Goldie Links Permanent Jewelry Podcast

Hosted by Jennifer Thyrion

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Apr 2026

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Goldie Links is a podcast on the how-to's, inspiration, and all things to create and sustain a thriving permanent jewelry business. Create a successful, scalable, and, most of all, fulfilling business. We share all the tips, tricks, suppliers, and marketing and chat with fellow permanent jewelers! We are a believer in community over competition over here at Goldie Links - we want to see you win. Learn what it means to grow your own Goldie Links business and be a part of an amazing community of women that are passionate about jewelry, fun, and community

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60 recent

April 20, 202654 min

075: From Burnout to Balance: Using AI to Grow Your Business with Brooke Berndt

In this episode, we’re joined by Brooke Berndt, business coach, serial entrepreneur, and mentor for women looking to build smarter, more sustainable businesses. Brooke shares her journey from owning a bar at 26 to navigating the challenges of the 2008 crash, pivoting into network marketing, and ultimately finding her calling in business coaching.We dive into the power of mentorship and how surrounding yourself with the right people can completely transform your business. Brooke also shares how implementing systems and structure allows you to work smarter, not harder, something every small business owner needs.A big part of this conversation focuses on using AI in your business. From automating emails and organizing your workflow to creating content and saving hours of time, Brooke breaks down how AI can act as a co-creator while still keeping your brand authentic and human. We also talk about practical ways permanent jewelry artists and service-based business owners can use AI for content planning, customer engagement, and even building out their own digital platforms.This episode is a powerful reminder that while social media can change at any time, the things you truly own, like your website and email list, are where long-term growth happens. If you’re ready to simplify your systems, embrace AI, and get back to your zone of genius, this conversation is for you.goldielinkssociety.com to be a part of the live call with BrookeInstagram: brookeberndt.businesscoachStan store - stan.store/brookeberndtbusinesscoachPodcast - http://bit.ly/41eDx8k

March 31, 20261 hr 10 min

074: From Overthinking to Showing Up: Social Media Strategy That Works

In this episode, I’m sitting down with my personal coach, Elizabeth Marberry, an Instagram marketing strategist, business growth coach, and creative entrepreneur who is all about helping you stop overthinking your content and start showing up in a way that actually grows your business. From her background as a professional dancer to building a thriving brand online (and even running a brick-and-mortar as a wedding dance coach), Elizabeth brings such a fresh and real perspective to Instagram marketing for small business owners.We get into the good stuff right away, starting with your Instagram bio, because if it’s not clearly telling people who you are and how you can help them, it’s probably costing you clients. Elizabeth shares simple ways to optimize your bio so it actually converts, plus why pinned posts are one of the most underutilized tools on Instagram right now.We also chat about ManyChat and how automations can take your Instagram to the next level by turning engagement into actual leads (without you being glued to your phone 24/7). And if you’ve ever felt like social media is just something you “try to get to,” this is your reminder that it’s not an afterthought; it’s a key part of your marketing strategy.One of my favorite parts of this conversation is how we talk about content in a way that feels doable. Your content doesn’t have to be complicated. The work you’re already doing in your business is your content. It’s about capturing those moments, sharing behind the scenes, making people laugh, and letting your audience get to know you without feeling like you have to “sell” all the time.We also talk about consistency because let’s be honest, that’s where most people get stuck. If you’re struggling to show up, it’s usually not a motivation problem; it’s a time and priority problem. The more you make space for content and just start posting, the easier it gets. And the truth is, the more you show up, the more you grow.If you’ve been overthinking Instagram, feeling stuck with what to post, or not seeing results from your content, this episode is going to give you both the strategy and the mindset shift you need. Because at the end of the day, if you want different results in your business, you have to start taking different actions, and this is your sign to just start showing up.DM the word “HOT” for Hot ReelsDM the world “KIT” for a free Instagram Bio GuideWebsite - https://www.elizabethmarberry.com/Instagram: https://www.instagram.com/elizabethmarberry/Podcast: https://www.elizabethmarberry.com/podcast

March 24, 202656 min

073: Turning Passion Into Profit: Growing a Permanent Jewelry Business and Wholesale Brand with Luxe Gems and Chains

