Hosted by Foundry
Episodes
41
Latest episode
Apr 2025
Language
EN
Join host Rick Currier as he embarks on a journey into the heart of B2B marketing through candid conversations with industry leaders, CEOs, agency heads, and tech marketers from a diverse array of backgrounds. "On the Road" is more than just a marketing podcast; it's a deep dive into the stories that shape the strategies and lives of those at the forefront of driving commercial growth through partnerships. In each episode, Rick uncovers not only the professional achievements but also the personal journeys and challenges faced by his guests. From career milestones to life's unpredictable moments, this show reveals the authentic human experiences behind professional success. You'll gain insights into how partnerships can fuel business growth, learn about cutting-edge marketing tools and strategies, and hear expert takes on market trends and audience dynamics. With nearly two decades of experience in tech marketing and a knack for engaging storytelling, Rick brings to light the tales and tactics that will help you enhance your career and propel your organization forward. Whether you're tuning in with a morning coffee or winding down with an evening cocktail, each episode promises to inform, inspire, and entertain. Join us on the road to discover how professional and personal insights can lead to extraordinary outcomes in the world of B2B marketin
What’s it really like to build partner marketing programs with tech giants like Microsoft—and then pivot into contract work on your own terms? Dena McNulty shares how she’s done both. In this episode, she talks about building scalable marketing programs, aligning with sales, navigating the shift to contract work, and why strong networks (and realistic expectations) matter more than ever.
How do you scale a partner ecosystem from just nine partners to nearly 3,000—and set sights on 10,000? Meaghan Moore, VP of Global Partner Marketing at ServiceNow, shares how the Partner Marketing Experience is driving growth, the role of AI in efficiency and personalization, and key takeaways from ServiceNow’s Sales Kickoff in Vegas. Plus, she talks about her 2025 focus: living with intention.
This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art of making tech clear and compelling, and why real-world problem-solving wins over IT buyers. Plus, they explore the buzz around generative AI and how live demos could shake up IDG events. Don't miss this one!
In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian shares insights from his time as an acting CMO, discussing the importance of aligning with sales, navigating global marketing challenges, and the power of mentorship. Rick and Brian also dive into the value of feedback, work-life balance, and the role of strong professional relationships in career growth.
Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt, and how actionable, role-specific content can make all the difference. Plus, hear insights on how vendors can go beyond products to truly support their customers and drive impactful results.
Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat's global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on marketing strategies, and the launch of Red Hat’s new global partner program, which standardizes incentives and aligns efforts. Plus, Kate offers her perspective on navigating challenges in virtualization and AI, the value of advisory councils, and how she balances work and family life with clarity, focus, and strong relationships.
Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and personal well-being, they share actionable advice to inspire growth and meaningful connections. Tune in for tips on kindness, calculated risks, and making space for what matters most.
Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and leveraging new tech can transform marketing strategies.
In this episode of On the Road with Rick Currier, Gabie Boko, CMO of NetApp, shares her inspiring journey from contemplating law school to thriving in tech marketing. Gabie discusses how understanding customer needs and leveraging data are key to driving transformation in the industry. She delves into NetApp’s Intelligent Data Infrastructure (IDI) strategy, which integrates cloud and data solutions to support AI and security workloads. Gabie also offers invaluable advice for marketers, stressing the importance of balancing tactical execution with strategic contributions, fostering internal collaboration, and setting realistic expectations. Tune in to hear how marketers can focus on metrics, maintain agility, and build trust with customers to create meaningful partnerships.
In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content creator. Ross shares the story behind his viral satirical videos about tech sales, which launched him into the world of social media influencing, speaking, and investing. He opens up about the challenges of balancing content creation with business demands, including running a newsletter, managing an investment group, and staying true to his authentic voice. Ross also delves into the evolving world of influencer marketing, offering insights on how sales professionals can leverage humor, vulnerability, and personal branding to build lasting connections. Tune in for a candid conversation about navigating the modern business landscape while staying real, relevant, and relatable.
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