ForthRight Women

Hosted by Anne Candido and April Martini

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Aug 2024

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About the show

A greater level of fulfillment. That’s what we’re after - for ourselves, and the women who will come next. Get your quick dose of provocative insights from women in leadership positions, who break down how they’re leading at work and in life. Hosted by Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Women.

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60 recent

August 7, 20241 hr 4 min

Market to Different Cultures (Marketing Smarts)

Effectively marketing to different cultures is part of our day-to-day and that of our clients. As we often like to do, we focus on this topic in this episode through the lens of being more mindful of cultural nuances. This can make or break your marketing efforts, so it’s important to discuss in detail. To join this discussion, we welcome a marketing to cultures expert, Doni Aldine, Founder of CULTURS magazine and expert in cross-cultural communications. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

July 31, 202449 min

Marketing Campaigns (Marketing Smarts)

Marketing campaigns can be a powerful vehicle for stimulating your business growth. Embarking on the development and execution of a marketing campaign forces us to relook at and reevaluate existing consumer relationships, plus actively engage new people who may be interested in our brand. In doing this, we find new ways of creating Brand-Love connections with these consumers - creating potential for more revenue. This episode goes into detail on how to develop a successful marketing campaign and highlights examples of good and bad ones…some from our own personal experiences. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

July 24, 202455 min

Developing Sales Stories (Marketing Smarts)

Whether you’re selling to consumers, customers, retailers, third-parties, or clients, creating a compelling sales story is key to hook buyers. This can be difficult to do if you don’t understand the wants and needs of your buyers. We’re going to give you that insight today through 4 different scenarios. We know this because we’ve been intimately involved in all of these scenarios, helping to create and deploy these stories. Grab a notebook and something to write with. You’ll need it! We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

July 17, 20241 hr 5 min

Strong Workplace Culture (Marketing Smarts)

It can be a challenge to figure out how to navigate and manage workplace culture. In this episode, we outline the 4 Elements of a Strong Workplace Culture, with many examples from our experiences through the years of both good and not-so-good work cultures. This episode applies no matter your current work situation, and is critical to a happy, healthy, and motivating environment. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

July 10, 202448 min

Strong Brand Character (Marketing Smarts)

It’s critical to spend time building a strong brand character. It’s imperative to speak authentically and personably across all touchpoints. This episode focuses on the needed approach for a strong brand character, culminating with a best-in-class example, Grove Collaborative, and their ability to promote a genuine personality in a crowded space among many other strong brands. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

July 3, 20241 hr 10 min

Leveraging Partners to Create Content (Marketing Smarts)

A key way to drive credible reach and stretch your equity is by leveraging influencers and partners who already have a relationship with a consumer you want to tap into. From sports properties to events to philanthropic organizations to industry organizations, partners can help drive your business…if you approach branded content with the 4 principles we discuss in this episode. Our guest, Sam Baier (on Instagram and LinkedIn), formerly of Tepper Sports & Entertainment, previously served as the Digital Partnerships Manager for the Carolina Panthers and Charlotte FC. She’s an expert in executing these principles and shares her experience in executing content that worked well and not so well. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

June 26, 202455 min

How to Be the Boss of Your Own Life (Live Episode)

As ForthRight Women, we can sometimes feel like we’ve taken a backseat to others and the life we created. In this special live episode, we discuss how to stay in the driver’s seat and call the shots on all the aspects of your life - career and personal. Hear how to create a personal career plan, work like you’re retired, take care of yourself on the personal side, surround yourself with people you can talk to, and thought-provoking questions from the live audience of ForthRight Women. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

June 19, 20241 hr 11 min

Translating Your Brand into an Effective Marketing Strategy (Marketing Smarts)

It can be challenging making the transition from a strong brand foundation into a strong and successful marketing strategy and executed plan. But it is THE thing for translating your WHY into meaningful emotional connections with your customers and consumers. In this episode, we focus on the HOW of getting from a strong brand foundation to executing a strong marketing plan and how to keep it going for the long haul. Joining us for this episode is Mike Hines, Co-Founder of Oyler Hines Group, who speaks to the discipline and hard work it takes to build a strong brand and then effectively market against it. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

June 12, 202449 min

Brand Story (Marketing Smarts)

A Brand Story is a powerful tool when created and utilized properly. It’s a key differentiator to the success of any business. Unfortunately, too many companies phone it in when it comes to their brand story, or even worse…decide not to create one entirely. At some point, it catches up to them in a bad way. In this episode, we discuss how to ensure you have the right Brand Story to set your foundation and the ability to use it as a lens for every decision your brand makes, leading to the ultimate brand and business success. Our example of a brand who leverages their Brand Story to the fullest is Moxy Hotels by Marriott. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

June 5, 20241 hr 13 min

Word-of-Mouth Marketing (Marketing Smarts)

Word-of-Mouth (WOM) is one of the most coveted - yet elusive - channels of marketing for many. It’s generated by a consumer who loves your brand so much, they openly and frequently recommend you and talk about you to others. You can’t buy your way into these authentic testimonials, you must earn them. For this episode, we invited Sue Frech, Co-Founder and CEO of Vesta (acquired by TINT) - a digital community platform company - to discuss ways to generate WOM marketing. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com FACEBOOK https://www.facebook.com/ForthRight.Women INSTAGRAM https://www.instagram.com/ForthRight.Women LINKEDIN https://www.linkedin.com/company/ForthRight-Women VIRTUAL CONSULTANCY https://www.forthright-people.com/shop