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Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Hosted by Andria Singletary | Podcast Strategist for Women in Business

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Episodes

318

Latest episode

Aug 2026

Language

EN

About the show

Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients. She answers questions like: -How to start a podcast? -How to sign clients from your podcast? -What is podcast SEO? -How to generate leads from your podcast? -How to grow your podcast audience without social media? -What podcast metrics do you need to track for growth? And more! Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer's cycle, and converts. Connect with Andria: Join the Evergreen Marketing Era Newsletter: www.mamaturnedmompreneur.com/newsletter/ Website: www.mamaturnedmompreneur.com Connect with me on Instagram: www.instagram.com/evergreenmarketingera Connect with me on Threads: www.threads.com/@evergreenmarketingera

Listen to episodes

60 recent
August 4, 20268 min

310. How to Rebrand a Podcast When You Pivot in Your Business

As a business owner, you will pivot at least once (most likely multiple times) in your business. But what do you do with your podcast when you pivot your business? Do you start a new podcast or do you rebrand? That’s exactly what I’m talking about in today’s episode. I’m sharing how to rebrand a podcast when you pivot your business. Whether you’re in the middle of a business pivot or have pivoted your business but haven’t gotten your podcast on board with the new direction, this episode is for you. In this episode, I'm giving you all the tea on:When to rebrand a podcastHow to rebrand a podcastWhy you need to rebrand your podcast when you pivot your businessBehind the scenes of how I support my clients with rebranding their podcast in the midst of a business pivotResources Mentioned in Today's Episode:Apply to join the Evergreen Marketing Accelerator – the next round begins on October 1!Related Episodes and Blog Posts:Episode 211: BTS of My Podcast Rebrand: Welcome to Marketing Without Socials for MomsEpisode 280: Your Evergreen Marketing Era Starts HereEpisode 298: Re-Record or Optimize? Here's What to Do With Outdated Podcast Episodes Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode310/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

July 21, 20267 min

309. Want a Successful Podcast Launch? Do These 3 Things After You Hit Publish

There’s a reason why 90% of podcasts fail after publishing episode 3, and I believe it has to do with not preparing for after the podcast launch. So much time and energy is put into starting a podcast that the after is often forgotten. In today’s episode, I’m sharing the three things you need to do to have a successful podcast launch and ensure you make it past episode 3. In this episode, I'm giving you all the tea on:Why launching a podcast is only the beginningWhy preparing for what happens after your podcast launch is important3 things you need to do to have a successful podcast launchResources Mentioned in Today's Episode:Podcast Like a Business Owner podcast launch course Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode309/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

July 7, 202613 min

308. Should Business Owners Use Substack for Podcast Hosting? Here's Why I Don't Recommend It

Substack has become a popular platform for business owners to build and engage with their community, thanks to its many features for sharing written, video, and audio content. While Substack may be popular, is it the best option for podcast hosting when you are leveraging podcasting to grow your online business? That’s the question I’m answering in today’s episode. If you’ve been considering starting a podcast for your business or are currently hosting one on Substack, you don’t want to miss this episode.In this episode, I'm giving you all the tea on:Is Substack the best option for podcast hosting when you are starting a podcast for your business?Substack podcast hosting featuresWhat you need in a podcast hosting platform when podcasting for your businessResources Mentioned in Today's Episode:Start your podcast today with Podcast Like a Business OwnerTry Captivate podcast hosting free for 30 daysRelated Episodes and Blog Posts:Episode 290: How Do I Know if My Podcast is Successful? 7 Podcast Metrics Every Business Owner Needs to Track to Measure Podcast Success Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode308/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

June 23, 202617 min

307. How Often Should You Publish New Podcast Episodes to Get Leads and Sign Clients?

You want to start a podcast to grow your business, but committing to a weekly podcast right now is not realistic with everything on your plate. What if you didn’t need to publish new episodes weekly to have a successful podcast? Can bi-weekly or seasonal podcasts grow your email list and convert your listeners into clients?That’s exactly what I’m talking about today. I’m sharing how often you should publish new podcast episodes to get leads and sign clients. If you’ve been wanting to start a podcast but have held off because you can’t commit to weekly episodes, this is for you.In this episode, I'm giving you all the tea on:How often you should publish new podcast episodes to get leads and sign clientsWhy a bi-weekly and seasonal podcast are just as effective in growing your business as a weekly podcastWhat matters more for getting leads and signing clients than the number of episodes you publish each monthHow I still have gained new listeners even when dropping down to 2 episodes per monthResources Mentioned in Today's Episode:Join Podcast Like a Business Owner to start your podcast and set it up to support your business growth from the start.Related Episodes and Blog Posts:Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode307/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

June 9, 202617 min

306. Is Podcasting Oversaturated? Why It's Not Too Late to Start a Podcast for Your Business

You may have heard that podcasting is oversaturated and that podcast mics should be banned. But that couldn’t be further from the truth, especially when you are a business owner wanting to start a podcast. When you’re podcasting for your business, how you approach podcasting looks vastly different from those looking to create a podcast for pure entertainment. Listen to today’s episode to hear why podcasting is not oversaturated for entrepreneurs, and to get the mindset shift you need so you can hit publish on that podcast idea you’ve been sitting on.In this episode, I'm giving you all the tea on:Why podcasting is not oversaturatedPodcasting stats that will shift your perspective on podcasting being oversaturatedWhy podcasting as a business owner excludes you from the conversation about podcast saturationResources Mentioned in Today's Episode:Join Podcast Like a Business Owner and get your podcast launched in 12 weeks or less! Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode306/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 26, 20267 min

