Chasing Flavor and Community with J.W. Jones of Asheville Brewer Supply
Today on Consuming the Craft, I sat down with J.W. Jones, the owner of Asheville Brewer Supply, to talk about his journey from homebrewing in the late '90s to running a beloved shop that’s served Asheville’s makers for over 30 years. We explored the changes in the home brewing scene, why it’s truly the easiest time ever to brew a great beer at home, and the joy of making everything from beer to mead, cider, and wine with simple ingredients—even what’s in your kitchen right now. Our conversation ranged from nerding out over German lagers to chasing flavors and process improvement to finding true satisfaction in drinking what you love. J.W. Jones has been a passionate homebrewer since 1997, experimenting with beer, wine, cider, and more, and sharing that enthusiasm with Asheville’s maker community. Since taking over Asheville Brewer Supply in 2024, J.W. Jones has focused on meeting brewers and fermenters of all skill levels, helping them navigate equipment, ingredients, and techniques. A self-described “beer guy” and “filthy vegan,” he believes in democratizing the craft—providing advice, answers, and the occasional joke (but not lactose) to anyone ready to ferment something wonderful. “Creative energy is what’s gotten us along… people who make things are the best people.” ~JW Jones Today on Consuming the Craft:· J.W. Jones discusses buying Asheville Brewer Supply to pursue his love of the craft beverage community · Brewing at home has never been easier, thanks to innovations in ingredients and equipment; homebrewers are benefiting from industry-level developments in hops, malt, and yeast · The shop supports not only beer but also wine, cider, and experimental fermentation, welcoming brewing enthusiasts at every stage.· Chasing the perfect German lager at home can be both rewarding and humbling, with J.W. Jones encouraging honesty about your goals, resources, and happiness in your brewing journey · Homebrewing offers the chance to experiment with flavors and styles commercial producers don’t often sell—like Hefeweizen, American Amber, or wild fruit wines · There’s a resurgence in lager brewing at home as myths about fermentation controls disappear, and more people experiment with underrepresented or challenging beer styles · Sensory experience is subjective: it’s okay to love what you make, even if someone else doesn’t; embrace the story and presence of creation· J.W. Jones is always happy to help brewers and fermenters “get in the weeds” on technique, process, and the joys of experimentation, whether it’s beer, mead, cider, or even hard iced tea Contact J.W. Jones:Asheville Brewer Supply 712B Merrimon Avenue, Asheville, NC Open Tuesday–Saturday (check The Google for hours)Resources Mentioned:· Asheville Brewer Supply· River Bend Malt· White Labs· Clawhammer Supply (YouTube)· The Noma Guide to Fermentation (book)· Golden Hive Mead (YouTube) This episode is brought to you by… McConnell Farms - Taste the Way You Remember. Enjoy homemade ciders and ice cream made from only the best produce on the market. Visit the McConnell Farms Facebook page to learn more about our seasonal inventory and the delicious creations you can make with our homegrown produce. Consuming the Craft Thanks for tuning into this week’s Consuming the Craft Podcast episode, brought to you by AB Tech’s Craft Beverage Institute of the Southeast. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | Spotify | iHeart | Amazon Podcasts | TuneIn | Pandora | Deezer Be sure to share your favorite episodes on social media to help us reach more craft beverage enthusiasts. To learn more about AB Tech and the Craft Beer Institute of the Southeast, visit our website.

