Author U Your Guide to Book Publishing

Hosted by Dr. Judith Briles

Arts Education News Society CultureInterviews guestsExplicit

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Episodes

759

Latest episode

Aug 2026

Language

EN-US

About the show

The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods. If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you. You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success. Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats. If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.

Listen to episodes

60 recent

August 14, 202656 min

Building Communications to Make Authors Shine 08-13-2026

Writing and publishing in today’s world is NOT as hard as most believe. To “ease the overwhelm and stress,” bring your authentic communication skills to your book marketing and in person events. Joining Judith Briles today is Terri Murphy, author and TED Talk speaker. She has spent decades translating her entrepreneurial and sales experience into insights that authors can use. Think of this session as an envelope opening to reveal savvy tips for your author success. -Author tips to make your communications shine. -Use the power of humor to bring energy to your communications. -Feel the beast within to create proactive building of your community. -Why the AMInstitute.com Headline Analyzer is part of your secret communicating sauce. -Why storytelling eliminates the frazzled, fragmented, and frustrated in any audience. -Why understanding behavior styles facilitates better communication. -Why integrating humbleness accelerates your connecting. -Why it’s essential to have outside filters. And of course, much more. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

August 7, 202656 min

Creating Mindful Change for Authors 08-06-2026

Authors hidden beliefs shape their publishing journey and success. Joining Judith Briles on today’s AuthorU-Your Guide to Book Publishing podcast is Heather Elliott, author of Same Sh*T, Different Day and 7 Critical Mindset Strategies to dive into why so many authors get stuck in completing books and supporting them once they are published. How authors sabotage their goal intentions and how others do. Heather reminds listeners that their brain … their creativity … is their intellectual property. And only the owner of the brain can make changes to it. Heather’s website is www.MindfulChange.com Your takeaways include: -Recognizing that most personal beliefs that include behavior and actions are seeded by the age of seven. -Why so many live the same live over and over. -Why trying to “apply tools” often breaks down under pressure. -Why and how personal change can be sabotaged internally and externally. -Why the secret sauce for successful authors is that they write and market from their hearts, writing from the inside out. -How to break the “Ground Hog Day” effect and how profound change can emerge. Discover what 3D and 5D psychology is and why authors should care. How authors can avoid limiting beliefs and mindsets. Why the infrastructure mindset creates the blueprint for author success. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners and viewers downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

July 31, 202657 min

How to Gather eMails with Your Ultimate OPT-IN 07-30-2026

How to Grow Your eMails with the Ultimate Opt-In In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites dives down into the elements of the Why and How to create an Opt-In lead magnet for the website. The goal—to attract new visitors and gather emails of followers. Available in audio only and video on YouTube. You will take away: -Why an Opt-In is an essential website element. -What your website needs. -Why types of Opt-Ins work best. -Where an Opt-In should be places. -How to create a marketing campaign for your author’s Opt-In. -When to replace an Opt-In. -How to create a funnel release of additional info after an Opt-In is downloaded. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

July 24, 202656 min

Inner Method - Use Your Life in Your Writing 07-23-2026

The Inner Method … How to Use Your Life in Your Writing Joining Judith Briles today is Viki King who brings 40 years of consulting and how to expertise to screenwriters. Her How to Write a Movie in 21 Days-The Inner Movie Method is considered a classic. Her latest books is How to Be the Hero of Your Own Life … her autobiography is well-told of a life well-lived. It’s funny, cheeky, and filled with wisdom. Viki’s website is www.VikiKing.com. Your takeaways include: -How to heart do the talking and writing. -How to step into your own spotlight -How to get from surviving to thriving. -Why you should create and write what you want … not what others say to do. -Why you should move from the fright and flight to the FEEL. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

July 17, 202656 min

Secrets to Writing Enticing Book Marketing Copy 07-16-2026

Joining Judith Briles today is Casey Demchak, an author himself and expert in creating book and marketing copy that lures in book buyers and readers. Using emotional triggers in your pitching, in bookstores, even in media means you understand the psychology of creating engagement between you who “whoever” your crowd is. Casey’s website is www.CaseyDemchak.com. Your takeaways include: -How to write “YOU” directed copy. -How to write “at-a-glance-friendly” copy. -How to write, confident call-to-action lines. -How to catch the skimmers. -How to get perfect endorsements. -How to use testimonials to support your marketing copy. -How to write your own testimonials for others to use. -Why a “P.S.” after your close creates the sense of a juicy secret or bonus the sender has to share. -Why you should always focus on what people will get out of your book … not what your book is about. -Why headlines should be simple and straightforward—never cutesy. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

July 10, 202652 min

How to Get Book Reviews 07-09-2026

One of the big scrambles for author is to get book reviews. The ask, Ask, ASK can be exhausting in the roundup. Joining host Judith Briles today is Jim Cox, who heads up Midwest Book Reviews. Under its umbrella, there are 9 different review portals. You can find him and his team through: www.MidwestBookReviews.com. Think of this session as on the power of book reviews and how to get them. And an aspiring authors best friend. -How to get your book reviewed, especially as a self or indie published author. -How to get your book reviewed.  12 Essential must includes with every request. -3 follow up things to do when a book is submitted. -3 of the biggest mistakes authors make when “word blind” is in their midst. -How to become a professional reviewer. -A look from a reviewer’s perspective on the impact of AI on writing and publishing. -Considerations when working with a POD company.

