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One More Question

One More Question is a podcast lovingly created by the people of Nicework, a branding studio based in South Africa that serves a range of clients across the US, UK, Europe, Australia, and New Zealand.The world doesn't need more lazy, boring, half-arsed, poorly-built brands. In this podcast, we explore what it takes to build a great one. We interview founders who have built multi-billion dollar brands and experts who know how to get people to connect with their products, services, and companies. If you’re looking for insight into the best ways to invest in and build your brand, this may well be the podcast for you.Our past guests include Bruce Mau, Chris Do, Aaron Draplin, Marina Willer, Michael Bierut and Fredrick Öst.One More Question is hosted by our founder, Ross Drakes.#welovenicework #branding #communication #purposedriven #creativity #brand innovation

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Last Episode Date: 21 October 2024

Total Episodes: 84

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Jessica Bong-Woon | How to embrace weird to completely stand out
21 October 2024
Jessica Bong-Woon | How to embrace weird to completely stand out

In Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective.Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.Find show notes and episode highlights at https://nwrk.co/omq-jessica.  To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

51 min
Armin Vit | How far will you go to stand out?
12 August 2024
Armin Vit | How far will you go to stand out?

In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.Find show notes and episode highlights at https://nwrk.co/omq-armin. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

55 min
How to take them from product to community using your brand | Danny Denhard
18 July 2024
How to take them from product to community using your brand | Danny Denhard

In Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds.Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.Find show notes and episode highlights at https://nwrk.co/omq-danny To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

46 min
How do you build a fresh and timeless brand? | Astrid Stavro
27 June 2024
How do you build a fresh and timeless brand? | Astrid Stavro

In the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio.Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI). Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important role people’s unique stories and perspectives play in this.Find show notes and episode highlights at https://nwrk.co/omq-astrid-stavro To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

46 min
How to stand out by leveraging your values | Jason Naylor
19 March 2024
How to stand out by leveraging your values | Jason Naylor

In Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author.Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers.Ross and Jason Naylor, award-winning artist, muralist and author, chat about how holding strong values positively influences your work and the way you collaborate, how practising your craft and working within constraints will help you form your identity and carve out an organic personal brand and the impact colour can have; especially in environments where it’s scarce.Find show notes and episode highlights at https://nwrk.co/omq-jason To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

41 min
How to earn and own more by sharing more | Jakub Rusiecki
19 December 2023
How to earn and own more by sharing more | Jakub Rusiecki

In Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures.Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities. Ross and Jakub discuss the issues web3 social media platforms face in terms of UX and UI, the investment opportunity in media NFTs, why you should let people AI-replicate and use your identity and much more.Find show notes and episode highlights at https://nwrk.co/omq-jakub. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

49 min
What will it take for African Artists to be successful in Web3? | Anthony Azekwoh
5 September 2023
What will it take for African Artists to be successful in Web3? | Anthony Azekwoh

In Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology.Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestations of his work. His art has been seen worldwide, with clients like Facebook and celebrities such as Masego and Adekunle Gold. Ross and Anthony discuss the lack of representation for African Artists in Web3 and how he thinks the space will evolve over the coming years. Anthony also shares his realisation about Instagram that drove him to start working with SuperRare.Find show notes and episode highlights at https://nwrk.co/omq-anthony To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

41 min
Why are the world's biggest companies turning to abstract visual design? | Matthias Winckelmann
22 August 2023
Why are the world's biggest companies turning to abstract visual design? | Matthias Winckelmann

In Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio.Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London.Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.Find show notes and episode highlights at https://nwrk.co/omq-matthiasTo listen to previous episodes go to https://nwrk.co/omqIf you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

44 min
Building brands of the future: How Play branded Neuralink and Worldcoin | Casey Martin
29 May 2023
Building brands of the future: How Play branded Neuralink and Worldcoin | Casey Martin

In Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies.Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on finding balance in fast-paced agency life.Find show notes and episode highlights at https://nwrk.co/omq-casey To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

47 min
The Art of generative AI: How to make machines work for you | Lucas Zanotto
15 May 2023
The Art of generative AI: How to make machines work for you | Lucas Zanotto

In Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director.Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY.Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.Find show notes and episode highlights at https://nwrk.co/omq-lucasTo listen to previous episodes go to https://nwrk.co/omqIf you enjoyed this episode, please leave a review and share this episode with your friends. To listen to previous episodes go to https://nwrk.co/omq.If you enjoyed this episode, please leave a review and share it with your friends.

43 min
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