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Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Evergreen Marketing Era for Women Entrepreneurs - Podcast Launch & Podcast Monetization for Entrepreneurs

Hosted by Andria Singletary | Podcast Strategist for Women in Business

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Episodes

314

Latest episode

Jun 2026

Language

EN

About the show

Andria Singletary is a podcast strategist for women entrepreneurs ready to start a podcast for their business or optimize their current podcast to get more clients. She answers questions like: -How to start a podcast? -How to sign clients from your podcast? -What is podcast SEO? -How to generate leads from your podcast? -How to grow your podcast audience without social media? -What podcast metrics do you need to track for growth? And more! Here you’ll learn how to turn your podcast into the foundation of your marketing and sales strategy, and how to create podcast content that attracts ready to invest clients, builds trust, establishes your authority, shortens the buyer's cycle, and converts. Connect with Andria: Join the Evergreen Marketing Era Newsletter: www.mamaturnedmompreneur.com/newsletter/ Website: www.mamaturnedmompreneur.com Connect with me on Instagram: www.instagram.com/evergreenmarketingera Connect with me on Threads: www.threads.com/@evergreenmarketingera

Listen to episodes

60 recent
June 9, 202617 min

306. Is Podcasting Oversaturated? Why It's Not Too Late to Start a Podcast for Your Business

You may have heard that podcasting is oversaturated and that podcast mics should be banned. But that couldn’t be further from the truth, especially when you are a business owner wanting to start a podcast. When you’re podcasting for your business, how you approach podcasting looks vastly different from those looking to create a podcast for pure entertainment. Listen to today’s episode to hear why podcasting is not oversaturated for entrepreneurs, and to get the mindset shift you need so you can hit publish on that podcast idea you’ve been sitting on.In this episode, I'm giving you all the tea on:Why podcasting is not oversaturatedPodcasting stats that will shift your perspective on podcasting being oversaturatedWhy podcasting as a business owner excludes you from the conversation about podcast saturationResources Mentioned in Today's Episode:Join Podcast Like a Business Owner and get your podcast launched in 12 weeks or less! Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterPodcast Launch Course: Podcast Like a Business Owner Back Pocket Podcast StrategistEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode306/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 26, 20267 min

305. Why Most Podcast Launch Courses Set Business Owners Up to Fail

There are many podcast launch courses out there, but most set business owners up to fail. A lot of these podcast launch courses focus on the how of podcasting, and that’s where the support ends. When you are starting a podcast as a marketing and sales asset, you need more than the how of podcasting. You need a strategy that will help you connect with podcast listeners who are a good fit for your offers and convert them into your offers. Listen to today’s episode to learn more about how not all podcast launch courses are created equally and how Podcast Like a Business Owner shows you everything you need to know to launch a podcast for your business.Friday, May 29, is the last day to join the waitlist and get the waitlist bonuses before Podcast Like a Business Owner is live. Click here to join the waitlist!In this episode, I'm giving you all the tea on:Why most podcast launch courses set business owners up for failureThe missing piece from most podcast launch courses that business owners need to make it past 3 episodesHow Podcast Like a Business Owner helps business owners start a podcast that supports business growthResources Mentioned in Today's Episode:Get on the waitlist for Podcast Like a Business OwnerRelated Episodes and Blog Posts:Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode305/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 19, 202611 min

304. Can You Get Coaching Clients from a Podcast? The B2C Business Owner's Guide to Podcasting for Your Business

Getting clients from podcasts isn’t just for B2B business owners like business coaches and service providers. It can be effective for parenting coaches, health coaches, therapists, and others in the B2C space. Today, I’m breaking down how you can get coaching clients from a podcast as a B2C business owner and why a podcast is an effective marketing and sales platform regardless of whether you serve other business owners or consumers.In this episode, I'm giving you all the tea on:Whether you can get coaching clients from a podcast as a B2C businessHow to create a podcast that will bring in leads and clientsStrategies for promoting your offers on your podcastResources Mentioned in Today's Episode:Get on the waitlist for Podcast Like a Business Owner!Simplecast 2025 Podcast StatsRSS 2025 Podcast StatsRelated Episodes and Blog Posts:Episode 287: The Podcast Marketing Strategy That Booked Out Sarah Lovell’s 1:1 Coaching Services [Client Case Study] Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode304/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 12, 202617 min

