Eyewitness Beauty

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Nov 2025

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About the show

To hear full new episodes and to browse our four-year archive, subscribe to our Substack at eyewitnessbeauty.substack.com (https://eyewitnessbeauty.substack.com/) . “My favorite podcast.” — Emily Sundberg, Feed Me (https://www.readfeedme.com/) “This one’s for the Into The Gloss (https://intothegloss.com/) Day Ones.” — Vogue Brand founders, beauty editors, and creative-types Annie Kreighbaum (Glossier, Soft Services) and Nick Axelrod-Welk (Into The Gloss, Nécessaire) discuss industry news, start-up culture, and pop culture in their (mostly) weekly podcast, Eyewitness Beauty. www.eyewitnessbeauty.com

Listen to episodes

36 recent

November 14, 20251 hr 19 min

The KRAUM Special Episode

Annie and Nick reunite to talk about Annie’s new company/vanity project, Kraum. Reporting in live from launch day, Nick grills Annie on how Kraum came to be. Also discussed: Nick’s clandestine project, famous people. This episode is brought to you by Kraum, Inc. Shop the Micro Brush Collection only at kraum.co. Also, it’s me, Annie. I touch on this in the episode, but I want to say it here, too: thank you all for every little bit of support and encouragement on Kraum. Even as small as liking something I post, or thinking a happy thought. I have been very touched and it’s been so energizing, probably more helpful than you even realize. That’s all for now! Send me any questions on Kraum, I love talking about it. -Annie This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

February 28, 20251 min

Episode 162: LinkedOut

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comThis week we discuss the darkest social media platform, LinkedIn and the LinkedIn-ification of Substack. Plus — Is Annie a b***h? Nick weighs in. Coffee with your cosmetics? We question why every single brand must now open a cafe.Sound off in the comments, let’s hear it!

February 20, 20251 min

Episode 161: The 25th Biggest Brand At Sephora

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comFirst: an enthralling discussion on Nick’s Invisalign journey. Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier’s New Exit Strategy via Puck News]Also:MAC creative director Drew Elliott (@drewpsie; formerly of Paper Magazine, “America’s Next Top Model”) leaves Lauder to go to A…

February 14, 202527 min

Episode 160: Love, Salmon

Nick got something new injected into his face, Britney Spears has big plans for fragrance, problematic Super Bowl happenings, Comedians in Cars Getting Gooped. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

January 31, 20251 min

Episode 158: Face Gloss Flop

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick’s back from Korea and chomping at the bit to talk beauty news: Violet Grey opening an **actual** NYC location, Ulta replaces a regular boss (man) with a #girlboss, Melania channeling her own inner #girlboss in her official portrait, someone let a Kardashian into the Chanel show, and Pat McGrath’s new launch is so two thousand and late. Products of …

January 24, 20251 min

Episode 157: Republican Hair with Emily Sundberg

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comWhile Nick’s away, Annie is joined by the reigning Queen of Substack, Emily Sundberg. Her newsletter, Feed Me, is the premiere ‘stack to sub for all things business and culture. Emily was in DC for the Inauguration, and shared deets on rubbing shoulders with the children of Trump’s regime and MAGA martinis, and we talk Tiktok’s place in Meta country. Pl…

January 17, 20251 min

Episode 156: A Lively Story

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick and Annie catch up after a whirlwind start to the new year. Updates on Blake Brown Beauty, Invisalign, and Annie’s product of the week is a facelift for $75.

December 20, 20241 hr 9 min

Episode 155: Crumbls and Rumbls With Caroline Goldfarb

Annie’s out of town this week, but worry not: friend of the pod, comedy writer and tinned-fish evangelist Caroline Goldfarb joins Nick to explain the cult cookie-to-cosmetics pipeline, her current beauty faves, and more. Follow Caroline on Substack This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

December 13, 20241 min

Episode 154: Donut Flavored Deodorant

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comNick expounds on his theory regarding the raw milk consumption-to-Trumper pipeline. Annie paid $50 for a stranger on the internet to Looksmaxx her. Both are fascinated by the new Dunkin’ Donuts and Crumbl deodorants.

December 6, 20241 min

Episode 153: Youthmaxxing with Casey Lewis

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.comProfessional youth expert and author of the popular After School newsletter joins to talk teen fragrance flexing, the state of color cosmetics, and to finally unravel the mystery behind who is keeping Harry Styles’ Pleasing brand in business. Subscribe to After School by Casey Lewis!