Profile: Freshstate Tea & Botanicals, Denver, Colorado
I first met Chris Olsen at the April 2023 KKON conference in Long Beach, California when he ran the bulk supply tea division of Teatulia Organic Teas , supplying kombucha brewers, craft beer brewers and other tea companies. As Teatulia’s longtime in-house tea expert and formulator, Chris developed deep, garden-level knowledge of tea cultivation, blending, and extraction while working across various formats, including fresh-brewed tea, craft beer, kombucha, and ready-to-drink beverages. In April last year, Chris bought out the bulk supply division of Teatulia’s business and launched his own venture to continue that work independently. Chris and I connected on Zoom where he shared the story of Freshstate Organic Tea & Botanicals , a sourcing and supply partner built on transparency, premium quality, and long-term relationships — connecting exceptional organic gardens with brands that care where their ingredients come from and how they’re grown. They are one of the largest tea suppliers in the kombucha industry. Tea Garden Partnership Freshstate partners with growers who invest in people, education, and resilient communities. They focus on organic, rainforest alliance, kosher, fair trade, and regenerative options. Their areas of impact include: Regenerative Organic: Promoting organic, regenerative farming practices that restore land, improve yields, and protect ecosystems. Fair Wages: Championing fair wages and ethical labor practices that improve living standards across tea-growing communities. Carbon Neutral Farming: Investing in carbon-neutral tea processing and farming systems that eliminate emissions and reduce environmental impact. Biochar: Using natural biochar to enrich soil health and regenerate organic tea fields without synthetic inputs. Early Childhood Education: Supporting early learning through preschool and primary school programs serving hundreds of children in tea-growing communities. Adult Education: Expanding access to adult education programs that improve literacy, skills, and economic resilience. Cattle Lending Program: Empowering families through cattle lending initiatives that create sustainable income and long-term livelihood security. Biogas Production: Generating clean energy from compost and agricultural byproducts to reduce fuel use and improve air quality. Women’s Literacy: Advancing women’s literacy programs that dramatically increase education access, income potential, and household stability. When you source tea from Freshstate, your spend directly supports growers who invest in people, education, and resilient communities. From supporting schools, healthcare, and clean water in India and China to advancing literacy, gender equity, and agricultural development in Egypt, these programs empower thousands of children, farmers, and families. Beyond supporting existing efforts, we actively collaborate with our partner gardens to pilot new programs, driving even greater, long-term change. To date, their most impactful program has been at the Kazi & Kazi Tea Estate in Bangladesh , where they’ve spent the last 25 years transforming 3,000 acres of barren land into a thriving ecosystem. Teas Freshstate’s portfolio includes a wide range of organic teas and botanical ingredients across four core categories: organic black teas, organic green teas, organic white teas, and organic botanicals. They specialize in tea grades specifically used for optimal fermentation, commercial extraction, and one-of-a-kind blending. Organic Black Teas: Decadent, malted, and caramel-forward black teas sourced from Sri Lanka, Bangladesh, India, and China, offered across a range of grades to support refined applications. Organic Green Teas: Fresh, vegetal, and softly toasted green teas sourced from China, offered in classic styles and functional grades to deliver balance and blending versatility. Organic White Teas: Delicate, lightly floral white teas with a soft sweetness and gentle body. Sourced from China and Bangladesh, elevating blends with elegance and nuance. Organic Botanicals: Vibrant, aromatic botanicals such as Rooibos and Hibiscus in a range of grades. Sourced from Egypt, Bangladesh, and South Africa, offering natural sweetness and layered flavors. Includes premium mint from the West Coast of the USA. Kombucha expertise I know a lot about tea and kombucha. I have been focusing on this for a long time, and I don’t want to say I’ve seen it all, but I’ve seen quite a bit. So, I can always find pinch points for companies that are new, where they might be leaving money on the table, or seeping too long, or they’re using too much tea, or they’re, you know. So my goal is to educate people so they know their options, and they may or may not want to try different styles once COGS becomes important. Part of the partnership of working with Freshstate is that you get all the knowledge that I have here just with tea, with blends, with extraction, styles, equipment, scalability. And I offer that at no cost; it’s just part of the overall partnership. Oftentimes I have so many conversations with people that decide not to use me either, but my heart’s still good. I want people to know their options, because I feel like it’ll come back around at some point. We specialize in grades that are made for extraction and fermentation. I don’t bring in the super high-end specialty, the extra twist that tastes amazing on its own and looks even better. We focus more on grades that lend themselves best to extraction and fermentation. So it’s different. You’re going to look at it, and it’s not going to look as beautiful, but it’s going to perform and taste the same. It might be a secondary or a tertiary grade, maybe even lower in some contexts. When you go through fermentation, it strips away the subtleties of a high-altitude oolong that costs $80 an ounce. So, if you’re a commercial brewer, my question would be, hey, why are you spending $80 an ounce when you could be spending 100th of that and achieve the same flavor profile, right? So if you like the high-altitude oolong, here’s a tea that, after fermentation, is going to taste almost exactly the same. Tea is priced based on two factors. One is the taste, the provenance, and how good the vintage is. The second is how good it looks. I’m taking away the how good does it look, which means I can buy at a discount because when you’re brewing kombucha, who cares how it looks? You’re putting it in the bag, you’re steeping it, you’re fermenting it, and then you’re throwing it away or hopefully composting the leaves at that point. So that’s what I’m doing. Teas that taste and perform the same. It’s also an oolong, but it’s not an $ 80-an-ounce oolong. And it’s going to be the same, which will help a kombucha brewer’s COGS. It’s also going to help them scale because some super high-end teas are really hard to source year-round, which causes out-of-stocks. So, I try to educate and bring awareness of these alternatives. Tea Origins Freshstate believes you should always know where your tea comes from. They source directly from trusted gardens worldwide where they’ve built transparent, long-term relationships. This ensures the highest quality, consistency, and positive impact from origin to final application. Podcast Tune in to the podcast to hear Chris tell the story of Freshstate Tea & Botanicals. 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