Flow State Business

Hosted by Ruby Lee

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Episodes

463

Latest episode

Jun 2026

Language

EN-AU

About the show

Welcome to the Flow State Business Podcast. I’m Ruby, founder and CEO of Flow State Business, and I help coaches and service providers build a business that sells every single day without launches, funnel stacks, sales calls, or the grind. This show is all about daily sales and finding your flow state within that. I share exactly how I build evergreen, passive sales using a simple bridge model that turns small offers into a full ecosystem, so you can make sales while you sleep and grow toward your first million in flow. I have spent 8 years in business and generated more than 4 million dollars in sales, and these days I run everything from the Gold Coast with my husband Michael and our two boys. I learned the hard way that more launches, bigger teams, and constant hustle do not buy you freedom. So I stripped it all back, built a model that actually fits my life, and now my masterminds sell out and sales come in almost every day on autopilot. Each week you get solo episodes packed with the exact tactics behind selling daily, plus honest conversations with other founders and leaders building in flow. You will walk away ready to take aligned action and build a business that feels as good as it looks. Press play and enjoy the binge. xo Ruby

Listen to episodes

60 recent

June 16, 202631 min

How to reignite your passive offers that aren’t selling right now

My in-laws are here for two weeks (10 hour journey, two suitcases, a million stories from my mother-in-law 🤍).So with way less time on my hands, I did something I've never done before. A midyear sale. 50% off for 50 hours only. But here's the thing nobody tells you about passive income. It's not actually that passive. Your funnel is like a fire - you don't build it once and walk away. It needs stoking.So I'm sharing exactly how I poke mine back to life when the embers die down. And honestly, it takes about 30 minutes a day.👉 Grab the Short Burst Sale Playbook - my entire workflow, emails, stories, and screenshots 👉 DM me on Instagram - are you going to run a short burst sale?Support the show

June 9, 202629 min

How I create epic opportunities out of thin air (and why it's never luck)

Back to just me this week (you guys loved Michael, the DMs cracked me up 🤍).I've been thinking a lot about how opportunities actually show up. And no, I really don't think it's luck, even though people love telling me it is.The truth is I create them. I make the space, I send the signal, and they come.It's almost embarrassing how simple it is once you see it.So this one's about what happens when you stop waiting and actually send up the flare. I open the door, I put myself out there, and I show you exactly how to do the same.👉 Grab your ticket to the Gold Coast event - down to the last 5 spots👉 DM me on Instagram - want a VIP day? I'm open and availableSupport the show

June 2, 202644 min

How my husband and I run a business together (and stay married) with Michael

Okay so I finally dragged Michael into the studio. It's been like two or three houses ago since he was last on, and honestly every time I get him on you guys go nuts with the questions.If you don't know, Mike is my husband, my business partner, my bestie, and the back office brains behind everything I grow.We've run this business together for eight years now and people are always shocked we haven't killed each other.So we're getting into all of it. How we split our roles, how we make decisions together, the aligned client thing that took him a whole year to unlearn from corporate, our weirdly aligned money habits, and the time I found out he was sleeping on his brother's couch when we first met (I genuinely thought he'd lost all his money).It's a fun one. He's an Aquarian so just lean left of centre and you'll get his energy 👉 Sign up with pay.com.au using code FLOW10.👉 DM me on Instagram - did you love having Michael on?Support the show

May 26, 202629 min

I sell 40+ courses every month with no ads and no launches (here's the full funnel)

Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild.The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy.So I'm walking you through the whole thing in this episode.How I go from a post on Instagram to a $7 course sale to people buying again and again. The customer ladder. The Google Doc method for the mastermind. Why 72% of people actually finish my courses and come back.The mechanics are simpler than you think, and I promise 90% of you are missing step one.Come listen. I think this one's going to be useful 👉 Join Sales on Repeat workshop 👉 DM me on Instagram - did this land? 👉 Listen to 'I made $15K in 48 hours with a Google Doc (here's exactly what I did)' episode here - the launch method I mentionedSupport the show

May 19, 202624 min

Listen to this if you want to be wealthy business owners.

