
OnDemand Ep. 66 – How Hotels Can Turn Empty Parking Spaces Into Revenue
Can your hotel's unused parking spaces become a new revenue stream? In this episode of LODGING OnDemand, Ethan Glass, CEO and Co-Founder of Ocra, joins LODGING Managing Editor George Seli to discuss how hotels can generate additional revenue by making underutilized parking inventory available to non-guests. Ocra combines AI-powered revenue management technology with a global distribution system to help hotels optimize parking rates and sell available spaces through online parking marketplaces. This approach gives hotel owners and operators an opportunity to generate incremental revenue from an often-overlooked asset. Glass discusses the development of Ocra's platform, the growing role of technology in hotel parking management, and the company's recognition as the winner of the 2026 ALIS Tech Challenge. As hotels continue to explore new ways to improve profitability, parking revenue management represents another opportunity to maximize the value of existing hotel assets. Featured Guest: Ethan Glass, CEO & Co-Founder, Ocra Host: George Seli, Managing Editor, LODGING















