Welcome to the world of impactful storytelling with Jim DeLorenzo, a seasoned professional who has dedicated his career to the art of Public Relations. As the driving force behind Jim DeLorenzo Public Relations, Jim has long known that storytelling is at the heart of his true calling. His mission is to captivate audiences, not just with words, but with stories that drive sales, foster community, and raise awareness. In his podcast, 'Jim DeLorenzo’s Storytelling with a Purpose,' Jim invites you to embark on a journey into the heart of successful public relations campaigns. Join him for engaging conversations that shine a spotlight on the best practices, tactics, and strategies that lie at the core of effective storytelling. Discover the inner workings of storytelling in a professional setting, gain insights into the meticulous process that goes into crafting narratives, and learn how the magic of storytelling can inspire action in listeners, viewers, and readers. Tune in to 'Storytelling with a Purpose' to unlock the secrets of narrative power and explore the art of storytelling in a way that not only captivates but drives tangible results. Get ready to be inspired and informed on the incredible impact of storytelling in the world of public relations.
Listen to episodes
21 recent
August 27, 2025Episode 57 min
Role Models in the Media: How to Learn from the Best
In this episode of Storytelling with a Purpose, Jim DeLorenzo reflects on the importance of identifying media role models — from legendary broadcasters like Johnny Carson and David Letterman to today’s top communicators. Through decades of experience in public relations and media training, Jim shares how learning from the best can help you build confidence, refine your delivery, and develop a more authentic presence whether you’re on camera, on stage, or behind a microphone. Find out how to bring your own personality to the forefront while still taking a few cues from the greats.
August 20, 2025Episode 437 min
Media Training Meets Story Strategy
In this episode of Storytelling with a Purpose, host Jim DeLorenzo welcomes Nora Barry—story strategist, executive coach, and author of The Strategy of Story: Why Story Works and How You Can Make It Work for You. With over two decades of experience advising global brands like Red Hat, Oracle, and Pfizer, Nora brings a deep understanding of how story can cut through the noise of today’s digital landscape. Jim and Nora explore the core principles of strategic storytelling—from the neuroscience that makes stories memorable, to the importance of crafting content that builds trust and emotional connection. They also discuss how media training and message clarity intersect, and why preparation, platform awareness, and authenticity are essential for business leaders, entrepreneurs, and content creators alike.
August 13, 2025Episode 453 min
The Podcast Prep You Didn’t Know You Needed
What does it take to be a great podcast guest — or a compelling host? In this episode, Jim DeLorenzo sits down with Vince Quinn, creative director, producer, and podcast entrepreneur, to talk about the importance of media training for both sides of the mic. From preparation to presence, and from storytelling to strategy, Jim and Vince explore how training can turn your podcast appearance (or your show!) into a powerful platform that builds credibility, connection, and momentum.
July 17, 2025Episode 40 min
Season 2 Trailer
July 1, 2025Episode 19 min
Facts Tell but Stories Sell!
Welcome to Season Two of Storytelling with a Purpose! In this opening episode, Jim DeLorenzo reflects on the storytelling lessons he’s learned over 30 years in public relations — including how helping his own parents understand his work taught him the value of emotional connection. Jim shares why stories sell better than facts, how media training uncovers your message, and how telling your story authentically builds confidence, connection, and credibility.
July 1, 2025Episode 210 min
Role Models in the Media: How to Learn from the Best
Have you ever seen a competitor on TV or featured in a podcast and thought, “That should be me”? In this episode, Jim DeLorenzo explains how media training can help you get there — and why preparation is the key to confidence. From building your message to rehearsing interviews and studying successful communicators, Jim shares practical tools that get you ready to step into the spotlight, tell your story, and attract new opportunities.
July 1, 2025Episode 38 min
The Hidden Headlines in Your Story: Media Training in Action
In this episode of Storytelling with a Purpose, Jim DeLorenzo shares a behind-the-scenes look at how he turned a virtually unknown regional event into a media success story — in just seven days. Through a heartfelt case study, Jim walks listeners through his real-world media training process: uncovering a compelling human story, crafting the right message, and generating impactful press coverage. It’s not just about publicity — it’s about clarity, confidence, and connection. Whether you're preparing for a media interview or simply struggling to tell your story effectively, this episode will inspire you to dig deeper and discover the newsworthy narrative within your own work.