In this episode, we’re sitting down with Loretta and Tony from Luxe Gems and Chains, and their story is such a good one. From nurse life to photography to building a thriving permanent jewelry business, Loretta’s journey is a perfect example of following what lights you up and being open to where it leads. What started with making and selling earrings quickly turned into a full-blown permanent jewelry business in the summer of 2023, all fueled by the connection and experience this industry brings.With Tony’s 20+ years of welding experience, they brought a powerful skillset into the space and didn’t stop there. They’ve already expanded into the wholesale side of permanent jewelry, launching their own chain line in early 2024. We get into all things chains, including the rise of tennis chains, sourcing, and how adding wholesale permanent jewelry supplies can create an entirely new revenue stream within your business.We also chat marketing, because let’s be real, it matters. From Facebook vs. Instagram to why they lean heavily into their website for sales, Loretta shares what’s actually working right now. Plus, with her photography background, she drops some really good tips on how to take clean, eye-catching jewelry photos that make your brand stand out online.One of the biggest takeaways from this conversation is mindset. This isn’t about treating your permanent jewelry business like a side hustle; it’s about showing up like it’s your full-time thing, even before it is. Loretta talks about going all in, staying consistent, and doing the uncomfortable things that lead to real growth. And her perspective? Permanent jewelry isn’t going anywhere. Jewelry has always been around, but what makes this industry special is the connection and experience behind it. We will see Luxe Gems and Chains at PJX this year! Your chance to see the chains in person, ask questions & connect with Loretta and Tony!If you’re in the permanent jewelry world (or thinking about jumping in), this episode will leave you feeling inspired, motivated, and ready to take things to the next level.Instagram: https://www.instagram.com/luxegemsandchains/Website; https://www.luxegemsandchains.com/

March 17, 20261 hr 41 min

072: From Restaurant Owner to Silversmith: The Story Behind Desert Darlings Silver

In this episode, we sit down with Harvest from Desert Darlings Silver to talk about trusting your gut, going all in, and building a handmade jewelry brand with heart. Before stepping into the world of silversmithing and permanent jewelry, Harvest was a restaurant owner who eventually sold her restaurants to pursue something new. What started as a passion for metal smithing quickly turned into a thriving business alongside her husband, who now works with her as a fellow silversmith.Harvest shares how permanent jewelry wasn’t originally part of the plan. After being asked to create connectors and having extra pieces available, she realized there was a strong interest in permanent jewelry and decided to lean into the opportunity. Within just a short time, the demand grew and opened the door to a new side of the business she hadn’t initially expected.We also talk about the beauty of handmade jewelry and why one-of-a-kind pieces resonate so deeply with customers. From her handcrafted connectors with beautiful stones, including turquoise, and more, Harvest shares how materials used for permanent jewelry can also be incorporated into traditional jewelry making, creating more versatility for makers.Throughout the conversation, we dive into pricing, the rising cost of metals, and the reality that while you can always make more money, you can’t make more time. As a mom and business owner, Harvest opens up about learning to pour into her personal life while continuing to grow her brand. Her story is a reminder that entrepreneurship often requires pivoting, trusting the process, and figuring things out along the way.Instagram: https://www.instagram.com/desertdarlingssilver/?hl=enWebsite: https://desertdarlingssilver.com/

March 10, 20261 hr 11 min

071:From Pop-Ups to Partnerships: How Parker J Built a Thriving Permanent Jewelry & Charm Bar Brand

In this episode, we chat with Rachel and Jess from Parker J, a permanent jewelry and charm bar brand based in Huntington Beach, California. They share how their partnership began, what it’s like running a business together, and why staying rooted in integrity and realistic expectations has helped them grow their brand. The Parker J team will also be exhibiting at the Permanent Jewelry Expo (PJX), where they’ll be showcasing their custom charm bar, including starter kits and everything else you might need to get started!We talk about how a pop-up event sparked new opportunities for their business and why showing up professionally at events matters just as much as the sales you make. Rachel and Jess share that pop-ups are about more than just revenue for the day, they’re about building relationships, creating connections with customers and vendors, and putting your brand out into the world.The conversation also dives into adding a charm bar to expand their offerings, navigating charm quality and pricing, and understanding perceived value in your products. They share honest insights about customer service, adapting your communication style, and how your mindset and attitude can leave a lasting impression long after an event is over.This episode is packed with real talk about growing a permanent jewelry business, managing pop-up events, and building a brand that stands for more than just jewelry, all while choosing faith over fear.Links:Instagram: https://www.instagram.com/parkerj.pj/?hl=enFair: Park J jewelry and charm bar on Fair

