On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.
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August 13, 202639 min
Campaign Chemistry: Coinbase’s Catherine Ferdon and Joe Staples
Coinbase's marketing leaders break down the power of narrative economics, in-camera craft and why taking big creative swings beats playing it safe in fintech. campaignlive.com
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August 6, 202625 min
Campaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella
In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play a game centered around marketing statistics, highlight notable campaigns from brands like Gap and Reese's and analyze the impact of the World Cup on brand performance. The conversation also touches on YouTube's earnings, the trend of brands positioning themselves as entertainment companies and Campaign US’ CMO 50 selection process.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
July 29, 202640 min
Campaign Chemistry: Google Brand Studio's Jonathan Johnsongriffin
What does it take to build work that doesn't just ride culture, but actively shapes it? For Jonathan Johnsongriffin, VP of Google Brand Studio, the answer lies in an absolute, almost reckless obsession with the craft. Before defining how one of the world’s biggest tech giants tells its story, Johnsongriffin spent years at Nike, learning the art of consumer devotion and witnessing firsthand how cultural titans like Serena Williams and Kobe Bryant pushed creative boundaries past their absolute limits.
In this episode, Johnsongriffin sits down with us to reflect on his journey across two legendary brands. He pulls back the curtain on Google’s World Cup campaigns, explores how physical experiences build real human connections in a digital world and shares how Nike navigated the creative chaos of COVID-19. We also talk about the changing landscape of talent discovery, why awards still matter to emerging creatives and how true brand storytelling requires the courage to chase the radical.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
July 23, 202632 min
Campaign Chemistry: Joan Creative’s Gerry Graf and Lisa Clunie
When independent agency Joan Creative first burst onto the scene, it set out to do things differently. Armed with a spirit of "joyful rebellion," the agency has spent years proving that culture and world-class creativity go hand-in-hand.
In this episode, host Jameson Fleming sits down with Joan Creative leaders Gerry Graf and Lisa Clunie to explore the agency's ongoing evolution and its vision for the future. They dive deep into the changing landscape of humor in advertising, the vital role independent agencies play for clients seeking true originality, and why leadership is as much about learning from junior talent as it is about setting the vision. From nurturing the next generation of creatives to staying grounded in what your brand stands *for,* Lisa and Gerry share an inside look at the chemistry driving one of the industry's most dynamic shops.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
July 16, 202634 min
Campaign Chemistry: Sky Zone’s Sunni Hickman
What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment.
From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance.
In this episode, Sunni sits down to discuss the shift toward "valuetainment"—where budget-conscious parents seek high-value, memorable experiences that get kids off their screens and into the air. We dive into her strategies for driving demand, how influencer marketing bridges the generational gap and why creating shareable moments is the ultimate marketing cheat code.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's episode of Campaign Chemistry, newly minted managing editor Emmy Liederman sits down with Jameson Fleming to chart her career path and lay out her vision for the future of Campaign US.
From her early days in journalism to her time navigating the evolving influencer landscape, Liederman explains how a deep understanding of both human interest stories and hard financial data shapes modern B2B marketing. She breaks down the real-world challenges facing today's CMOs, the need for accountability in trade journalism and how Campaign aims to be an indispensable resource for an industry in constant flux. Plus, she shares her unfiltered takes on industry buzzwords in a fast-paced game of "Love, Like and Loathe."
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
July 1, 20268 min
Campaign Chemistry: Walking the Work in Cannes with 4A’s Justin Thomas Copeland
The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out?
In this special "Walk the Work" episode of Campaign Chemistry recorded live from the basement of the Cannes Lions Palais, Jameson Fleming is joined by 4A's CEO Justin Thomas Copeland. Together, they unpack the creative machinery behind three standout marketing initiatives making waves at the festival: the poignant emotional resonance of 'A Mother's Commentary' in live sports, a community-driven experiment in 'AI for a Day,' and IKEA’s genuine stride toward sustainability with its pre-owned marketplace. Tune in to find out how these top-tier campaigns are redefining social impact and what they signal for the future of creative strategy.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
June 30, 202630 min
Campaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman
The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode of Campaign Chemistry recorded live at the festival, Jameson Fleming sits down with Aaron Starkman, global CCO of Rethink and this year’s Cannes Lions Outdoor Jury Chair. Starkman joined Campaign on Thursday, the day before the agency won Independent Network and Independent Agency of the Year at Cannes Lions. Starkman breaks down what makes the physical medium of outdoor so special.
Starkman pulls back the curtain on the ethical tightropes and intense debates inside the jury room, explaining why a lighter volume of entries actually raised the stakes for world-class creativity. From iconic brands like Heinz and Heineken leaning into execution that feels "inevitable," to the crucial fight to prioritize raw human connection over hyper-polished award submissions, this conversation is a masterclass in what it takes to stop a consumer in their tracks today.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
June 22, 202628 min
Campaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’
The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June.
Editors from our sites around the world give their tips for the festival and discuss everything that’s going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they would like to see win and the mood in the ad industry.
Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Jameson Fleming, editorial director of Campaign US, Vinita Bhatia, editor of Campaign India, and Chris Powell, co-editor of Campaign Canada.
This is the first of three Cannes global podcast episodes. The second episode will be recorded at Campaign House and published during the festival and the final episode will look back on Cannes and be released the following week.
See the full agenda for Campaign House here.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
June 18, 202631 min
Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson
In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authenticity. Johnson also shares insights into future campaigns and the brand's ongoing momentum in the competitive restaurant industry. Get ready to dig in.
campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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