145: Ruben Helo, Strike the Tree, Helo International @ eXp Luxury
Ruben Helo’s story is one of quiet determination, gratitude, and the kind of drive that can only come from watching your parents sacrifice everything. Now with Helo International at eXp Luxury in Denver, Ruben grew up in southwest Denver around Jewell and Federal, the oldest child and only son of parents who immigrated from Mexico with middle-school educations and built a life through sheer work. He watched his mom go from waitressing to a 25-year CNA career while always selling something on the side, and his dad put in long blue-collar days without complaint. Those examples planted a conviction in him early: he wanted to do something big. He became the first in his family to graduate college, earning a communications degree from the University of Northern Colorado in 2015, then worked his way through a winding series of jobs, from RadioShack to bank teller to Verizon sales, an electrical apprenticeship, and barber school. It was 'Rich Dad Poor Dad', picked up just before he finished barbering, that flipped the switch. He saw real estate as a vehicle for building wealth and started real estate school the day after barber school ended. Ruben got licensed in the summer of 2019 and committed fully at the start of 2020, only for the pandemic to hit months later. What followed was a trial by fire: no income for months, sleeping on a friend’s floor, and supporting his sister through the darkest chapter of her life. He kept showing up, closed his first listing that summer, joined a team that taught him to run real estate like a business, and built momentum that hasn’t stopped since. In this episode, Ruben opens up about the immigrant work ethic that shaped him, his mission to one day retire his parents, his deep belief in coaching and continuous learning, and the holistic approach to real estate that keeps him ready for any market. Above all, it’s a conversation about showing up when there’s nothing to show for it yet, standing firmly on your values, and the simple truth that if you strike at the tree long enough, it will fall. And Ruben’s story… starts now! www.everettslending.com 720-979-8742 jimmy@everettslending.com IG: @jimmythesaint5280