303. Do I Need Guests for My Podcast? Why Solo Episodes Convert Best for Entrepreneurs

One question that often comes up for business owners starting a podcast is, “Do I need guests for my podcast?” You may have heard that having guests on your podcast is an effective way to grow your podcast audience, but that couldn’t be further from the truth when you are podcasting for your business. Listen to today’s episode to hear why having guests on your podcast does more harm than good when you are leveraging the platform to grow your business and why solo episodes convert best for podcasting business owners.In this episode, I'm giving you all the tea on:Why you don’t need guests on your podcast when you are podcasting for your businessWhy solo podcasts are more successful than interview heavy ones when you are podcasting for businessWhy your podcast listeners prefer solo episodes over interviews (and why they don’t think your solo episodes are boring)Resources Mentioned in Today's Episode:Get on the waitlist for Podcast Like a Business OwnerRelated Episodes and Blog Posts:Episode 302: The Podcast Launch Strategy Business Owners Need to Get Clients Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode303/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

May 5, 202620 min

302. The Podcast Launch Strategy Business Owners Need to Get Clients

Starting a podcast as a hobby and starting one for your business requires two different approaches. As a business owner, your goals and focus are different, which is why you can’t follow what influencer and hobby podcasters are doing. In this episode, I’m breaking down what a podcast launch strategy for business owners requires so that you set your podcast up to support your business growth from day one. If you’ve been thinking about starting a podcast or are in the beginning stages of launching, this episode is for you. In this episode, I'm giving you all the tea on:Why your podcast launch strategy matters when you are starting a podcast for your businessWhat needs to be included in your podcast launch strategy as a business ownerWhy vanity metrics like downloads and audience size aren’t success indicators when you are podcasting for your business Resources Mentioned in Today's Episode:Join the waitlist for my podcast launch course, Podcast Like a Business Owner, to be the first to know when it goes live and get access to exclusive bonuses. Related Episodes and Blog Posts:Episode 286: How to Start an Audio Only Podcast for Your Business in 2026Episode 292: Why 90% of Podcasts Fail in the First Year (And How to Make Sure Yours Doesn’t)Episode 294: 3 Podcast Mistakes to Avoid When Launching a Podcast for Your Business Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode302/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

April 30, 202626 min

301. You Need More Than a Podcast Guest Release Form to Protect Your Podcast: The Legal Side of Podcasting with Keshia Joachim

Are you doing everything you need to legally protect your podcast? While a podcast guest release form is a good start at protecting your podcast, it is not the only thing you need to consider when it comes to the legalities of podcasting. In today’s episode, I sit down to chat with lawyer Keshia Joachim about the legal side of podcasting. Keshia shares great insights into everything a podcast host needs to consider to legally protect their intellectual property.In this episode, you will learn:Everything a podcast host needs to consider before publishing their first podcast episodeWhat should actually be included in a podcast guest release formWhether or not you need to form an LLC for your podcastConnect with Keshia Joachim:WebsiteLinkedInFacebookInstagramThreads Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial)Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you. For the full show notes, head to www.mamaturnedmompreneur.com/episode301/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

April 28, 202626 min

300. Celebrating 300 Episodes: Ask Me Anything Podcasting for Business Edition

AHHH, we've officially hit 300 episodes! Thank you so much for being a major part of this podcast. I appreciate you tuning in each week, sharing this podcast, and reaching out to share how it has impacted your business. To celebrate this milestone, I did an Ask Me Anything Podcast Edition, answering questions submitted from my Threads and email community. The questions were so good, and I had such a fun time answering them!Resources Mentioned in Today's Episode:Evergreen Marketing Accelerator WaitlistKeysearch (this is an affiliate link)PodSEOKay Hillman's episode on how her podcast downloads tanked when she published her YouTube content on her podcastRelated Episodes and Blog Posts:Episode 293: How to Go From My Business is Draining Me to Building a Bare Minimum Business with Kay Hillman Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

