Flow State Business

Hosted by Ruby Lee

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Episodes

481

Latest episode

Oct 2026

Language

EN-AU

About the show

Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow. I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot. Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks. Press play and enjoy the binge. xo Ruby

Listen to episodes

60 recent

October 13, 202623 min

I audited my last 100 days. Here’s what I found.

So I did something this weekend that honestly blew me away. I asked Claude to scrape my whole calendar and every sale from the last 100 days and just give me the raw data. Every coaching call, every low ticket sale, every high ticket client. The lot. And wow. Nearly two years into this model and the numbers confirmed everything I’ve been teaching you. People buying courses every single day. High ticket clients signing without me getting on a single sales call. I’m walking you through what the data showed, and why it works 👉 Grab the 100 Day Debrief - the full breakdown of my numbers 👉 Join Selling in Flow State - my workshop on selling from your energy instead of forcing another strategy 👉 DM me on Instagram - what would 100 days of daily sales do for you? Support the show

October 6, 202633 min

The energy work behind consistent sales

Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering how it's all going to work if things don't pick up. Here's what came through for me in meditation this morning: it's not your strategy. You don't need another playbook stacked on top of the ten you've already got. It's your energy. And when I look back at every big leap I've ever made, it was never the clever move I'm grateful for. It was that I had the energy to back myself enough to make it. Let's come back to that together 🥂 👉 Join Selling in Flow State - I'll show you how to sell from your energy instead of forcing another strategy 👉 DM me on Instagram - how's your energy right now, honestly? Support the show

September 29, 20261 hr 0 min

How to trust your intuition and actually act on it with Jackie Gillies

You feel it in your bones that you're here to do big things. But then it comes to actually being seen, actually charging what you're worth, actually letting yourself be known, and something in you shrinks. I brought Jackie Gillies on for exactly this. She's a psychic medium, an original cast member of Real Housewives of Melbourne, and in over 23 years she's guided more than 50,000 people and built a multi-million dollar company led purely by intuition and authenticity. So she has zero fear around being loud, being visible, and being paid properly for her gift. We get into how she came back to her intuition after a really dark chapter, why charging for your work is not something to feel guilty about, and what she does when the critics come for her. This chat cracked something open for me, and I have a feeling it'll do the same for you. So if you've been hiding, even a little, come sit with us for this one 🤍 👉 Follow Jackie on Instagram - @jackiegilliestv 👉 Jackie's website - jackiegillies.com 👉 Grab Jackie's Design Your Dream Life 👉 Learn about TransformU - her transformational development program 👉 DM me on Instagram - what did this one bring up for you? Support the show

September 22, 202632 min

We've dimmed our light and I'll be damned if we do nothing about this.

You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet. Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking yourself to be good for the algorithm. I see it in so many of you right now, and I need you to know it's not more posting or better hooks that fixes it. Your message was always the thing. It carries so much further than the algorithm ever will. If your light's dimmed a little lately, this one's going to bring it back 🤍 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 DM me on Instagram - have you gone a bit quiet lately? Support the show

September 15, 202636 min

You don't need ads to sell (I haven't in months) - my organic strategy

I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting. And the honest answer is I stopped caring about the numbers everyone else obsesses over. The follower count, the likes, all the stuff that makes you feel behind. There are only three numbers I actually look at now, and they changed everything about how I show up. If social media's been feeling heavy lately, this one's going to take some of that weight off 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 Grab 20% off a Hub day pass - code FOCUSDAY20 👉 DM me on Instagram - which number have you been obsessing over? Support the show

September 8, 202630 min

The warning flare I got from Instagram (and what I did)

Okay this was a week 🫣 I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry. Then last week, in a single notification, it all started shaking. And the wildest part? My body knew it was coming days before it happened. I'm telling you the whole story in this one, the dream that warned me, what actually went down, and the thing every single one of you needs to put in place before it's too late. Because if it can happen to me, it can happen to you 🤍 Not the highest vibe episode, but an important one! 👉 DM me on Instagram - has anything like this ever happened to you? Support the show

September 1, 202637 min

I'm different after the daily sales model. This is why

Recording this one from a Hub co-work space in Brisbane, coffee in hand, in full flow 🤎 I've been mapping out what's actually shifted for me over the last two years since going all in on daily sales. And honestly, sitting down to write it, I got a bit emotional at how far I've come. So I'm sharing six things. The mindset shifts, the money stuff, the things I stopped doing, and the one belief I let go of that changed everything. Some of it might sound a little braggy. I'm saying it anyway. The fourth one in particular, I think you're really going to feel. Come listen 🥂 👉 Grab 20% off a Hub day pass - code FOCUSDAY20 👉 DM me the word DOC on Instagram , or email ruby@rubylee.co - I'll send you the Daily Sales Mastermind brief (special offer this round only, don't go to the sales page!) Support the show

August 25, 202629 min

The low ticket thing everyone's getting wrong

A lot of you have low ticket a bit misconstrued. We're not going for volume. If that's a shocker, you need to pay closer attention my loves. Chasing 550 sales a month is a job you gave yourself. I'd rather have 40. I'm getting into the biggest mistake I see, and the one rule that makes low ticket actually work. Come listen to this one 🥂 👉 Grab the Mini Offer Machine - $97 for instant access. We build your irresistible mini offer together, plus there's a live 90-min implementation call on September 1st (this round only!) 👉 Grab Boosting Basics - my low budget ads course 👉 DM me on Instagram - are you in scenario one or scenario two? Support the show

August 18, 202637 min

Brand deals for coaches: how to start and how to get paid

Rainy Monday on the Gold Coast, hunkered in, and I've got something I really want to open your eyes to 🤍 We're talking brand deals and collabs. And before you go "ugh, that's not me, I'm not an influencer, my audience isn't big enough" - please stay with me. Because that's exactly the thinking that's keeping money on the table. I'll be really honest with you about my own numbers (70% of my audience is basically dormant, no joke), the brands I've called in this year, the big name I turned down, and the red flags I want you watching for. Coaching sales are not the only way your business gets to make money. Let me show you 🥂 👉 DM me on Instagram - which brand would you love to work with? Support the show

August 11, 202645 min

A deep, soulful chat on nervous systems, boundaries and coming home to yourself with Alex Eden

Everyone's talking about nervous system work right now, and honestly most of it splits into two camps. The woo, spiritual side over here, and the grounded, practical side over there. Alex Eden meets you right in the middle 🤍 Alex is one of my private clients and a member of the Daily Sales Mastermind, and this conversation went deep. We talk about her wild blend of sacred science, stoicism and somatic work, the journeys that shaped her, and the thing I think we've all forgotten the art of: boundaries that actually sound like you. If you're driven and ambitious and blazing ahead but something feels a little off lately, I think you really need this one. Which wolf are you feeding? 🥂 👉 Follow Alex on Instagram - @thealexandraeden 👉 Alex's website - alexandraeden.com 👉 DM me on Instagram - what did this one bring up for you? Support the show