Bob Baker's podcast of music marketing ideas, self-promotion tips, and inspiration for songwriters, musicians, bands, and music biz pros. From the author of "Guerrilla Music Marketing Handbook" and TheBuzzFactor.com
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July 23, 20266 min
Hate Music Marketing? Listen to This! For Indie Artists in 2026
Send me a text message Visit https://BobBakerInspiration.com/lab to become a member of the Impact Formula Lab , where I help heart-centered, purpose-driven people like you turn their talents, wisdom, and expertise into meaningful impact and income. Watch the YouTube video version at https://youtu.be/ES__5cVyO7I Do you hate marketing because it feels like bragging or self-promotion? What if you've been thinking about it all wrong? In this video, I share a simple mindset shift that has helped thousands of entrepreneurs, coaches, creators, and authors become more comfortable sharing what they do. Discover why authentic marketing in 2026 isn't about you—it's about serving the people who need your message most. Support the show with a donation https://paypal.me/BobBakerSTL/ CHECK OUT my bestselling books on Amazon https://amzn.to/4zJr6Am And follow Bob Baker’s Inspiration Project on Spotify . Written and read by Bob Baker (c) 2026 Support the show
October 5, 20254 min
My 38-Year Music Marketing & Publishing Timeline | What a Long Strange Trip
Send me a text message Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. "Bob gave me a wealth of ideas on how to connect with more people and build my business." -Anastasia Reuss My 38-year entrepreneurial story 1987 - Published a local print music magazine in St. Louis, MO 1993 - My first book was published 1994 - Got an AOL account and started marketing by email 1996 - Self-published “Guerrilla Music Marketing Handbook” in a three-ring binder 1999 - Learned HTML and created my first web pages 2001 - Sold PDF downloads of my books from my website 2004 - Published my first blog post 2004 - My book “Guerrilla Music Marketing Handbook” appeared in the movie “School of Rock,” starring Jack Black 2005 - Published my first podcast 2006 - Uploaded my first video to YouTube 2007 - Created an online course for Berklee College of Music called “Music Marketing 101” 2007 - Joined Facebook, LinkedIn, and Twitter 2016 - Uploaded my first affirmation video to YouTube (when my channel had 3,600 subscribers) 2020 - Reached 100,000 YouTube subscribers and received the silver plaque 2023 - My Affirmation Meditation podcast reached 5 million downloads 2024 - Reached 400,000 YouTube subscribers 2024 - Became a Hay House Teacher (my affirmations are in the EmpowerYou audio app) 2025 - Published my 18th book, “Unstoppable” What a journey it’s been! Support the show with a donation https://paypal.me/BobBakerSTL/ CHECK OUT my bestselling books on Amazon https://amzn.to/4zJr6Am Written and read by Bob Baker (c) 2026 Connect with me on Instagram , Facebook , Medium , LinkedIn , Twitter , TikTok , and YouTube . And follow Bob Baker’s Inspiration Project on Spotify. Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
August 18, 20259 min
The Key to Success as an Independent Musician
Send me a text message Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show with a donation https://paypal.me/BobBakerSTL/ CHECK OUT my bestselling books on Amazon https://amzn.to/4zJr6Am Written and read by Bob Baker (c) 2026 You can also connect with me on Instagram , TikTok , Facebook , Medium , LinkedIn , Twitter , and YouTube . And follow Bob Baker’s Inspiration Project on Spotify. I use Buzzsprout for all of my podcasts. Start your own free podcasting account here . Did you enjoy this episode? Please subscribe, rate, review, comment, and share! Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
May 28, 20257 min
I Made This Creative Mistake for Years - So YOU Don't Have To!
Send me a text message Get your free copy of my new guide, " The IMPACT Formula: 6 Steps to Grow an Audience, Make an Impact, and Leave a Legacy " at https://BobBakerInspiration.com/impact For years, I kept my creative passions in separate boxes — music over here, comedy over there, teaching in another corner. It wasn’t until I stopped compartmentalizing my life that things really started to flow. In this episode, I share how blending your talents can help you stand out, feel more aligned, and create a more authentic career. Whether you're a musician, content creator, teacher, or multi-passionate entrepreneur, your power lies in the overlap — not the separation. 🔥 Discover: Why keeping your skills separate might be holding you back How to combine your passions to create something truly unique A simple journaling exercise to find your creative sweet spot Don't hide your brilliance. Use everything you've got! 🎤 Leave a comment or message me — I'd love to hear how YOU are blending your talents. Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook , The Five-Minute Music Marketer , The 9 Irrefutable Laws of Music Marketing , The Empowered Artist , The Passion Principles , The Improv Comedy Musician (with Laura Hall from “ Whose Line Is It Anyway? ”) and many more. Take a look at my Music Marketing Tips playlist on YouTube . You can also connect with me on Instagram , TikTok , Facebook , Medium , LinkedIn , Twitter , and YouTube . And follow Bob Baker’s Inspiration Project on Spotify. I use Buzzsprout for all of my podcasts. Start your own free podcasting account here . Did you enjoy this episode? Please subscribe, rate, review, comment, and share! Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
