315: From Corporate Marketing To A Thriving Interior Design Firm, Anne Lopez, CEO of Studio 790 Interior Design
Send us Fan Mail Camille sits down with Anne Lopez, founder and CEO of Miami-based Studio 790 Interior Design, to talk about building a purpose-led business through life's hardest seasons. Anne shares her journey from 20 years in corporate digital marketing to launching her design firm at 39 — just before COVID and a surprise divorce hit simultaneously. They discuss pricing strategy for service-based businesses, how to create purposeful spaces in your home on any budget, and how Anne transformed her firm into an AI-first operation that made the Inc. 5000 list twice. Key Topics & Timestamps: Anne's background & career pivot — 20 years in corporate marketing for luxury hotels, launching Studio 790 at age 39 Surviving rock bottom — Navigating a surprise divorce and COVID in 2020 as a single mom and new business owner; "sink or swim, victim or victor" Learning on the job — Showing up to gut renovation job sites without knowing construction terminology, Googling "rough plumbing" on the fly Purpose-led vision — How living authentically attracts the right team and clients; building an all-women team Pricing strategy — Hourly model with min/max ranges, one flat rate, transparency for clients; "set it and forget it for one year" Client impact story — Designing a nursery that became a healing sanctuary for a mom during a difficult birth Home design tips without a designer — Start with one space, dream big, execute one thing; avoid buying piecemeal items that don't cohere; save ~$10,000 before furnishing a room Budget reality check — $7,500 for an entry-level living room (Target, Amazon, West Elm level); factor in 7% tax + 10-15% shipping AI integration — Running an AI-first design firm: Archsynth for elevation drawings, Lovable for website building, AI for client emails and automated reporting Inc. 5000 — Made the list twice; team grew to 8 full-time (up to 16 in busy season) Self-care as a CEO — Reading habits, Tony Robbins' "NET Time" (No Extra Time), exercise, WPO & Pinnacle Global Network, intentional family time Book recommendations — Atomic Habits , Design Love In by Marcus Buckingham Mentioned Resources: Lovable (AI website builder) — lovable.dev Archsynth (AI elevation drawings) Amplify My Portfolio — amplifymyportfolio.com Tony Robbins' NET Time concept WPO (Women Presidents' Organization) Pinnacle Global Network Connect with Anne Lopez: Instagram (personal): @annelopezliving Instagram (business): Studio 790 Interior Design Website: studio790.com Email: anne@studio790.com Connect with Camille: Instagram: @CamilleWalker.co Podcast: @CallMeCEOPodcast Try the 5-minute routine tomorrow and tag @CallMeCEOPodcast on Instagram with your biggest takeaway. Schedule a free discovery call with Camille! https://calendly.com/callmeceopodcast/discovery-call-with-camille






