The #Hashtags and Habits podcast, hosted by Danni White, is for small-to-midsize business owners and their teams. If you fit this audience, you likely know how hard it is to not only start a business but to market a business. From clients to payroll and everything in between, the CEO is every company’s first chief marketing officer. In this podcast, I break down trends and share practical strategies every week to help you cut through chaos, build marketing habits that help you stand out in the marketplace, and generate consistent results for your business. From content to social and branding to messaging, whether you’re a solopreneur or part of a small team, I help you understand the jargon and buzzwords so it helps you grow. Subscribe to the podcast and newsletter and connect with us on social @HashtagsandHabits everywhere.
Listen to episodes
56 recent
November 5, 202449 min
6 Ways to Build a Personal Brand Outside Social Media
Social media has shifted from a straightforward platform to a complex business model focused on advertising revenue. This has made it more difficult for business owners to grow their audience and platform. The pressure to stay relevant and visible can be overwhelming, especially for small business owners who wear multiple hats. In this episode, I sit down with Melanie L. Denny, host of the Empowered Presence Podcast, to explore the complexities of building a personal brand without social media.Want to work with me on building your brand outside social media? Book a consultation today: https://stan.store/danniwhite.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!
October 15, 20241 hr 10 min
Attracting Abundance to Build a Multi-Million Dollar Legacy with Terri Alford
In this episode, Terri Alford, founder of TNA Financial Group, shares her journey from private school principal to full-time entrepreneur, offering insights on financial strategies for small business owners. She emphasizes the importance of time management, preparation, and emotional intelligence in entrepreneurship. Terri also discusses the necessity of a solid financial foundation before leaving a traditional job and highlights the significance of understanding financial complexities, estate planning, and strategic debt management. The episode concludes with a reminder about the upcoming Attract Abundance Conference. Today's GuestTerri Alford is the founder of TNA Financial Group--a financial services company specializing in helping business owners develop, grow, and protect their retirement. Her company serves over 300 clients, mostly business owners and entrepreneurs in over 22 states. As a highly sought-after consultant and coach, Terri is committed to building, growing, and protecting her clients' wealth from financial infirmities and inflation changes. She educates her clients with proven strategies and financial principles to provide solutions to their problems. In 2023, Terri created a community called Business Women Building Wealth to educate, empower, and equip businesswomen on their wealth-building journey.Connect with Terri:● Website: www.tnafinancialgroup.com● Facebook: https://www.facebook.com/terri.alford.7● Get your ticket to the Attract Abundance Conference in Frisco, TX, October 24-26: https://attractabundanceconference.com● Instagram: https://www.instagram.com/TNAFinancialGroupResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at <a href="mailto:hashtagsandhabitspodcast@gmail.com" rel="noopener noreferrer"...
October 1, 202434 min
Mastering Email Marketing and Lead Generation with Amy Kuphal
In this episode, Amy Kuphal joins me in exploring the complexities of email marketing and lead generation. Amy's journey from fitness trainer to business coach to email marketing specialist provides valuable insights into crafting an effective email strategy. She highlights the importance of email marketing for businesses of all sizes, debunks common misconceptions, and shares practical tips for getting started. Amy emphasizes email campaigns' need for consistency, strategy, and simplicity.Connect with Amy:● Website: www.amykuphal.com● Join the waitlist: https://www.amykuphal.com/inbox● Instagram: https://www.instagram.com/amykuph/ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!
September 3, 202426 min
How to Make Sustainable and Meaningful Swag for Your Business with Amanda Hofman
In today's episode, we explore the branded merchandise sphere with Amanda Hofman, CEO and co-founder of Go To Market Studio. Amanda discusses the common pitfalls businesses face in branded merchandise and emphasizes the importance of creating fashionable, cool, and interesting designs that people actually want to wear rather than plastering logos on everything.Amanda Hofman is the entrepreneur behind Go To Market Studio, a disruptive woman-owned branded merchandise company on a mission to redefine how businesses approach swag. With knowledge of the pulse of fashion and sustainability, Amanda is revolutionizing the branded merchandise industry through her innovative print-on-demand model.Connect with Amanda on:● Website: https://gotomarket.studio/● IG: https://www.instagram.com/gotomarketstudio● LinkedIn: http://linkedin.com/in/amandagoldfinehofmanResourcesConnect with Hashtags & Habits:Website: https://www.hashtagsandhabits.comFollow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!