May 17, 20257 min
3 Easy Content Creation Ideas for Musicians: Never Run Out of Social Media Ideas Again!
Send me a text message Ever feel stuck wondering, "What should I post today?" You're not alone! In this short, empowering episode, Bob Baker reveals the simple yet powerful "3 E's" of content creation for musicians. You'll discover how to easily come up with compelling ideas your fans will love. If you've been struggling to connect with or grow your following, this quick framework will change the game for you. Listen now and never run out of musical post ideas again! Mentioned in this episode: IMPACT Formula Workshop: 6 Steps to Grow an Audience, Make a Difference, and Leave a Legacy (name your own price!) Learn about coaching at https://BobBakerInspiration.com/coaching Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
May 10, 202510 min
The 2 Pillars of Music Career Success for Purpose-Driven Musicians in 2025
Send me a text message Learn about coaching at https://BobBakerInspiration.com/coaching - Are you a creative entrepreneur, heart-centered musician, or purpose-driven creator who feels stuck, scattered, or uncertain about how to grow your audience and make an impact with your music? You're not alone. In this video, I reveal the 2 essential pillars of success in 2025 for musical creators. When you truly understand these two pillars, your music and message finally begin to land. These aren’t just buzzwords. They’re the foundation of building a purpose-driven business and a loyal, aligned audience. 🎓 Watch the Impact Formula workshop → https://BobBakerInspiration.com/impact-formula-workshop Watch the YouTube video of this episode at https://youtu.be/qch5HOgX8-A 👥 This is deal for: Creative entrepreneurs, Heart-centered coaches & creators, Solopreneurs with a mission, Anyone growing a brand with purpose 🎯 In this video, you'll learn: The mindset shifts needed to stand out online in 2025, What to focus on before you worry about algorithms or content calendars Here's a link to my popular YouTube affirmations channel https://www.youtube.com/@BobBaker/videos Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
February 14, 20259 min
Stop Overthinking and Start Creating More Music! Avoid This Common Trap!
Send me a text message Get your free copy of my new guide, " The IMPACT Formula: 6 Steps to Grow an Audience, Make an Impact, and Leave a Legacy " at https://BobBakerInspiration.com/impact Are you overthinking your creative projects, business ideas, or life decisions? In this episode, I share powerful insights on how to simplify your journey, take action, and gain clarity—without waiting for the perfect plan. 🎯 Too often, we stress about finding the "right" path when the truth is, success comes from experimenting, taking baby steps, and paying attention to what resonates with others . I’ve been coaching creators, musicians, and authors for years, and I’ve seen how overcomplication holds people back. It’s time to shift your mindset! In this strollcast (yes, I recorded this while walking my dog 🐶), I talk about: ✅ Why waiting for the perfect plan is a trap ✅ How to stop overthinking and start creating ✅ The power of imperfect action and embracing the unknown ✅ How experimenting and paying attention leads to success ✅ My personal journey with affirmations—how following what worked changed my career 🔥 If you’ve ever found yourself stuck, overanalyzing, or paralyzed by perfectionism, this episode is for you! Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook , The Five-Minute Music Marketer , The 9 Irrefutable Laws of Music Marketing , The Empowered Artist , The Passion Principles , The Improv Comedy Musician (with Laura Hall from “ Whose Line Is It Anyway? ”) and many more. Take a look at my Music Marketing Tips playlist on YouTube . You can also connect with me on Instagram , TikTok , Facebook , Medium , LinkedIn , Twitter , and YouTube . And follow Bob Baker’s Inspiration Project on Spotify. I use Buzzsprout for all of my podcasts. Start your own free podcasting account here . Some of the resources I recommend are affiliate links, which will send me a small commission should you make a purchase. This helps me keep the podcast going. Did you enjoy this episode? Please subscribe, rate, review, comment, and share! Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
December 5, 202410 min
3 Hidden Benefits Outside Your Comfort Zone (for Empowered Musicians)
