Pet Accountant Podcast

Hosted by Victoria Clark

Business Entrepreneurship Kids Family

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125

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Jun 2026

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About the show

The Pet Accountant was formed by Vicky Clark to help Pet Professionals around the UK with their finances. The Pet Accountant which is a trading name of Thomas & Clark Ltd is run by two accountants, Vicky Clark and Lee Thomas. With over 10 years of experience combined, Vicky and Lee work with Sole Traders, Partnerships, and Limited Companies of various sizes. We have created this podcast to talk about those tricky topics and to bring in experts to cover everything to do with business from accounting to social media.

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June 15, 202641 min

Using memberships as a business model

Could a membership model transform your pet business?In this episode, Vicky explores how memberships can provide a more predictable, profitable and sustainable way to run a pet business.Many pet professionals find themselves trapped in a cycle of constantly attracting new clients, filling gaps in the diary and competing on price. But what if there was a way to create recurring revenue, strengthen client loyalty and stand out from the competition?Vicky explains why membership models are becoming increasingly popular across a range of industries and how they can be adapted successfully within the pet sector.In this episode, she discusses:How memberships create predictable monthly incomeWhy recurring revenue can improve cash flow and business stabilityThe role that role memberships play in client retention and loyaltyHow to move away from competing solely on priceMembership ideas for dog walkers, groomers, trainers and other pet professionalsCreating exclusive benefits that encourage long-term engagementWhether you're offering regular services, education, support or exclusive perks, a membership model can help build stronger relationships with clients while creating a more resilient business.If you're looking for ways to future-proof your pet business, this episode will give you plenty to think about.Key TakeawaysImplementing a membership model can significantly improve revenue predictability.Memberships help create stronger client relationships and long-term loyalty.Recurring income provides greater financial stability and improved cash flow.A well-designed membership can differentiate your business from competitors focused solely on price.Exclusive benefits and services can increase client engagement and satisfaction.Membership models can work across a wide range of pet businesses, from dog walking and grooming to training and beyond.💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

June 8, 202642 min

Why Does the Pet Industry Glorify Struggle?

Why do so many pet professionals wear exhaustion as a badge of honour?In this episode, Vicky challenges some of the most deeply ingrained beliefs within the pet industry. From celebrating being "fully booked" to feeling guilty about making money, she explores why so many business owners equate success with sacrifice.The reality is that being busy isn't the same as being profitable. Working every hour available, taking on difficult clients and constantly putting yourself last may look successful from the outside, but it often leads to stress, burnout and businesses that struggle to thrive.In this episode, Vicky discusses:Why being fully booked shouldn't be the ultimate goalHow the pet industry has normalised overwork and self-sacrificeThe damaging belief that clients won't pay fair pricesWhy passion for animals shouldn't come at the expense of your well-beingWhat pet professionals should be celebrating insteadRather than glorifying long hours and packed diaries, Vicky encourages listeners to focus on the metrics that truly matter: increased profitability, better clients, improved work-life balance and building a business that supports the life they want to live.This episode is a powerful reminder that success isn't measured by how hard you're struggling.Key TakeawaysBeing fully booked doesn't automatically mean your business is successful or profitable.The pet industry often celebrates overwork and self-sacrifice at the expense of sustainability.Many professionals feel guilty about making money, which can lead to underpricing and burnout.The belief that clients won't pay fair prices is often based on fear rather than reality.Passion for pets should not require sacrificing your income, well-being, or personal life.Success should be measured by profitability, quality clients, freedom and work-life balance.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.Find out more about Lopay and how it can support your pet business here:👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026If you’re serious about growing your pet business, you need to be in the room.👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

June 1, 202647 min

Are You Charging Enough for Additional Dogs?

When it comes to walking or caring for multiple dogs from the same household, are you charging what the service is really worth?In this episode, Vicky tackles a hotly debated topic in the pet services industry: pricing for second, third and additional dogs.Many pet professionals charge significantly reduced rates for extra dogs, often believing it's the industry norm or fearing clients will object to higher fees. But is this approach actually sustainable? And does it truly reflect the responsibility, risk and expertise involved?Vicky explores the financial and practical realities of caring for multiple dogs and challenges pet business owners to rethink how they value their services.In this episode, she discusses:Why has discounted pricing for additional dogs become so commonThe hidden costs and responsibilities of caring for multiple petsHow undercharging can damage profitability and business sustainabilityThe emotional factors that influence pricing decisionsWhy your pricing should reflect value, risk and professional expertiseThis episode encourages pet professionals to move beyond industry habits and make pricing decisions based on what makes sense for their business.Because more dogs don't necessarily mean less work — and your pricing should reflect that.Key TakeawaysPet professionals should carefully assess whether their pricing for additional dogs is financially sustainable.Heavily discounting second and third dogs can undermine the value of professional pet services.Caring for multiple dogs often increases responsibility, complexity and risk.Emotional pricing decisions can lead to undercharging and reduced profitability.Effective pricing should reflect the level of service, expertise and accountability provided.Reviewing your pricing structure regularly helps ensure long-term business success.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