305. Why Most Podcast Launch Courses Set Business Owners Up to Fail

There are many podcast launch courses out there, but most set business owners up to fail. A lot of these podcast launch courses focus on the how of podcasting, and that’s where the support ends. When you are starting a podcast as a marketing and sales asset, you need more than the how of podcasting. You need a strategy that will help you connect with podcast listeners who are a good fit for your offers and convert them into your offers. Listen to today’s episode to learn more about how not all podcast launch courses are created equally and how Podcast Like a Business Owner shows you everything you need to know to launch a podcast for your business.Friday, May 29, is the last day to join the waitlist and get the waitlist bonuses before Podcast Like a Business Owner is live. Click here to join the waitlist!In this episode, I'm giving you all the tea on:Why most podcast launch courses set business owners up for failureThe missing piece from most podcast launch courses that business owners need to make it past 3 episodesHow Podcast Like a Business Owner helps business owners start a podcast that supports business growthResources Mentioned in Today's Episode:Get on the waitlist for Podcast Like a Business OwnerRelated Episodes and Blog Posts:Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode305/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 19, 202611 min

304. Can You Get Coaching Clients from a Podcast? The B2C Business Owner's Guide to Podcasting for Your Business

Getting clients from podcasts isn’t just for B2B business owners like business coaches and service providers. It can be effective for parenting coaches, health coaches, therapists, and others in the B2C space. Today, I’m breaking down how you can get coaching clients from a podcast as a B2C business owner and why a podcast is an effective marketing and sales platform regardless of whether you serve other business owners or consumers.In this episode, I'm giving you all the tea on:Whether you can get coaching clients from a podcast as a B2C businessHow to create a podcast that will bring in leads and clientsStrategies for promoting your offers on your podcastResources Mentioned in Today's Episode:Get on the waitlist for Podcast Like a Business Owner!Simplecast 2025 Podcast StatsRSS 2025 Podcast StatsRelated Episodes and Blog Posts:Episode 287: The Podcast Marketing Strategy That Booked Out Sarah Lovell’s 1:1 Coaching Services [Client Case Study] Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode304/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 12, 202617 min

303. Do I Need Guests for My Podcast? Why Solo Episodes Convert Best for Entrepreneurs

One question that often comes up for business owners starting a podcast is, “Do I need guests for my podcast?” You may have heard that having guests on your podcast is an effective way to grow your podcast audience, but that couldn’t be further from the truth when you are podcasting for your business. Listen to today’s episode to hear why having guests on your podcast does more harm than good when you are leveraging the platform to grow your business and why solo episodes convert best for podcasting business owners.In this episode, I'm giving you all the tea on:Why you don’t need guests on your podcast when you are podcasting for your businessWhy solo podcasts are more successful than interview heavy ones when you are podcasting for businessWhy your podcast listeners prefer solo episodes over interviews (and why they don’t think your solo episodes are boring)Resources Mentioned in Today's Episode:Get on the waitlist for Podcast Like a Business OwnerRelated Episodes and Blog Posts:Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode303/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 5, 202620 min

302. The Podcast Launch Strategy Business Owners Need to Get Clients

Starting a podcast as a hobby and starting one for your business requires two different approaches. As a business owner, your goals and focus are different, which is why you can’t follow what influencer and hobby podcasters are doing. In this episode, I’m breaking down what a podcast launch strategy for business owners requires so that you set your podcast up to support your business growth from day one. If you’ve been thinking about starting a podcast or are in the beginning stages of launching, this episode is for you. In this episode, I'm giving you all the tea on:Why your podcast launch strategy matters when you are starting a podcast for your businessWhat needs to be included in your podcast launch strategy as a business ownerWhy vanity metrics like downloads and audience size aren’t success indicators when you are podcasting for your business Resources Mentioned in Today's Episode:Join the waitlist for my podcast launch course, Podcast Like a Business Owner, to be the first to know when it goes live and get access to exclusive bonuses. Related Episodes and Blog Posts:Episode 286: How to Start an Audio Only Podcast for Your Business in 2026Episode 292: Why 90% of Podcasts Fail in the First Year (And How to Make Sure Yours Doesn’t)Episode 294: 3 Podcast Mistakes to Avoid When Launching a Podcast for Your Business Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode302/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

April 30, 202626 min

301. You Need More Than a Podcast Guest Release Form to Protect Your Podcast: The Legal Side of Podcasting with Keshia Joachim

Are you doing everything you need to legally protect your podcast? While a podcast guest release form is a good start at protecting your podcast, it is not the only thing you need to consider when it comes to the legalities of podcasting. In today’s episode, I sit down to chat with lawyer Keshia Joachim about the legal side of podcasting. Keshia shares great insights into everything a podcast host needs to consider to legally protect their intellectual property.In this episode, you will learn:Everything a podcast host needs to consider before publishing their first podcast episodeWhat should actually be included in a podcast guest release formWhether or not you need to form an LLC for your podcastConnect with Keshia Joachim:WebsiteLinkedInFacebookInstagramThreads Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial)Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For the full show notes, head to www.mamaturnedmompreneur.com/episode301/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

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