Zero Wasted Days

Hosted by Suzanne Acteson

Business Entrepreneurship

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Aug 2026

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August 11, 202619 min

ZWD Ep 57: What It Actually Feels Like When the Business Works

If you've ever wondered what it would actually take to stop chasing someone else's version of success, this episode is the one to sit with. In this episode: Why this final episode isn't about strategy or frameworks, it's about the question underneath all of it: what do you actually want? The permission so many brilliant women haven't given themselves to answer that question honestly Why "life first" isn't soft or unambitious, it's precision about what you actually want, with the business built in service of it The three foundational layers underneath the Life First Method: vision and values, self-leadership, and life-first design Why you don't get to live the life after you build the business, you build it alongside A personal story about a 20-year plan, a trip to Italy, and how it happened anyway Why the Life First CEO program is reopening in September, and what 2.0 looks like Keywords: women entrepreneur podcast, life-first business, income sweet spot, self-leadership, business vision and values, Life First CEO, Founder's Bottleneck Audit, expert entrepreneur, business mentor, sustainable business growth, business systems for women, Zero Wasted Days podcast, Suzanne Acteson, women in business, life-aligned business

August 5, 202618 min

ZWD Ep 56: Why the Business Stops When You Do — And How to Change it

If you've ever felt like you're the bottleneck in your own business even though you're doing everything "right", this episode will show you exactly where to look. In this episode: ▪️ Why the bottleneck is almost never where you think it is, regardless of how long you've been in business. ▪️The conditioning we bring over from corporate and past professions — and why "doing everything yourself" was a strength there and a trap here ▪️ The lead bottleneck: the most common, most expensive blind spot because it can masquerade as success for years. ▪️ Why the feast-or-famine pipeline cycle isn't bad luck, a competency problem, or a visibility problem, it's structural. ▪️ The two thins a working lead system actually requires: a clear invitation and the infrastructure to back it up. ▪️ What it really looks like to step away from your business for a month and come back to leads, inquiries, and conversations that never stopped ▪️ Where to find your own bottleneck with the free Founder's Bottleneck Audit. Keywords: women entrepreneur podcast, life-first business, lead generation for women, business bottlenecks, Founder's Bottleneck Audit, business architecture, offer ecosystem, expert entrepreneur, business mentor, sustainable business growth, business systems for women, Zero Wasted Days podcast, Suzanne Acteson, women in business, corporate conditioning, Life First CEO

July 20, 202614 min

ZWD Ep 55: Crafting Your Unique Business Architecture: A Journey for Women Experts

If you've ever felt like being brilliant at what you do still isn't translating into the business you actually want, this episode names exactly why. In this episode: ▪️ The client conversation that cracked something open: "I'm so good at what I do... it's just not translating" ▪️ Why it was never a skills problem, it's an architecture problem, and that requires a completely different fix ▪️ The three words I use constantly in my business, laid out properly for the first time: the invitation, the commitment, the architecture ▪️ Why so many experienced women still don't have real invitations into their business and what "manual" success is quietly costing them ▪️ What an offer ecosystem actually is, and why one yes should always be creating the next ▪️ The architecture piece almost nobody starts with (even though you should be thinking about it from day one) ▪️ Why I don't believe in industry income targets and what I call the income sweet spot instead Keywords: women entrepreneur podcast, life-first business, business architecture, offer ecosystem, business strategy for women, income sweet spot, expert entrepreneur, business mentor, sustainable business growth, business systems for women, Zero Wasted Days podcast, Suzanne Acteson, women in business, positioning and messaging.

July 1, 202621 min

Ep 54: Aligning Business Growth with Life's Values

If you've ever wondered whether it's really possible to build a business that holds you through a difficult personal season rather than demanding more from you — this episode is the answer. In this episode: - Why I went quiet for six months, and why it wasn't an accident - What "organic expansion" actually looks like from the inside — and what had to be built first for it to be possible - The investment I made in my keynote speaking and what a London stage taught me - Why I reinvested in a mastermind even as the person other women hire for strategic direction - What this season clarified about the women I'm here to work with Keywords: women entrepreneur podcast, life-first business, business strategy for women, keynote speaker, expert entrepreneur, business mentor, perimenopausal entrepreneur, work-life integration, business architecture, Zero Wasted Days podcast, Suzanne Acteson, women in business, sustainable business growth, business systems for women

January 19, 202631 min

Ep 53: Expansion Era - My Personal Blueprint for a Multi-Six-Figure Business in 2026 with Peace and Discernment

