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Your Brand Amplified

Welcome to Your Brand Amplified® – the podcast that takes you behind the scenes of successful businesses, exploring the minds of entrepreneurs, business leaders, marketers and sales experts. I'm thrilled to be your host, Anika Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled these individuals to success. Tune in to hear the captivating journeys of our guests. From humble beginnings to industry titans, each episode unravels the unique narrative of how these remarkable individuals navigated the world of entrepreneurship, small business, and marketing. Gain exclusive insights into the strategies that drive success in the business world. Our guests share their tested and proven methods, offering you a wealth of knowledge to implement in your own entrepreneurial endeavors. Delve into the world of marketing with our expert guests. Whether it's digital, content, or influencer marketing, we cover it all. Stay ahead of the curve and learn the latest trends and techniques to elevate your brand. Public relations is a key component of any successful business. Learn from seasoned professionals about building and maintaining a positive public image, navigating crises, and leveraging PR to amplify your brand's voice. Craft Your Business strategy is the backbone of sustainable growth. Our guests share their strategic insights, providing you with the tools and knowledge to formulate and execute effective business plans. Elevate your business acumen, amplify your brand, and be inspired by the stories of those who have turned their visions into reality.

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Last Episode Date: 5 December 2024

Total Episodes: 428

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The Future of Influencer Marketing with Pamela Zapata
5 December 2024
The Future of Influencer Marketing with Pamela Zapata

Pamela Zapata has played a pivotal role in transforming the world of influencer marketing, shifting the focus from traditional talent to content creators who bring diverse perspectives to the table. With her background in broadcast journalism and experience working with major networks, Pamela understands the power of media and how it has evolved in the digital age. She emphasizes the importance of diversity, both in terms of representation and compensation, ensuring that influencers from all backgrounds are valued and given equitable opportunities. Through her own influencer marketing agency, Pamela continues to drive change by promoting authentic content that genuinely resonates with audiences. She advocates for brands to engage with influencers who truly believe in their products and values, rather than just seeking out high follower counts or celebrity status. Additionally, Pamela works to bridge the knowledge gap for creators, helping them understand important metrics like engagement rates and CPM, which are essential for successful collaborations. If you’re looking to elevate your brand through authentic influencer partnerships and diverse representation, Pamela is the expert you need. Visit her website to learn more about how she’s helping businesses and influencers create meaningful connections that drive results. Don’t miss the chance to work with an influencer marketing professional who truly understands the value of diversity and authenticity! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

38 min
Purpose-Driven Business Growth with Christian Smutherman
4 December 2024
Purpose-Driven Business Growth with Christian Smutherman

Christian Smutherman’s approach to business growth is all about embracing authenticity and leveraging what makes you unique. Rather than following generic blueprints or trying to imitate others, he emphasizes the importance of developing a personal brand that resonates with your true strengths and values. When entrepreneurs tap into their unique qualities, they can build deeper, more meaningful connections with their audience, fostering trust and loyalty that leads to long-term success. One of the core concepts Smutherman advocates is the Growth Loop, a business strategy framework that aligns your company’s core values and strengths with effective market strategies. He also highlights the transformative role of AI in streamlining operations, improving customer experiences, and driving growth. For Smutherman, success isn’t just about following a path but creating your own—and combining authenticity with smart, scalable strategies like the Growth Loop is the key to lasting success. If you’re ready to scale your business and see real growth, Smutherman offers a practical resource to get you started: a free funnel blueprint designed to help you grow your leads by 10x. This tool will guide you through creating an effective sales funnel that attracts and nurtures the right customers. Don’t miss out and start growing your business with a strategy that works! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

42 min
From Bankrupt to Building Wealth with Matt Theriault
3 December 2024
From Bankrupt to Building Wealth with Matt Theriault

Matt Theriault’s journey from the music industry to real estate is a powerful story of transformation and financial freedom. After facing the unpredictable nature of the music business, he made the bold decision to shift careers and pursue real estate as a way to build lasting wealth. Matt didn’t have all the answers when he started, but his willingness to take the first step and learn along the way led him to success. Through creative acquisition methods, like seller financing and lease options, he was able to build a profitable portfolio without needing large amounts of capital upfront. A key part of Matt’s success has been his commitment to education and mentorship. He understood that real estate investing can be complex, but by seeking guidance from experienced investors and continually learning, he was able to navigate the challenges of the industry. Matt also emphasizes the importance of building a strong network of like-minded individuals, as a supportive community can offer insights, motivation, and valuable opportunities. This network, combined with strategic market selection—particularly in the Midwest and South—has been integral to Matt’s approach. For anyone looking to break into real estate or take their investing to the next level, Matt’s story is a blueprint for success. He shows that you don’t need to have everything figured out from the start, just the willingness to take action and learn. To dive deeper into his journey and discover actionable steps for your own success, check out his book Escape. It’s the perfect resource for aspiring investors ready to start their own path toward financial freedom. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

