Flow State Business

Hosted by Ruby Lee

Business Entrepreneurship Society Culture Personal JournalsInterviews guests

Website RSS feed

Episodes

483

Latest episode

Oct 2026

Language

EN-AU

About the show

Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow. I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot. Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks. Press play and enjoy the binge. xo Ruby

Listen to episodes

60 recent

November 5, 20269 min

Lock In With Me for November

Surprise, my loves! Two episodes in one week? I know. But you’re my real crew, the ones who listen in every single week, and I couldn’t leave you hanging on this one. November is flying, and the end of the year is racing towards us. So after Adelaide, and so many of you telling me you need a hand going into the new year, I’ve built something just for you: the November Sales Plan . It’s completely free, and it’s my way of saying thank you for an incredible year. In this quick drop-in, I share the mindset shift behind how I create just 15 intentional posts a month, why every post needs a return on your time, and the three things every piece of content needs to do: teach, show, sell. All November, the podcast, Instagram and YouTube will work together with the workbook, so lock in with me. Grab your plan, open a fresh page in your notebook, and let’s finish this year strong. Can I get a hell yeah? 🎁 Grab your free November Sales Plan: https://www.flowstateoffers.co/26NovemberSalesPlan 📲 Catch the visuals on Instagram: https://www.instagram.com/_rubylee_/ ▶️ And over on YouTube: https://www.youtube.com/@_rubylee_ Support the show

November 3, 202631 min

A little talk back Q&A with my clients

Okay so I’m fresh back from Adelaide, absolutely cup-filled from two VIP days with my clients and my brand trip with Hub, and honestly I can feel a massive switch up coming for me. More on that soon. But today I’m doing something a bit different. One of my clients asked me to do a talk back episode, so that’s exactly what we’re doing. I’ve pulled real questions from my actual coaching calls, the stuff my clients are genuinely asking me behind the scenes. Why would someone choose me over everyone else. How do I grow when my account’s brand new. How do I sell every day without feeling spammy. And even if your niche is completely different, I promise you’re going to hear something you needed 👉 DM me on Instagram - which of these questions have you been asking yourself too? 👉 Grab the Four Pieces guide - it’s free, the four key pieces of content you need to make daily sales a normal thing in your business Support the show

October 27, 202626 min

I CEO’d so hard this week things just started happening

Okay so it has not stopped raining on the GC all week, and I have CEO’d so hard that I accidentally made a whole heap of stuff happen. Like, so much. And honestly it got me thinking about you guys. So many of you have the vision, the plan, the goals all written out, and you’re still just sitting there waiting for something to happen. Here’s the thing though. It was never the vision board. It’s the boring shit nobody wants to do that actually makes it all happen. So if you’ve been telling me you’re done waiting, come listen to this one 🥂 👉 Watch my new YouTube video - just went live, go subscribe while you’re there 👉 Read my first article for Flying Solo - my new media gig 👉 Grab the 100 Day Debrief - it’s free, plus some coaching questions to set your own goals into January 👉 DM me on Instagram - what’s the one thing you’re done waiting on? Support the show

October 20, 202643 min

Money without the shame: a CFO’s take with Parker Sydor

Most of us avoid looking at our own numbers. We bury our heads in the sand, feel a bit of shame about it, and hope it sorts itself out. Parker Sydor is here to take all of that away. He’s a CFO, my Instagram bestie, and honestly one of the best humans I know when it comes to money, finance and making this stuff feel so much less scary. His whole thing is that it’s not that bad, everything’s fixable, and your finances are completely directional. You get to choose where they go. We talk money without the shame, why revenue isn’t profit, when you know it’s time to raise your prices, and owning exactly who you are online 🥂 👉 Follow Parker on Instagram - @yourgaycfo 👉 Parker’s services - yourgaycfo.ca 👉 Parker’s guides and resources - shop.yourgaycfo.ca 👉 Grab Parker’s free profit planning guide 👉 Shop Parker’s international resources 👉 DM me on Instagram - did this one get you to finally look at your numbers? Support the show

October 13, 202623 min

I audited my last 100 days. Here’s what I found.

