Behind Design

Hosted by Rachel Pesso

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Sep 2024

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Dive into the depths of creating an authentic brand on Behind Design with Rachel Pesso. Ever wished for a first-hand look into the soul of brand creation, user experience, and the impact of design? "Behind Design," hosted by Rachel Pesso, offers exactly that. Rachel, known for her work with icons like Laverne Cox, Lori Harder, and Jonathan Fields brings you into the world of impactful brand creation and user experience. Each episode is a journey into creating a brand that not only stands out but also resonates deeply with its audience. Rachel curates epic conversations with visionary entrepreneurs and creators, exploring the internal and energetic shifts necessary to truly align with a brand's essence. From firsthand client stories to soul-led, mission-driven discussions, discover the transformative power of understanding oneself to create a brand that makes people FEEL something. Uncover the evolutions of your brand, delve into the intricate process, and understand what shapes impactful emotional experiences within a brand. Discover how personal alignment and strategic insight can transform your brand into an emotionally powerful presence online. Tune in to 'Behind Design' for a masterclass in crafting a brand that's not just visible, but unforgettable.

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31 recent

September 24, 202429 min

Ep. 30 - Unlock Next-Level Growth: Kristina Bartold On Building Thriving Communities And Leveraging Social Media For Real Impact

Is your social media strategy missing the mark? On this episode of Behind Design, host Rachel Pesso sits down with Kristina Bartold, CEO and co-founder of The Social Snippet, to dive deep into the art of community-driven growth. Kristina reveals why focusing on connection over followers is the key to sustainable success in today’s digital landscape. From growing a loyal network to using platforms like Instagram and LinkedIn strategically, Kristina offers high-impact insights for entrepreneurs ready to scale their influence and build communities that convert. Tune in to learn how to stop chasing vanity metrics and start creating real, lasting impact online!Connect with Kristina Bartold:Instagram: instagram.com/kristina.bartold/ Instagram: instagram.com/thesocialsnippet/ Website: thesocialsnippet.comSpecial Offer:Your audience can join thesocialbusinessclub.ca and use the code PODCAST for a $1 first month!Freebie:https://thesocialsnippet.com/storystarterguide/Want to learn more about where to connect with Rachel?Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

August 27, 202425 min

EP. 29 - Mastering Brand Positioning and High-Ticket Sales: A Conversation with Julie Cabezas

What truly sets a brand apart in a crowded market? In this episode of Behind Design, I sit down with Julie Cabezas, the "copywriter to the stars," to uncover the secrets behind creating a brand that not only stands out but also drives high-ticket sales. Julie shares her journey from launching her copywriting agency, Copycrimes, to building a high-ticket sales company that focuses on long-term results and authentic brand experiences. We dive into her unique approach to brand positioning, why brand voice is critical in conversion copy, and how collaborating with the right partners can elevate your brand to new heights. Whether you're struggling with your brand's messaging or looking to up your sales game, this episode is packed with actionable insights that will inspire you to think differently about your brand and its impact.Connect with Julie:The High-Ticket Income Accelerator Facebook Group:https://www.facebook.com/groups/iacquantum Free 3-day sales training masterclasshttps://www.bigwithoutapology.com/registerInstagram: https://www.instagram.com/selfmadesalesLinkedIn: https://www.linkedin.com/in/juliecabezas/https://www.linkedin.com/in/thechriskenney/Want to learn more about where to connect with Rachel?Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

August 13, 202434 min

Ep. 28 - From Living in a Funeral Home to Going Viral: Melissa Hughes on Faith and Resilience

Have you ever questioned your path during times of adversity? In this episode of Behind Design, Rachel Pesso is joined by Melissa Hughes, a social media expert dedicated to empowering women in building authentic personal brands. Melissa shares her extraordinary journey from living in a funeral home during a personal crisis to achieving viral success with her very first video. Discover how she transformed her hardships into a thriving business and how her faith and resilience have shaped her approach to brand-building. Tune in to learn the importance of clarity, authenticity, and staying true to your mission in the digital world.Connect with Melissa:Get clarity on your Brand Messaging: https://melissa-hughes.mykajabi.com/personalbrandWebsite: www.melissaleahughes.com Instagram: https://www.instagram.com/melissaleahughes/ Tiktok: https://www.tiktok.com/@melissaleahughesWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

July 23, 202441 min

Ep. 27 - Podcasting Unplugged: Behind the Mic with Janine Stella

Ever wondered what it truly takes to create a successful podcast? In this episode, Rachel sits down with Janine Stella, her podcast editor and founder of Stellamix Podcast Production, to explore the multifaceted world of podcasting.Janine shares her journey and expertise, discussing the importance of passion, authenticity, and evolving content creation. Whether you're contemplating starting a podcast or looking to revitalize your existing show, this episode is packed with valuable advice and real-life experiences. Learn the secrets to maintaining podcasting stamina, leveraging AI tools, and staying true to your voice. Plus, get inspired by Rachel's own podcasting journey and discover why vulnerability and consistency are key to success.Subscribe, follow, and leave a five-star rating if you enjoy the show!Show Notes:Website: StellaMix - Podcast Production, Podcast Management Email: info@stellamix.comWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

