Lives of Tomorrow

Hosted by WGSN

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May 2025

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About the show

The world is changing fast – and so are our lives. Carla Buzasi, CEO of WGSN, the world’s most famous trend forecasting company, talks to leading experts from around the world about what the changes mean for us all and how it will affect our Lives of Tomorrow.

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60 recent

May 6, 202531 min

The Luxury of Going Offline

The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future.From technology’s limitations and the importance of emotional connections to the need for intentional technology use, they explore how ‘digital minimalism’ is becoming mainstream. Tune in to discover the impact of technology on youth, the importance of community spaces, and the future of design in fostering human connection.

April 22, 202527 min

The Impact of Tariffs on Consumer Behaviour and Business Strategies

In this episode of Lives of Tomorrow, WGSN’s CEO, Carla Buzasi, and Head of Events and Marketing, Cassandra Napoli, discuss the implications of global trade uncertainty on supply chains, consumer behaviour, and business strategies. They explore how tariffs are affecting pricing, the potential for more sustainable practices in the fashion industry, and the rise of resale markets. From the impact of marketing during economic volatility to balancing globalisation and localism, learn how to understand consumer emotions and adapt business models to navigate complex changes.

April 8, 202527 min

From Cave Walls to Chatbots – Gen AI and Culture

Gen AI is nothing new; it’s just a natural continuation of the historical practices of cultural mixing and preservation. This is the argument from Martin Puchner, Harvard professor and award-winning author. In this episode, Carla Buzasi, WGSN’s CEO, and Martin discuss the evolution of culture in the context of Gen AI and digital advancements.Listen to learn about the emotional responses to Gen AI, the implications for copyright and artistic integrity, and how tech influences access to culture

March 25, 202532 min

Conducting Leaders

What can business leaders learn from stepping onto the conductor’s podium? In this episode, Carla Buzasi, WGSN’s CEO, and Peter Hanke, classical conductor, Oxford University lecturer and coach for executives explore the surprising links between music and the evolving future of leadership.Peter reveals how wielding the conductor’s baton teaches leaders to inspire talent, navigate power dynamics, and foster deep connections among younger generations seeking purpose over hierarchy. Tune into this episode to learn how to build a culture that values influence, the art of motivation, and the power of presence in a world that craves meaningful direction.

March 11, 202524 min

Bridging the Say-Do Gap with Circular Solutions

Want to shop sustainably but your budget is holding you back? In this episode, Carla Buzasi, WGSN’s CEO and Petko Tashev, co-founder of The Home of Sustainable Things delve into the ‘Say-Do Gap’ where consumers express concern for the environment but act differently due to the cost-of-living crisis.Reframing consumption, they discuss innovative solutions to waste management, the role of creatives in driving sustainable practices and the future of homeware in a circular economy. Hear Petko’s insights from working with young designers about providing future generations with pathways to live sustainably.

February 25, 202530 min

How Gen Z is Redefining Consumer Trends in APAC

What makes Gen Zs in APAC unique and what drives them? In this episode, WGSN’s CEO, Carla Buzasi, and Asia Futures and Cultural Strategist, Alison Ho, reveal how this market values local and regional cultures, evolves spending habits, and redefines living and working. Amid a rapidly changing economic environment, they discuss how this group cautiously navigates consumption while shifting towards experiential luxury with new modes of spirituality. Join them to discover Western influences on this group such as happiness as a key performance indicator and emerging APAC consumer trends impacting global markets.

February 11, 202520 min

Optimising How We Feel in Body and Mind

What does wellness mean to you? Does how you look matter more than how you feel? In this episode, we’ll uncover ways to care for body and mind in today’s fast-paced world.Joining WGSN’s CEO Carla Buzasi in this episode is Co-founder of Pillar Wellbeing, Harry Jameson. Discover his journey from elite coaching to co-founding a game-changing brand that dives into the future of wellbeing with personalised, holistic health and wellness strategies. If you want to live better, listen in on how to achieve peak performance with balance.

January 28, 202532 min

What’s Next for TikTok & Social Media?

Social media is changing at a rapid pace, and brands need to keep up. In this episode of Lives of Tomorrow, we explore how platforms adapt to new policies and regulations, and what these changes mean for creators, users, and the industry as a whole. We discuss the future of TikTok and Meta’s shifting moderation policies on Facebook and Instagram, along with its implications on the social media landscape. WGSN’s CEO, Carla Buzasi, and Director of WGSN Insight and social media trend forecaster, Joe McDonnell, delve into evolving social media trends including AI creations, decentralised social media, and going back to IRL experiences.

January 14, 202528 min

Who Writes the Article – AI or Journalist?

You’ve probably already heard how realistic an AI-created podcast can sound, so what else is in store for us when AI makes an even bigger impact in journalism? Our own AI-personalised 9 o’clock news show?Get the inside scoop from Carla Busazi, CEO of WGSN, and David Caswell, founder of StoryFlow, an innovation consultancy focused on AI workflows in news production. Having worked with AI for the BBC and co-authored ‘AI in Journalism Futures’ from Open Society Foundations with Shuwei Fang, David shares how AI will shape journalism in the future.

January 7, 202530 min

Forever Young Adult, Day-jamas and Therapeutic Laziness – WGSN’s Top Trends of 2025

It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries?Ditching societal norms of traditional adult milestones, the Forever Young Adult is trailblazing their own timeline. Consumers are grappling with global challenges by seeking ease and dressing in comfortable Day-jamas, tending to their needs with Therapeutic Laziness. Discover more trends WGSN forecasts for the coming year. Join Carla Buzasi, CEO of WGSN with her colleagues, Lisa White, Director of Strategic Forecasting and Creative Direction, and Cassandra Napoli, Head of Marketing and Events at WGSN Insight.

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