Middle Tech

Hosted by Middle Tech

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515

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Aug 2026

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About the show

A podcast network exploring startups, technology, and entrepreneurship in Kentucky and beyond.

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60 recent

August 10, 202646 min

340 | Builder Backed: Paul Koop on Building the Carfax for Homes from Covington, KY

Your car has a dealership that knows every service it's ever had. Your house - usually the largest asset you'll ever own - has nothing. In this episode, Builder Backed co-founder and CEO Paul Koop joins us to share how his Covington, Kentucky startup is building what he calls the "Carfax for homes": a permanent, portable service record for a house, created from the day it's built. Paul traces the idea back to buying a home built in 1892, then moving four times in five years and losing access to his father-in-law, a lifetime tradesman and the only trusted resource he had. He explains why partnering with homebuilders - starting with Erlanger-based Fischer Homes - gave Builder Backed the clean data and the distribution that home-services aggregators spend fortunes chasing, how a provider-paid model keeps homeowners, trades, and builders aligned, and why the partnership turned out to drive Fischer's sales rather than just improve customer service. He also gets specific about where AI stops: nobody, yet, will let a bot walk them into a $40,000 decision about their house. It's a case study in what happens when a seed-stage founder finds one anchor partner in his own backyard, and a reminder that the Cincinnati region's deep bench of big-company talent is a real startup advantage. Hosted by Logan Jones Middle Tech is proudly supported by:KY Innovation → kyinnovation.comAwesome Inc → awesomeinc.org

July 27, 202649 min

339 | Fireroad Ventures: Tim Metzner on Why AI Makes Small Business the Biggest Opportunity in Tech

Small businesses represent nearly half of all American jobs and 45% of all technology spend, yet less than 5% of venture capital goes to building technology for them. In this episode, Tim Metzner joins us to share how Fireroad, his Cincinnati-based early-stage venture firm, is betting that AI is changing that math. A serial entrepreneur who co-founded Coterie Insurance ($70M+ raised) and Differential (the studio behind Cincinnati's first unicorn, Astronomer), Tim returns to the show four years after his Episode 190 appearance with an entirely new chapter. We dig into the "silver tsunami" of retiring business owners with no succession plan, why Fireroad targets AI-resistant categories where technology supercharges rather than replaces, the flywheel of having business owners as LPs who become his founders' first customers, and why Tim believes staying small as a fund is the alpha most VCs are missing. Hosted by Logan Jones Middle Tech is proudly supported by: KY Innovation → kyinnovation.com Awesome Inc → awesomeinc.org

July 13, 202634 min

338 | Toothsure: Why Hospitals Fail at Oral Care and the Hazard, KY Startup Fixing It

Hospital-acquired pneumonia is the number one hospital-acquired infection in the United States — and it often starts with something as simple as a missed tooth brushing. After 37 years of consultations in Eastern Kentucky ICUs and nursing homes, one dentist decided to fix it. In this episode, Dr. Greg Baker and Dr. Brandon Wilde of Toothsure join us to share how they're building OralVac and OralVac+ — preloaded, measured-dose oral care devices designed around two years of ICU nurse feedback — from their home base in Hazard, Kentucky. The conversation covers the personal moment behind the company (Greg's mother spending a week in the ICU with only a cup of water for oral care), navigating the FDA as a combination drug-device targeting Q4 2026 clearance, the funding journey from self-funded to Keyhorse Capital and a seven-figure state grant, and the $7.3M manufacturing facility bringing 60 jobs to Perry County. It's a story of Appalachian grit: a clinician-founder betting his legacy on the idea that Eastern Kentucky can build world-class medical devices. Hosted by Logan Jones Middle Tech is proudly supported by: KY Innovation → kyinnovation.com Awesome Inc → awesomeinc.org

May 4, 202638 min

337 | ChargeRight: How an Electrician Used AI to Stop Homeowners From Getting Ripped Off

