LEADING BRANDS® — Wavebreak Podcast

Hosted by Dylan Kelley

Business Entrepreneurship ArtsExplicit

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Episodes

329

Latest episode

May 2025

Language

EN-US

About the show

Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

Listen to episodes

60 recent

May 28, 202528 min

The $30M Playbook: 2025 Email + SMS Strategies That Maximize Profit

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025.This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence.We cover: What’s actually working right nowThe tech stack elite brands are usingCreative, flows & timing (real examples)What’s dead and what’s next Learn more about Wavebreak: https://wavebreak.co/Book your strategy audit: https://wavebreak.co/call/

November 11, 202432 min

Building New Consumer Technology with Ben Chelf, co-founder of Sol

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences• The future of reading in a digital age, sharing insights from his work with Sol Reader• Entrepreneurship lessons, including strategic decision-making and innovation in product designPartner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/Links Mentionedhttps://solreader.com/

July 29, 202424 min

Winning DTC Marketing In 2024 Without “Luck”

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. https://wavebreak.co/

July 22, 202441 min

Air up® with Creative Director, Nima Akbari

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.Links Mentionedair upLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

July 8, 202444 min

STUDS with Founder and CEO, Anna Harman

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

June 10, 202455 min

Behind-the-Scenes of Liquid I.V.'s Marketing Playbook

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

May 27, 202434 min

How To Grow Ecommerce Revenue In 2024

You can't control:Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future)Impact on ad spend/CAC from the 2024 Election Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode. Partner with Wavebreak: https://wavebreak.co/call/Join Our Email List: https://wavebreak.co/join/

April 22, 202439 min

Chris Hunter, co-founder of Koia and Four Loko

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. Chris Hunter is the co-founder of Koia and Four Loko.Grab his book here: Blackout PunchLinks MentionedKoiaLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

March 25, 202436 min

Starface with Kara Brothers, Starface President

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.Links MentionedStarfaceLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

February 26, 202438 min

[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback.We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure: Watch The Webinar HereIn this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing email & SMS marketing for a range of ecommerce and retail brands, including:Deliverability Creative Campaigns Flows OptimizationTesting If you’re looking for a partner in 2024 to manage and optimize your email/SMS program, email & SMS is all we do at Wavebreak. We’ve helped brands of all sizes from startup to publicly traded – and everything in-between. You can learn more about Wavebreak by exploring our website and case studies: Wavebreak WebsiteLinks MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands