Mission Matters Marketing with Adam Torres

Hosted by Adam Torres

Business NewsInterviews guests

Website RSS feed

Episodes

280

Latest episode

Aug 2026

Language

EN-US

About the show

Get insider knowledge from top pros in branding, paid ads, email, customer acquisition, social media, scaling and much more. You'll understand what marketing strategies work and get valuable insights to improve any marketing, so you can grow and scale your business. About Mission Matters: At Mission Matters we amplify stories for Entrepreneurs, Executives and Experts. Our host and Co Founder, Adam Torres has interviewed 5,000+ guests and hosts 8 shows. At the heart of our media brand is a want to help professionals cut through the noise. To get their mission and message heard. You can apply to be a featured guest here: https://missionmatters.lpages.co/podcastguest/ Through our long form interviews, we aim to capture the stories that make our guests interesting, relevant and also entertaining. By doing this, we are creating a catalogue for our audience that is educational, inspirational and will remain relevant and evergreen for years to come.

Listen to episodes

60 recent

August 3, 202619 min

Scaling Wellness Brands Without Outgrowing Your Business

In this episode, ⁠Adam Torres⁠ interviews ⁠Kieve Huffman⁠, Managing Director of Engager Global. Kieve discusses the biggest growth challenges facing wellness brands, strategies for scaling revenue through organic customer acquisition and affiliate marketing, and how founders can build investor relationships that support long-term business growth. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

July 23, 202614 min

How Startups Can Build Trust Before They Build Big Budgets

In this episode, Adam Torres interviews Matias Rodsevich, Founder of PR Lab. Matias discusses how startups can leverage public relations, thought leadership, and AI-driven media strategies to build trust, strengthen their brand, and gain visibility without requiring large marketing budgets. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

June 25, 202617 min

The Hidden Cost of Trying to Reach Everyone

In this episode, ⁠Adam Torres⁠ interviews ⁠Gary Frazier⁠, Retired Marketing Professor at the University of Southern California. Gary shares insights from decades of teaching, consulting, and research, discussing why many businesses fail despite having strong products and how thoughtful market segmentation, brand building, and strategic focus can create lasting competitive advantage. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

June 24, 202613 min

The Difference Between Buying Attention and Creating Growth

In this episode, Adam Torres interviews Frederic Zhang, Director of Paid Media at C.A. Fortune. Frederic discusses retail media strategy, e-commerce growth, and the importance of balancing data, experimentation, and operational excellence to help consumer brands acquire customers and grow efficiently across digital channels. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

May 15, 202613 min

Why Most Marketing Campaigns Target the Wrong Customers

In this episode, ⁠Adam Torres⁠ interviews ⁠Jennifer Gressman⁠, CEO of Site Impact. Jennifer discusses the gap between targeting and conversion data, explains how fragmented platforms impact campaign performance, and shares strategies for improving marketing efficiency through hyper-targeted omni-channel campaigns. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

January 19, 202615 min

Building Company Culture That Scales in 2026

In this episode, Adam Torres and George Essex, Senior Vice President at BRANDED, talk about building strong company culture while scaling U.S. operations. George shares lessons on leadership under pressure, hiring with values, and why consistent, human-led branding is essential for long-term success. About BRANDED BRANDED is a brand creation and implementation agency. The company invents and grows brands through bright ideas that are brilliantly executed, driving tangible efficiencies and meaningful change for its clients. Offering services across Brand Creation (Innovation / Strategy / Visual Identity), Brand Implementation (Packaging Design / Imagery / Artwork Production), and Brand Management (Technology / Brand Compliance / Sustainability), BRANDED provides an end-to-end offering that is truly connected. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

November 22, 202515 min

How AJ Cassata Uses Cold Outreach and AI to Build Predictable B2B Lead Systems

On this episode of Mission Matters, Adam Torres interviews AJ Cassata, Co-Founder & CEO of Revenue Boost, about using cold outreach and AI to generate consistent, high-quality B2B leads. AJ explains how he shifted from struggling agency owner to building predictable outbound systems, the role of targeted lists and good copy, and why outbound is often the best first channel for agencies, consultants, and B2B startups looking to scale. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices

October 29, 202514 min

From The Apprentice to Insights Leader: How Devora Rogers Helps Brands Turn Data into Growth

In this Mission Matters episode, ⁠Adam Torres⁠ interviews ⁠Devora Rogers⁠, Chief Strategy Officer at Alter Agents, about how brands can use consumer research to unlock growth and stay connected to their audiences. From her early career in media to leading insights at a top research firm, Rogers shares lessons on the power of data, the limits of AI, and how great storytelling drives brand impact. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

October 1, 202517 min

From Pizza Delivery to $35M: Dan Henry on Building Digital Empires

In this episode of Mission Matters, Adam Torres interviews Dan Henry, Founder of GetClients.com. Dan shares how he built an eight-figure business and generated over $35 million selling digital products. From his bestselling books Digital Millionaire Secrets and The Pocket Guide to High Ticket Selling to his mission of empowering entrepreneurs, Dan reveals how digital products can transform businesses, create educated customers, and open new revenue streams. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

September 8, 202528 min

Turning Data To Dollars

In this episode of Mission Matters, host ⁠Adam Torres⁠ interviews ⁠Kenny Ridgell⁠, Founder & CEO of Ridge Media, to unpack how his team turns data into dollars for small and mid-sized businesses. We trace Kenny’s journey from a college app to building a full-service, fractional marketing team, then dive into real A/B testing examples, CRM + ad attribution, and how AI is speeding up everything from landing pages to lead qualification. Follow Adam on Instagram at ⁠https://www.instagram.com/askadamtorres/⁠ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: ⁠https://missionmatters.lpages.co/podcastguest/⁠ Visit our website: ⁠https://missionmatters.com/⁠ More FREE content from Mission Matters here: ⁠https://linktr.ee/missionmattersmedia⁠ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts

MACRA

MACRA Website

Business

Mission Matters Marketing with Adam Torres

About the show

Listen to episodes

Scaling Wellness Brands Without Outgrowing Your Business

How Startups Can Build Trust Before They Build Big Budgets

The Hidden Cost of Trying to Reach Everyone

The Difference Between Buying Attention and Creating Growth

Why Most Marketing Campaigns Target the Wrong Customers

Building Company Culture That Scales in 2026

How AJ Cassata Uses Cold Outreach and AI to Build Predictable B2B Lead Systems

From The Apprentice to Insights Leader: How Devora Rogers Helps Brands Turn Data into Growth

From Pizza Delivery to $35M: Dan Henry on Building Digital Empires

Turning Data To Dollars

Is this your show?

More Business podcasts

One moment, please...

One moment, please...

Swallow Your Pride Podcast

One moment, please...

One moment, please...

MACRA