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Flow State Business

Flow State Business

Hosted by Ruby Lee

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Episodes

471

Latest episode

Aug 2026

Language

EN-AU

About the show

Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow. I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot. Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks. Press play and enjoy the binge. xo Ruby

Listen to episodes

60 recent
August 11, 202645 min

A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden

Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there.Alex Eden meets you right in the middle 🤍Alex is one of my private clients and a member of the Daily Sales Mastermind, and this conversation went deep. We talk about her wild blend of sacred science, stoicism and somatic work, the journeys that shaped her, and the thing I think we've all forgotten the art of: boundaries that actually sound like you.If you're driven and ambitious and blazing ahead but something feels a little off lately, I think you really need this one.Which wolf are you feeding? 🥂👉 Follow Alex on Instagram - @thealexandraeden 👉 Alex's website - alexandraeden.com 👉 DM me on Instagram - what did this one bring up for you?Support the show

August 4, 202635 min

$100K week debrief: what really made it happen

Okay I cannot believe I'm saying this, but I just had a $100K week 🤍  100K worth of coaching contracts sent out in less than 48 hours.And I'm giddy. Not because of the number, but because this model works. No launch. No ads. No huge audience.Just one email, one Google Doc, and me responding to every single person myself.But here's the part I really need you to hear. This week didn't start this week. It started months ago with humble, unglamorous three-figure days. The $100 days nobody makes a reel about.The $100K week wasn't the win. The $100 day was. Everything after that is just easy maths.I've got a little action for you in this one, and something brand new coming 👉 Grab the Three-Figure Days mini course - Link dropping here very soon, keep an eye out! 👀👉 DM me on Instagram - are you going to send the email?Support the show

July 28, 202627 min

This helped me coach my clients better

Just landed back on the Gold Coast from Singapore and this one poured out of me Every single client I met in person this month said the same thing.They love how clearly I explain concepts, and it's because I teach in shapes. Arrows, circles, little messy iPad scribbles.But then something hit me on the flight over. I've been teaching the wrong shape for 18 months. The funnel drains and runs out. What I actually teach spins and never stops.Once you see the shape your work really wants to live in, everything clicks so much faster. Have you ever thought about yours?Come find your shape with me 👉 DM me on Instagram - what shape is your business?Support the show

July 21, 202618 min

The small things I did to get my glow back in business

Recording this one from my hotel room in Singapore, cheeks hurting from smiling all day 🤎The last couple of months have felt heavy. Nothing bad happened, sales still coming in, clients still signing. But the energy just sucked back in and I hated it. That cruise control feeling after you've been flying.So I made it my mission to fall back in love with my life and business. And it started with something so small. A glass of sparkling water.Almost every client I've sat with lately has said the exact same thing, so I know a lot of you are feeling it too.Here's your reminder, and your little challenge for the week 🥂👉 See the daily sales flywheel post - the one I mentioned 👉 DM me on Instagram - what's your sparkling water?Support the show

July 14, 202644 min

There's no expiry date on starting something that lights you up with Jo Clark

Okay this one's a treat 🤍I'm sitting down with one of my incredible clients from the Daily Sales Mastermind, Jo Clark. She spent 32 years in education, hit rock bottom six years ago, and rebuilt her entire life into a business helping women make the second half of life their best half.We went everywhere in this chat. Second chapters, grief, empty nesting, friendships, and the real stuff of being a woman navigating big change.Honestly, this conversation blew my whole horizon wide open. There's no expiry date on starting something that lights you up, and I really needed the reminder 🥂👉 Follow Jo on Instagram — @joclarkcoaching 👉 Jo's website — joclarkcoaching.com 👉 Listen to Jo's podcast, Redefining Midlife — Apple or Spotify 👉 DM me on Instagram — what did this one stir up for you?Support the show

July 7, 202634 min

How I grew my business through in-person events (and VIP days)

Okay so I've hit record mid-thought on this one because I'm so excited I've conjured up an entire month of in-person. Three events, a trip to Singapore, VIP days in Byron. And it's got me thinking about how much events have quietly shaped my whole business.I know some of you just went "nope, click away" because hosting an event feels like the cringiest, scariest thing ever.Trust me, I thought that too. I still get scared. But I do it anyway.An hour in the room with your people does more than 100 posts ever could. I really believe that 👉 Grab your ticket to the Gold Coast event - last few spots👉 DM me on Instagram - thinking about hosting something? I'll help you pull it offSupport the show

June 30, 202634 min

Creative block? You and I need to chat

Okay so this one's a bit of a get-it-all-off-my-chest episode  pour a cuppa and pull up a seat.In-laws gone home, school holidays started, my little one got gastro, and somewhere in all of that I just lost my spark.You know the feeling. When posting starts to feel like a chore and you're dragging yourself towards it with your whole body.And if you know me, you know discipline and consistency are basically my middle names. So this was very foreign territory.So I did something I haven't done in years. And the moment I decided to, I felt this huge pressure release.This one's for the deadly disciplined ones who don't know how to tell when the spark's gone 👉 Listen to the episode with Leo - he does the most incredible hypnosis 👉 DM me on Instagram - where's your non-performative space?Support the show

June 23, 202646 min

“I'm so over hearing myself sell” - The identity work behind selling every day

Okay so this one's deep. Think late night call with a glass of wine 🍷I had my bestie Erin over on Friday and we sat up for hours talking about identity. Who we're becoming, why things don't feel quite there yet, the gap between the old you and the new you you're calling in.And then one of my mastermind clients asked me the exact question I think you've been sitting with too. How do you keep selling every single day without burning out?And my answer probably isn't what you'd expect.So we're getting into the identity work that changed everything for me.The thing I call the 1000% claim. Listen to this one and then go do the work 🤍You're going to feel so much lighter about selling after this one.👉 Join the Daily Sales Mastermind - this is where we do the Identity and Messaging work 👉 DM me on Instagram - did this one go too deep? Tell me.Support the show

June 16, 202631 min

How to reignite your passive offers that aren’t selling right now

My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍).So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs stoking.So I'm sharing exactly how I poke mine back to life when the embers die down. And honestly, it takes about 30 minutes a day.👉 Grab the Short Burst Sale Playbook - my entire workflow, emails, stories, and screenshots 👉 DM me on Instagram - are you going to run a short burst sale?Support the show

June 9, 202629 min

How I create epic opportunities out of thin air (and why it's never luck)

Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍).I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is.The truth is I create them. I make the space, I send the signal, and they come.It's almost embarrassing how simple it is once you see it.So this one's about what happens when you stop waiting and actually send up the flare. I open the door, I put myself out there, and I show you exactly how to do the same.👉 Grab your ticket to the Gold Coast event - down to the last 5 spots👉 DM me on Instagram - want a VIP day? I'm open and availableSupport the show

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