March 27, 2024Episode 1334 min
Stories that Move Us & Change Us w/Jasmine Tate-Supplee
Jasmine Tate-Supplee is the Founder and CEO of Shafir's Journey and Broker/Owner of Philly Luxe Realty. She's not just a dedicated wife and mother of three boys; she's a visionary with a heart for community and a mission to empower. With over a decade in the real estate industry, Jasmine's own journey took a profound turn after a tragic accident involving her oldest son, Shafir. Shafir's life changed forever when he was struck by a stray bullet while playing basketball with friends, leaving him paralyzed from the waist down. During the challenging months of hospitalization and rehabilitation, Jasmine and Shafir witnessed the harsh reality faced by many other children with spinal cord injuries. They encountered a lack of access to essential medical equipment and supplies, and heartbreaking cases of children abandoned by families ill-equipped to provide proper care. Driven by compassion and a deep sense of purpose, Jasmine embarked on a new mission. She founded Shafir's Journey, a 501(c)3 nonprofit dedicated to providing life-sustaining medical equipment, supplies, and advocacy for children suffering from spinal cord injuries. Jasmine's story is one of resilience, empathy, and the transformative power of turning personal tragedy into a force for good. Join our conversation as Jasmine shares her inspiring journey and the impact of Shafir's Journey on the lives of children and families in need.------I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
February 6, 2024Episode 1229 min
Telling Stories that Promote & Build Consensus w/Sam Katz
A life of multiple and memorable experiences often translates into captivating stories. In today's episode, I delve into the fascinating journey of our guest, Sam Katz, a prominent figure in Philadelphia, Pennsylvania. Sam’s career is a rich tapestry of involvement in Philadelphia's landscape, from his notable campaigns for Mayor and Governor to his leadership roles in various civic and non-profit organizations. His advocacy on issues pivotal to the city and its surrounding regions has left an indelible mark. In 2008, alongside his son Phil Katz, Sam established History Making Productions, an esteemed documentary film company headquartered in Philadelphia. Renowned for its quality and depth, the company has conducted over 400 interviews with leading scholars across diverse disciplines, offering profound insights into Philadelphia's history, architecture, culture, economy, and religion. Throughout our conversation, Sam's adeptness at crafting narratives that resonate on political, professional, and personal levels shines through. Join us as we explore the profound influence of his storytelling in all his work. ------I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
January 30, 2024Episode 1134 min
Storytelling for Startups w/Jon Zeit
Storytelling for Startups w/Jon Zeit: Storytelling for startups is yet another form of business communications. In this latest episode I'm joined by Jon Zeit, co-founder of VNYLab, a game-changing business set to launch in 2024 after two years of passion-fueled development. Discover how VNYLab aims to revolutionize the music industry using blockchain, promising a fairer system for both musicians and fans. Through our conversation we share insights on crafting narratives to captivate investors, build dream teams, and make a mark in the market. #StartupStorytelling #BusinessLaunch #Blockchain #FairPayForMusicians #VNYLab #EntrepreneurshipJourney #PodcastAlert #BusinessInnovation #FanEngagement #PodcastDiscussion #StrategicStorytelling #ProfessionalStorytelling #PR #PublicRelations #Storytelling #Marketing #Authenticity #BusinessStorytelling #ClientEngagement #StrategicPR #JimDeLorenzo #PublicRelationsPro I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR------I would like to hear your story – and would be happy to help with any questions you may have about public relations, and how it might be helpful to you or your organization. Feel free to give me a call at (215) 266-5943 or drop me an email at jim@jhdenterprises.com, and check out my website at http://www.jhdenterprises.com to see more. Public Relations is my vocation, and I’m always interested in learning more. #PublicRelations #Storytelling #PR
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