318: AI, Marketing: What is Working Now
Send us Fan Mail AI is changing the way we work, create, market, and grow—and if you’re a business owner, it can feel like the rules are changing every five minutes. So what is actually working right now? In this episode of Call Me CEO , I’m joined by Shannon Kinney for a practical and energizing conversation about AI, marketing, and building a business designed to grow. We talk about what’s happening in marketing right now, where AI is genuinely helping business owners, and where human connection, strategy, and creativity still matter more than ever. Because AI can help you move faster—but speed isn’t the same thing as strategy. AI + Marketing: What’s Working Now AI is changing the way we build, market, and grow our businesses—but what is actually working right now? If you’ve been wondering how to use AI more effectively in your business, this episode is for you! Shannon’s work focuses on helping businesses use AI effectively and ethically to save time while increasing marketing activity and growth. ( linkedin.com ) Shannon and I dig into how entrepreneurs can use AI as a tool without losing their voice, how marketing is evolving, and what it takes to create a business that consistently attracts the right people and turns attention into growth. In this episode, we talk about: What’s actually working with AI right now How entrepreneurs can use AI to save time and increase productivity Where AI fits into your marketing strategy Why your human voice and perspective still matter How marketing is changing—and what business owners need to pay attention to Building a marketing strategy that supports consistent growth How to create content that attracts the right audience The difference between being busy with marketing and actually generating results How entrepreneurs can stay ahead without chasing every new AI trend What business owners should be focusing on as AI continues to evolve One of my favorite themes from this conversation is that AI isn’t the strategy. It’s a tool that can help you execute the strategy faster. The businesses that win won’t necessarily be the ones using the most AI. They’ll be the ones that understand their customer, communicate clearly, build trust, and use technology to amplify what already makes their brand valuable. If you’re wondering how to navigate AI without getting overwhelmed—or how to build a marketing engine that actually grows your business—this episode is for you. Connect with Shannon: Shannon website: https://shannonkinney.com/ LinkedIn: https://www.linkedin.com/in/shannonkinney/ Instagram: https://www.instagram.com/shannonkin/ Facebook: https://www.facebook.com/shannon.kinney Connect with Camille: Instagram: @CamilleWalker.co Podcast: @CallMeCEOPodcast Try the 5-minute routine tomorrow and tag @CallMeCEOPodcast on Instagram with your biggest takeaway. Schedule a free discovery call with Camille! https://calendly.com/callmeceopodcast/discovery-call-with-camille






