Your Profitable Law Firm

Hosted by Kelley Brubaker

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153

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Jun 2026

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About the show

Guiding law firms to overflowing profits 💰 scaled growth 🌱 and thriving lives 😎 This is your source of business insights and money mindset with a little bit of humor tossed in. Hosted by Kelley Brubaker, CPA who is a business advisor and entrepreneur. Kelley knows there is an easier way to make money as a small business owner and that's what she's here to help you do.

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June 10, 2026Episode 15353 min

Ep 153 | How AI Is Changing Law Firms Forever with Aaron Shechet

AI for Law Firms: Custom AI Agents, Flat-Fee Disruption & Secure Workflows with Aaron ShechetOn the Your Profitable Law Firm podcast, host Kelley Brubaker interviews attorney and AI builder Aaron Shechet, who shares how a rare cancer diagnosis in 2023 pushed him to explore AI to keep his busy litigation practice moving, including work on a California Supreme Court case. After building internal AI tools and a sourdough app, he began creating narrowly tailored, secure AI workflow solutions for lawyers and other professionals, emphasizing minimal data retention and human review guardrails (avoiding legal research and automatic court filings). Aaron explains how AI can streamline transactional drafting and litigation documents by leveraging a firm’s own forms and prior work, and how faster production may accelerate a shift from hourly billing to flat fees. He also introduces his beta platform, Veilgrid, a white-label AI operations and distribution platform that charges no upfront fees and takes 20% of revenue billed through it.00:00 Podcast Welcome00:46 Aaron’s Origin Story01:16 Cancer Diagnosis Pivot02:57 Sourdough AI App05:08 From Hobby to Lawyer Tools07:41 Free Custom AI Model08:41 Privacy and Guardrails11:27 Building Veilgrid Platform12:19 Two Ways to Use AI16:32 Automation Overwhelm Wins21:29 Law Firm Use Cases22:06 Drafting with Private Libraries24:05 Litigation Letters and Motions26:28 Billing Model Disruption27:25 Flat Fee AI Upside28:57 Scope Milestones Pricing29:44 Big Law Layoffs Debate30:45 Hourly Rate Trap31:13 AI Engines Commoditize33:53 DIY Law Limits36:34 Human Judgment Value39:38 Cultural Trust Gap42:07 Case Data Patterns46:44 Genie Hallucinations48:46 Fraud Friday Lessons51:20 Contact and WrapConnect with Aaron: Website: https://veilgrid.aiLinkedIn: https://www.linkedin.com/in/ashechet/Substack: https://shechetai.substack.comSign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits

June 3, 2026Episode 15244 min

Ep 152 | Why Great Service Doesn't Automatically Generate Referrals with Stacey Brown Randall

How Law Firm Owners Can Build a Referral System (Without Asking) | Stacey Brown RandallKelley Brubaker interviews referral expert Stacey Brown Randall about how law firm owners can generate consistent, high-quality referrals without asking, paying, or relying on constant networking. Stacey explains why great work alone doesn’t create predictable referrals and outlines a system-based approach that treats referrals as an ecosystem: processes that run when referrals arrive (intake, tracking, thank-you, follow-up), three plans for existing referral sources, potential referral sources, and the client experience, plus language to handle issues like poor-fit referrals. She shares practical guidance on categorizing contacts correctly in a CRM, using small “running” lists to cultivate relationships, and typical touchpoint frequency (about five to seven times per year).Connect with Stacey: Website: www.StaceyBrownRandall.com LinkedIn: https://www.linkedin.com/in/staceybrandall/ Roadmap to Referrals Podcast: https://staceybrownrandall.com/category/podcast/ Free Monthly Training: www.StaceyBrownRandall.com/teachingBooks:Generating Business Referrals Without Asking https://www.amazon.com/dp/1683509269/ The Referrable Client Experience https://www.amazon.com/dp/1774585936 Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits

