Ladies Who Launch

Hosted by Alyssa Berry and Dakota Kidby

Business Society Culture EducationInterviews guestsExplicit

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Episodes

112

Latest episode

Jul 2024

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About the show

Hosted by entrepreneurs Alyssa Berry and Dakota Kidby, Ladies Who Launch is a podcast for women marketers, by women marketers. We’re here to inspire, empower, and elevate—diving into the bold ideas, breakthrough strategies, and unstoppable successes that fuel impactful campaigns.

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60 recent

July 17, 20245 min

111 - A summer to chill

It’s summertime, and Dakota and Alyssa need to relax and enjoy the short season. We are taking an extended break but will return with some updates in the fall. Have a great summer, everyone! Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

July 3, 202438 min

110 - Part 2 to the last two

We told you we had more to say. In the follow-up to episodes 109 and 110, Dakota and Alyssa continue the discussion on how to set up your business and personal life to travel and live in other countries. Whether it’s taxes, accommodations or even building a community in a new country, there are many items to check off when deciding to move abroad. The ladies delve into those topics and others as they provide insights on their travel and how they make it work while running successful businesses. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

June 19, 202421 min

109 - What are you paying for? Consultant vs. Employee

Small businesses need to be acutely aware of their cash flow. This leads to many hiring consultants for specific project work over the more costly and labour-intensive hiring of staff. When looking to work with a consultant it is important to set clear expectations and understand what you are paying for. As a consultant, you must provide clear deliverables, a proper breakdown of fees and expenses, and check-in points throughout the project. The relationship between consultants and their clients is both professional and friendly. Sometimes discussions around fees and expectations can be difficult. Alyssa and Dakota provide insights on how they outline these items to be successful both for the client and the consultant. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

June 5, 202449 min

108 - Vacations and Life Decisions

We all have dreams and plans but are you working towards them or just trying to get through the day? Dakota is back from Portugal and has made some large life decisions, as happens sometimes on vacation. Is what you’re doing right now what you want to be doing in five or ten years? What about where you’re living? Is it a means to an end or your end game? Join Dakota and Alyssa as they discuss their plans for their lives over the next years and the actionable items they will take to get there, with some great stories from Portugal added for flavour. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

May 22, 202433 min

107 - Embracing Both Your Masculine and Feminine Energy

Feminine vs. masculine. The ultimate push and pull. Women can struggle to decide when to lean into either form; especially in the business world. As per Pause Mediation ”Masculine energy is characterised by DOING and achieving and is molded by logic and reason. The feminine is more intuitive, oriented towards receiving and allowing, and characterised by BEING. When these energies are balanced, we experience a greater sense of harmony and fulfilment.” All humans have both sides of these energies, but understanding when and how to lean into each can make your personal and business relationships healthier. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

May 8, 202437 min

106 - The Taylor Swift Effect: Marketing and Finding Your Travis Kelce

It was The Tortured Poets Department release day so Alyssa and Dakota got sidetracked into the Taylor Swift rabbit hole. No one can argue she is a marketing genius so two marketers discussing her excellence in that area is no surprise. What is interesting is that Taylor has notoriously had a rough go on the relationship front, as seen in her lyrics but she may have found her “end game” which has eluded both Alyssa and Dakota to date. As is their style, Alyssa and Dakota dig into the relationship wringer and wonder why it’s so difficult to find a man who can step up to meet them instead of always feeling they need to step down. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

April 24, 202437 min

105 - Being a hero isn’t beneficial to you or your clients

We all have been in those situations of having to pull off a major event, campaign or project. Going over and above is a normal part of business life, but when it becomes a regular occurrence, it is exhausting and inefficient. Ensuring client success should not come at the expense of your physical and mental health. Alyssa and Dakota discuss examples of playing the hero with their clients and provide insights on how they are making adjustments to their businesses to reflect their offerings and get out of the day-to-day operational activities of their clients and why you should too. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

April 10, 202439 min

104 - Who is influencing whom?

With the recent news of Jay Shetty’s background being fabricated, it’s clear we don’t do enough vetting of wellness and self-help creators. Well, actually we don’t do well with vetting any influencers. We know influencer marketing is a billion-dollar industry but what do we really know about who is selling us products? Or courses? Or supplements? This week Alyssa and Dakota delve into the Jay Shetty mess, along with discussing how consumers can do better with determining who is behind many of these large influencer accounts while learning how to push through the layers of misinformation and even how to be a better influencer yourself. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

March 27, 202426 min

103 - How to pitch for work that aligns with your values

Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business. Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values. Here are some tips for pitching your business: Creating a specific, relevant and memorable value proposition. Researching your “perfect” client through their website, articles and industry contacts. Creating a visually appealing capabilities package that highlights your expertise, case studies and testimonials. Following up shows professionalism and commitment to the opportunity. Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc

March 13, 202440 min

102 - Go with the flow: working with your menstrual cycle, rather than against it

The one where we talk about our periods 😂 But seriously, why not make your cycle work for you, rather than against you? In this episode of the cast, Alyssa and Dakota dive deep into the recesses of the female reproductive system and we talk about using your flow for powers of good rather than (enter expletive to describe your monthly friend). This cast is also loving topped off with a personal diva cup horror story by Dakota. Let’s flow into 2024 better ladies! Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” ladieswholaunchpod@gmail.com Instagram: @ladieswholaunchpod Your Hosts: Dakota Kidby is owner of Social Centric , a digital marketing agency based in Calgary, Alberta. Instagram: @socialcentricco Alyssa Berry is owner of Alyssa Berry Communications , a boutique public relations agency based in Calgary, Alberta. Instagram: @aly_b_yyc