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Business Buyer Diaries: the Reality Before, During, and After

<p>Welcome to the Business Buyer Diaries. My name is Nathan Platter, I&rsquo;m a full-time employee, and I bought a business! I did everything right from finding the deal, handling due diligence on 63 different opportunities, and ultimately buying a profitable gym, and boy was I in for a surprise as a new owner! I chronicle everything in real time, including the biggest wins to the stressful nights at 2am. I&rsquo;m sharing my journey without sugarcoating anything, so you don&rsquo;t repeat the same mistakes I do.</p>

<p>Join the Business Buyers Club! <br>
https://businessbuyersclub.com/memberships <br>
Enter code 070499</p>

<p>Learn Due Diligence for yourself! <br>
https://dealacademy.app.clientclub.net/courses/offers/75e59f69-9746-4b94-a6cd-562bcc9347d1 <br>
Enter code</p>

<p>SanterMedia, my goto Gym Marketing Agency <br>
https://go.santermedia.com/nathan <br>
Tell them Nathan sent you!</p>

Categories

Last Episode Date: 3 December 2024

Total Episodes: 334

Collaboration
Podcast Interviews
Affiliate and Join Ventures
Sponsorships
Promo Swaps
Feed swaps
Guest/Interview swaps
Monetization
Advertising and Sponsors
Affiliate and JVs
Paid Interviews
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3 December 2024
333. The backdoor conversations and he-said-she-said needs to stop

Send us a textWhen the serene summer days in Minnesota wind down, our gym community is facing its own storm of discord and division. Have you ever wondered how gym politics can mirror high school drama? Join us as we unravel the nuanced dynamics of cliques, gossip, and mistrust that have infiltrated our sanctuary of fitness. With members and instructors alike caught in a web of miscommunication, we explore the challenges of maintaining a cohesive community. Through candid reflections, we address the pressing need for clearer community guidelines to mend the fractures within our gym family.Amidst the chaos, there’s a beacon of personal relief — a much-anticipated Minnesota Twins game, courtesy of my brother’s thoughtful invitation. This isn’t just a night out; it’s a needed escape and a chance to recharge away from the gym's turmoil. As we navigate these turbulent times, we contemplate the balance between personal relaxation and professional responsibilities, aiming to restore harmony and trust within our gym's walls. Tune in for an honest conversation about cultivating community spirit even when the odds seem stacked against us. Support the show

4 min
2 December 2024
332. thankful for people who do the right thing, makes me want to be even more courageous

Send us a textWhen faced with the unsettling reality of addressing uncomfortable truths within our community, what would you do? Tune in to hear my deeply personal journey of confronting these very challenges, sparked by courageous individuals within my studio who dared to speak up. This episode explores the intricate dance of balancing discretion and responsibility when only one brave person agrees to officially document their concerns. It’s a raw conversation about the significance of written records for self-protection and the delicate art of shielding whistleblowers from potential backlash. Together, we navigate the often-intimidating terrain of standing up for what’s right and how leadership can cultivate a climate of safety and honesty.The fear of becoming a target is a formidable barrier, stifling voices and stifling change. Is this reluctance to raise one's voice a reflection of our business culture, or a symptom of broader societal issues? Regardless, my commitment remains unwavering: to ensure unwavering support and safeguard for anyone who comes forward. This episode invites reflection on the essence of courage and the vital role of leadership in nurturing an environment where transparency and transformation can flourish. Listen to grasp the nuances of managing such sensitive situations and the profound impact they can have on our community’s growth and integrity. Support the show

7 min
1 December 2024
331. The funny thing about secrets, open transparency, those who know don’t tell