Send me a text message Watch the YouTube video version of this episode here https://youtu.be/KAi7HTKl5_M - Have you ever felt the urge to pursue a big, bold goal but held back because it seemed too daunting or uncomfortable? You're not alone. Many of us let fear and uncertainty keep us within the safe boundaries of our comfort zones. But what if stepping beyond those boundaries could unlock benefits you never imagined? Written and read by Bob Baker (c) 2024. Get free gifts when you join the “Abundant Life” newsletter , my platform for going deeper and delivering even more inspiration beyond affirmations https://bobbakerinspiration.com/free Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook , The Five-Minute Music Marketer , The 9 Irrefutable Laws of Music Marketing , The Empowered Artist , The Passion Principles , The Improv Comedy Musician (with Laura Hall from “ Whose Line Is It Anyway? ”) and many more. Take a look at my Music Marketing Tips playlist on YouTube . You can also connect with me on Instagram , TikTok , Facebook , Medium , LinkedIn , Twitter , and YouTube . And follow Bob Baker’s Inspiration Project on Spotify. I use Buzzsprout for all of my podcasts. Start your own free podcasting account here . Some of the resources I recommend are affiliate links, which will send me a small commission should you make a purchase. This helps me keep the podcast going. Did you enjoy this episode? Please subscribe, rate, review, comment, and share! Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
December 3, 202416 min
QUIZ: Are You a Purpose-Driven Musician? Answer 6 questions to find out
Send me a text message Watch the YouTube video version of this episode here https://youtu.be/22urYGiZoLY - Are you a purpose-driven musician? In this video, I invite you to take a quick quiz to find out! By answering six simple yet powerful questions, you'll discover where you stand on the journey of making a meaningful impact with your unique gifts. Are you in the dreaming phase, the building phase, or are you an impact maker ready to leave a legacy? I share practical insights, personal anecdotes, and encouragement to help you align with your passions, grow your audience, and amplify your reach. Take the quiz and find your purpose today! Written and read by Bob Baker (c) 2024. Get free gifts when you join the “Abundant Life” newsletter , my platform for going deeper and delivering even more inspiration beyond affirmations https://bobbakerinspiration.com/free Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook , The Five-Minute Music Marketer , The 9 Irrefutable Laws of Music Marketing , The Empowered Artist , The Passion Principles , The Improv Comedy Musician (with Laura Hall from “ Whose Line Is It Anyway? ”) and many more. Take a look at my Music Marketing Tips playlist on YouTube . You can also connect with me on Instagram , TikTok , Facebook , Medium , LinkedIn , Twitter , and YouTube . And follow Bob Baker’s Inspiration Project on Spotify. I use Buzzsprout for all of my podcasts. Start your own free podcasting account here . Some of the resources I recommend are affiliate links, which will send me a small commission should you make a purchase. This helps me keep the podcast going. Did you enjoy this episode? Please subscribe, rate, review, comment, and share! Support the show
October 8, 20247 min
A Surprising Way to Use AI for Music Marketing (This Is Pretty Amazing)
Send me a text message This episode provides several creative ways to streamline your music marketing efforts in less than seven minutes. I also demonstrate the capabilities of Google's new NotebookLM AI tool. This might surprise you! Check out all of my books, ebooks, and audiobooks on my Amazon Author page at https://amzn.to/2wJfXij - Titles include Guerrilla Music Marketing Handbook , The Five-Minute Music Marketer , The 9 Irrefutable Laws of Music Marketing , The Empowered Artist , The Passion Principles , The Improv Comedy Musician (with Laura Hall from “ Whose Line Is It Anyway? ”) and many more. Take a look at my Music Marketing Tips playlist on YouTube . You can also connect with me on Instagram , TikTok , Facebook , Medium , LinkedIn , Twitter , and YouTube . And follow Bob Baker’s Inspiration Project on Spotify. I use Buzzsprout for all of my podcasts. Start your own free podcasting account here . Some of the resources I recommend are affiliate links, which will send me a small commission should you make a purchase. This helps me keep the podcast going. Did you enjoy this episode? Please subscribe, rate, review, comment, and share! Visit https://BobBakerInspiration.com/coaching to book a one-hour strategy session with me. Ask me anything about YouTube, book publishing, creative entrepreneurship, career change, mindset, affirmations, and more. Support the show
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