
Episode 349: Why Smart Investors Make Predictable Mistakes: Ego, Attention, and AI with Dr. Daniel Crosby Behavioral Investor Mindset
Melissa Joy, CFP®, welcomes back Dr. Daniel Crosby, chief behavioral officer at Orion and author of The Behavioral Investor , which is now being released in paperback. Crosby explains how he boiled more than 200 documented investor biases down to four meta-biases (ego, emotion, attention, and conservatism) and why those tendencies stay evergreen even as technology changes. He breaks ego into three forms: thinking we are better than average, luckier than average, and better at forecasting the future than we really are. From there, the conversation turns to attention and memory, including how an investor's first experiences with markets and their most recent ones can distort risk, why the brain is drawn to forecasts, and what research suggests about the track record of famous predictions. The conversation then moves to artificial intelligence. Crosby shares his worry that a uniformity of information could lead investors to the same side of the boat, and that leaning on AI to do our thinking could weaken skills that are more fundamental than remembering phone numbers. Melissa shares her own experience with AI search results on quotes from women investors, and Crosby explains why a tool that averages historical human responses can carry bias forward. They close with midlife, the stretch Crosby describes as the low point of the happiness curve, when family and career demands peak. Crosby points to the quality of our relationships as the best predictor of happiness and fulfillment, and Melissa reflects on using financial resources now to support the life you want to live, rather than only saving for retirement. What You'll Learn Why Crosby grouped more than 200 documented investor biases into four meta-biases: ego, emotion, attention, and conservatism The three forms of ego, and how they can lead investors to overtrade, ignore advice, and take undue risks How primacy and recency shape the way investors remember markets, and why a long stretch of strong returns can dull risk management Why the brain is drawn to forecasts, and what the research says about the predictions of the most famous forecasters Why Crosby worries AI could push investors to the same side of the boat How AI that averages historical human responses can bake in bias, including in how it surfaces women's voices Why midlife is a period of peak family and work stress, and how generativity and relationships fit into the picture Why directing financial resources toward the life you want now can be part of a plan, not only saving for retirement About the Guest Dr. Daniel Crosby is a psychologist who focuses on behavioral finance and the chief behavioral officer at Orion , where he is responsible for bringing behavioral tools, training, and technology to financial advisors. He is the New York Times bestselling author of four books, including The Laws of Wealth , The Behavioral Investor , and The Soul of Wealth , each recognized by the Axiom Business Book Awards as the best investment writing of its release year. He was educated at Brigham Young and Emory Universities and hosts the Standard Deviations podcast. Daniel first joined Melissa on the podcast to discuss The Soul of Wealth . Listen to Episode 247: The Soul of Wealth with Author Dr. Daniel Crosby . The previous presentation by PEARL PLANNING was intended for general information purposes only. No portion of the presentation serves as the receipt of, or as a substitute for, personalized investment advice from PEARL PLANNING or any other investment professional of your choosing. Different types of investments involve varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment strategy, or any non-investment related or planning services, discussion or content, will be profitable, be suitable for your portfolio or individual situation, or prove successful. Neither PEARL PLANNING’s investment adviser registration status, nor any amount of prior experience or success, should be construed that a certain level of results or satisfaction will be achieved if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. PEARL PLANNING is neither a law firm nor accounting firm, and no portion of its services should be construed as legal or accounting advice. No portion of the video content should be construed by a client or prospective client as a guarantee that he/she will experience a certain level of results if PEARL PLANNING is engaged, or continues to be engaged, to provide investment advisory services. A copy of PEARL PLANNING’s current written disclosure Brochure discussing our advisory services and fees is available upon request or at https...













