Love my Museum

Hosted by Amy Kehs

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Jun 2026

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How do you get visitors through your museum doors? How do you keep them coming back and better yet, bringing a friend? Your host, Amy Kehs, a brand strategist and communications expert for museums, talks about how you can make your workplace a lovely place to be, while also making your museum a place your community loves. Over the last 30 years, Amy has worked for some of the most renowned museums on the planet, helping ensure that they thrive into the next century.

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60 recent

June 9, 20267 min

Episode 62: You’re Not Imagining It-The State of Museums in 2026

In this episode, Amy shares what she is seeing in museums and why this summer feels different. Drawing on data from the American Alliance of Museums' 2025 National Snapshot Report, she makes the case for why museum professionals need to give themselves permission to rest and announces the fifth annual Love my Museum summer series.Links from the Episode:Sign up for the Love my Museum email communityAAM National Snapshot of United States Museums 2025More Free Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

May 26, 202639 min

Episode 61: Why They Aren’t Coming Back

In this episode, Amy is joined by fellow communications strategist John Gibbons to talk about the hidden friction points that quietly shape the visitor experience and often determine whether someone becomes a repeat visitor or a one-time guest.They dig into what museums can learn from the business world about retention, why small details matter more than you think, and how to create an experience that keeps people coming back (and bringing a friend).Links from the Episode:Find John on LinkedIn and follow Good Morning Cape Cod on Instagram.The Metropolitan Museum of ArtLouisa May Alcott’s Orchard HouseTenement MuseumMore Free Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

May 12, 202611 min

Episode 60: Let’s Get Ready for an Exhibit Opening

In this episode, Amy takes listeners "into the trenches" to share her step-by-step process for managing successful exhibit openings during busy seasons. She discusses the logistical "mayhem" of back-to-back launches and provides a practical checklist to ensure that museum exhibits receive the public and media attention they deserve.More Free Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

April 28, 202641 min

Episode 59: Using Disney’s 5 Keys to Transform Your Visitor Experience

In this episode, Amy is joined by Marketing Strategist Kira Pogge Brewka of Kira Pogge Creations. They talk about Disney’s 5 Keys of Customer Service and how they can transform your visitors’ experience with your museum.Links from the Episode:Join Kira on SubstackListen to the Authentic Communicator PodcastMore Free Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

April 14, 202626 min

Episode 58: Strategic Partnerships

Year three of the Love my Museum starts today! The podcast gets a makeover and Amy talks about strategic partnerships for your museum.Links from the Episode:Schedule a call with Amy.More Free Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

March 31, 202614 min

Episode 57: 2nd Anniversary Episode

In this special anniversary episode, Amy reflects on two years of the Love my Museum podcast. She shares what she’s learned from podcast analytics, highlights listener-favorite episodes, and offers a preview of what’s ahead in year three.Links from the Episode:***Love my Museum Podcast Listener Survey***Top 5 Most-Listened-To Episodes This Year:#5 — Episode 43: From Idea to Impact#4 — Episode 46: Museums in the Movies#3 — Episode 47: Your Digital Docent with Kathryn Jones#2 — Episode 44: Growing Up a Museum Kid Featuring the Kehs Kids #1 — Episode 27: Love and Loyalty: Creating Museum Visitor LoveThank you to this year’s guests:Kathryn Jones, Your Digital DocentHannah Gaston, Small Museum AssociationRebecca Schulman, Museum Questions ConsultingLindsay Williams, Lindsay Williams DesignFree Resources for MuseumsAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

March 17, 202618 min

Episode 56: Visitor Journey Touchpoints

In this episode, Amy takes the visitor journey one step further by zooming in on the touchpoints, the individual moments where visitors actually interact with your museum, online and onsite. From search results and “Plan Your Visit” pages to ticketing, front desk greetings, evening events, and follow-up emails, she shows how each touchpoint shapes the story visitors tell themselves about your museum.Links from the Episode:Listen to the last episode on “What’s Your Visitor Journey?”Want to talk about your museum’s visitor journey? Book a Call.Museum Digital AssessmentMore Free Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

March 3, 202622 min

Episode 55: What’s Your Visitor Journey?

In this episode, Amy invites listeners to see their museum through the eyes of its visitors, from the moment someone first hears about the museum to the moment they decide whether they’ll ever come back. She breaks down the difference between a visitor journey (the path people take before, during, and after a visit) and the visitor experience (how that path feels), and explains why museum teams need to understand both to grow attendance and create relationships with visitors so they will want to come back and bring a friend.Links from the Episode:Want to talk about your museum’s visitor journey? Book a Call.Museum Digital AssessmentMore Free Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host:Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

February 17, 202623 min

Episode 54: Visual Brand Design with Lindsay Williams

In this episode, Amy is joined by her friend and longtime collaborator, Lindsay Williams, a visual brand designer and founder of Lindsay Williams Design. Together, they talk about what a brand really is, why strategy always comes before design, and how even the smallest museums can use their visual brand more intentionally (without a big budget).Links from the Episode:Lindsay Williams DesignFree “Design Flow in Canva Pro” CourseCanvaBlog PostPergamonmuseumFree Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host: Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.

February 3, 202615 min

Episode 53: Inside the Love my Museum Method

In this episode, Amy takes listeners inside the Love my Museum Method, a practical, human-centered framework designed to help museums grow attendance, loyalty, and long-term support without relying on big budgets or large teams.Drawing on more than 30 years of experience working with museums, Amy explores the three keys of the method: Brand Messaging, Visitor Experience, and Media Relations. This episode is a must-listen for museum professionals who want to stop feeling invisible, strengthen relationships with their audiences, and build a museum that people genuinely love.Links from the Episode:Book a CallWork TogetherFree Resources for Museums:Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World ebookMuseum Planning CalendarMuseum Metrics TemplateAbout the host: Amy Kehs is a brand strategist and communications expert for museums. She has owned Kehs Communications since 2000 and has worked for the most renowned and well-loved museums in Washington, D.C. Her goal is to ensure that museums thrive into the next century and she hopes people will come to love museums as much as she does. Her proven process sets up proactive communication habits for museums, cultivating relationships with visitors who will want to return and bring a friend. Want to talk more? Click this link to book a call.