July 3, 202655 min

2026 Book Design Trends and AI 07-02-2026

Top Book Design Trends in 2026 Writing and publishing in today’s world is NOT as hard as most believe. To “ease the overwhelm and stress,” preparation in doing your research is part of the formula. Joining Judith Briles today is award-winning book designer Nick Zelinger, an author himself, and a frequent guest on the AuthorU-Your Guide to Book Publishing podcast. Today’s book is fighting for dominance in a thumbnail world. -Design trends keep changing. Get signs for trends vs. fads for the reminder or the year. -What’s coming in AI driven designs. -Genre branding and crossover designs will become the norm. -Look for more layered design in cover creation. -Look for interior- chapter pages to be dressed up. -The pros and cons for AI assisted book covers -Why the thumbnail size of a book cover is critical to marketing visibility. -Why lettering, color, and title size matter. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

June 26, 202655 min

14 Tips and Tools for Authors 06-25-2026

Building author success is what Dr. Judith Briles is about. Judith is solo today and takes you inside and through a variety of tools--the WHY and the HOW to use them. This is a podcast you will want to listen/watch multiple times. Have pen and paper and your side as she moves quickly through each one—tools she uses every day. This episode delivers a flood of insight and information. Judith Briles brings a wealth of knowledge in book publishing and book marketing this edition of the AuthorU-Your Guide to Book Publishing podcast. She’s the author of six books written and published just for authors: The Author’s Walk, How to Avoid Book Publishing Blunders, Snappy Sassy Salty Success for Authors and Writers, How to Create a Millon Dollar Speech, How to Create Crowdfunding Success for Authors, and AuthorYOU–all available through Amazon and Barnes & Noble. Your takeaways include: -Get 14 ideas, tips, and the tools to use to catapult author success. -How to easily tweak a title to enhance the emotional pull. -What free tool to use to determine the power of your website and mobile. -Why your email list is your most valuable publishing asset and why publishers and podcasters care. -Why newsletters are critical to add to your mix and how to use LinkedIn to get there. -How to develop your podcast expert presence and create demand to be featured. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

June 19, 202656 min

Use Mental Triggers to Sell Books 06-18-2026

Mental triggers are psychological levers used to tap in into a book buyer’s emotions, instincts, and cognitive biases. They move readers past passive logic and inspire them to take actions—buy your book. Joining Judith Briles today is Casey Demchak, an author himself and expert in creating book and marketing copy that lures in book buyers and readers. Using emotional triggers in your pitching, in bookstores, even in media means you understand the psychology of creating engagement between you who “whoever” your crowd is. Casey’s website is wwwCaseyDemchak.com. Your takeaways include: -Using emotional triggers doesn’t make you dishonest or manipulative. -Know 7 emotional triggers that will enhance your book-selling results. -Why you should always include an emotional trigger when engaging potential book buyers. -The power of reciprocity delivers a “I want more …” and enhances book sales. -Why the “Unity Trigger” reels in book buyers with a feeling the author is with them. -Secret sauce is the “Help-Me-Build-It-Trigger that includes others in the creation of something within your book sells more books. -Get the most highly effective emotional triggers to use in marketing to sell more books. -How and Why Authors Should Create and Use Triggers to Sell Books. Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 22 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

June 12, 202656 min

LinkedIn Tips for Authors 06-11-2026

The year of the Fire Horse continues. In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles has invited author and influence building strategist Deb Eckerling to join her for a session on Hot Tips with LinkedIn. I immediately took two tips and changed my own profile and then did a follow-up with one of my clients to alter his and then add a new feature to expand his outreach. Deb is an active podcaster, doing her weekly Book Proposal Podcast that provides short, actionable episodes to help writers create compelling nonfiction book proposals. Covering topics from concept to promotion, it offers guidance on building platforms, choosing comps, and navigating publishing paths. Her website is www.BookPorposalInc.com Your take aways include in this episode include: -How to Use the Live Video post feature. -How to create a Newsletter within the Articles feature. -Why you should think of LinkedIn is the ultimate resource. -How LinkedIn can feature YOU. -How to revise your Headline so that it offers HELP to viewers – you can use 50 characters. -How to modify your profile – you have 220 characters to enhance yours. Make sure Join in ... you will learn a lot! Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of bookmarketing campaigns. Since its inception seven years ago, the AuthorU-Your Guide to Book Publishing podcast with over 21 million listeners downloading various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.

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