Campaign Chemistry

Knowing who your customer is and reaching them with your brand are two very different things. With the proliferation of content and viewing experiences, it can be more complex than ever to really understand where your customer spends their time, especially relative to your competitors. Join Nielsen for a lively podcast discussion on changing audience viewing behaviors and understanding how the industry is craving advanced data that uncovers insights beyond age and gender across linear and streaming. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

The future of marketing is moving fast — AI is reshaping how we work, regulations are shifting and CMOs are being asked to do more than ever before. So, what will the next five years look like?At Campaign Convene 2025, industry leaders tackled these big questions in a panel called Outlook 2030: Preparing for the Next Half-Decade of Marketing. Alison Pepper from the 4As, Donna Sharp from MediaLink and Doug Melville from Jodi AI shared their takes on everything from political and economic shifts to the evolving role of marketers in a rapidly changing world.The conversation explores the future of marketing and advertising leading up to 2030, focusing on the impact of political changes on the roles and responsibilities of the CMO. Pepper, Sharp and Melville discuss the challenges and opportunities presented by current events, from understanding their consumers, regardless of political affiliation, to navigating the complexities of DEI initiatives. The discussion also shines a light on the accountability of corporations, the creative disconnect with the American consumer and the regulatory landscape surrounding AI. As the role of the CMO transforms, the need for innovative approaches and a moral compass in marketing becomes increasingly critical. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Ever have a nice, tasty bowl of 'brand soup'?Let's hope not, as it's a term coined by Worthi founder and CEO Myles Worthington that refers to the result of brands engaging with a trend that is completely irrelevant to the brands themselves (e.g., Brat summer). Yum.In this episode of Campaign Chemistry, the agency leader shares insights into his journey of building a cultural connections agency focused on underestimated audiences. He discusses the importance of reimagining DEI, the challenges of growth marketing and the need for brands to authentically engage with cultural conversations to avoid that unappetizing "brand soup" moment. Worthington also offers lessons learned and valuable advice for aspiring agency founders against the backdrop of indie agencies on the rise. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

Emphasizing the importance of being true to oneself and her belief that “B2B doesn’t have to be B2Boring,” Jayde Powell brings a breath of fresh air to this sector of marketing.In this episode of Campaign Chemistry, editor Luz Corona sits down with the multi-hyphenate content creator to discuss Powell's unique approach to content creation on B2B platforms such as LinkedIn, Hootsuite and Sprout Social. “Jayde of all trades” elaborates on her strategies for repurposing content, balancing freelance work for brands such as Timberland with her own personal projects, and the payoff that comes with creative freedom these partnerships provide. Powell also discusses the changing landscape of B2B marketing, driven by younger generations who seek more creative and engaging marketing strategies. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this episode, Campaign's Luz Corona and Leslie Blount go "off-site" and visit the Nespresso office in Herald Square to chat with Jessica Padula, VP of marketing and head of sustainability for Nespresso US. From empowering farmers through beekeeping initiatives to driving trust in recycling programs, Padula shines a light on how Nespresso integrates purpose into every aspect of its business. The group explores the influence of celebrity ambassadors like George Clooney and now Eva Longoria, the power of experiential marketing as seen in its recent Grand Central activation and how luxury is evolving to be more about accessibility than value today. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

It was the Super Bowl ad that delivered a "dream dinner party" roster of talent.In this episode of Campaign Chemistry, Campaign senior reporter Leslie Blount speaks with Danielle Hawley, global head of creative and brand at Uber, and Dave Horton, ECD and partner at agency Special U.S., for a peek into the kitchen for the 'Football is for Food' campaign by Uber Eats. They discuss the creative process, the importance of humor (especially when it's self-deprecating) and the dynamics of their client-agency relationship that made this collaboration such a success. The duo also share a BTS look at working with the famous foodies like Martha Stewart and Hot Ones host Sean Evans along with frontman Matthew McConaughey, Charli XCX, Kevin Bacon and Great Gerwig. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

For all the momentum leading up to The Big Game, the post-Super Bowl blues can make football fans feel pretty slow on a Monday. That's why Coors is reminding its consumers that the beer is "made to chill" for them on these occasions. In this post-Super Bowl conversation, Marcelo Pascoa, marketing VP for Coors Brands, discusses the multichannel 'Case of the Mondays' Super Bowl campaign that was launched in January with a series of "universal" and relatable mistakes. The brand inconspicuously teased Monday-prone errors like typos in its advertisements on major advertising "stages" like Times Square billboards, print ads in the NY Times and finally, Super Bowl night. Pascoa emphasizes the importance of creativity and collaboration with agency partner Mischief, highlighting how the two worked together to ensure it hit the right notes of humor and timing, and other standout ads of the night.  campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

A Super Bowl spot featuring the one and only Beyoncé can be a tough act to follow, but Verizon is here to keep the party going.Thirty parties, if we are getting specific.On this episode, Verizon VP of partnerships Nick Kelly discusses the telecoms brand’s innovative approach for this year’s Super Bowl. The brand is focusing on local engagement and a customer-centric strategy through its major Verizon FanFest activation, where Verizon will be hosting SB watch parties and experiences in its 30 NFL markets across the country. Kelly shares a behind the scenes look on how the major feat is coming to life, from command rooms to employee engagement, and how the brand is tailoring the events to honor the culture of each market.   campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

On Sunday, Feb. 9th, American families and friends will gather around the TV to watch the Eagles take on the Chiefs in Super Bowl LIX. There will be plenty of food, and maybe a beverage or two.Enter Pepsi.In this conversation, Campaign senior reporter Leslie Blount speaks with Pepsi head of brand marketing Jenny Danzi about the brand's exciting on-site plans for the Super Bowl in New Orleans. They discuss the comeback of 'The Pepsi Challenge' and the brand's strategy to engage consumers through food and beverage pairings. They also discuss the significance of Pepsi Zero Sugar, especially in today's landscape of changing consumer behavior, and the overall experience Pepsi aims to create during the big game weekend. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.  

In this conversation, the CEO and founder of The Ankler, Janice Min, discusses the rapid growth of their “hit Hollywood newsletter,” the importance of quality content to today’s readers and the evolving dynamics of the entertainment industry. Min emphasizes the significance of building a strong editorial team, the rise of the creator economy and the need for media to adapt to changing audience preferences. She reflects on her career learnings in the entertainment biz and the passion and dedication required to succeed as journalists in today’s volatile media landscape. Convo Highlights Paid subscriptions for media are increasingly valued by audiences. The Ankler has grown rapidly since its inception, focusing on quality content that lives behind a paywall. Quality over quantity is essential in content creation.The entertainment industry is constantly undergoing significant disruption and change, from national crises to key players in the streaming space.The creator economy is a vital and independent sector of the media landscape, increasingly gaining momentum in Hollywood. The Ankler recently launched Like & Subscribe, a newsletter solely dedicated to the influence of creators in the entertainment industry. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.