WTF Gym Talk

Hosted by Stuart Brauer

BusinessExplicit

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Episodes

1158

Latest episode

Nov 2026

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About the show

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.

Listen to episodes

60 recent

November 11, 202659 min

Branding And The Value Of Merch For Awareness w/ Neal Moseley

In this conversation, I sit down with my friend and colleague, Neal Moseley, @neal_mo Hospitality and Lifestyle Brand Strategist with Purple Tuna Tees @purpletunatees to discuss all things branding, merch sales, and strategy and how to increase awareness that your company exists —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

November 6, 20266 min

Is Your Weekly Run Club Failing?

Want to host a successful weekly run club or other organic event? Give this a listen... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

November 4, 202618 min

Going From Large Group To Semi Private Training

If you are looking to evolve from large group fitness model to a semi private model, there are two ways to do it: 1. Start a separate company for it 2. Convert your current model Give this episode a listen where I dive into which I believe to be the most successful play and strategies for both. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

October 30, 202615 min

I Don't Even Consider What We Do Sales Anymore

If you’re not landing memberships, I don’t think you don’t have a sales problem. More than likely you have a lead nurture problem. You haven’t mastered or taken the time to have genuine, engaging individual conversations with leads vs using chatbot or AI. Give this a listen to dive deeper. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

August 5, 202615 min

You Have The Wrong Expectations of Your Marketing Efforts

Rarely do I run into a gym owner who is happy with their marketing results when their expectation is gaining more customers I’ve learned that this is mostly due to a few reasons: They never had a successful client acquisition system for a sustained period of time They don't actually know what good marketing is They don't understand that marketing efforts all have they have various objectives Let me break these down for you... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

August 3, 202615 min

Owner's Return On Investment When Exiting

There are 4 options if you are thinking about exiting your gym. I consult with many gym owners who choose the option to sell, and assume they will make out with a massive ROI. When we crunch the numbers, the bottom line doesn't play out the way they expected. If exiting your business has been on your mind, make sure to give this a listen... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

July 31, 202611 min

Set Up Next Year For Success NOW

It's mid summer time. We are more than half way through the year. Are you on pace to hit your annual goals? If you haven't paused to evaluate and recalibrate your annual plan, now is the time. Here are a few things to get you started... —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

July 15, 20261 hr 24 min

Multi-Unit Pilates Growth, Challenges and Learning Opportunities w/ JETSET Pilates

Kayla Logue and Benjamin Knight are the powerhouse life and business partners who own and operate the JETSET Pilates studios in the Charlotte, NC area. We sat down to discuss owning two studios in two very different markets, future studio growth, HR/staffing challenges, and industry insights. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

July 13, 202615 min

The Micro Details of Macro KPIs | Cancellations

This is part two of a two-part series where I teach gym owners how to monitor macro-level KPIs like leads and prospects but focus on the micro details that we can later compound or avoid to achieve our desired end-state. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------

July 10, 202615 min

Saving Enough Money To Buy A Building

Want to buy a building but you haven't exactly been great about saving up cash for the down payment? Let's talk. —------------------------------------------------------------------------------------------------------------- I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy. Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way. ⁠Learn more about what it’s like for us to work together.⁠ —------------------------------------------------------------------------------------------------------------- Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business. New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —------------------------------------------------------------------------------------------------------------- Need help leasing or buying a building? I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more. If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠ ⁠⁠ ⁠head over to www.gymrealestate.co and book a Discovery Call.⁠ —--------------------------------------------------------------------------------------------------------------