May 20, 2026Episode 15138 min

Ep 151 | Eric Ritter Explains Why Your Law Firm Marketing Isn’t Working

Most law firm owners think the solution to growth is simple… spend more on marketing.But what if that’s not the real problem?In this episode, I sit down with Eric Ritter, founder of Digital Neighbor and self-proclaimed “SEO sommelier,” to unpack what’s really happening behind the scenes in law firm marketing.We talk about why more leads don’t always mean more clients, how firms are wasting thousands on ads that don’t convert, and the overlooked systems that actually determine whether your marketing works.If you’ve ever felt like you’re spending money on marketing but not seeing results… this conversation will change how you think about growth.Connect with Eric Ritter, The SEO Sommelier®:Website: https://digitalneighbor.com/ LinkedIn: https://www.linkedin.com/in/helloericritter/ Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits #LawFirmGrowth #LegalMarketing #LawFirmOwners #SEOforLawyers #DigitalMarketing #LawFirmSuccess #LegalBusiness #EntrepreneurLawyer #LawFirmProfitability #YourProfitableLawFirm

May 13, 2026Episode 15033 min

Ep 150 | Jason Henneberry Explains Why Growth Makes Your Law Firm Feel Heavier

Most law firm owners believe they are overwhelmed because they are doing too much work…But what if the real problem is that you are carrying too much responsibility?In this episode, I sit down with Jason Henneberry, creator of Dependency Design and author of Why Your Business Won’t Let You Go, to talk about why growth often increases pressure instead of reducing it… and what is actually happening inside your firm when everything still routes back to you.We unpack:Why hiring more people does not solve overwhelm The difference between delegating tasks vs responsibility How accidental dependency forms inside your firm Why your business keeps pulling you back in How to design a firm that can actually run without you If your firm is growing but you feel more stressed than ever… this episode will explain why.Connect with Jason Henneberry: Website: https://dependencydesign.com/ Book: https://dependencydesign.com/book1 LinkedIn: https://www.linkedin.com/in/jasonhenneberry/ Email: jason@jasonhenneberry.com Call: (604) 908-2187Instagram: https://www.instagram.com/jasonhenneberry/ YouTube: https://www.youtube.com/@JasonHenneberry Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits #LawFirmGrowth #LawFirmOwner #BusinessGrowth #Entrepreneurship #LawFirmManagement #ScalingYourBusiness #SmallBusinessOwner #CashFlow #Leadership #LawFirmProfitability

May 6, 2026Episode 14951 min

Ep 149 | Joe Popper Shares Why Law Firms Are Easy Targets for Cybercrime (and What to Do About It)

Most law firm owners believe they are “too small” to be targeted by cybercriminals.That belief is exactly what makes them vulnerable.In this episode, I sit down with Joe Popper, the “OG of IT & AI,” to break down what is actually happening behind the scenes… how hackers are targeting law firms… and why even a 5-person firm is at risk.We walk through real scenarios where firms lost tens or even hundreds of thousands of dollars… not because they were careless, but because they didn’t know what to look for.If your firm handles client funds, invoices, or sensitive information… this is a conversation you cannot afford to ignore.Connect with Joe Popper: Website: https://poppertechteam.comLinkedIn: https://www.linkedin.com/in/joepopper/ Sign up for my free 90 day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits #lawfirmmanagement #cybersecurity #lawfirmgrowth #legalbusiness #lawfirmowners #smalllawfirm #businesstips #riskmanagement #lawfirmprofits #legaltech

April 29, 2026Episode 14838 min

Ep 148 | Why Smart Law Firm Owners Make Bad Financial Decisions (And How to Fix It)

Investor Behavior Beats Knowledge...How Jonathan Blau Helps Professionals Stay the CourseKelley Brubaker welcomes Jonathan Blau, founder and CEO of Fusion Family Wealth, a Long Island-based fee-only RIA now overseeing about $1.5 billion, to discuss why investor behavior drives outcomes far more than intellect. Blau explains how fear, greed, regret, and overconfidence lead investors of all backgrounds to repeat the same mistakes, using examples from the 2008 crisis and dot-com era, and argues that volatility is temporary while inflation permanently erodes purchasing power. He challenges the belief that bonds and cash are “safe,” describes how his firm focuses on diagnosing behavioral issues rather than portfolio issues, and outlines onboarding “lifeboat drills” that prepare clients for routine drawdowns and bear markets. Connect with Jonathan: Website: www.FusionFamilyWealth.com LinkedIn: www.linkedin.com/in/jonathanblau1 Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits

April 8, 2026Episode 14740 min

Ep 147 | Why Law Firm Owners Undercharge… And How It’s Costing Them Profit

How to Get Paid Your True Worth Ethically ... by Overcoming Fear, Raising Self-Worth, and Changing Pricing Habits with Vanessa UgattiHost Kelley Brubaker welcomes Vanessa Ugatti to discuss why experienced professionals undercharge, discount, over-service, and sometimes even struggle to get paid.Author of Amazon Best Seller True Worth, Vanessa helps lawyers get paid their true worth ethically, while keeping their clients happy and without selling their soul, by uncovering and eliminating the behaviors that cause financial loss and stress.Her unique True Worth Methodology™ has been honed over a 13-year period and was born out of her own painful journey from being utterly clueless at charging to confident, calm, and collected.They explore how subconscious habits, limiting beliefs like “the client won’t pay,” fear-driven fight-or-flight responses, and low self-worth shaped by conditioning undermine pricing and profitability even for highly qualified people.Vanessa’s approach is warm and empowering and Kelley connects the conversation to law firm realities, urgency, and the gap between professional training and business ownership.Connect with Vanessa: LinkedIn: https://www.linkedin.com/in/vanessa-ugatti-legal-pricing/Email: vanessa@thetrueworthexpert.comWebsite: www.thetrueworthexpert.comCheat sheet: https://www.thetrueworthexpert.com/cheat-sheet-get-paid-your-true-worthSign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits

April 1, 2026Episode 1461 hr 10 min

Ep 146 | AI Won’t Fix Your Law Firm… But This Will

AI, Billing, and Profitability: The Financial Systems Law Firms Need with Josh NoffkeKelley Brubaker welcomes business attorney Josh Noffke back to Your Profitable Law Firm, where Josh interviews Kelley about the financial realities of running a profitable firm and how AI fits into modern operations. They discuss why lawyers lose money by not tracking time, how delayed billing crushes cash flow, and why even flat-fee firms should track time to validate profitability. Kelley outlines where she starts to boost profit, including reviewing expenses by vendor to eliminate unused subscriptions, ensuring correct software seats, setting aside cash for taxes, and analyzing marketing ROI. They cover staffing economics, including a rule of thumb that billable associates should generate roughly three times their cost, and how AI should remove low-value tasks to elevate people, not instantly replace them. The episode closes with notes on AI verification, risk management, and Kelley’s free Profit Strong 90 program.🔥Interested in getting started with AI? Josh has a free offer to get you started on your AI journey! Building Bulletproof Prompts! Start Building Bulletproof Prompts That Deliver Every Time! Click here to get your free copy: ⁠https://stan.store/BrassTacksAI/p/get-our-free-guide-building-bulletproof-prompts Connect with Josh! Website: https://www.brasstacksai.com/ LinkedIn: ⁠https://www.linkedin.com/in/joshnoffke/ Facebook: ⁠https://www.facebook.com/noffkelaw⁠Sign up for my free 90 day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits

March 25, 2026Episode 14540 min

Ep 145 | Why Most Law Firms Fail at Exit Planning (And Don’t Realize It Until It’s Too Late)