June 18, 202416 min

Ep. 26 - From Pandemic Pastime to Impactful Brand: Rachel Pesso's Secrets to Building a Loyal TikTok Audience

Are you an entrepreneur or a TikTok enthusiast looking to build a vibrant online community and authentic brand presence? In this episode of "Behind Design," Rachel Pesso shares her journey from a pandemic pastime to creating a thriving TikTok account for her French Bulldogs, Bear and Lola, with 14,000 followers. How did she turn a simple hobby into a powerful brand-building tool? Rachel unveils the strategies, insights, and key lessons she learned along the way. Discover the magic behind building genuine connections, the power of live interactions, and tips to leverage TikTok for your business. Whether you're new to TikTok or seeking fresh ideas to grow your brand, this episode is packed with actionable advice and inspiration.Show Notes:TIktok: @bearloveslolaIG: @BearloveslolaWebsite: www.bearloveslola.com ( Coming soon ) Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

May 28, 202412 min

Ep. 25 - Soul Chat: Unleashing Your Inner Creativity with Rachel Pesso

How do you tap into your creative potential and bring it to life in your business and everyday activities? In this special episode of "Behind Design," host Rachel Pesso dives deep into the roots of her creativity, sharing stories from her childhood, influenced by her artist mother, to her current life as a visionary entrepreneur and designer.Rachel explores the importance of embracing creativity beyond structured work, the challenges of staying inspired, and the joy of engaging in creative projects. She offers practical tips on how to ignite your own creative spark and encourages listeners to break free from the confines of routine to discover new ways of thinking and creating.Join Rachel as she shares her passion for art, storytelling, and living a life full of imagination. Whether you're feeling stuck or simply looking for inspiration, this episode is a reminder that creativity is within all of us, waiting to be unleashed.Tune in now to rediscover your creative self and learn how to infuse your life and business with creativity!Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

May 21, 202428 min

Ep. 24 - Creating Content that Connects: Shannon Claire's Journey to Success

Have you ever wondered how to create content that truly connects with your audience? Join us as we chat with Shannon Claire, a multi-talented photographer, business coach, and social media manager. Shannon shares her journey from starting out as a photographer nearly 20 years ago to expanding her business to include a content creation studio, the Content Creators Collective.In this episode, you'll learn Shannon's secrets behind emotionally driven content, the importance of high-quality imagery, and how to elevate your brand strategy. Shannon also provides an inside look at her new studio, designed for entrepreneurs and content creators to connect, create, and collaborate.Tune in for an inspiring conversation packed with valuable insights and practical tips to help you elevate your brand!Show Notes:Website: www.theshannonclaire.comInstagram: @theshannonclaireWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

May 14, 202440 min

Ep. 23 - Unlocking the Power of Purpose-Driven Marketing with Max Lowy

Are you leveraging your marketing strategies to truly amplify your business goals? In this enlightening episode of Behind Design, Rachel Pesso sits down with Max Lowy, co-founder of Attention Trading, to explore the transformative power of purpose-driven and organic marketing. Max shares invaluable insights into how a deep understanding of business goals can radically shape marketing efforts, making them more effective and aligned with overall business objectives. Dive into a discussion that reveals the intricacies of marketing that not only reaches but resonates with the audience, ensuring sustained growth and success.Show Notes:Social Media Handle: @attentiontradingWebsite: www.AttentionTrading.comSocial Media Handle: @therealmaxlowyLinkedin: https://www.linkedin.com/in/maxlowy/Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

May 7, 202432 min

Ep. 22 - Mastering the Art of Rebranding with Celi Arias

Ever felt a disconnect between who you are and how your brand represents you? Join host Rachel Pesso as she welcomes Celi Arias to 'Behind Design.' In this episode, Celi, a seasoned business growth strategist and certified mindset coach, shares her personal journey and pivotal moments that signaled it was time to rebrand. Celi opens up about the entire process. If you're contemplating a rebrand or seeking inspiration from someone who's successfully navigated this transformative journey, this conversation offers invaluable perspectives. Tune in as we explore how a well-timed rebrand can propel your business success.Show Notes:The 7-figure quiz: That tells you where you are on your journey to 7-figures: https://quiz.celiarias.com/Social media handles: @celigrowsbusinessWebsite: www.grownassbusiness.comWant to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

April 30, 202420 min

Ep. 21 - Is Your Website Stuck in 2023? Uncover What to Avoid in 2024!

Are you making these common web design mistakes? Join Rachel Pesso in a compelling one-on-one soul chat on "Behind Design" as she delves into the crucial dos and don'ts for your website in 2024. From outdated carousels to overwhelming animations, Rachel shares her top tips to elevate user experience, streamline navigation, and optimize call-to-actions. Whether you're looking to revamp your site or just curious about the latest trends, this episode will equip you with the insights to make impactful changes. Tune in to transform your digital presence and connect more effectively with your audience!Want to learn more about where to connect with Rachel? Websites: www.rachelpesso.com | www.soulthemes.comInstagram: https://www.instagram.com/rachelpesso/TikTok: https://www.tiktok.com/@rachelpessoFacebook: https://www.facebook.com/rachelpessodesign/LinkedIn: https://www.linkedin.com/in/rachelpesso/

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