
NDA Podcast: With Coca-Cola's James Trott
In this week's episode of the NDA Podcast, we're joined by James Trott, Senior Director of Global Addressable Media at The Coca-Cola Company, who takes part in our No NDA interview strand. Before James joins us in the studio, Editor-in-Chief Justin Pearse and Publisher Andy Oakes once again gently amble through another week in digial media and marketing. This week, we have some massive news of our own to share. We are officially launching a brand new title, Creator Age, to explore the monumental shift as content creators evolve into the new media companies, building massive audiences and challenging traditional media brands. We discuss what this tectonic shift means for agencies, brands, and the future of entertainment, alongside a dee; dive into fax machines, and why we inevitably choose the wrong titles for our launches. Once Andy storms out of the studio, we move on to our weekly interview strand, No NDA, where James opens up about his journey from media agencies to one of the world’s biggest brands. We discuss the biggest mistake of his career, why over-hyping a product without proper stress-testing is a recipe for disaster, and the leadership lessons he learned from breaking down team silos. James also discusses why he believes innovation is thriving globally, the tough feedback that shaped his career, and why putting your hand up and stepping outside your comfort zone is the ultimate secret to success.