April 21, 202628 min

299. Why Start a Podcast for Your Business? Here's What I Learned After 299 Episodes

If you’ve been on the fence about starting a podcast for your business, today’s episode is for you. I’m breaking down why you should start a podcast for your business, who should start one, and the lessons I learned from recording and publishing 299 podcast episodes. In this episode, I'm giving you all the tea on:Why you should start a podcast for your businessWho should start a podcast3 lessons I learned in 3.5 years of podcastingResources Mentioned in Today's Episode:Evergreen Marketing Accelerator – Join the waitlist to be the first to know when the doors reopen and access exclusive bonuses!Related Episodes and Blog Posts:Episode 281: Future of Podcasting in 2026: Do You Really Need Video to Build a Successful Podcast?Blog: 12 of the Best Podcast Tools for Podcasting Business Owners Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode299/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

April 14, 202613 min

298. Re-Record or Optimize? Here's What to Do With Outdated Podcast Episodes

You’ve hit publish on over 100 episodes, and within that time, you’ve most likely made some pivots in your podcast and business. Your messaging has changed, you have a new ideal listener, or your offers have changed. Now, you may be wondering what to do with your outdated episodes. If your older podcast episodes point to offers that no longer exist or speak to listeners who are no longer your target audience, do you scrap the episodes, re-record and update them, or leave them alone? That’s exactly what I’m talking about in today’s episode! One of my clients recently asked this question as she’s published over 300 episodes, but wasn’t sure what to do about the older ones that point new listeners to old offers. I answer this question and break down 3 options you have for repurposing your old podcast episodes. In this episode, I'm giving you all the tea on:What to do with outdated podcast episodesWhy it doesn’t always make sense to optimize, re-record, or update the episode links3 ways to repurpose old podcast episodesResources Mentioned in Today's Episode:Join the Evergreen Marketing Era NewsletterEvergreen Marketing Accelerator – Join the waitlist to be the first to know when the doors reopen and access exclusive bonuses!Related Episodes and Blog Posts:Episode 63: Podcast Metrics that Matter When You're Podcasting for Your Business (Original Episode) Episode 290: How Do I Know if My Podcast is Successful? 7 Podcast Metrics Every Business Owner Needs to Track to Measure Podcast Success (Updated Episode) Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (30-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode298/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

April 7, 202618 min

297. "Can I Take a Podcast Break This Summer Without Starting Over?" Yes, Here's How

Summer is right around the corner, which means vacations, spending as much time poolside, or lying out on the beach. And if you’re a mom, it means that your regular routine is about to go out the window with the kids home full time. Regardless of your situation or plans, summer can mess up your podcast routine, so you may be considering taking a break…or maybe you’re hesitant to take one because you’re worried you will have to work twice as hard to rebuild your audience when you come back from your break. If the idea of taking a podcast break makes you anxious, I’m here to tell you that you can take a break without losing momentum with your podcast. Today, I’m breaking down how taking a podcast break is nothing like taking a social media break and sharing 5 options for taking a podcast break.PS, I would love to hear your plans for your podcast this summer or your experience taking a podcast break! Send me a DM on Instagram or Threads to share your plans or experience!In this episode, I'm giving you all the tea on:Why you can take a podcast without having to worry about starting over when you returnHow podcasting is vastly different from social media regarding rebuilding engagement after taking a break5 options you have for taking a podcast breakResources Mentioned in Today's Episode:Evergreen Marketing Accelerator – Join the waitlist to be the first to know when the doors reopen and access exclusive bonuses! Ways I Can Serve You:Join the Evergreen Marketing Era NewsletterEvergreen Marketing AcceleratorVIP Podcast LaunchMonthly Podcast ManagementRecommended Podcast + Business Tools:Email Marketing: Flodesk (14-day Free Trial)Podcast Hosting: Captivate (7-Day Free Trial) Recommended Keyword Research Platform: Keysearch.coCRM: Dubsado (Save 20% on your first month or year)Website Builder: Showit (30-Day Free Trial)Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.For show notes and resources mentioned in today's episode, head to www.mamaturnedmompreneur.com/episode297/Connect with Andria:Threads: @evergreenmarketingeraInstagram: @evergreenmarketingeraEmail: hello@mamaturnedmompreneur.comWebsite: www.mamaturnedmompreneur.com

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