May 25, 202632 min

A chat with Jamie Stenton from Amplified

Is your website helping your pet business grow, or putting potential clients off?In this episode, Vicky is joined by Jamie Stenton from Amplified to discuss why having a professional website is no longer optional for pet businesses.Your website is often the very first impression potential clients have of your business. Before they message you, call you or book with you, they’ll usually check your website first. And in a crowded pet industry, that first impression matters.Jamie explains why a professionally designed website acts as your digital shop window, helping build trust, improve visibility and convert visitors into paying clients.In this episode, we cover:Why every pet business needs a professional websiteThe biggest mistakes people make with DIY websitesHow web design and branding work togetherWhy functionality matters just as much as appearanceHow digital marketing and Google visibility drive enquiriesThe long-term value of investing in your online presenceThis episode is packed with practical insights for pet professionals who want to stand out online and attract better-quality clients.Because in today’s market, your website isn’t just a brochure; it’s one of your most important business tools.To find out more about Amplified and how they can help you with your website or marketing visit: https://www.getamplified.co.uk/Key TakeawaysA professional website is often the first impression potential clients have of your business.Your website acts as a digital shop window that can influence customer trust and decisions.DIY websites can limit growth if they lack strategy, functionality or professionalism.Strong branding and effective website design work together to improve client engagement.Digital marketing strategies such as Google Ads and social media help drive traffic to your website.Investing in your online presence is a long-term business decision, not just an expense.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

May 18, 202636 min

Catch up with Dom Hodgson

Are you pricing your services based on your value, or based on what everyone else charges?In this episode, Vicky is joined by pet business coach Dom Hodgson for an honest conversation about pricing, confidence and sustainability in the pet industry.Too many pet professionals fall into the trap of undercharging in an effort to stay competitive. But as Dom explains, constantly competing on price often leads to burnout, frustration and businesses that struggle to grow.Together, Vicky and Dom discuss why charging properly isn’t just good for your business — it’s essential for delivering a high-quality service and building a sustainable future.In this episode, we cover:Why so many pet business owners underchargeThe dangers of copying competitors’ pricingHow perceived value affects what clients are willing to payWhy affluent pet owners will invest in premium servicesThe importance of niching down and attracting the right clientsHow confidence in your pricing changes your business mindsetThis episode is a powerful reminder that there are clients out there willing to pay for exceptional service if you position yourself correctly.If you’re tired of competing on price and want to build a more profitable pet business, this conversation is a must-listen.Key TakeawaysAppropriate pricing is essential for building a sustainable pet business.Undercharging to compete often limits growth and leads to burnout.Clients are willing to pay premium prices when they see genuine value.Niching down helps attract ideal clients and improve profitability.Confidence in your pricing reflects confidence in your service quality.Differentiating your business is key to standing out in a crowded market.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.Find out more about Lopay and how it can support your pet business here:👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026If you’re serious about growing your pet business, you need to be in the room.👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

May 11, 20261 hr 24 min

Vicky & Beth talk all thing pet business

Can you really build a six-figure pet business?In this episode, Vicky sits down with Beth to discuss her journey from starting out in dog walking to building a thriving six-figure business within the pet industry.Beth shares the realities behind growing a successful pet business — from pricing challenges and client management to learning how to value her services properly. Together, they explore the mindset shifts and business strategies that helped transform her business into a sustainable and profitable operation.In this episode, we cover:How Beth grew her dog walking business into a six-figure companyWhy do so many pet professionals fear raising their pricesThe importance of understanding your numbers and profitabilityWhy charging premium rates for weekends and holidays mattersSetting boundaries and managing client expectations professionallyThe role of branding, marketing and communication in long-term growthThis episode is packed with honest insights and practical lessons for pet business owners who want to grow confidently and sustainably.Because building a successful pet business isn’t about luck — it’s about strategy, confidence and knowing your value.Key TakeawaysBuilding a six-figure pet business is achievable with the right pricing and business strategies.Understanding your financial metrics is essential for long-term sustainability and growth.Charging properly for premium services, weekends, and holidays protects profitability.Setting boundaries with clients helps create a healthier and more professional business.Strong branding and communication play a major role in attracting and retaining clients.Continuous learning and support are key to successful business growth.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