March 3, 20261 hr 9 min

070: Pivot With Purpose: Building a Permanent Jewelry Brand That Converts

In this episode, I sit down with Rie of Charmed by Rie, a Southern California permanent jewelry artist and educator who shares what it really looks like to trust yourself, pivot when it feels right, and build a business that actually converts. Rie started her journey as a lash artist before adding permanent jewelry in 2022, quickly realizing the income potential and scalability of the permanent jewelry business model. While running her studio and doing pop-ups, she began getting consistent requests for permanent jewelry training, which led her to launch her own training program and expand into education and selling permanent jewelry swag!We talk about opening a kiosk in 2024, running studio events like Mother’s Day pop-ups, and using intentional content marketing to grow. Rie shares practical strategies for creating content that converts, including filming behind-the-scenes welding moments, capturing B-roll, and asking clients for permission to record authentic reactions. This episode is a reminder that engagement alone doesn’t build a business. If your content isn’t turning followers into paying permanent jewelry clients, you don’t have a business; you have an Instagram account.We also dive into ambition, expansion, and what it costs to grow. From launching new locations and adding ready-to-wear jewelry to navigating burnout and learning that not all money is good money, Rie speaks honestly about balancing drive with fulfillment. Her mindset is simple but powerful: fail faster, focus on your own lane, and take opportunities with open arms. If you’re building a permanent jewelry brand, growing your training program, or trying to create content that actually converts, this episode will challenge you to level up.Instagram: https://www.instagram.com/charmedbyrie/?hl=enWebsite: https://charmedbyrie.com/

February 27, 202637 min

069: Take the Leap: Why You Need to Be at PJX This Year with Brynna with Sunstone

In this episode, I sit down with Brynna, the Events Director of the Permanent Jewelry Expo, and we dive into what makes the Permanent Jewelry Expo more than just another industry event. PJX is designed to be a truly transformative experience for artists at every level, and this year, they’re on track to host the biggest one yet. One of the newest additions to planning has been forming committees made up of passionate permanent jewelry artists who are actually attending. These artists are helping shape the experience from the front lines, ensuring it’s built for the community, by the community.We talk about what’s new this year, from elevated swag and expanded VIP perks to more interactive experiences throughout the event. With this year’s “Feeling Lucky” theme, PJX heads to Las Vegas ready to bring high energy, connection, and growth. The marketplace gives attendees the opportunity to meet vendors face-to-face, see chains in person, and build real relationships. Classes and panels are intentionally structured for beginners, intermediate artists, and experts alike, so no matter where you are in your journey, there’s something for you.Beyond education, PJX is about experience. From tooth gems and ear piercing to a wellness bar and hands-on welding lab sessions where you can actually work with tools and machines in person, it’s immersive in a way online learning simply can’t replicate. The VIP lounge offers an exclusive mixer and a separate space to connect even deeper. Brynna shares why coming alone shouldn’t hold you back. This space is rooted in girlhood, support, and instant connection.If you’ve been on the fence, this episode might be your sign. You’ll never regret investing in yourself, your education, and your business growth. PJX isn’t just an expo. It’s where permanent jewelry artists come to level up, find their people, and leave inspired.Follow along at @permanentjewelryexpo or reach out at info@pjx.org for more details.