41 min
From Fired to Flourishing in Online Business with Jonathan Green
29 November 2024
From Fired to Flourishing in Online Business with Jonathan Green

Dive into the inspiring journey of Jonathan Green, an entrepreneur who turned a career setback into a thriving online business. His journey from academia to entrepreneurship is a powerful story of taking risks and following one’s passion. Starting with SEO services, he quickly realized the power of scalability and began teaching others, helping them build successful businesses of their own. His story highlights the importance of adaptability and finding solutions that not only solve problems but create opportunities for growth. Beyond SEO, Jonathan also made his mark in the world of writing and ghostwriting, where he honed the skill of understanding his audience and crafting content that resonates. His success in this field comes from his ability to create engaging, well-structured books that speak directly to readers. Later, Jonathan expanded his expertise into the realm of artificial intelligence, focusing on practical applications that help businesses grow while emphasizing the need for human oversight in AI integration. His approach to both AI and business is rooted in the belief that technology should enhance, not replace, human creativity and decision-making. If you're ready to take your business to the next level, Jonathan’s insights and resources can help you leverage the power of AI for growth. Check out his revenue calculator tool to see how AI can drive efficiency and boost your profits based on your business size and activities. Take the first step toward transforming your business with AI and practical strategies that work. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

59 min
Scott Hebner on Causal AI: The Next Step in Solving Complex Business Problems
27 November 2024
Scott Hebner on Causal AI: The Next Step in Solving Complex Business Problems

Scott Hebner, an experienced AI analyst and former IBM executive, brings a wealth of knowledge on the rapidly evolving field of artificial intelligence. After transitioning from a corporate role to advisory work, Hebner has focused on how AI is transforming industries, particularly small businesses. He highlights the shift from traditional predictive AI models to powerful generative AI tools that are democratizing access to cutting-edge technology. Small businesses, in particular, are benefiting from AI’s ability to streamline operations, improve decision-making, and increase productivity, leveling the playing field with larger enterprises. As AI continues to evolve, the next big leap is goal-oriented AI agents—systems that autonomously pursue objectives and solve complex business problems. Hebner emphasizes how businesses must adapt quickly to this fast-paced development and invest in AI talent to stay competitive. The demand for skilled AI professionals is growing, but the supply is lagging, creating an urgent need for investments in education and training to build the workforce of the future. The intersection of AI and decision-making is also transforming industries, with causal AI emerging as a powerful tool for understanding cause and effect in business scenarios. To stay up-to-date on the latest AI trends and developments, follow Scott Hebner and explore theCUBE Research newsletters for in-depth and expert insights on the cutting edge of AI and technology.  Whether you're a small business owner or a tech enthusiast, these resources are a great way to stay informed and ahead of the curve in the AI revolution. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

45 min
The Art of Preventing Stupid: Matthew Davis on Legal Preparedness for Small Business Owners
25 November 2024
The Art of Preventing Stupid: Matthew Davis on Legal Preparedness for Small Business Owners

Matthew Davis brings a wealth of knowledge to entrepreneurs looking to build strong, sustainable businesses. He emphasizes the importance of setting up the right legal structure, like an LLC or corporation, to keep your personal assets safe. But he doesn't stop there—Matthew also talks about the value of strong, clear contracts with clients, vendors, and employees to avoid future headaches. Above all, he believes in putting your clients first and focusing on building lasting relationships, rather than chasing quick wins or personal recognition. What really sets Matthew apart is his focus on company culture and teamwork. He shares how things like firm retreats and team-building activities can help create a positive work environment where everyone is aligned with the company’s mission. As businesses grow, especially when expanding into new markets, keeping client care and team collaboration at the heart of the strategy is key. Matthew also recommends tools like Scaling Up to help businesses stay organized and efficient while scaling—because the best kind of growth is one that keeps everyone on the same page. Ready to learn more and take your business to the next level? Visit their website for helpful tips and resources that will guide you through every step of your entrepreneurial journey. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

37 min
"I Never Lose, I Only Learn": The Empowering Philosophy of Mike and AJ
22 November 2024
"I Never Lose, I Only Learn": The Empowering Philosophy of Mike and AJ

From humble beginnings to scaling a successful agency, Mike Schmidt and AJ Rivera's entrepreneurial journey is a powerful example of what can be achieved through strategic partnerships, intentional growth, and a relentless commitment to learning. Starting in 2003, Mike’s deep expertise in web and online marketing laid the foundation for their future success. AJ, with his corporate experience, joined him in 2008, and together they built an agency that would eventually evolve into Agency Coach in 2015. Through Agency Coach, they now help other agencies unlock their full potential with a unique approach that emphasizes skill-based hiring, fostering a positive company culture, and seeing every challenge as an opportunity to learn and grow. Their belief in an abundance mindset has been a driving force behind their success and continues to guide their work today. Through Agency Coach, Mike and AJ provide tailored coaching services that cater to the unique needs of each agency. They offer a variety of engagement methods—from one-on-one coaching to group sessions—all designed to provide immediate, actionable value. A key element of their success is fostering a supportive community of like-minded agency owners who can collaborate, share insights, and tackle challenges together. By surrounding themselves with the right resources and people, they’ve helped countless businesses grow faster and more effectively. Join us as we delve deeper into the world of agency growth, learning from shared experiences, and gaining the tools you need to succeed. If you’re an agency owner eager to level up and tap into a supportive network of entrepreneurs, the Agency Coach Skool Community is the place for you. Don’t miss out— join now and start unlocking your agency’s full potential today! We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