May 4, 202641 min

Your Business Isn’t Struggling - You Just Don’t Know the Numbers

Do you really understand your numbers, or are you guessing?In this episode, Vicky dives into one of the most important (and often avoided) areas of running a pet business: your financials.Many pet professionals feel like their business isn’t doing well, but the reality is often very different. Without properly reviewing your numbers, it’s impossible to know whether you’re actually struggling, or just lacking clarity.Vicky explains why guessing your pricing or relying on advice from others can lead to poor decisions, and how understanding your own financial position gives you control.In this episode, she covers:Why knowing your numbers is essential for setting the right pricesThe common mistake of assuming your business isn’t profitableHow to review your costs, overheads and personal income properlyWhy social media isn’t the place to get pricing adviceHow better financial awareness leads to smarter, more confident decisionsThis episode is your reminder that your numbers tell the real story of your business.If you want to improve profitability and make better decisions, it starts with understanding what’s actually happening financially.Key TakeawaysUnderstanding your numbers is essential for setting accurate and profitable pricing.Many business owners assume they are struggling without reviewing their financial data.Regularly analysing your finances helps identify opportunities to increase profit.Your pricing should be based on your own costs and goals — not external opinions.Financial clarity leads to more confident and effective decision-making.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

April 27, 202635 min

The Time for Money Trap (And How to Escape It)

Are you stuck earning only when you’re working?In this episode, Vicky breaks down the “time for money trap”, a common challenge for dog walkers and pet service providers, where income is directly tied to hours worked.At first, it can feel like a great way to earn. But over time, it creates a ceiling. You can only work so many hours in a day, which means your income is capped — no matter how in demand you are.Vicky explains why this model can turn a passion into a job, and more importantly, how to start moving beyond it.In this episode, she covers:What the time for money trap really looks like in pet businessesWhy it limits both your income and your freedomHow to rethink your pricing based on value, not just timeThe benefits of introducing tiered services and packagesHow educating clients can justify higher prices and better marginsThis isn’t about working more — it’s about working smarter.If you want a more profitable and sustainable pet business, it’s time to rethink how you charge and what you offer.Key TakeawaysMany pet professionals limit their income by relying purely on time-based pricing.Your value goes beyond the time you spend — it includes care, reliability and expertise.Introducing tiered services and packages can increase revenue without increasing hours.Moving away from a purely transactional model leads to better long-term growth.Educating clients helps them understand — and pay for — the true value of your service.💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

April 20, 202647 min

Positioning Over Skill

Do you feel guilty about charging more for your services?You’re not alone — but that mindset could be holding your pet business back.In this episode, Vicky tackles the emotional side of pricing and why so many pet professionals struggle to confidently raise their prices. After seeing ongoing debates in pet industry groups, it’s clear that fear of losing clients is one of the biggest barriers to growth.But here’s the truth: the right clients will pay for quality.Vicky explains why pricing shouldn’t be based purely on what you think clients can afford, and why focusing on value and positioning is far more important.In this episode, she covers:Why guilt around pricing is so common in the pet industryThe dangers of pricing based on assumptions about your clientsHow perceived value influences what clients are willing to payWhy clear communication and positioning are key to higher pricesHow to build confidence in charging what your service is worthThis episode is all about shifting your mindset — from fear and undercharging to confidence and sustainable pricing.Because if you don’t value your service, your clients won’t either.Key TakeawaysAdjusting your pricing is essential for building a sustainable and profitable pet business.Pricing should be based on value, not assumptions about what clients can afford.Many pet professionals undercharge due to fear and guilt around raising prices.Perceived value plays a major role in what clients are willing to pay.Clear marketing and communication help justify your pricing and attract the right clients.💳 Podcast Sponsor – Lopay This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn. Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026 If you’re serious about growing your pet business, you need to be in the room. 👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾

April 13, 20261 hr 1 min

Your clients CAN afford more - You're just pricing wrong

Are you charging what you’re truly worth, or just what everyone else is charging?In this episode, Vicky challenges one of the biggest myths in the pet industry: that your location determines what you can charge.With the UK pet industry worth around £12 billion, there is clearly money being spent. The real question is, are you positioning your business to earn your fair share of it?Too many pet professionals fall into the trap of copying competitors’ prices or assuming their clients “won’t pay more”. But this mindset can quietly limit your income and hold your business back.In this episode, Vicky explains:Why local pricing assumptions can be misleadingHow “herd mentality” keeps prices artificially lowThe role of perceived value in what clients are willing to payWhy competing on price leads to burnout, not growthHow to start positioning your services at a higher valueThis isn’t about charging more for the sake of it, it’s about charging appropriately for the service, care and expertise you provide.If you want a more profitable, sustainable pet business, it’s time to rethink your pricing.Key TakeawaysThe UK pet industry is worth around £12 billion, showing strong spending potential.Your location doesn’t necessarily limit what clients are willing to pay.Perceived value plays a huge role in pricing and client decisions.Copying competitors can lead to underpricing and reduced profitability.Differentiating your services helps justify higher prices and avoid price competition.Podcast Sponsor – LopayThis episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.Find out more about Lopay and how it can support your pet business here: 👉 https://merchant.lopay.app/ref/thepetaccountant2000🐾 Join Us at Pet Pro Expo 2026If you’re serious about growing your pet business, you need to be in the room.👉 https://www.petproexpo.co.uk/🌐 Visit petaccountant.co.ukTo find out how Vicky, Lee, and the team can help your pet business grow. 🐾