owners gain the knowledge, confidence and connections needed to grow sustainably. Whether you're just starting your business journey or looking for inspiration to take the next step, this episode offers an honest and motivating look behind the scenes of The Pet Accountant. Key Takeaways Building a successful business often requires persistence, resilience and a willingness to adapt. Personal branding is increasingly important, particularly in competitive industries where trust matters. Clients are more likely to connect with people than with faceless businesses. Delegating and building support systems are essential for avoiding burnout. Community and networking can play a significant role in business growth. Success is rarely an overnight achievement and often comes from consistent effort over time. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

June 15, 202641 min

Using memberships as a business model

Could a membership model transform your pet business? In this episode, Vicky explores how memberships can provide a more predictable, profitable and sustainable way to run a pet business. Many pet professionals find themselves trapped in a cycle of constantly attracting new clients, filling gaps in the diary and competing on price. But what if there was a way to create recurring revenue, strengthen client loyalty and stand out from the competition? Vicky explains why membership models are becoming increasingly popular across a range of industries and how they can be adapted successfully within the pet sector. In this episode, she discusses: How memberships create predictable monthly income Why recurring revenue can improve cash flow and business stability The role that role memberships play in client retention and loyalty How to move away from competing solely on price Membership ideas for dog walkers, groomers, trainers and other pet professionals Creating exclusive benefits that encourage long-term engagement Whether you're offering regular services, education, support or exclusive perks, a membership model can help build stronger relationships with clients while creating a more resilient business. If you're looking for ways to future-proof your pet business, this episode will give you plenty to think about. Key Takeaways Implementing a membership model can significantly improve revenue predictability. Memberships help create stronger client relationships and long-term loyalty. Recurring income provides greater financial stability and improved cash flow. A well-designed membership can differentiate your business from competitors focused solely on price. Exclusive benefits and services can increase client engagement and satisfaction. Membership models can work across a wide range of pet businesses, from dog walking and grooming to training and beyond. 💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾

June 8, 202642 min

Why Does the Pet Industry Glorify Struggle?

Why do so many pet professionals wear exhaustion as a badge of honour? In this episode, Vicky challenges some of the most deeply ingrained beliefs within the pet industry. From celebrating being "fully booked" to feeling guilty about making money, she explores why so many business owners equate success with sacrifice. The reality is that being busy isn't the same as being profitable. Working every hour available, taking on difficult clients and constantly putting yourself last may look successful from the outside, but it often leads to stress, burnout and businesses that struggle to thrive. In this episode, Vicky discusses: Why being fully booked shouldn't be the ultimate goal How the pet industry has normalised overwork and self-sacrifice The damaging belief that clients won't pay fair prices Why passion for animals shouldn't come at the expense of your well-being What pet professionals should be celebrating instead Rather than glorifying long hours and packed diaries, Vicky encourages listeners to focus on the metrics that truly matter: increased profitability, better clients, improved work-life balance and building a business that supports the life they want to live. This episode is a powerful reminder that success isn't measured by how hard you're struggling. Key Takeaways Being fully booked doesn't automatically mean your business is successful or profitable. The pet industry often celebrates overwork and self-sacrifice at the expense of sustainability. Many professionals feel guilty about making money, which can lead to underpricing and burnout. The belief that clients won't pay fair prices is often based on fear rather than reality. Passion for pets should not require sacrificing your income, well-being, or personal life. Success should be measured by profitability, quality clients, freedom and work-life balance. Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000 🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/ 🌐 Visit petaccountant.co.uk To find out how Vicky, Lee, and the team can help your pet business grow. 🐾