Hey guys, so I just paid a tax bill and looking at those numbers in the past I probably would’ve wanted to throw up in my mouth a little bit. But I’ve done a couple of really clever things from both a strategy and a systems perspective that have completely changed the way I look at money now.I thought I’d record this episode because I know a lot of you are heading into business expense season, and honestly even if you’re not, it’s so useful to hear how other entrepreneurs actually deal with their money stuff behind the scenes.Enjoy this one guys, and I’m so thrilled to have a new sponsor on board, truly such a dream company👉 Sign up with pay.com.au using code FLOW10.👉 DM me on Instagram Support the show

May 12, 202624 min

What to do when things feel like they’re going backwards

So I woke up this week and lost 150 followers overnight. Sigh…But what happened next was not what I expected at all. I did one tiny thing, took me less than five minutes, and the results genuinely shocked me.Come listen. I think this one’s going to stick with you 🥂Let’s go with this ⬆️ 👉 Read this! 👉 DM me on Instagram — what are you writing on your whiteboard?Support the show

May 5, 202632 min

What my mastermind clients are really asking me right now (the stuff nobody says out loud)

May feels like a weird time of year. Real shit energy. Almost halfway through 2026 and you might not want to face the facts.This episode is different. I'm answering real questions from my mastermind clients - the stuff they're actually asking me in Voxer, Slack, and on our calls.If one of my clients is feeling it, I know you are too.👉 Grab the Sales Affirmation Bundle - meditations, affirmations, journal prompts👉 DM me on Instagram - which one of these questions are you asking yourself right now?Support the show

April 28, 202621 min

You're freaking good at what you do but nobody's buying (here's the actual problem)

I created six new offers in nine hours yesterday. Something is in the air.But this episode isn't about me. It's about you - especially if you're really good at what you do but nobody's buying.One of my clients hadn't sold anything in four months. Four months. Then we got ruthlessly specific about one thing, and she made $1,200 in 48 hours.Being good at your craft and being found for your craft are two completely different skills. You were only taught one of them.In this episode, I'm breaking down what we changed, the 2AM problem you're not addressing, and the one sentence that makes the right people lean in.👉 Grab the Visibility Clarity Map - the exact worksheet my client filled out before our call (free for now)👉 DM me on Instagram - I'll workshop this with you if you need helpSupport the show

April 21, 202633 min

When the vision is clear but nothing's moving (what the gap is teaching you)

I've been journaling pages and pages lately. Something's shifting.The last month has been some of the best weeks in my business ever.And then everything slowed down. Two quiet days and I'm suddenly spiraling.In this episode, I'm talking about what happens after the high - when your nervous system recalibrates, when old wounds get poked, and when you realize you've quietly shelved something because being fully exposed at your highest level felt too scary.This gap between where you are and where you want to be? It's testing whether you can hold the vision when the external feedback isn't there yet.If you've been pushing your dreams into the far future because wanting them now feels like too much, listen to this.👉 DM me on Instagram - what have you quietly shelved? Tell me.Support the show

April 14, 202611 min

Affirmations for daily sales (listen to this on repeat)

This one's different.It's an affirmation track. For when doubt creeps in. For when you forget what you're building actually works.Put this on while you're driving, lying down, making coffee. Let it wash over you. You don't need to think about strategy right now. Just receive.$1K days are your baseline. Money flows while you sleep. Your offers are being found right now by someone who needs exactly what you built.Listen to this on repeat until you don't need it anymore.👉 DM me on Instagram - did this land? Let me know.👉 Listen to 'Affirmation track - Access Instant Flow and New Levels of Wealth'👉 Listen to 'Elevate Your Money Mindset with 30 Powerful Affirmations'Support the show