A union electrician with zero coding experience built an AI tool that's stopping EV owners from getting upsold thousands of dollars in unnecessary panel upgrades - and then Mark Cuban reshared his post. In this episode, ChargeRight founder Jason Walls joins us to share how 15+ years pulling wire in Kentucky led him to build an app that puts the NEC code book directly in homeowners' hands for $12.99 - replacing $300 truck rolls and $3,000–$6,000 panel upgrade quotes. The conversation covers Jason's path from automating job site paperwork to building a full product with Claude, the moment a Mark Cuban reshare hit 800,000 views, and how he's expanding ChargeRight into a broader product suite called RightSuite (Inspect Right, Spa Right, and more). We also dig into the trades-vs-AI narrative, why Jason isn't trying to raise venture capital, and how he learned to code by mapping git and repos onto motor control circuits and smart switches. Jason's story is what AI-era entrepreneurship actually looks like outside Silicon Valley - domain expertise plus the right tools, built by a guy who's still going to work every morning. Hosted by Logan Jones Middle Tech is proudly supported by: KY Innovation → kyinnovation.com Awesome Inc → awesomeinc.org

April 21, 202639 min

336 | Sunflower Fuels: This startup's plan: grow a crop on old mines, sell horse bedding, then make jet fuel

Kentucky has millions of acres of underutilized land, a shifting energy economy, and a generation of farmers looking for what's next. Sunflower Fuels is trying to answer all three with a single crop. In this episode, Sunflower Fuels CEO Gabrielle Blocher joins us to share how the company is building a Kentucky-rooted biomass business around Miscanthus — a perennial, "fire and forget" crop that can yield for 30+ years, grow on reclaimed surface mine land, and feed multiple growing markets. We dig into the full stack of the business: the horse bedding product (Revive Animal Bedding) generating revenue today, the renewable food packaging market forming next, and the long-term vision — bioenergy with carbon capture (BECCS) and sustainable aviation fuel. Gabby explains why the real economics of BECCS live in the voluntary carbon credit market, why Sunflower Fuels pivoted in 2025, and what her Naval Academy and Marine Corps background taught her about building a real-world startup. Hosted by Logan Jones Middle Tech is proudly supported by: KY Innovation → kyinnovation.com Awesome Inc → awesomeinc.org

April 6, 202651 min

335 | The State of Lexington's Startup Ecosystem with Garrett Fahrbach & Ben Strevy of Awesome Inc

What is the current state of Lexington's startup ecosystem? Garrett Fahrbach (Awesome Inc) and Ben Strevy (Awesome Fund) give us their perspective from in the arena with founders. From idea inception to providing funding, Awesome Inc is providing the resources necessary for founders to find success in Lexington, Kentucky. Hosted by Logan Jones Middle Tech is proudly supported by: KY Innovation → kyinnovation.com Awesome Inc → awesomeinc.org

March 23, 202652 min

334 | Vsimple: Buddy Bockweg on Why 99% of Companies Need to Retool Their Operations Before AI Can Deliver Real Value

99% of companies were built before AI became commercially available in 2023. Now every one of them must transform their operations or watch post-AI competitors do the same work with a fraction of the people. In this episode, Buddy Bockweg returns for his third Middle Tech appearance to explain why Vsimple raised $7 million and moved headquarters back to Louisville. Buddy breaks down the divide between pre-AI and post-AI companies, why the digital assembly line must come before AI deployment, and why starting transformation in 2028 means results in 203—potentially too late. We discuss the "SaaSpocalypse" eating software companies with each model release, why Vsimple requires deep customer engagement rather than self-service signup, and why the window to start this transformation is shorter than most leaders think. Hosted by Logan Jones Middle Tech is proudly supported by: KY Innovation → kyinnovation.com Awesome Inc → awesomeinc.org

March 18, 202647 min

Mission Critical | The Urban Mine Nobody's Processing: Matt Bedingfield of Mint Innovation on Recovering Critical Minerals from E-Waste

