
Ep 137: XLAs, DEX and the bigger picture of experience management, with Neil Keating
Barclay and Ian are joined by Neil Keating of XLabs to talk about XLAs, DEX and experience management, and how organisations can get a better picture of the experience they are delivering. Neil explains how XLAs bring together sentiment, operational and technical data, and why looking at those things separately can give a very different picture of what is happening. An IT team might think everything is going well based on its usual measures, while the people using the service are having a very different experience. They also look at the difference between DEX and experience management. Neil sees DEX as one part of a wider approach that can include IT, HR, finance and areas such as employee onboarding. There’s a discussion about CSAT and why surveys after a ticket is closed only tell you so much. Neil talks about other ways of finding out what people are experiencing, including interviews, focus groups, observation and his experience champion approach. The conversation also gets into XLAs and service level agreements, including what happened with SLA penalties in the MSP world and the risk of repeating the same mistakes with experience agreements. Neil explains why improvement needs to be worth the investment, rather than simply trying to make everything better for everyone. They also discuss personas, and why Neil prefers to develop them from experience data rather than decide them in advance. And, as always, we finish with some completely unrelated trivia. This time: why is there underwear buried in Swiss soil?












