
How to Build a Resilient FinTech Company | Soraya Alali - Zip Co
Looking to scale your fintech leadership team? Start at tieronepeople.com After 7 years of asking we finally have Zip on the show! And it is definitely worth the wait. Zip Co is one of the jewels in the Australian fintech crown. But this show could so easily have not happened. In 2022 Zip's share price crashed, the cost of funding rose exponentially and their foundational BNPL model looked to be doomed. What has happened since then is nothing short of miraculous. But if you look under the hood you'll see a lot of the work that saved Zip was already well under way from day one. Soraya Alali leads Zip Co in Australia and New Zealand, the Australian fintech that serves 10% of the Australian population and 65,000 merchants. Soraya chats to me about the Zip turnaround, why profits rose when customer numbers fell, and how Zip moved from AI experiments to live agents in 12 months. About Soraya Alali Soraya Alali is CEO of Zip Co ANZ and has just presented her first full year of results in the role. She joined Zip from Commonwealth Bank. What we discuss How Zip grew from flexible credit into payments and Zip Mobile Why cost-of-living pressure has Australians seeking value and flexibility What drove a doubled cash earnings contribution and a 750 basis point margin lift Why fewer customers and higher profit can both be good news How data from 65,000 merchants shapes Zip's next bets What changes when you move from a major bank to a fintech How Zip went from AI experiments to live agents, with a human in the loop Why so many big bank hires leave scale-ups in their first six months What Zip looks for in the people it hires Timestamps [00:00] Introduction [01:10] Welcome Soraya Alali [01:48] The Zip story [02:36] Beyond a single product [04:05] Cost of living [05:33] First year results [07:16] Fewer customers more profit [08:35] Customers not users [11:50] Zip's refreshed strategy [12:47] Choosing the next bet [13:52] Bank to fintech culture [16:40] AI at Zip [21:31] Keeping AI disciplined [23:41] Fronting the ASX results [24:38] The year ahead [25:10] Why bank hires leave [27:28] Resilience and discipline [28:50] Why join Zip [30:32] Close Links and resources Soraya Alali on LinkedIn: linkedin.com/in/soraya-alali-8a236687 Zip: zip.co/au Careers at Zip: zip.co/careers Tier One People: tieronepeople.com This show is brought to you by Tier One People, where we work with leaders like Soraya to find the 1% who redefine what's possible. If you're scaling your leadership team, start at tieronepeople.com. Send us Fan Mail Connect on with Dexter Cousins on Linkedin Hire Exceptional Fintech Talent Subscribe on LinkedIn