Send us a textWhen was the last time you found yourself standing on the fine line between transparency and secrecy? Welcome to a world where the clarity of honesty meets the shadows of confidentiality. I dive into my experiences working at a major tech company, where the complexities of legal protocols, like data hold controls, create a unique web of transparency and concealment. From receiving those enigmatic emails urging us to preserve records for potential lawsuits, to the unspoken understanding that some matters are best left unmentioned, it's a tightrope walk that many navigate daily. But what happens when the seemingly mundane corporate world echoes the thrill of a secretive agency or a clandestine group? The intrigue doesn't stop at the corporate doors. Ever wondered how hidden truths and undisclosed histories shape our interactions, both personal and professional? Imagine discovering a friend's covert past in a top-secret government agency after years of knowing them. These moments of revelation and their impact on trust and relationships are profoundly engaging. As we explore these stories, we uncover the balancing act of being open while respecting the necessity of keeping certain secrets locked away. Join us for a conversation that uncovers the art of discretion and the allure of untold stories, as we question where transparency ends and confidentiality begins. Support the show

6 min
30 November 2024
330. Personal relationships are solid people to vent to and think out loud alongside

Send us a textWhat happens when business ownership feels more like an isolated journey than a shared experience? Exploring this often lonely path, we discuss the struggles of finding peers who truly get it. Unlike other life stages where common ground is easily found, the diversity of roles and clientele can leave business owners feeling disconnected. We reflect on the invaluable role of personal friends from different industries who, despite their varying career paths, provide fresh insights and much-needed support. These friendships prove to be a lifeline, helping navigate the complexities of business ownership and highlighting the importance of nurturing solid connections to weather the entrepreneurial storm.Balancing growth and sustainability is no small feat, especially when managing a podcast studio that hasn't yet reached its first anniversary. We share the crucial decision to hit pause on publishing to regain balance and the impact that recording less frequently has on maintaining mental well-being. Avoiding isolation becomes a priority through activities like walking and working out, as we seek guidance from trusted mentors to foster communication and trust. Our ongoing quest involves presenting ourselves as trustworthy while tackling the intricacies of building a thriving business. Join us as we rock and roll forward in this journey of finding harmony amidst the chaos. Support the show

11 min
29 November 2024
329. Getting my head employee into sales, got the right staff in place for class plans

Send us a textDiscover the delicate dance of managing a thriving studio amidst change and financial challenges. We promise you'll gain insights into successfully balancing cost-efficiency with fair compensation, as we navigate the exit of a cherished instructor and the ripple effects it has on our community. Join us as we engage in thoughtful discussions about maintaining strong connections with our team and members during times of transition, and find out how these relationships are the backbone of our studio's resilience and growth.Our latest episode is a candid exploration of leadership and strategic planning in the face of adversity. Listen in as we hand over crucial sales responsibilities to our driven manager and negotiate new roles with instructors eager to contribute their unique talents. Hear the transparent conversations about resource allocation and the tough financial decisions that are essential for creating a sustainable future. Through honest reflections and forward-thinking strategies, we're committed to crafting a winning team that rises to the occasion, even when the going gets tough. Support the show

7 min
28 November 2024
328. Never DIY but go to experts, also be an expert, give loud praises

Send us a textWaking up at 3:40 AM on a Monday isn't everyone's idea of fun, but sometimes, it's the only way to get things done. My mission? To conquer the maze of DNS records and IP addresses that stood between me and my fully functional website. Join me as I recount the early morning tech saga that proved the value of teamwork over solitary struggle. In just 40 minutes, thanks to the expertise of our Australian support guru, I managed to resolve issues that had me stumped for hours. This personal story is a testament to the power of collaboration, where knowing when to ask for help can be a game-changer.Throughout this episode, I explore the critical role that a well-rounded team plays in overcoming professional hurdles. Whether it's tech challenges, legal conundrums, or marketing dilemmas, leaning on others who excel where we falter is key to success. By sharing my experiences in sales and systems, I highlight how humility and reliability are vital in a team dynamic. The smartest move? Surrounding yourself with experts in varied fields and not being afraid to reach out. Listen in and discover why building a network of skilled individuals is not just beneficial, but essential for personal and professional growth. Support the show

8 min
27 November 2024
327. Same offer, same ads, different result based on customer situation