This episode of Zero Wasted Days is less a lesson — and more a re-introduction. Recorded in the heart of winter, this conversation marks the beginning of what I’m calling my Expansion Era: a season of growth led by peace, discernment, and grounded clarity, not urgency or constant seeking. In this episode, I share how I’m intentionally designing my business for another multi-six-figure year while working just three days a week, honouring long stretches of travel, family time, school holidays, and integration weeks. This is what a life-first business looks like in practice — not as a philosophy, but as a structure and an identity. We explore why so many ambitious women feel stuck in cycles of over-effort, overthinking, and content overwhelm — and why sustainable scale requires fewer decisions, cleaner pathways, and deeper focus. I also take you behind the scenes of how my work is evolving in 2026, including: • Doubling down on Life First CEO as my anchor ecosystem • Why one core offer creates stronger roots and more sustainable growth • How messaging clarity (not more content) creates momentum • Why tools, systems, and navigation matter as businesses scale • The role of embodied, in-person experiences like Elevate Immersion • What writing my book and stepping into speaking represents at this stage of leadership This episode is for women who are ready to stop chasing the next strategy — and start standing fully inside what they’re building, with calm confidence and intention. ⸻ 🔍 Topics Covered in This Episode • Life-first business design for women entrepreneurs • How to scale to multi-six figures without burnout • Sustainable business models built around life and seasons • CEO identity, discernment, and peace as a growth strategy • Messaging clarity vs. content overload • One core offer strategy for long-term scale • Time leverage, systems, and smarter support • Embodied leadership and in-person immersion experiences ⸻ 🎧 This Episode Is For You If: • You’re a woman entrepreneur building toward six or multi-six figures • You want sustainable growth without hustle culture • You crave calm clarity instead of constant seeking • You feel successful but overwhelmed by content and decision fatigue • You want a business that supports your life — not controls it ⸻ Questions Explored in This Episode How do you scale a business without burning out? What does a life-first business actually look like in practice? Can you work fewer days and still reach multi-six figures? How do you stop chasing the next strategy and lead with clarity instead? Learn more about The Life First CEO here. Get your free Messaging Gap Finder with Maggie 🤖

December 28, 20257 min

Bring your 2026 Vision to Life with an Powerful Visualization

This visualization is a powerful way to step into the new year and learn how to embody all that you desire in your life and business. Listen as many times as you need to and come back to it when you need to find your energetic alignment through the year.

May 22, 202517 min

Ep 52: 5 Habits that scaled my business to $250K (and they weren't strategic)

If you’re trying to scale up to or past $10K months and feel like you’ve tried all the strategies — this episode is for you. I’m sharing the 5 daily habits that helped me grow to $250K in annual revenue — and spoiler: none of them are what you think. These shifts aren’t about hustle, hacks, or doing more. They’re about aligning your energy, leadership, and mindset with the woman you’re becoming. 💫 Want to dive deeper? Join my Free upcoming Masterclass: Life-Changing Income where I'll reveal the exact steps I took to Scale to Multi-6 Figures Without Sacrificing Your Schedule, Sanity, or Soul https://www.suzanneacteson.com/lifechangingincome

April 28, 202522 min

Ep 51: The Difference between growing and scaling a business ($0-10K and $10-20K)

Are you stuck at $10K months and wondering why your efforts aren’t taking you further? In this episode, we’re breaking down the real difference between growing and scaling—and why understanding this is the key to hitting consistent $20K+ months without sacrificing your schedule, sanity, or soul. Whether you’re still in the “doing it all” phase or you’re ready to step into true CEO mode, this episode is packed with clarity, mindset shifts, and practical wisdom to help you scale smarter—not harder. ✨ We’ll cover: ✔️ The 2 phases of business growth most women entrepreneurs go through ✔️ Why scaling is NOT just about doing more ✔️ How to shift from hustle to a business model that supports your life ✔️ What it really takes to move from $10K to $20K months and beyond 🔗 Ready to go deeper? Join the free masterclass: Life-Changing Income Learn the 3 steps to scale to multi-6 figures without sacrificing your schedule, sanity or your soul 👉 https://www.suzanneacteson.com/lifechangingincome Follow Suzanne on Instagram here: https://www.instagram.com/suzanneacteson/

April 7, 202520 min

Ep 50: Scaling your Business without the Burnout

How to Scale your Business when you feel AT capacity In this episode of the Zero Wasted Days podcast, we kick off a refreshed season focused on helping entrepreneurs grow their businesses in smarter, more sustainable ways. Suzanne discusses her personal journey of realizing the cost of overworking while building a business and introduces a 'Scale Smarter Framework.' This framework, developed for women aiming to scale past six figures, includes simplified strategic scaling, sustainable scaling, and stepping into a new CEO identity. Listeners will learn how to scale without sacrificing their personal lives or burning out. The episode also highlights the importance of personal sustainability plans and offers details on additional mentorship and support programs. 00:00 Welcome to the Refreshed Season 00:57 A Real Conversation on Capacity 02:16 The Moment Everything Changed 05:48 The Birth of a New Approach 09:14 Introducing the Scale Smarter Framework 09:41 Simplified Strategic Scaling 12:06 Sustainable Scaling for the Long Term 14:06 Stepping into Your New CEO Identity 16:56 Opportunities to Work Together 18:53 Closing Thoughts and Next Steps

March 24, 20259 min

Scaling Smarter: From 10K to 50K Months Without Working More

In this refreshed season opener of the Zero Wasted Days podcast, the focus is on helping entrepreneurs scale from six-figure businesses to multi six-figure revenue efficiently. Suzanne outlines the 'scale smarter framework,' a three-step process to transition from overworking as a 'worker bee' to leading effectively as a 'queen bee.' Key ideas include refining offers, optimizing the business model, and stepping into true CEO roles. Real-life examples and book recommendations such as '10 X is Easier Than 2 X' by Dan Sullivan and 'Do Less' by Kate Northrop are discussed to illustrate how focusing on high-impact activities can yield significant growth. Listeners are invited to join a 'Scale Smarter Challenge' and can sign up for it here: https://www.suzanneacteson.com/scale-smarter-challenge 00:00 Welcome to the Refreshed Season 00:57 Scaling Without Adding More Work 01:41 The Scale Smarter Framework 03:29 Refining Your Offer for Growth 04:48 Optimizing Your Business Model 06:04 Automating and Leading Like a CEO 07:30 The Benefits of Leading Better 08:16 Join the Scale Smarter Challenge