August 27, 202439 min
How to Use AI for Creativity in Marketing as a Business Owner with Terry Zelen
In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnichannel strategies while maintaining brand consistency. He discusses future AI trends, balancing human talent with artificial intelligence, and his habit of constantly learning to stay ahead of the curve.Terry Zelen is the President and Creative Director of Zelen Communications, a marketing agency specializing in real estate, healthcare, and restaurants. With over 35 years of marketing expertise, Terry is now focused on harnessing AI for creative and marketing applications. Connect with Terry on:● Zelen Communications: www.zelencommunications.com●Terry Zelen on LinkedIn (http://linkedin.com/in/terry-zelen-6712879) and Instagram (https://www.instagram.com/zelenterry/).● Watch out for an upcoming article by Terry on the Forbes Marketing CouncilYou’ll Learn● The various services Zelen Communications provides● Practical applications of AI in marketing ● Maintaining brand voice and consistency when using AI tools● Integrating AI across omnichannel marketing campaigns● Using AI for ideation and standing out from competitors● Future trends and niche AI tools for specific industries● Balancing human talent with AI efficiency● Terry's habit of staying curious and constantly learningResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have...
August 20, 202437 min
Unleashing Growth: Mastering Web Design, SEO and Partnerships with Sammi Bivens
Sammi Bivens, the founder and CEO of Digital Marketing Maven and Associates, shares her expertise in leveraging web design, social media, content creation, email marketing, and more to help entrepreneurs unlock their full potential.Sammi provides valuable insights into SEO, sharing practical tactics and tools for optimizing websites, images, and social media content for better visibility. Additionally, she discusses the role of AI in marketing, offering tips on utilizing AI tools like ChatGPT effectively while maintaining brand authenticity. Sammi shares her approach to building and maintaining strategic partnerships, emphasizing the power of organic networking and delivering exceptional service. Connect with Sammi:● Website● Social Media: @digimarketingmavenConnect with Hashtags & Habits:Follow us on IG and FB @hashtagsandhabitspodcast. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a review!
July 23, 202449 min
Boundary Building Blocks: Identifying and Implementing Personal Limits as an Entrepreneur with Danni White & Keocha LaFleur-Anders
This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. Entrepreneurship—scratch that—building anything from the ground up is both exciting and challenging. It has its good days and bad days, but setting boundaries can help us build without burnout. Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com.ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!
July 16, 202437 min
Jordan Schanda King: 6 Areas Every Business Needs to Master to Sustainably Scale without Burnout
In this episode, Jordan King, a serial entrepreneur and expert on scaling businesses, shares her insights and strategies for sustainable growth. Jordan has built multiple successful ventures, including a half-million-dollar agency in just two years while pregnant and juggling two young toddlers.Jordan defines what scaling means to her and emphasizes the importance of a holistic approach, addressing six core areas: leadership, offers, visibility, operations, planning, and sales. She stresses the need to tackle all these facets strategically, avoiding the temptation of chasing shiny objects or quick fixes.The conversation explores the common pitfalls business owners encounter when scaling, such as struggling with prioritization and getting caught up in the noise of the online space. Jordan discusses the crucial role of mindset, sharing her journey of working with a mindset coach to navigate the emotional rollercoaster of entrepreneurship.She emphasizes the importance of treating business decisions as experiments, embracing an iterative approach, and being willing to pivot based on data and insights. Tune in now!Today’s GuestJordan King is a serial entrepreneur and an expert on scaling businesses. She has founded multiple businesses, including a half-million-dollar agency, in just two years while pregnant and juggling two young toddlers. Jordan's company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of experts, helping women scale their businesses without burning out.In addition to her business ventures, Jordan has published a book and launched a top 100 podcast. She offers valuable insights into the power of podcasting as a platform for influence. She shares her approach to maintaining momentum while balancing multiple responsibilities as a mother and business owner.Connect with Jordan on:● WebsiteYou’ll Learn● Jordan's definition of scaling● The six core areas crucial for sustainable scaling● Common pitfalls business owners encounter when scaling ● The importance of a holistic approach and addressing all six core areas strategically● Jordan's experience in building, scaling, and successfully selling a brand● Strategies for navigating the emotional rollercoaster of entrepreneurship through mindset work and support systems.● Insights into launching and leveraging podcasts for influence and thought leadership.● How to explore exit strategies and consider building businesses with the potential for future acquisition.● Tips for maintaining momentum and work-life balance as a mother and business owner.ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: <a...
