
WHR 3.293: Building a Personal Brand and Agency Through Resilient Freelancing
Episode Summary In this episode of the Work at Home RockStar Podcast, Tim sits down with Benas Leonavicius, founder of the personal branding agency Avium, to talk about the long game of freelancing. Benas started out writing for pocket money in university, spent years earning average income while sticking with it, and then found a new growth path in the last three to four years that led him to launch his own agency. Benas also opens up about one of his biggest setbacks — getting fired from a marketing agency job for trying to change how things were done — and how that moment, which felt like the end of the world at the time, turned out to be one of the best things that happened to him. From there, the conversation moves into building a home office that actually supports productivity, the self-care habits (sleep, gym, nutrition, walks) that keep his energy up as a business owner, and why he believes personal branding across a website, LinkedIn, YouTube, and podcasts is becoming essential in an AI-driven world. Tim and Benas wrap up talking about building a lean team instead of a big company, and why people follow people before they follow brands. Who is Benas Leonavicius? Benas is the founder of Avium, a personal branding agency that builds online visibility infrastructure for keynote speakers, book authors, and founders. He spent over a decade building a lean solo SEO business to more than $120k a year with strong profit margins, no office, and no outside funding, starting with SEO articles written for pocket money and briefly trying corporate work before walking away to build something of his own. That foundation became Avium, built to solve a specific problem: highly credible people whose real-world authority outpaces their online visibility. His clients include Dr. David Burkus, Jay Baer, and Susan David, among 36+ clients total, with a model that's intentionally kept small rather than scaled into a large agency. In the interview, Benas shared that he's been freelancing for over 10 years, only unlocking real growth in the last three to four years, and that he hired his first team member at the end of last year, followed by two more in recent months as he works to document his processes and build something less dependent on himself. Connect with Benas Leonavicius Website: https://avium.vip/ Personal Website: https://benasleo.com/ LinkedIn: https://www.linkedin.com/in/benasleo/ YouTube: https://www.youtube.com/@benasleo Instagram: https://www.instagram.com/benasleo/ Substack: https://benasleo.substack.com/ Host Contact Details Website: https://workathomerockstar.com Facebook: https://www.facebook.com/workathomerockstar Instagram: https://www.instagram.com/workathomerockstar LinkedIn: https://www.linkedin.com/in/timmelanson YouTube: https://www.youtube.com/@WorkAtHomeRockStarPodcast Twitter/X: https://twitter.com/workathomestar Email: tim@workathomerockstar.com Timestamps 00:00 Welcome and Guest Intro 00:35 Freelancing Success Story 02:54 Growth Mindset and Resilience 05:38 Biggest Setback Getting Fired 09:49 Home Office Setup 11:31 Productivity Upgrades at Home 15:25 Self Care for Entrepreneurs 20:38 Building a Lean Team 22:10 Personal Branding to Get Fans 25:13 Brand Platforms That Work Together 27:57 Agency Growth and Systems 31:10 Where to Find Benas 31:56 Favorite Band and Wrap Up Disclaimers Personal Opinions, Not Professional Advice The views shared by our guest are based on personal experience and opinion, not professional, financial, or legal advice. Always do your own research before making business decisions. Individual Results May Vary Any income figures or client outcomes mentioned about our guest are self-reported and have not been independently verified by Work at Home RockStar.