47 min
Transform Your Agency: Key Takeaways from Nick Leighton on Business Scalability
20 November 2024
Transform Your Agency: Key Takeaways from Nick Leighton on Business Scalability

From his early days in recycling to launching and selling his PR agency, Nick Leighton experienced a dynamic blend of global marketing experience, entrepreneurial ventures, and a deep understanding of the evolving role of technology in business. Leighton’s international exposure in regions like Eastern Europe and the Middle East shaped his approach to marketing and business management. His current focus is on coaching agency owners and entrepreneurs to scale their businesses, emphasizing strategic work over day-to-day operations to help them achieve both financial success and personal freedom. Leighton is also a strong advocate for integrating AI into business operations. He sees AI as a game-changer for efficiency and productivity, particularly in marketing agencies. By embracing AI tools for tasks like project management and meeting notes, businesses can streamline operations and free up time for more strategic work. Leighton’s upcoming book on AI in the agency space is set to provide practical advice on how entrepreneurs can leverage this technology to enhance their businesses. If you're an agency owner or entrepreneur looking to scale your business, gain strategic insights, and stay ahead of industry trends, join their free monthly mailing list. You'll receive valuable resources, including business planning tips, actionable strategies, and insights into AI integration to help you grow and thrive in today’s competitive market. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

30 min
The Impact of AI on Global Financial Markets: Insights from Noah Healy
18 November 2024
The Impact of AI on Global Financial Markets: Insights from Noah Healy

Noah Healy, the founder of Coordisc, has developed a revolutionary market system called the Coordinated Discovery Market (CDM), designed to make economic transactions more efficient and transparent. The CDM separates traditional market roles—producers, consumers, and negotiators—into distinct categories, streamlining processes and reducing waste while still achieving the same outcomes as conventional markets. Healy's work aims to address the inefficiencies of outdated market systems that have dominated for centuries, offering a more adaptable and equitable alternative to global economic exchange. However, Healy’s groundbreaking invention faces significant legal challenges. His patent for the CDM has been tied up in a lengthy and contentious approval process, with multiple disputes and rejections from the U.S. Patent Office. Despite presenting new mathematical proofs that could redefine patent law, Healy’s application remains under dispute, threatening to stall the broader impact of his innovative market model. His case is not only about protecting intellectual property but also about reshaping the future of economic systems in a way that benefits individuals, not just large financial institutions. To support Healy’s fight for a fair patent process and help bring his innovative market system to life, you can take action today. By signing the petition, you can show your support for a new economic future—one that values efficiency, fairness, and transparency over outdated systems of control. Your voice can make a difference in helping Healy secure the intellectual property rights necessary to revolutionize global markets for the benefit of all. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

42 min
The Boylan Sisters Share the Power of Filmmaking for Purpose
15 November 2024
The Boylan Sisters Share the Power of Filmmaking for Purpose

The Boylan Sisters, Alexandra and Andrea, have built a thriving independent filmmaking career centered around faith-based, family-friendly content. After years of struggling in the entertainment industry, Alexandra shifted gears by moving to New Mexico and co-founding a production company with Andrea. Together, they have produced six films, co-writing scripts, overseeing production, and raising private investment to bring their projects to life. With Alexandra acting in many of their films and Andrea designing the production elements, their complementary talents have allowed them to create a unique niche in the film industry, offering uplifting stories that inspire faith, hope, and resilience. What sets the Boylan Sisters apart is their unwavering commitment to empowering young women, both through their films and by breaking barriers in a traditionally male-dominated industry. Their passion for storytelling is matched by their desire to build a brand that reflects their values, and they have worked hard to position themselves as role models for women pursuing careers in film. By rebranding themselves as "The Boylan Sisters," they are strengthening their identity and working toward larger opportunities, including collaborations with streaming platforms like Netflix, all while keeping their focus on creating content that uplifts and inspires. For those inspired by the Boylan Sisters' journey, they offer more than just their films. Alexandra and Andrea have also written books that share insights into their experiences in the film industry, offering valuable advice for aspiring filmmakers, women in business, and anyone seeking to break through obstacles in pursuit of their dreams. You can dive into their stories and wisdom through their books, which are available at their website. Don’t miss the chance to learn from these two visionary women who continue to pave the way for others in the world of independent film. We’re happy you’re here! Like the pod? Visit our website! Start your trial on Simplified.   Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

39 min
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