July 9, 20241 hr 1 min
The Diversity Deficit in Publishing with Danni White & Keocha LaFleur-Anders
This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. As book publishing company owners, we know all too well the challenges of being able to share our stories with the world. But when we do share our stories and create space for others, it is incredibly powerful and impactful. Check out Keocha and Coffee Milk Media at: https://www.chestnutbooks.com/ResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: https://www.facebook.com/hashtagsandhabitspodcast/. Check out the video version via YouTube: https://www.youtube.com/@hashtagsandhabitspodcast.Follow me on IG: https://instagram.com/mdanniwhite, FB: https://www.facebook.com/mdanniwhite7, LI: https://www.linkedin.com/in/danniwhite/, and TikTok: https://tiktok.com/@mdanniw. If you want to be a guest or sponsor or have a question you'd like me to answer, email us at hashtagsandhabitspodcast@gmail.com. If this podcast has been helpful to you, share it with your friends, subscribe, and leave a 5 star review!
July 2, 202435 min
Alitzel Guerrero: Spiritual Insight to Digital Impact – Creating Purpose through Online Communication
In this episode, we talk about authentic online presence and purpose-driven entrepreneurship with Alitzel Guerrero, a podcast strategy consultant for spiritual entrepreneurs. Alitzel shares her journey from a 9-to-5 job in advertising to becoming a mindfulness coach and video podcasting expert. She emphasizes aligning digital communication strategies with one's authentic self. Alitzel discusses the power of video podcasting, content repurposing strategies, and the art of balancing content creation with other entrepreneurial tasks. She also shares valuable insights on overcoming perfectionism, defining your "genius zone," and the transformative power of visualization in achieving your goals. She offers productivity tips for busy entrepreneurs trying to achieve business goals. Tune in as we explore how to create a genuine online presence that expands your business and network!Today’s GuestAlitzel Guerrero is a podcast strategy consultant for spiritual entrepreneurs, mindfulness coach, and host of two podcasts: The Soulful Entrepreneur and Latinos Rolando. With a background in advertising and media, Alitzel helps purposeful entrepreneurs create authentic online presences that resonate with their values and expand their businesses. She specializes in video podcasting and content repurposing, guiding clients away from pushy marketing tactics towards more genuine and impactful communication.Connect with Alitzel on:● Website ● YouTube● Instagram● LinkedIn● Podcast: The Soulful Entrepreneur on all podcast platformsYou’ll Learn● The importance of authenticity in digital marketing and communication● Strategies for effective content repurposing and cross-promotion● How to leverage video podcasting for deeper connections with your audience● Techniques for overcoming perfectionism and prioritizing tasks● Balancing tasks by focusing on your "genius zone" and delegating● The power of visualization in achieving entrepreneurial goals● Building mutually beneficial relationships with podcast guestsResourcesConnect with Hashtags & Habits:Follow us on IG: https://www.instagram.com/hashtagsandhabitspodcast/ and FB: <a href="https://www.facebook.com/hashtagsandhabitspodcast/" rel="noopener noreferrer"...
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