So I did something this weekend that honestly blew me away. I asked Claude to scrape my whole calendar and every sale from the last 100 days and just give me the raw data. Every coaching call, every low ticket sale, every high ticket client. The lot. And wow. Nearly two years into this model and the numbers confirmed everything I’ve been teaching you. People buying courses every single day. High ticket clients signing without me getting on a single sales call. I’m walking you through what the data showed, and why it works 👉 Grab the 100 Day Debrief - the full breakdown of my numbers 👉 Join Selling in Flow State - my workshop on selling from your energy instead of forcing another strategy 👉 DM me on Instagram - what would 100 days of daily sales do for you? Support the show

October 6, 202633 min

The energy work behind consistent sales

Sales have felt heavy lately, haven't they. You're staring down the end of the year, thinking about Christmas and dinners and presents, and quietly wondering how it's all going to work if things don't pick up. Here's what came through for me in meditation this morning: it's not your strategy. You don't need another playbook stacked on top of the ten you've already got. It's your energy. And when I look back at every big leap I've ever made, it was never the clever move I'm grateful for. It was that I had the energy to back myself enough to make it. Let's come back to that together 🥂 👉 Join Selling in Flow State - I'll show you how to sell from your energy instead of forcing another strategy 👉 DM me on Instagram - how's your energy right now, honestly? Support the show

September 29, 20261 hr 0 min

How to trust your intuition and actually act on it with Jackie Gillies

You feel it in your bones that you're here to do big things. But then it comes to actually being seen, actually charging what you're worth, actually letting yourself be known, and something in you shrinks. I brought Jackie Gillies on for exactly this. She's a psychic medium, an original cast member of Real Housewives of Melbourne, and in over 23 years she's guided more than 50,000 people and built a multi-million dollar company led purely by intuition and authenticity. So she has zero fear around being loud, being visible, and being paid properly for her gift. We get into how she came back to her intuition after a really dark chapter, why charging for your work is not something to feel guilty about, and what she does when the critics come for her. This chat cracked something open for me, and I have a feeling it'll do the same for you. So if you've been hiding, even a little, come sit with us for this one 🤍 👉 Follow Jackie on Instagram - @jackiegilliestv 👉 Jackie's website - jackiegillies.com 👉 Grab Jackie's Design Your Dream Life 👉 Learn about TransformU - her transformational development program 👉 DM me on Instagram - what did this one bring up for you? Support the show

September 22, 202632 min

We've dimmed our light and I'll be damned if we do nothing about this.

You came into this work to change how someone's life felt. And somewhere in the last couple of years, you went quiet. Maybe you didn't even notice it happening. The words stopped coming. The vision went blurry. You started shrinking yourself to be good for the algorithm. I see it in so many of you right now, and I need you to know it's not more posting or better hooks that fixes it. Your message was always the thing. It carries so much further than the algorithm ever will. If your light's dimmed a little lately, this one's going to bring it back 🤍 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 DM me on Instagram - have you gone a bit quiet lately? Support the show

September 15, 202636 min

You don't need ads to sell (I haven't in months) - my organic strategy

I keep getting asked the same thing lately. How am I still selling, still getting brand deals, still getting all these open doors, all on organic? No ads. No boosting. And the honest answer is I stopped caring about the numbers everyone else obsesses over. The follower count, the likes, all the stuff that makes you feel behind. There are only three numbers I actually look at now, and they changed everything about how I show up. If social media's been feeling heavy lately, this one's going to take some of that weight off 👉 Join the Organic Only workshop - Friday 25th September. How to sell online with no ads, no launches, no funnel, and a small audience 👉 Grab 20% off a Hub day pass - code FOCUSDAY20 👉 DM me on Instagram - which number have you been obsessing over? Support the show

September 8, 202630 min

The warning flare I got from Instagram (and what I did)

Okay this was a week 🫣 I thought this part of my business was untouchable. Eight years, rock solid, never once given me a reason to worry. Then last week, in a single notification, it all started shaking. And the wildest part? My body knew it was coming days before it happened. I'm telling you the whole story in this one, the dream that warned me, what actually went down, and the thing every single one of you needs to put in place before it's too late. Because if it can happen to me, it can happen to you 🤍 Not the highest vibe episode, but an important one! 👉 DM me on Instagram - has anything like this ever happened to you? Support the show