WISEPATH●

Hosted by Imad Noor

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Latest episode

Nov 2026

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EN-US

About the show

WISEPATH● is the unfiltered journey of Imad Noor, founder of DigitalSwift, building from zero to $1B in real time. No theory. No fluff. Just the real decisions, real mistakes, and real lessons from someone actively scaling a business — using AI, paid ads, sales teams, and whatever it takes. If you’re already running a business and want to scale it, this is your show.

Listen to episodes

21 recent

November 13, 2026Episode 2220 min

What Jensen Huang’s Downfall Costs the economy | EP 22

Get Custom Software for your Business Click Here My Newsletter Subscribe it's free About Me Nvidia’s ousted leader was a unique rhetorical and financial booster for investments that are driving economic growth. But here is what is about to happen in the Tech sector of USA. DISCLOSURE: None of this is meant to be construed as investment advice, it's for entertainment purposes only. Links above include affiliate commission or referrals. I'm part of an affiliate network and I receive compensation from partnering websites. The video is accurate as of the posting date but may not be accurate in the future.You should not treat any opinion expressed on this Podcast as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of opinion. Opinions expressed are based upon information considered reliable, but this Youtube channel does not warrant its completeness or accuracy, and it should not be relied upon as such. This Youtube channel is not under any obligation to update or correct any information provided in these videos. Statements and opinions are subject to change without notice. No compensation is received by this Youtube channel for the opinions expressed. SOURCES: Luke Gromen at FFTT: https://fftt-treerings.com/ NYT Article 1 NYT Article 2

November 5, 2026Episode 2110 min

Am I in a dying industry? And are you in one too? | EP 21

Get Custom Software for your Business click Here A customer told our sales rep: "Why would I pay you? I'll just build it myself with AI." I had to ask myself — is he right? In this episode: Why the commodity layer is dying (but the industry isn't), the 6 things you can NEVER vibe code, and why I decided to double down anyway. If you've ever thought "I could just build this tool myself" — you need to hear this before you waste 3 months. My Newsletter Subscribe it's free

November 1, 2026Episode 2011 min

Ads Experiment we ran for Q3 | EP 20

Get Custom Software for your Business for free click Here In Q3 we stopped guessing and ran a real ads experiment inside DigitalSwift. One hypothesis, one budget, one clear KPI: profit per customer. In this episode, I break down: What we were trying to prove The exact setup: platform, offer, audience, and creative we tested What we spent, what we got back, and where we were wrong The 1 change that made the experiment profitable How you can steal this experiment structure for your own business No theory. Just what happened inside our ad account in Q3, what we learned, and what we're doing in Q4 because of it.

October 3, 202611 min

I Moved My Life to Saudi Arabia: Here's Why It Was Jeddah, Not Dubai | EP19

Get Custom Software for your Business for free click Here I moved my life and business to Saudi Arabia. In this episode I share why I chose Jeddah over Dubai, the trip that made the decision for me, and what life here is really like: learning Arabic and watching everyone adopt AI faster than anywhere I've been. I also talk about what happens when we hand our remembering and thinking to AI, and why we're relying on old Google search more than ever. Plus, a look at the custom software we just built for a security firm. If you want a tool made for your process, get a free prototype at DigitalSwift.com. This episode is also available in Arabic.

July 6, 2026Episode 1710 min

We Rewrote Our Script. We Never Discount Anymore. | EP 17

We rewrote the script. In this episode, we break down why we stopped discounting and how it elevated our entire business model. By focusing on educational selling rather than price negotiation, we redefined our client relationships and improved our close rates. Join us for a deep dive into the psychology of pricing, enterprise positioning, and the strategic power of holding your ground.

June 29, 2026Episode 1612 min

Why Our Calendar App Almost Broke Us (And What We Fixed) | EP 16

We spent weeks building a feature our users never asked for — and our calendar app UI paid the price. In this episode I walk through exactly where we went wrong, how we diagnosed it, and what we rebuilt. If you’re building a product, this will save you months of wasted time. See discounts for all the products I use and recommend: Click Here Episodes You Might Enjoy: The AI Fatigue everyone is feeling here is what I am doing different: Listen here Get In Touch: Instagram | LinkedIn | Youtube | Email

June 25, 2026Episode 1529 min

The AI Fatigue everyone is feeling here is what I am doing different | EP 15

Everyone is talking about AI but most entrepreneurs are overwhelmed, confused, and doing too much at once. I felt it too. In this episode I share exactly how I cut through the noise at DigitalSwift — what I stopped doing, what I kept, and the one shift that actually made AI useful in my business instead of just another distraction. If you’re tired of hearing about AI without knowing what to actually do with it, this one is for you.

February 26, 2026Episode 1411 min

How To Fall In Love With Hard Work (Using Video Game Theory)

Welcome to The WISEPATH Podcast, hosted by entrepreneur, founder, investor, and content creator Imad Noor. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Imad has learned and will learn on his path from o to $1B in net worth. Use DigitalSwift One for free: Click here. Follow Imad Noor’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | DigitalSwift DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025.

January 27, 2026Episode 1314 min

Why Enthusiast Brands will Betray You | EP 13

December 28, 2025Episode 1228 min

New year special | 12

Welcome to The WISEPATH Podcast, hosted by entrepreneur, founder, investor, and content creator Imad Noor. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Imad has learned and will learn on his path from o to $1B in net worth. Try beta of DigitalSwift One Click here. Follow Imad Noor’s Socials: LinkedIn | Instagram | DigitalSwift DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2025.