WTF Gym Talk

Hosted by Stuart Brauer

BusinessExplicit

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Episodes

1139

Latest episode

Jun 2026

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About the show

WTF Gym Talk is a no-BS resource on how to run a successful business in the fitness industry. My content combines humor, education and entertainment. If you're tired of the same vanilla podcast content on growing your gym, then you'll def. want to tune in.

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60 recent

June 15, 202653 min

Converting An Auto Body Shop Into A Gym w/ Industrious Cincinnati

Through The Gym Real Estate Company, I had the pleasure of working with Christian Bonatto, the owner of an Industrious franchise in Cincinnati, Ohio.We were successful in securing an amazing location that was a former auto body shop, with on-site parking, insane visibility, and dual-sided roll-up bay doors. A gym owner's dream.I hope you enjoy this conversation with Christian, the founder of Industrious, Stephen Hitt, and I as we discuss the wins and challenges of opening up his first location.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠⁠Learn more about what it’s like for us to work together.⁠⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠⁠www.microgymuniversity.com⁠⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠⁠ ⁠⁠⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠⁠—--------------------------------------------------------------------------------------------------------------

June 12, 20261 hr 5 min

Relocating 800 Member Gym with Pratt Personal Training

Pratt Personal Training's flagship location in Martinsville, New Jersey, had over 800 members and did over $250,000 per month in revenue. The business was operationally sound, but its future at this location was quickly jeopardized when it was forced to relocate.Luckily, James Pratt, the founder of Pratt Personal Training and The Gym Real Estate Company, had worked together on other sites, so he knew exactly where to turn.In the world of semi-private personal training, James Pratt is an absolute unicorn, and I hope you enjoy the conversation.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

June 10, 202655 min

Community Needs Communication w/ David Rafuse and Train With Us

If you've ever worked hard to create multiple different social and event-driven opportunities for your clients to come together outside the gym, one of the problems you may have also run into is ensuring that communication is seamless and not overbearing amongst all the other communication that members receive on a regular basis.David Refuse Owns Blended Athletics, a group fitness gym in Nova Scotia, and he is also the founder of Train With Us, an app designed to create seamless communication within your membership. We sat down to have a conversation around gym ownership, SaaS products, startups, and innovation, and how he thinks about creating concise, clear messaging from the top down within gyms.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

June 8, 202612 min

"I Don't Want People To Think I'm A CrossFit Gym!"

Fearful that people are going to confuse who you are and what you do as CrossFit because you have barbells and program high intensity strength training? Let me ease those fears for you...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

June 5, 20268 min

B2B Collabs With Appointment-Based Businesses

If you want B2B collaborations with appointment based businesses to help bring leads in the door, you're going to have to work for it. Let's jam about the strategy...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

June 3, 20268 min

The Goal Is To Sell Out

You've reached max capacity at your current location. Your members are on a waitlist to get into class. It's time for a second location, right? Not exactly...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

June 1, 20269 min

R&D Is Critical When Testing Solutions To Business Projects

Have a business problem and you aren’t 100% sold on the solution you've come up with yet? Take it for a test drive first. Let me explain the R&D approach...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

May 8, 202612 min

Pros And Cons: Make Sure You're Considering Both

Your mission to open up your ideal fitness model does not come with an easy button. Use this perspective shift to endure the inevitable cons along the journey—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solved and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

April 27, 20261 hr 7 min

Building A 24/7 Open Gym Model w/ Resistance Strength

I've had the pleasure of working with Rob Eschbach on business consulting for his group fitness and individual design model, F13 Performance. The Gym Real Estate Company was able to secure a new building to house F13 and Rob's new open gym concept, Resistance Strength, in Allentown, Pennsylvania.—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠Learn more about what it’s like for us to work together.⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠www.microgymuniversity.com⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠ ⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠—--------------------------------------------------------------------------------------------------------------

April 24, 202613 min

I Don't Get Hungover-And Here's How It Has Helped Me In Business

I don't get hungover...and this is what you can take away from that to help you with your business...—-------------------------------------------------------------------------------------------------------------I solve problems in your business and make you more money. Guaranteed. For over a decade, I’ve been working with gym owners (via one-on-one consulting) to help create tailored solutions to solve their business problems, engineer the game plan,n and empower them to execute the strategy.Stop wishing your business problems are going to magically go away. Invest in your business and let me solve your problems and optimize your business fast and efficiently. We’ll work together daily/weekly, with a monthly call until the problem is solve,d and then I want you to fire me. Because this is YOUR business, I’m just here to solve a specific problem and then get out of your way.⁠⁠Learn more about what it’s like for us to work together.⁠⁠—-------------------------------------------------------------------------------------------------------------Want to increase your business IQ by 100x for only $50? Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry, and then lets you decide which ones to install in your business.New courses are added every month. ⁠⁠⁠www.microgymuniversity.com⁠⁠⁠ —-------------------------------------------------------------------------------------------------------------Need help leasing or buying a building?I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building -⁠⁠ ⁠⁠⁠⁠⁠head over to www.gymrealestate.co and book a Discovery Call.⁠⁠—--------------------------------------------------------------------------------------------------------------