Profit-Focused Accounting for Law Firms with Virtual CFO John C. ScottKelley Brubaker interviews John C. Scott, CPA, partner at Anders and a legal industry virtual CFO, about helping law firms move beyond tax-focused accounting to profit-focused financial leadership. John shares how his early referrals from attorneys and work with a data-driven, entrepreneurial lawyer shaped his approach, and how a merger and the shift to remote work helped him build a legal vertical serving hundreds of firms. They discuss John’s four pillars for law firm financial health - cash, current financials, production capacity, and pipeline - plus a maturity model to improve finance functions over 6 to 12 months. They cover subscription-based CFO services, simplifying chart of accounts, automation tools, tax categorization issues, fraud and trust-account controls, forecasting for growth, and how clean books support smoother succession and transitions.John’s book, Judicial Dollars and Cents, can be purchased on Amazon here: https://www.amazon.com/Judicial-Dollars-Cents-Playbook-Financial/dp/B0D4ZP2TQM Connect with John: Email: jscott@anderscpa.com Website: www.AndersCPA.com LinkedIn: https://www.linkedin.com/in/john-c-scott-cpa/Facebook: https://www.facebook.com/vcfobyanders/ Instagram: https://www.instagram.com/andersvcfo/ Podcast: https://anderscpa.com/learn/podcasts/ Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits

March 18, 2026Episode 14440 min

Ep 144 | Linda Hunt Shares How To Set Your Legal Fees Without Burnout

Pricing Without Burnout: Nervous System Regulation, Minimum Aligned Price, and Raising Rates with Linda HuntKelley Brubaker interviews Linda Hunt, founder of SumSolutions LLC, about why pricing feels emotional for service providers and how to build sustainable, profitable pricing. Linda explains separating personal identity from the service, focusing on the client’s transformation, and using nervous system regulation to manage fear of rejection. She shares her own experience underpricing, over-giving, burnout, and creating a hustle-based model, then introduces the “minimum aligned price” as a pricing floor based on personal needs, business costs, and true billable capacity. They discuss avoiding market comparison, clarifying repeatable processes, accounting for time off and nonbillable work, and handling rate increases with clear, neutral communication and firm boundaries. Linda mentions her book, The Money Conversation, and resources at www.sumsolutions.com. Connect with Linda: Website: https://www.sumsolutions.com/ Perfect Pricing Formula™ : https://www.sumsolutions.com/perfect-pricing-formula/ LinkedIn: https://www.linkedin.com/in/lindaahunt/Facebook: https://www.facebook.com/profile.php?id=61579272102031Instagram: https://www.instagram.com/sumsolutionsllcYouTube: https://www.youtube.com/@LindaHunt-Sumsolutions Sign up for my free 90-day challenge designed to improve your law firm with one baby step every day for 90 days: https://www.profitscalethrive.com/profitstrong-90 Do you receive my newsletter? Sign up and enjoy access to free templates and checklists that support each podcast episode. Only those who are on the newsletter distribution list will receive this bonus content. Sign up now: https://www.profitscalethrive.com/newsletter-sign-up 📖 Grab my newest book for free (PDF format) here: https://www.profitscalethrive.com/plugging-the-leaks-10-ways-lawyers-waste-money-and-simple-fixes OR buy the Kindle or paperback format here: https://www.amazon.com/Plugging-Leaks-Lawyers-Waste-Simple-ebook/dp/B0FHGCPB6P 🫠 Are you stuck in your law firm? Click here to check out the details about the Your Profitable Law Firm Community today ➝ The first month is FREE (and no credit card required!). Click To Learn More: https://www.profitscalethrive.com/your-profitable-law-firm 🙌 Check out my free resources here ➝ Resources: https://www.profitscalethrive.com/link-in-bio 🎯 Curious to learn how I can help you achieve overflowing profits 💰 scaled growth 🌱 & thriving lives 😎? Schedule a meeting with me by clicking here ➝ Click To Schedule: https://www.profitscalethrive.com/contact 🗣️ Continue the discussion on social! LinkedIn https://www.linkedin.com/in/kelleybrubaker/YouTube https://www.youtube.com/@profit.scale.thrive #attorney #lawyer #profit #scale #thrive #howtogrowalawfirm #CPA #CFO #FractionalCFO #LawFirm #fyp #spotifypodcast #applepodcasts #googlepodcasts #podcast #LawFirmGrowth #LawFirmProfits