Beyond NIL Deals: How Student Athletes Handle Real Money
NIL sounds like instant millions until you look at the numbers and the fine print. We sit down with Tom Henskey, certified financial planner, financial educator, and author of The NIL Financial Playbook, to get honest about what most student athletes actually earn, how deals get approved, and why the “easy money” story rarely matches reality. If you’ve seen the cars, the headlines, and the hot takes, this conversation brings it back to what happens when real checks hit real bank accounts. We dig into the biggest early surprise: taxes. Tom explains why gross versus net income confuses even smart, motivated athletes and how that confusion fuels overspending and stress. From there, we talk about sudden wealth syndrome, why preparation matters as much as practice, and how athletes can set simple boundaries that still let them enjoy the moment. You’ll hear actionable frameworks like the 20-50-30 budgeting rule and Tom’s Four Ps for smarter decisions: pause, purpose, people, and plan. We also zoom out to the future of NIL and college sports, including transfer portal chaos, donor fatigue, and the idea of caps or guardrails that could push more money into savings or even retirement accounts like a Roth IRA. We close with concrete resources for parents and athletes, plus how programs can make financial literacy a real part of team culture. Subscribe to Money Matters, share this with a parent or athlete who needs it, and leave a review, what would you do with your first NIL check? Have an idea for a show or a question for Kim? Send us a text message Support the show Welcome to Money Matters, the podcast that focuses on how to use the money you have, make the money you need and save the money you want – brought to you by Neighbors Federal Credit Union. The information, opinions, and recommendations presented in this Podcast are for general information only and any reliance on the information provided in this Podcast is done at your own risk. This Podcast should not be considered professional advice.




