Lives of Tomorrow

Hosted by WGSN

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Aug 2026

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About the show

Change is constant – but what’s driving it? Carla Buzasi, CEO of WGSN, the world’s leading trend forecaster, speaks with global thought leaders about how shifts in society, ethics and the economy are shaping our Lives of Tomorrow. Gain the insight you need to navigate what’s next with confidence and clarity.

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August 4, 202625 min

Generation Grazia – What Millennial Women Want

How are Millennial women’s priorities changing alongside their attitudes to wellness and beauty? WGSN and Grazia collaborated on The Generation Grazia report revealing what Millennial women want and strategies to address their needs meaningfully in the long-term. Grazia Editor-In-Chief Hattie Brett and WGSN CEO Carla Buzasi discuss why so many women feel frustrated by companies marketing to a younger version of themself. Find out how brands can adapt to resonate with them through tangible solutions and capture their spending potential.

July 7, 202628 min

Shoptalk Luxe: Inside Mandarin Oriental: Why Experiences Are the New Luxury

Luxury travel is emerging as a powerful growth engine as consumer spending shifts from traditional goods to meaningful, wellness-driven experiences. In this episode, WGSN CEO Carla Buzasi and Mandarin Oriental's Alex Schellenberger explore the transformation of the affluent consumer, the rise of "meaning-led" hospitality, and how heritage brands are leveraging AI and human expertise to redefine elite service in the modern era.From the rise of meaning-led hospitality to the integration of AI in elite service, we explore how heritage brands are redefining relevance today where everyone wants to be recognised. Listen in to find out how generosity is the new luxury and how to empower recovery in the sector.

June 23, 202621 min

Shoptalk Luxe: JOSEPH & the New Rules for Luxury Loyalty

This episode is the second in a three-part series recorded live at Shoptalk Luxe in Abu Dhabi featuring our host, WGSN CEO Carla Buzasi and CEO of JOSEPH Barbara Campos. As part of our exploration into the Future Consumer 2028, Barbara shares her strategic vision for JOSEPH, discussing how the brand is navigating the shifting luxury landscape. They delve into the evolution of accessible luxury, the power of age-agnostic branding and how JOSEPH is strategically balancing its timeless heritage with the demands of a modern, global consumer. Join us to understand the values driving the future of the luxury sector.

June 9, 202630 min

Shoptalk Luxe: IRL Retail – Why it Still Matters (Even for Gen Z)

This episode is the first in a series of conversations with leaders in luxury retail. Join WGSN CEO, Carla Buzasi and chairman of the board and co-founder of footwear brand Axel Arigato, Albin Johansson, at the ShopTalk Luxe event in Abu Dhabi 2026.They discuss the future of retail, diving deep into how modern brands are cultivating loyalty with Gen Z. Listen to uncover strategies for balancing aspirational design with accessible pricing, fostering powerful brand communities and future-proofing the retail experience for tomorrow’s consumer.This interview was recorded prior to Albin's transition from CEO to Chairman of the Board. References to his role throughout reflect his position at the time of recording.

May 26, 202627 min

“Cashier number Al, please!”

The retail world is shifting, trading reactive discounting for proactive value design and radical transparency in a cost-of-living crisis. WGSN CEO Carla Buzasi invites Laura Saunter Head of Retail and APAC Forecasting to explore the forces shaping retail in 2027 and beyond.Laura discusses AI’s role in the rise of goal-based commerce and how climate-adaptive planning is essential. Discover why intentional physical stores and trust will be the ultimate differentiators.

May 12, 202626 min

Dressed in Data: The New Language of Labels

Explore how Digital Product Passports (DPPs) are increasing transparency, restoring storytelling and strengthening accountability. Nature of Fashion author Carry Somers joins WGSN CEO Carla Buzasi to discuss the relationship between textiles and identity, and how tech can reweave that connection.They reveal how reintroducing meaningful friction can lead to more intentional, high-value purchasing, moving from product-centric to process-centric. Find out why consumers want a simplified way to understand a product’s impact, similar to nutritional labelling in the food industry.

April 28, 202629 min

Do We Still Care About Sustainability?

Discover how to bridge the say-do gap between what consumers say about sustainability and their actual purchasing behaviour. Join Carla Buzasi in an insightful conversation with Imperial College London’s Professor of Marketing Eduardo Andrade, as they explore the psychological, market and policy barriers influencing sustainable consumption and how brands can better align strategies with real consumer behaviour.

March 31, 202628 min

How Fourth Spaces Are Redefining Community

Imagine a world where your online interests seamlessly transform into real-life communities. WGSN CEO Carla Buzasi invites Director of Creative Intelligence Quentin Humphrey to shed light on this emerging movement shaping culture, brands and social landscapes.As digital fatigue sets in, the urgency to find meaningful, hybrid experiences grows stronger. Dive into this episode to uncover how fourth spaces are poised to become the incubators for the next generation of start-ups and cultural shifts.

March 17, 202626 min

Future Consumer 2028: Meet The Challenge of The Challengers

In this Lives of Tomorrow episode, WGSN CEO and host Carla Buzasi welcomes WGSN Consumer Researcher Natacia Lim to discuss the final Future Consumer persona of our Future Consumer 2028 series, The Challengers.Discover how the Challengers cohort is shaping consumer trends by 2028, driven by values like truth, transformation and fearless authenticity. Tune in to learn their unique psychographic traits, purchasing priorities and how brands can authentically engage with this influential group.

February 24, 202626 min

Future Consumer 2028 – The Awakened Ascendants

Our special Lives of Tomorrow series continues with the third of four episodes about the four cohorts of our Future Consumer 2028 forecast. In this episode, WGSN CEO Carla Buzasi and VP of Insight Clare Varga present The Ascendants persona, the joyful, progress-driven consumers shaping future markets.Discover how emotional connection, playful innovation and resilience are key to engaging this diverse and influential group.

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Lives of Tomorrow

About the show

Listen to episodes

Generation Grazia – What Millennial Women Want

Shoptalk Luxe: Inside Mandarin Oriental: Why Experiences Are the New Luxury

Shoptalk Luxe: JOSEPH & the New Rules for Luxury Loyalty

Shoptalk Luxe: IRL Retail – Why it Still Matters (Even for Gen Z)

“Cashier number Al, please!”

Dressed in Data: The New Language of Labels

Do We Still Care About Sustainability?

How Fourth Spaces Are Redefining Community

Future Consumer 2028: Meet The Challenge of The Challengers

Future Consumer 2028 – The Awakened Ascendants

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