Workiz Unplugged

In this episode, Sandy, Director of Sales and Marketing at CEO Warrior, shares her expertise in sales, leadership, and mindset coaching, emphasizing the importance of vision and team alignment in building a strong company culture. She discusses overcoming limiting beliefs in the trades industry and the role of neuro-linguistic programming (NLP) in achieving goals. Rose Kahn joins to highlight the value of an abundance mindset, the significance of key performance indicators (KPIs), and the nine pillars of a sustainable business. The episode concludes with insights on using techniques like EFT and hypnosis to unlock potential and the importance of discipline and consistency in success.

SummaryJacob, the CEO of Sherlock and Key, shares his journey of building a million-dollar locksmith business. He emphasizes the importance of creating, adjusting fast, and learning from mistakes. Jacob also highlights the value of having a supportive family and being dedicated to the business. He discusses the challenges he faced, such as learning marketing and accounting, and the tools he used to streamline and grow his business, including Workiz. Jacob’s future plans include expanding through franchising and reducing dependency on Google.

Summary:In this episode, Derek Hofrichter, a business coach and trainer, shares his journey from politics to entrepreneurship and how he overcame limiting beliefs to build a successful fitness coaching business. He emphasizes the importance of effective communication in business improvement and discusses the concept of working in the business versus working on the business. Derek also highlights the significance of identifying and overcoming limiting beliefs that hold us back from achieving our true potential. The conversation explores the impact of limiting beliefs on personal and professional growth. It emphasizes the importance of becoming aware of these beliefs and actively working to overcome them. The speaker shares examples of how limiting beliefs can hinder progress and success in business. They also discuss the role of coaching and community in helping individuals overcome their limiting beliefs. The conversation concludes with insights on the common mistakes made by service businesses when scaling operations and the importance of building a strong foundation before focusing on other aspects of the business.

SummaryThomas Scott, CEO and founder of Home Run franchises, shares his extensive experience in franchising and the importance of entrepreneurship. He emphasizes the value of owning a business and the ability to accomplish great things by doing what you enjoy. Scott discusses the benefits of the franchise model, including the support and systems it provides. He highlights the importance of creating a positive culture and fostering strong relationships with franchisees. Scott also emphasizes the need to overcome challenges, maintain a positive mindset, and design a business and life that align with your goals and passions.

In this episode, Patrick Lange, Founder of the Business Modification Group, shares his expertise in helping heating and air business owners sell their companies. With years of experience and a deep understanding of their unique challenges, Patrick discusses his journey from owning a financial planning and swimming pool service company to becoming a business broker specializing in heating and air companies. He highlights his proactive marketing approach, utilizing social media, direct mail, and industry organizations to promote listings.

SummaryLewis, a serial entrepreneur and published author, shares his journey from construction to digital marketing. A pivotal moment for him was the birth of his first son, which made him realize he wanted more flexibility in his career to be present for his family. He decided to combine his love for marketing, basic business knowledge, and understanding of the trades to cater specifically to contractors. Lewis emphasizes the importance of mentors and coaches in compressing time and avoiding costly mistakes. He also highlights the need for contractors to have a strong business foundation and not rely solely on marketing for success. Lewis shares a success story of a client who initially doubted the effectiveness of SEO but eventually saw its impact on their business. He advises aspiring entrepreneurs to continuously learn, not be afraid of failure, and surround themselves with people who challenge and push them to grow.Keywordsentrepreneurship, construction, digital marketing, contractors, mentors, coaches, business foundation, SEO, success storyTakeawaysThe birth of Lewis's first son inspired him to seek a career that offered more flexibility and allowed him to be present for his family.Lewis combined his love for marketing, basic business knowledge, and understanding of the trades to cater specifically to contractors.Mentors and coaches played a crucial role in Lewis's growth and development as an entrepreneur, helping him compress time and avoid costly mistakes.Contractors should not solely rely on marketing for success but also focus on building a strong business foundation.A success story shared by Lewis highlights the impact of SEO on a client's business, dispelling the belief that SEO is dead.Aspiring entrepreneurs should continuously learn, embrace failure, and surround themselves with people who challenge and push them to grow.TitlesDispelling the Myth: SEO is Not DeadBuilding a Strong Business Foundation for ContractorsSound Bites"A pivotal moment for me was the birth of our first son.""I saw a massive need for that clientele.""Mentors is the way that I have found to compress time."Chapters00:00 Introduction and Lewis's Background01:24 Pivotal Moment: Birth of First Son12:54 Building a Strong Business Foundation