Mission Matters Marketing with Adam Torres

Hosted by Adam Torres

Business NewsInterviews guests

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Episodes

291

Latest episode

Nov 2026

Language

EN-US

About the show

Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a want to help professionals cut through the noise. To get their mission and message heard. You can apply to be a featured guest here: https://missionmatters.lpages.co/podcastguest/ Through our long form interviews, we aim to capture the stories that make our guests interesting, relevant and also entertaining. By doing this, we are creating a catalogue for our audience that is educational, inspirational and will remain relevant and evergreen for years to come.

Listen to episodes

60 recent

November 5, 202619 min

Is Traditional SEO Still Effective? The Shift Toward AI-Powered Search

In this episode, ⁠Adam Torres⁠ interviews ⁠Callum Kennard⁠, Commercial Director at ClickSlice, about the evolution of SEO and the growing influence of AI-powered search. Callum shares insights into Answer Engine Optimization, adapting digital marketing strategies, and helping businesses remain competitive as online search continues to evolve. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

November 3, 202624 min

Digital Accessibility in the Age of AI: Beyond Compliance and Automation

In this episode, Adam Torres welcomes back Jenny Woldt, CEO of Splash Box Marketing, to discuss digital accessibility, Section 508 compliance, and the impact of AI on document remediation. Jenny shares the importance of human oversight in creating inclusive digital experiences and discusses her book, High Heels to Higher Calling, which empowers women to navigate leadership, business, and life through faith and purpose. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

October 22, 202621 min

Why Brands Need to Build Community on Reddit in the Age of AI

In this episode, ⁠Adam Torres⁠ interviews ⁠Jonny Waite⁠, CEO of RECHO. Jonny discusses Reddit's growing influence on consumer decisions, the importance of authentic community engagement, and how brands can leverage meaningful conversations to strengthen trust and visibility in the age of AI.  Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

October 14, 202632 min

The Future of Marketing: Gary Frazier on Customer Behavior and Business Growth

In this episode, Adam Torres interviews Gary Frazier, Retired Marketing Professor at the University of Southern California (USC). Frazier discusses the evolution of marketing, the growing influence of digital technology on consumer decision-making, and the importance of understanding customer needs. He shares insights on building brand awareness, improving distribution strategies, and connecting marketing efforts to financial performance in today's competitive business environment. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

October 10, 202611 min

Building the Future of Sustainable Media

In this episode of Mission Matters, ⁠Adam Torres ⁠interviews ⁠Mark Inglis,⁠ Founder & CEO at One Planet Media, about his mission to build a global media company focused on sustainability, innovation, and the future economy. Mark shares his journey from studying design at Pratt Institute to working with Newsweek and Columbia University's Earth Institute, where his understanding of sustainability helped shape his vision for creating meaningful media. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

September 30, 202618 min

Building the Next Generation of Podcasting With AI

In this episode of Mission Matters, ⁠Adam Torres⁠ interviews ⁠Jared Gutstadt⁠, CEO & Founder of Rebel Audio, about the evolution of podcasting and how AI is creating new opportunities for creators. Jared shares his journey from working as a television editor and musician to building Jingle Punks, a music licensing company that grew to 150 employees and became a major provider of background music for American television. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

September 24, 202621 min

How YouTube Can Accelerate Brand Growth

In this episode, ⁠Adam Torres⁠ interviews ⁠Tim Guercio⁠ and ⁠Jon Rivera⁠, founders of YouTube Accelerator and Fan Bridge Media, about using YouTube to build audience growth, visibility, and social proof. They also share their approach to entrepreneurship, partnership, and helping brands turn online attention into meaningful business opportunities. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

September 23, 202623 min

AI Is Changing SEO and Online Visibility for Businesses

In this episode, Adam Torres interview Leo Poitevin, Founder & CEO of Astrak, about the changing landscape of SEO and AI visibility. Leo shares strategies for building online authority, creating more personalized content, and helping businesses increase their visibility across Google and AI platforms. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

September 11, 202641 min

Push vs. Pull: Building a Smarter Marketing Strategy

In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, retired Marketing Professor at the University of Southern California, for the launch of the Marketing Management segment. Gary shares insights on push and pull marketing strategies and lessons from his decades-long career in marketing. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

September 11, 202616 min

From Podcast to Healthcare Marketing Firm: Saul Marquez’s Entrepreneurial Journey

In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Saul Marquez⁠, Founder & CEO of Outcomes Rocket, to discuss his entrepreneurial journey and the evolution of his healthcare-focused business. Saul shares how early experiences helping local businesses sparked his entrepreneurial mindset, how he left a successful 17-year corporate career, and how thousands of healthcare conversations revealed a major marketing gap. Today, Outcomes Rocket helps medical device and healthcare SaaS companies with marketing strategy and full-service execution while highlighting innovations that can improve healthcare outcomes. Follow Adam on Instagram at⁠ ⁠⁠https://www.instagram.com/askadamtorres⁠⁠⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠⁠⁠https://missionmatters.lpages.co/podcastguest⁠ Visit our website: ⁠⁠⁠https://missionmatters.com⁠ More FREE content from Mission Matters here:⁠ ⁠⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices