Entrepreneur School (In the AI Era)

Hosted by Kelly Sinclair

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199

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Oct 2026

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Entrepreneur School in the AI Era is a podcast for experienced business owners who’ve already built something meaningful and are now figuring out how to work in a world where AI is suddenly everywhere. Hosted by Kelly Sinclair, award-winning marketer turned AI platform co-founder, the show explores how to integrate AI in practical, human-centred ways without sounding like a robot, losing touch with your unique gifts, or dismantling the business you’ve already built. Kelly originally adopted AI to elevate her work in marketing and visibility but quickly realized it was reshaping far more than she ever expected, ultimately transforming her entire business. This podcast is about navigating that reality together. Because AI isn’t a one-time upgrade. It’s an ongoing shift, and there’s both a right way and a very wrong way to use these tools. Expect strategic conversations, AI-forward guest spotlights, and honest perspectives on how to evolve with intention, protect what matters, and stay grounded as the way we work continues to change.

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November 3, 202627 min

200 Episodes Later: The Business I Never Saw Coming

This one's for you if you've been building something for a few years and you keep measuring it against numbers that never feel like enough. I recorded episode 200 and almost didn't mark the occasion. Before I hit record I went looking for the stats: just about 22,000 downloads, over 100 guests, almost four years of weekly episodes. My first instinct was that it wasn't enough. So I used the episode to look at what's actually changed. The show started as a place to talk about building a life-first business as a parent and an entrepreneur. That goal hasn't moved. Everything about how I'm chasing it has. I went from brand and visibility work to co-founding an AI company, and I still walk my kids to school, which was my definition of success from day one. I also tell the story of a cold guest pitch I'd normally have passed on, the episode it became, and how the momentum from it ended with me on stage at the Ryman in Nashville. The bigger question underneath all of it: what are you measuring, and is it the thing you actually said you wanted? We'll get into: Why the download number is the wrong first question to ask about your own work How a goal can hold completely still while the method changes beyond recognition What I was navigating when I started this show that nobody was talking about The cold pitch I almost deleted and where it took me Why "monetize your podcast" was never the point for me What I'd tell you about starting something before you know where it ends MENTIONED IN THIS EPISODE Episode 49, Redefining Success with Multimillionaire Keaton Hoskins: https://entrepreneurschool.ca/captivate-podcast/redefining-success-with-multimillionare-keaton-hoskins/ AmplifYou, the team who produces this show: https://amplifyou.com/ The AI Product Build Lab: https://graviastudio.com/build/?code=PODCAST1 >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: 🤖 Come build one live. Get into the AI Product Build Lab for a dollar with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1 🤖 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐ Following the show—this helps you stay updated and supports us! ⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

October 27, 202620 min

I Don’t Sell AI Skills. Here’s Why

I don’t sell AI skills. Sometimes, I wish other people would stop selling them. Skills are easy to install, people seem to be buying them and it can feel like you need to make one to keep up. But what if the method inside that downloadable file is the very thing that makes your work valuable? I’ve built more than 60 skills to run processes in my own business. In this episode, I explain why I don’t sell those proprietary processes as skill files, how I’ve found a different role for skills in my customer journey and why the environment where a client uses your tool matters as much as the instructions you wrote. This is a nuanced business decision. Some experts are comfortable sharing their methods, and I welcome that perspective. I want you to consider your own IP, the result you promise and whether a downloadable tool will still serve your client as your field changes. We’ll get into: What a skill file contains and what someone can inspect Why an expert’s learned method is valuable in the AI era The context you cannot control when a skill runs in a client’s AI environment My “recon skills” approach: help people see an opportunity without giving away my entire method Why an installed skill is a snapshot that you cannot update for that buyer When a bot squad and ongoing access may fit the result better Questions to ask before you build or buy a skill CHAPTERS 00:00 My controversial opinion on selling AI skills 01:02 What a skill file is 02:11 Why protecting expert IP matters to me 04:10 The pressure to build what seems to be selling 05:38 Will the skill deliver a good client result? 06:05 The AI environment you cannot control 08:22 A collaboration that made me rethink skills 10:19 How my “recon skills” work 13:17 A skill as the first step 14:02 Why a downloaded skill gets out of date 16:01 Questions for creators and buyers MENTIONED IN THIS EPISODE The AI Product Build Lab: https://graviastudio.com/build/?code=PODCAST1 wAIv: https://graviastudio.com Episode 198 on the ongoing cost of AI tools: https://entrepreneurschool.ca/captivate-podcast/198 >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Come build one live. Get into the AI Product Build Lab for a dollar with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

October 20, 202616 min

The Hidden Cost Inside Your AI Tool

Every time someone uses an AI tool you built, somebody pays for it. If you sell courses, programs, memberships or templates and you're thinking about putting AI inside them, this episode gives you five questions to answer before you do. After our live AI Product Build Lab, the same pricing questions kept coming up, and we made some big pricing decisions at wAIv that week. I walk through the questions I asked myself, starting with the cost most creators never see: custom GPTs hid it, and a tool people access directly puts it on you. The bigger question for you: if AI is part of what you deliver, have you decided what it costs, or is it just happening? The 5 questions to ask before you sell AI: How long should someone have access to your offer? Can a low-ticket offer cover its own AI usage? What happens when the access window ends? Which of your offers need AI inside them at all? What happens when your heavy users show up? Also in this episode: Why your custom GPT felt free and your next tool won't The utility meter running behind every AI tool How wAIv pricing ties to your growth CHAPTERS 00:50 Somebody pays for every AI tool 02:30 What it means to be the tech engine 04:20 Inference cost in plain English 05:05 Why your custom GPT felt free 06:45 Question 1: how long should access last 09:20 Question 2: can a low-ticket offer carry AI 10:55 What we landed on for wAIv 12:45 Questions 3 to 5: before you build 14:05 Decide on purpose >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Come build one live. Get into the AI Product Build Lab for a dollar with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

October 13, 202641 min

Stop Dickin’ Around with Your Messaging

If you're letting AI write your emails, posts and sales pages and wondering why nothing's landing, this one's for you. Jen Liddy is a messaging diagnostician and former English teacher. She's spent years helping experts find their voice, and she's watched AI change how her clients write. We talk about why you need to know your own voice before you can push back on a robot. We also cover why she stopped building $6,000 messaging guides and the signs that your messaging is the real problem. The bigger question for you: can you say what you want to say before you ask AI to say it for you? WHAT YOU'LL LEARN: Why AI copy sounds "pretty good" to you and flat to everyone else Jen's "say it ugly" rule for getting to your real message How she uses AI to break her own bad writing habits The signs your messaging is the problem, before you blame your logo, offers or pricing Why your audience needs specifics now, and why feelings alone won't land Where to start when a full messaging overhaul feels like too much CHAPTERS 01:35 The bio that says what it means 03:39 The hill Jen will die on with AI 07:03 You have to be able to validate the output 10:58 When AI beats saying nothing at all 12:15 The therapist who stopped trusting her voice 16:50 Say it ugly, then make it better 18:16 Using AI to break your own bad habits 24:26 Why she stopped selling $6,000 messaging guides 29:31 How to know you have a messaging problem 34:11 Start with your website header >MEET JEN<< Jen Liddy helps course creators, coaches and expertise-based entrepreneurs stop dickin' around with their messaging, so they get it right whether they're using AI to help them write or not. After watching AI change how her clients approached their own brand voice and messaging, she shifted her focus to messaging diagnostics. Now she shows people how to find the gaps in their messaging that no amount of bot training can fix. >CONNECT WITH JEN<< Website: https://jenliddy.com Instagram: https://instagram.com/heyjenliddy Grab Jen's resource Why You're Getting Seen But Not Chosen is a private podcast that runs under 20 minutes. It covers how to evolve your messaging so all that visibility work actually lands. It also includes a self-audit of your messaging patterns and an AI writing checklist you can give your favourite robot so it calls you out when you slip: https://jenliddy.com/evolve >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your first protected AI product. Join the AI Product Build Lab for just $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1&price=1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

October 6, 202636 min

This AI Tool Led to a 28% Conversion Rate in 24 Hours

If you run a membership, course or coaching program and want AI to help your clients actually implement, this one's for you. Nadine Nethery, a customer experience and retention strategist, joined me to walk through the AI tools she's built into her membership and workshops. She shared three of them. The first is a survey builder that packages 10 years of her framework. The second powered an interactive workshop that converted 28% of live attendees within 24 hours. The third is a roadmap builder that gets new members committed to a six-month plan on day one. The bigger question for you: where could an AI tool clear the friction that stops your clients from doing the work, and where do you want your own perspective front and centre? WHAT YOU'LL LEARN: Why a ChatGPT-built customer avatar makes a risky foundation for your marketing How Nadine turned a done-for-you service into a tool her members run themselves The workshop format that had attendees diagnosing their own gap live, then buying The virtual scratchie card idea for adding loyalty rewards without a full rewards program Why course sales are slowing and what Nadine's turning hers into How to decide where AI should touch your business first CHAPTERS 00:00 AI that puts more of you into your programs 04:19 A survey builder trained on 10 years of frameworks 07:21 The danger of ChatGPT-made customer avatars 10:14 The webinar that converted 28% in 24 hours 12:37 Loyalty gaps and the virtual scratchie card 15:09 Protein, macros and the objection AI erases 19:14 The roadmap builder that kills overwhelm 21:35 Why course sales are slowing down 23:06 Courses teach thinking, AI tools apply it 30:12 Why she built for clients before the back end >MEET NADINE<< Nadine Nethery is the human-first customer experience & retention strategist for established online business owners who are done chasing new leads at all cost, and want to be more strategic about those who already said yes. Nadine is the person you call on when you're sick of working harder for less, and want to finally maximise your return on investment for every lead! >CONNECT WITH NADINE<< Website: https://www.candocontent.com Instagram: https://www.instagram.com/candocontent Grab Nadine's resources If you haven't surveyed your audience in a while (or ever), Nadine's free survey tool builds a custom 10-question survey for your audience, offer and business type: https://link.candocontent.com/entrepreneur-school-survey Her 2026 State of the Customer Report looks at customer experience from the business owner's side and the consumer's side, and it covers the five gaps we talked about: https://link.candocontent.com/entrepreneur-school-report >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your first protected AI product. Join the AI Product Build Lab for just $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1&price=1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

September 29, 202623 min

Goodbye Custom GPTs. What’s next?

This episode is the practical guide to planning your Custom GPT migration. Your custom GPTs have a deadline. Your IP shouldn't be the thing you give up to meet it. OpenAI is retiring custom GPTs, and enterprise workspaces lose theirs on December 11. If you built GPTs for your clients or your audience, you need a plan, and the most popular option right now asks you to hand over everything inside them. What you'll learn: The three piles to sort your GPTs into What to do with internal versus free or paid custom GPTs What to tell your paying clients before December (even if you haven't decided yet) What someone gets when you hand them a skill file, and why that matters for your paid programs What hosting a free bot costs, and when it's worth it CHAPTERS 01:07 The decision you need to make before December 11 01:44 Where custom GPTs started and what frustrated me 03:07 What OpenAI just announced 04:15 Sort your GPTs into three piles 05:53 What to do with paid program GPTs 07:09 What you hand over with a skill file 08:50 Why your IP still matters 10:15 The mixing problem nobody's talking about 13:45 AI options for your free GPTs 16:29 Where wAIv fits Resources mentioned: OpenAI's custom GPT retirement FAQ: https://help.openai.com/en/articles/20001519-custom-gpt-retirement-and-migration-faq Email me: kelly@graviastudio.com >>Your Next Steps: Bring your custom GPT to the AI Product Build Lab on October 8. Get your seat for $1 with code PODCAST1, plus a free two-week wAIv trial: https://graviastudio.com/build/ See what an AI tool built on your expertise looks like. Explore wAIv: https://graviastudio.com/waiv Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >>Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >>Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

September 22, 202626 min

The Marketing Strategy AI Can't Build for You

AI doesn't fix a broken marketing strategy. It just breaks it faster. Laura Kendrick and I have been having low-key debates about AI for two years inside a business group we're both in, so I finally just put her on the mic and asked her what hill she'd die on. Her answer was immediate. AI is a genuinely powerful tool with real limits, and it can expand your brand voice and your strategy but it can never build them. What you'll learn: The exact point where an AI-built brand book stops serving you, and what to do when you hit it Why validating AI output is the whole job, and how to do it when you're the only expert in the room The research AI physically cannot do for you, no matter how good your prompts get How to decide whether a platform deserves you at all, including the uncomfortable Instagram question CHAPTERS 02:02 The hill she'll die on about AI 03:10 Where the AI brand book falls apart 04:30 AI only knows the inner emotions wheel 05:56 Validating output when you're the expert 10:38 The research AI can't go get 13:44 The signals you need to stop and strategize 18:10 Great tactics with nothing connecting them 22:48 A strategy that starts with the founder 28:30 The $7.5 million Instagram story 37:30 Plan it like it's your own wedding Laura Kendrick is an online marketing strategist and the founder of Cheeky Copy. After six years writing copy and building brand voice for online business owners, she now teaches established coaches, course creators, and service providers how to turn scattered marketing into a smarter, more connected strategy that actually leads to sales. Her core belief: you don't need more marketing, you need a better plan. >CONNECT WITH LAURA<< Website: https://www.cheekycopy.co Instagram & Threads: https://www.instagram.com/cheekycopy >>Grab Laura's resource Laura made a private podcast called Welcome In, all about folding humanness, hospitality and real care into your marketing whether you're operating at scale or keeping it small. https://cheekycopy.co/welcome-in >Introducing wAIv This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: 🤖 Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: ⭐ Following the show-this helps you stay updated and supports us! ⭐ Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

September 15, 202636 min

The AI Test Every Course Creator Should Run

I got pitched by a bot. Then I put the guy on my show. Craig Shoemaker's research agent found my podcast, figured out who I talk to and why he'd be a fit, and handed him the shortlist. Then Craig wrote the email himself. That distinction is the whole episode. He coaches education entrepreneurs, which is my people under a different name, and he's spent 25 years in big tech and 15 as a course creator. So when he says AI has changed this industry forever and also that you shouldn't burn your business down over it, he's earned both halves of that sentence. We got into the seductive part of AI, the part where you feel invincible and start shipping things you haven't thought through. Guilty. My own audit told me my build muscle was strong and my ship muscle wasn't. Craig got the identical result, which made me feel a lot better. The part that stuck with me most was his gotcha moment. If you're the kind of person who listens to a podcast about AI, you're further ahead than you think. WHAT YOU'LL LEARN: Why the value of information dropped and what took its place The advisor agent that started calling Craig out on his own patterns How to run the test that shows you exactly where AI can and can't replace what you teach Why your customers still aren't asking Claude the thing you're afraid they're asking What hundreds of coaching call transcripts can tell you about your ICP that a blank worksheet never will The difference between scrappy validation and shipping your flagship half-baked CHAPTERS 01:50 Who education entrepreneurs actually are 03:13 What AI has done to this industry so far 05:20 Confidently off in the wrong direction 07:16 The agent that called him out 10:40 Strong build muscle, weak ship muscle 14:09 The Own Your AI Gap assessment 16:20 The gotcha moment nobody mentions 21:10 Hundreds of transcripts beat a blank page 27:28 The niche AI couldn't touch 33:08 Actual intelligence >MEET CRAIG<< Craig Shoemaker is a coach who works with education entrepreneurs to scale their business by exposing the blind spots that sit at the foot of growth. With over 15 years as a course creator and 25 years in big tech, Craig lives at the intersection of AI and online education business. >CONNECT WITH CRAIG<< Website: https://craigshoemaker.net GRAB CRAIG'S RESOURCE Craig built the Own Your AI Gap assessment to answer the question most experts are avoiding. You take a short quiz based on how you actually work with clients and what you sell, and it shows you how exposed your business is to AI. Then it walks you through having the model teach what you teach, so you can see where it holds up and where it falls apart. He's set up a landing page with everything we talked about in this episode. https://craigshoemaker.net/r/es-school/ >Introducing wAIv This episode is brought to you by wAIv-our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads-a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show-this helps you stay updated and supports us! Leaving a positive review-this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

September 8, 202643 min

The AI Opportunity Most Experts Are Missing

Most experts are thinking about how AI can make their content faster. I’m far more interested in what happens when AI helps your clients actually use your expertise. Today, you’re hearing me on the other side of the microphone. This conversation originally aired on Ellen Yin’s Cubicle to CEO podcast, where we unpacked the accidental series of coffee dates, custom GPT frustrations and client implementation gaps that eventually became wAIv. We also got into a much bigger question: What happens to the value of your intellectual property when someone can feed your course materials, worksheets and best ideas into generic AI? You’ll learn: The critical difference between generic AI and expert-backed AI Why online courses can teach people how to think, but AI tools let them use your thinking The security and access problem creators encounter when sharing custom GPT links How Bot Squads combine custom AI tools, shared context and orchestrated workflows Why “give away your best stuff” deserves another look in the AI era How a hybrid human-plus-AI model can create better client results without replacing the expert CHAPTERS 01:01 A little role reversal 04:33 The rise of expert-backed AI 06:30 When strategy never gets implemented 09:06 The custom GPT security problem 13:11 Is wAIv replacing ChatGPT? 16:42 Bot Squads around the boardroom table 19:30 When three AI tools have a baby 24:05 Removing friction for your clients 27:33 Should you still give it away? 32:30 Why the hybrid model wins >CONNECT WITH ELLEN<< Website: https://www.ellenyin.com/ Cubicle to CEO: https://cubicletoceo.co/podcast Instagram: https://instagram.com/cubicletoceo >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Build your own AI tool using Claude (in under 2 hours) with the AI Product Build Lab. Podcast listeners save 98%: https://graviastudio.com/build/?code=podcast1 Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/

September 1, 202631 min

Coaches Need to Know This About AI

Jasmine Jonte runs CRE8TION, a done-for-you program design agency that's built 160 programs and reached more than 100,000 students.This whole conversation revolves around one question: now that anyone can generate a course outline in ten minutes, what are people actually paying for? Her answer is that they were never paying for the information. The passive income promise sold to experts in 2020 was a marketing lie, and AI didn't break the model so much as make the crack impossible to ignore. She walks through where her clients use AI inside a program build, where they deliberately don't, and what the standard looks like now that buyers know what good feels like. What you'll learn: Why the barrier to entry keeps dropping while client expectations keep climbing The $7,500 program that showed her experts know what they know but can't teach it What her clients are replacing workbooks and calculators with The one thing she says AI can't be coded with How to talk about AI use with clients who have friction around it The closing line about lifetime value that reframes your whole delivery model CHAPTERS 01:05 Meet Jasmine Jonte 02:05 From Teacher to Agency 03:52 AI Raises the Bar 06:58 New Client Expectations 09:00 Beyond Information Dumps 12:03 Personalization at Scale 15:08 How Much AI to Use 17:23 Positioning and Disclosure 22:53 Case Studies in Action 28:02 Make Results Easy 29:28 Where to Connect >MEET JASMINE<< Jasmine Jonte is the founder of CRE8TION, a done-for-you program design and client experience agency for established experts and thought leaders. Her team builds the program architecture, client experience, and delivery systems so founders scale on their expertise instead of managing chaos. CRE8TION has built 160 programs and reached more than 100,000 students using transformation-based learning, NLP, and AI. A former Detroit classroom teacher and Teach For America alum, Jasmine believes in transformation over information. >CONNECT WITH JASMINE<< Website: https://www.cre8tion.co Instagram & Threads: @jasminejonte Grab Jasmine's resource 10 Strategies to Make Your Course as Binge-Worthy as Netflix. It's a free playbook plus CourseFlix AI, a tool trained on all 160 programs her team has built that tells you which strategies apply to your specific program in about 60 seconds. https://cre8tion.co/netflix >Introducing wAIv This episode is brought to you by wAIv—our brand-new platform built for online experts who want to securely build and sell AI tools powered by YOUR thinking, YOUR frameworks and YOUR methodology. wAIv helps you create Bot Squads—a suite of AI tools that work together to help your clients implement your expertise faster and with better results than ever before. >Your Next Steps: Join me live at the AI Product Build Lab on October 8 and build your first squad using the new Claude connector. $1 with code PODCAST1: https://graviastudio.com/build/?code=PODCAST1 See what an AI tool built on your expertise actually looks like. Explore wAIv: https://graviastudio.com/waiv Follow our new Instagram account @joinwaiv: https://instagram.com/joinwaiv >Thanks for Listening! If you enjoyed this episode, please help us share it by: Following the show—this helps you stay updated and supports us! Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast. -------------------------- Entrepreneur School is proud to be featured on the Feedspot list of 30 Best Canada CEO Podcasts! https://blog.feedspot.com/canada ceo podcasts/