Send us a textEver wonder why the same request can yield such different responses? Picture this: a typical day at Walgreens turns into an unexpected exploration of human behavior. As I printed photos for our new 10-week challengers, a simple question about rounding up for charity led to a curious observation. It turns out the method of payment—cash versus card—can drastically alter how often people are willing to donate. This revelation sparked a deeper understanding of how the state of mind and circumstances of our audience can shape their decisions, offering valuable insights for anyone looking to refine their communication strategies.Drawing from this quirky yet insightful experience, I've come to a crucial realization: it's not always about changing our message, but more about aligning with the mindset of the people we're speaking to. It's fascinating to see how a minor detail, like the way people pay, can influence their choices, shedding light on the importance of context in communication. Whether it's in advertising or personal interactions, this episode is a reminder that understanding our audience's environment can be just as, if not more, important than the words we choose. So, let's embrace this newfound perspective and see where it takes us in enhancing our connections and strategies. Support the show

4 min
26 November 2024
326. 2 personal learnings (negative feedback isn’t always personal, allow team to help solve)

Send us a textEver faced a problem that seemed endless, only to find that fixing one small upstream issue could make everything fall into place? That's exactly what happened when I tackled some foundational challenges in my side business, like an unverified phone number and a glitchy website. By addressing these root issues, not only did it boost customer trust, but it also led to smoother operations and a more efficient workflow. This episode dives into the power of focusing on core problems rather than getting lost in the symptoms, and how this mindset shift can lead to significant improvements both in business and personal life.Feedback can often feel like a personal attack, but what if it’s actually the key to growth? By sharing my own journey, I've come to see negative feedback as an opportunity for collaborative problem-solving rather than a hit to my ego. This new perspective has changed my approach, allowing me to contribute more effectively without feeling solely responsible for every issue. Plus, I'm letting you in on a day in my life, managing studio tasks while keeping a positive and proactive attitude. Tune in to discover how addressing core issues and embracing feedback can pave the way for lasting personal and professional development. Support the show

9 min
25 November 2024
325. Today starts the next Challenge, anxiety is nothing but an energy sucker and does nothing

Send us a textWhat if the secret to successful sales is as simple as being human? In an era dominated by automation and digital noise, we're taking a step back to focus on the power of personal touch. Join us as we embark on a 10-week challenge, reflecting on the art of reconnecting with leads in a way that’s genuine and heartfelt. Through sharing personal stories of leaving dozens of personalized voicemails, we uncover the surprising impact of sincerity and warmth in building relationships and standing out in a technology-saturated world.The journey doesn’t stop at sales. We candidly discuss the thrill and chaos of organizing a large group for the challenge, balancing excitement with the stress that comes with it. With 30 new signups and a handful of returning members, the importance of staying focused amidst distractions becomes more evident than ever. We open up about personal struggles with anxiety and sleepless nights, offering a reminder that redirecting our energy towards meaningful actions is key. Tune in for an insightful conversation on embracing authenticity, confronting challenges head-on, and engaging with life wholeheartedly. Support the show

6 min
24 November 2024
324. Being fully present wherever I’m physically at, how to confirm healthy conflict

Send us a textEver wonder how a fitness club can safeguard its secrets while boosting teamwork? We've got you covered! Join us as we unravel the transformation from relying on Google Sheets for password storage to embracing a secure, centralized password management system. This shift isn't just about protecting sensitive data; it's about ensuring our team has seamless access while staying safe online. We also delve into the social fabric of our club, where understanding diverse communication styles is key. Balancing cultural nuances with effective directness, we aim to cultivate an environment where every voice is heard and team cohesion leads to stellar service for our members.But that's not all—formal employment processes are the backbone of any thriving business, and we're laying it all out. From structured agreements to precise role definitions, we discuss how these elements create a solid framework that prevents disputes and promotes transparency. By aligning expectations and roles, we're building a workplace that's efficient and harmonious. As we streamline operations, the focus remains on productivity and safeguarding the interests of our organization and its employees. Tune in to discover our strategies for maintaining a smooth-running fitness club where everyone has the chance to excel. Support the show

9 min
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