
Rob Gray on Luxury, Risk & Thinking Bigger
WITH THE FOX is back for Season 3. Marty sits down with Rob Gray, co-founder of GRAYA and business partner in WHITEFOX Queensland, for a candid conversation about luxury, scale, brand and the realities of building a market-leading property business. Rob unpacks GRAYA’s evolution from trophy homes into major lifestyle developments, the compounding effect of staying in the game and why speed, process and controlled risk sit behind the company’s growth. They explore what genuinely makes a home feel luxurious, the thinking behind projects including Silk and Coral, and why exceptional design is less about expensive finishes and more about volume, flow, frontage, aspect and how a space makes you feel. Rob also opens up about building GRAYA alongside his brother Andrew, hiring for intelligence as the company scales, rewarding the people behind the work and creating a brand that adds lasting value—not just hype. Plus, the partnership with WHITEFOX, why content remains one of Rob’s highest-return investments, and the competitive advantage he believes matters most in property development: relatability and trust. This is an honest look inside the mind behind one of Australia’s most recognisable luxury property brands—and the ambition to help make Brisbane and the Gold Coast two of the world’s greatest places to live.