February 24, 20261 hr 2 min

068: Magnetic Branding & Meaningful Moments with Heather of SLVR72

In this episode, we sit down with Heather, founder of SLVR72 in Boise, Idaho, to talk about what it really looks like to build a business rooted in faith, intention, and authentic connection. Heather started her permanent jewelry journey in the summer of 2023 after years of entrepreneurship and nine different business ventures! When she discovered permanent jewelry at a pop-up, everything clicked. Soon after, her husband left his 9–5 to jump in fully and support the dream, prioritizing flexibility and family time.We talk about the importance of good training, adding ear piercings and a charm bar, teaching themselves silversmithing, and how their workshops became the heartbeat of their brick-and-mortar studio. After a viral reel took off overnight, momentum followed, but so did growth challenges. Heather shares how hiring employees became a major turning point, how managing people stretched her, and why choosing your “hard” is part of the journey.This conversation dives deep into faith, rebranding with clarity, becoming magnetic in your market, and creating unforgettable customer experiences. It’s not just about the numbers, it’s about how you make people feel. If you’ve ever felt called to build something bigger, bolder, and more aligned, this episode will speak straight to your heart.Instagram: @SLVR72 Website: https://slvr72.com/

February 17, 20261 hr 11 min

067: Adding High Profit Experiences to your Permanent Jewelry Biz with Glow Beauty Pricing Academy

Krissy and Kali from Glow Beauty Piercing Academy join the podcast to talk all about building experience-based beauty businesses, creating meaningful client connections, and adding services that truly elevate your brand. From hollow needle piercing and foot soaks to lip gloss bars, spray tanning, this episode is packed with inspiration for anyone dreaming of expanding their space or building something bigger!Krissy and Kali built Glow Beauty Piercing Academy before even meeting in person, proving that shared vision, alignment, and purpose matter more than proximity. Both came from the spray tanning world and saw a gap in training, education, and support for beauty entrepreneurs. What started as individual businesses quickly turned into an academy focused on helping others grow with confidence, clarity, and intention.In this episode, we talk about the real differences between hand pressure piercing and hollow needle piercing, what proper training actually looks like, and why education is one of the most important investments you can make in your business. They share what it takes to introduce new services without overwhelming your systems, your staff, or yourself.We also dive into the emotional side of entrepreneurship, the loneliness, the growth, the uncertainty, and the courage it takes to evolve. This conversation is a reminder that sometimes where you start isn’t where you’re meant to grow, and that’s not failure, it’s evolution. Growth looks like alignment, clarity, and building something that actually supports your life.This episode is perfect for business owners who feel like something is missing and are ready to stop guessing and start building intentionally. Glow Beauty Piercing Academy offers free discovery calls, private support, and training designed to make sure no one feels alone while building their business.Learn more at https://piercedbyglow.com/ and follow along on Instagram at https://www.instagram.com/glowbeautypiercingacademy/

February 10, 20261 hr 9 min

066: Building a Profitable Permanent Jewelry Business: Numbers, Systems & Social Media with Krista

In this inspiring episode, we sit down with Krista from Full Circle in Virginia to talk all things brick-and-mortar life, permanent jewelry, growth, and what really happens behind the scenes of building a successful Brand. Krista shares how she got started 3.5 years ago after discovering permanent jewelry on Instagram, beginning as a pop-up and eventually growing into a full storefront and a studio space. What started as curiosity quickly turned into passion, and that passion built a business.At the heart of Krista’s brand is connection. She believes the relationship clients build with the artist is just as important as the jewelry itself. We talk about team building, training employees, and creating a culture where people actually want to stay, whether that’s through hourly pay, commission, or a hybrid structure. When you love what you’re doing, it doesn’t feel like a hustle, and that energy shows in every part of the business.Krista also opens up about rebuilding her Instagram after losing her account due to trademarking, and how strategic social media ads, especially localized pop-up ads, helped her regrow her audience and visibility. Permanent jewelry has become the highest revenue driver in her brick-and-mortar space, and she’s constantly thinking about new ways to evolve her studio experience, including her popular “chain of the month” strategy that keeps customers coming back.This episode is a powerful reminder that the ups, downs, setbacks, and reinventions are all part of the journey. Krista’s message is clear: if you love it, fight for it. Keep learning, keep listening to your customers and your team, and trust that every part of your journey matters.Website: https://fullcirclepermanentjewelry.com/Instagram: @fullcircle.rva