The U.S. generates 8 million metric tons of e-waste annually, yet ships nearly 100% of its valuable circuit boards overseas for processing. Export bans and tariffs won't solve that—they'd just create stockpiles. The real fence we need to build is one that keeps material in. In this episode, Matt Bedingfield joins Logan to share how Mint Innovation is building that domestic processing capacity using biometallurgy—a method that combines chemistry with naturally occurring biological matter to extract critical metals like gold, copper, and silver from printed circuit boards. Matt draws on 16 years in metals recycling across four continents, from strategy roles at Novelis to building a $120 million copper smelter in Kentucky, and now as Global President of a company that's already partnered with HP to create closed-loop recycled copper for new EliteBook production. The conversation covers why the U.S. is 1 million tons short on copper annually, why Mint's 15-month, $40 million facility buildout challenges the traditional smelter model, how batch-level traceability lets OEMs own their supply chains, and what the Longview, Texas facility opening in 2027 means for domestic manufacturing. Matt also digs into the consumer behavior problem—aluminum cans hit 85% recycling rates in deposit states versus 15% without, yet e-waste lacks that mechanism. He breaks down why deposits work (Americans respond to financial incentive, not sustainability messaging), why even industry insiders have drawers full of old iPhones out of data privacy fear, and why the real bottleneck is infrastructure, not policy. Everything downstream—data centers, semiconductors, defense systems, grid infrastructure—starts with the metals we have the capacity to process at home. Hosted by Logan Jones Mission Critical is proudly supported by: Valent → getvalent.com Abel Construction → abelconstruct.com

March 9, 202650 min

333 | Due Gooder: How Nate Royal Built an AI App That Onboarded 23K Students in January

A 21-year-old who failed all his classes freshman year just onboarded 23,000 students in a single month—and he built the company that did it.In this episode, Nate Royal joins us to share how he went from failing out of the University of Louisville and struggling with ADHD to co-founding Due Gooder, an AI-powered platform that turns syllabi into structured assignment schedules, calendar syncs, and deadline reminders. Now at 35,000 users across 4,000+ universities, Nate and his all-student founding team are rewriting the playbook on college entrepreneurship.We get into how a thousand printed flyers produced zero signups while a co-founder's random TikTok comments drove thousands of users overnight, why Nate believes nothing is a product problem anymore — it's 100% a marketing problem, how they raised a pre-seed round after being told they had "a feature, not a product," and what happened when their AI agent built an entire feature overnight using OpenClaw. We also talk pricing strategy, the UGC campaign that generated 2.8 million views, and why Nate has an age cap of 26 on his founding team.This is a conversation about distribution, conviction, and what happens when a founder builds the thing they desperately needed — then figures out how to get it in front of everyone else.Hosted by Logan JonesMiddle Tech is proudly supported by:KY Innovation → kyinnovation.comAwesome Inc → awesomeinc.org

March 4, 202655 min

Mission Critical | TVA Is Turning a Coal Plant into a Fusion Reactor: Tony Williams on the Infinity Project

A decommissioned coal plant in Clinton, Tennessee is on track to become the site of America's first commercial stellarator fusion reactor. In this episode, Tony Williams — Executive Sponsor of the Infinity Project at the Tennessee Valley Authority — joins us to share how TVA is partnering with Type One Energy to build a proof-of-concept fusion machine inside the retired Bull Run fossil plant, with a full-scale 400-500 megawatt power plant to follow. We toured the facility and discussed what's actually changed to make fusion viable now — from Oak Ridge's exascale supercomputer cutting year-long calculations down to a single day, to advances in manufacturing and material science. Tony breaks down the economics of fusion vs. conventional generation, why TVA chose the stellarator over the tokamak, and how the project is being de-risked through a coalition of partners including Type One Energy, Oak Ridge National Laboratory, the DOE, and the University of Tennessee. We also explore what it means to repurpose aging fossil infrastructure for the next generation of energy production. Hosted by Logan Jones and Alex Mercer Mission Critical is proudly supported by:Valent → getvalent.comAble Construction → ableconstruct.com