BrandBox

Hosted by Tom Guarriello & Mark Kingsley

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Latest episode

Mar 2026

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About the show

A (playful and thoughtful) podcast on the strategies and effects of brands.

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56 recent

March 11, 202657 min

Ep. 56 - It Tastes Good!

Ep. 56 - It Tastes Good! One human trait AI cannot replace. M.G. Siegler, "Tasty AI" "Can Robots Be Jewish?" Zoe Scaman, "The Brand That Thinks" Agnes Martin Sigman Polke John Lonczak Living the Slop Life The AI:ROI Conference AIs and "punability" Heidegger: The meaning of being is "care" School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

January 27, 20261 hr 3 min

Ep. 55 - Escaping Velocity

Ep. 55 - Escaping Velocity Here comes everything! Om Malik: "Velocity is the New Authority" "The Society of the Spectacle" Guy Debord James Glieck: "Faster" Clayton Christensen: "The Innovator's Dilemma" Talking Heads: "Mind" Richard Dawkins: "The Selfish Gene W. Edwards Deming: "Out of the Crisis" K-shaped economy Postmodernism "Blazing Saddles" scene Essentialism "Phaedo" Plato on "essence" David Hume on Identity Tom Guarriello:" The Meaning of Branded Objects" "Being and Time" Martin Heidegger "Mother's Little Helper" The Rolling Stones School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

September 15, 20251 hr 45 min

Ep. 54 - Scraping The Barrel

Ep. 54 - Scraping The Barrel Southern Branding on The Skids. The Cracker Barrel rebrand. Cracker Barrel Rebranding Howard Johnson's Restaurants Cheerleaders re-enacting 9/11 "The Meaning of Branded Objects: Why Some Things Matter More Than Others" at Amazon School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

July 31, 20251 hr 7 min

Ep. 53 - Fasten your seatbelts. It's going to be a bumpy ride.

The anxiety of the white-collar worker. Ezra Klein - Kyla Scanlon Podcast "Bullshit Jobs" by David Graeber "Immaterial Labor" "Affective Labor" Veo 3 Demo video Kyla Scanlon "Zero Sum Thinking" Essay "Abundance" by Derek Thompson and Ezra Klein "Brands In The Age of AI" by Mark Kingsley "The Meaning of Branded Objects," by Tom Guarriello School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

May 2, 20251 hr 4 min

Ep. 52 - Bye Buy American Pie

Ep. 52 - Bye Buy American Pie. Took our Chevy to the levee, but the levee was dry. Fast Company Headline: "America, The Brand, Is Becoming Toxic" Forbes 2005 Article: "Is Brand America In Trouble?" "Abundance" by Derek Thompson and Ezra Klein Georges Bataille School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

March 31, 202552 min

Ep. 51 - Super Markets

Ep. 51 - Super Markets Brands in the age of backlash. Recent Target and Costco Customer Numbers Walter Benjamin's "Arcades Project" Milan's Galleria Vittorio Emanuele II Merchandise availability in stores vs. online Reverend Billy Georges Bataille School of Visual Arts Masters In Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

February 19, 20251 hr 1 min

Ep. 50 - STFU

Ep. 50 - STFU Brand speech swings to "the other side." NYTimes Op-Ed "Corporate Leaders Need To Keep Their Mouths Shut" Gartner Hype Cycle Kondratiev Wave Diversity, Equity, Inclusion origins Civil Rights Act of 1964 Citizens United Supreme Court decision The New Deal Sputnik I Maurizio Lazzarato Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

August 31, 202456 min

Ep. 49 - Fan-tasies

Ep. 49 - Fan-tasies The contributions of fandom to life. Swifties Why are Beyoncé's fans called BeyHive? Meaning, origin, and everything to know. Beatlemania Beyoncé fans left disappointed after rumors of a DNC performance proved false. Insane Clown Posse Juggalo Juggalo Outreach Program | Buffalo NY Buffalo Juggalos If you want to understand modern politics, you have to understand modern fandom. Walden Pond FBI 2011 National Gang Threat Assessment Juggalos Classify FBI as a Gang Deadhead Effective Psychotherapy: The Contribution of Helmuth Kaiser Kevin Kelly "1000 True Fans" Nietzsche's three metamorphoses Sunk cost Shalom Auslander "Feh: A Memoir" The Spectacular Failure of the Star Wars Hotel "Such was the demand for (ABBA's) music that their management had to arrange for royalties from the Soviet Union to be paid in oil commodity rights rather than the embargoed rouble." Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

June 10, 20241 hr 3 min

Ep. 48 - Artifice and Intelligence Part 2

Ep. 48 - Artifice and Intelligence - Part 2 Part 2 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Part 1 is here. Show Notes Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies. French Novel: "The Disappearance." Translated as "A Void" "The Platonic Representation Hypothesis" article Google IO Presentation Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!

May 29, 20241 hr 5 min

Episode 47 - Artifice and Intelligence - Part 1

Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Show Notes Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies. 60 Minutes Nvidia segment Michael Rouse: The World Got Away Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show! Don't forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show Thanks for your support!