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Humanize IT

MSPs will bridge the gap between business and technology with Humanize IT — a fun, educational podcast that will keep your MSP relevant, maximize your value and help your clients see you as a trusted partner. In each episode, hosts Adam Walter, Skip Ziegler and other industry experts will show MSPs how to excel with a new, more conversation-based approach to technology!
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The Singularity of Hope: A New Perspective on AI
17 March 2025
The Singularity of Hope: A New Perspective on AI

In this conversation, Adam Walter and Sam Sammane discuss the future of AI, emphasizing a hopeful perspective on how technology can empower humanity rather than replace it. Sam shares insights from his book, 'The Singularity of Hope,' advocating for a future where AI and robots work for humans, allowing for greater creativity and empathy in society. They explore the influence of science fiction on public perception of AI, debunk common myths about AI replacing jobs, and highlight the potential for innovation and collaboration in the workplace.

27 min
From Fear to Value: Rethinking Cybersecurity
10 March 2025
From Fear to Value: Rethinking Cybersecurity

In this conversation, Adam Walter and Nathan Whitaker discuss the importance of effectively communicating cybersecurity issues to CEOs and small business owners. They emphasize the need to shift the narrative from fear-based tactics to highlighting the value and benefits of cybersecurity. The discussion covers how to understand a CEO's perspective, the significance of building consumer confidence, and the role of risk management in business growth. They also touch on the importance of creating a cybersecurity culture within organizations to enhance overall operations and client relationships.

27 min
CJ Fairfield: Navigating AI Trends in the Channel
3 March 2025
CJ Fairfield: Navigating AI Trends in the Channel

In this conversation, Adam Walter and CJ Fairfield discuss the significant trends in the technology channel, particularly focusing on the impact of AI and automation on Managed Service Providers (MSPs). They explore how AI is evolving, its applications in daily tasks, and the importance of MSPs adapting to these changes to remain relevant. The discussion emphasizes the need for MSPs to be knowledgeable advisors to their clients, especially regarding new technologies that affect their businesses.

32 min
The Future of Security Services
24 February 2025
The Future of Security Services

In this conversation, Adam Walter and Neil Groulx discuss the evolving landscape of security services, emphasizing the shift from niche to general industry as more Managed Service Providers (MSPs) enter the space. They explore the importance of compliance as a service, the nuances of penetration testing across different industries, and the need for tailored security solutions that address unique attack vectors. The discussion highlights the balance between security measures and productivity, advocating for industry-specific approaches to cybersecurity.

24 min
Navigating the Call Center Niche: Insights from Neil Groulx
17 February 2025
Navigating the Call Center Niche: Insights from Neil Groulx

In this conversation, Adam Walter and Neil Groulx discuss the importance of niche services for Managed Service Providers (MSPs), particularly focusing on the call center industry. Neil shares his journey into this niche, highlighting the challenges and unique needs of call centers. They explore the development of custom software solutions to address these needs and the potential for expanding into other niches, such as architecture and engineering. The discussion emphasizes the value of understanding clients' pain points and positioning MSPs as partners rather than just service providers.

25 min
Mastering Operational Leadership in MSPs
10 February 2025
Mastering Operational Leadership in MSPs

In this episode of the Humanized IT podcast, Adam Walter and Todd Kane discuss the critical aspects of operational leadership within Managed Service Providers (MSPs). They explore the challenges faced by service managers, the importance of continuous education, and the need for a strong operational foundation to support growth. The conversation also delves into the distinctions between visionary and integrator roles, the transition from working manager to CEO, and the significance of operational efficiency in achieving business success.

28 min
Transforming Team Training in MSPs
3 February 2025
Transforming Team Training in MSPs

In this conversation, Matthew Hache discusses the importance of team training and building a strong culture within Managed Service Providers (MSPs). He emphasizes the need for organizations to embrace training as a means to retain talent and foster growth. The discussion covers various aspects of mentorship, the significance of understanding the business side of IT, and the concept of the 'Hero's Journey' in employee development. Matthew shares insights on how to create a supportive environment that encourages continuous learning and personal growth, ultimately leading to a more engaged and effective workforce.

23 min
Why MSPs Fear Growth: Insights from Matthew Hache
27 January 2025
Why MSPs Fear Growth: Insights from Matthew Hache

In this conversation, Adam Walter and Matthew Hache discuss the challenges faced by Managed Service Providers (MSPs) in growing their businesses. They explore the reasons behind MSPs' reluctance to charge for their services, the importance of tracking metrics for profitability, and the impact of imposter syndrome on professionals in the industry. Matthew emphasizes the value of expertise and experience, urging MSPs to recognize their worth and charge accordingly. The discussion also highlights the role of MSPs in contributing to their clients' success and the need for a shift in mindset towards valuing their services.

23 min
How to Interview your clients
20 January 2025
How to Interview your clients

In this conversation, Adam Walter and Skip Ziegler discuss the importance of building strong relationships with clients through various engagement strategies, including lunch and learns and stakeholder interviews. They emphasize that the core value lies in the relationships formed rather than just the transactional aspects of business. The discussion also highlights the significance of leveraging vendor partnerships and conducting effective client interviews to understand their needs better. Ultimately, the conversation underscores that trust and personal connections are crucial for long-term business success.

26 min
The Niche MSP Journey
14 January 2025
The Niche MSP Journey

In this conversation, Sam Weiner shares his journey from being a software developer to becoming a successful Managed Service Provider (MSP) focused on the winery industry. He discusses the importance of building relationships with clients, conducting effective assessments, and leveraging technology to help businesses grow. The conversation emphasizes the value of listening to clients and having high-level discussions to identify their needs and create actionable project roadmaps. Sam shares specific examples of how he has successfully implemented these strategies, leading to new projects and services for his clients.

27 min
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