Wildly Successful Law Firm

🚨 LAWYERS: You’re Probably Screwing Up Your PricingHere’s How to Fix ItHi, it’s Nermin—And if no one’s ever walked you through how to strategically price your legal services… don’t worry, you’re not alone. Most law firm owners haven’t. But that changes today.Because pricing isn’t something you guess at. It’s not something you copy from another firm’s website. It’s a strategy rooted in psychology, perception, and value.Here are the biggest takeaways from our pricing podcast—use this as your cheat sheet to level up your revenue and position your firm as premium.💡 1. Pricing Is a Business Skill—Not a Gut FeelingHarvard teaches entire MBA courses on pricing strategy.Uber, Grubhub, and nearly every Fortune 500 company has a pricing department.Why? Because pricing isn’t random—it’s backed by research, data, and psychology.You don’t need a Harvard degree, but you do need a better system than “what feels fair.”💬 2. “Affordable” Isn’t Always a ComplimentNo one says, “You’ve got to try my affordable heart surgeon.”Same goes for lawyers.When clients hear “cheap,” they often assume:You’re newYou’re not confidentOr something’s missingLet’s move you into a category where your pricing reflects the quality and care you provide.🎁 3. Clients Buy Outcomes—Not HoursThey’re not paying you to spend 5 hours drafting.They’re paying you because they don’t have to draft it themselves.They’re paying for peace of mind, results, and protection.So if you’re still billing hourly, it’s time to consider flat-fee packages. Yes, even if you litigate.📊 4. Use Price Anchoring (It Works Because It’s Psychology)Want clients to choose your $3,000 package?Put it next to a $6,000 option. Suddenly, $3K looks reasonable—even smart.Most people gravitate toward the middle tier.So if you raise that middle price just $500 or $1,000, you can increase revenue without adding new work.💬 5. Your Pricing Tells a Story—Make It CountPricing is a signal. It says:🟢 “I’m experienced. You’re in good hands.”🔴 Or “I’m still figuring this out.”And I know you’re not just figuring it out anymore—so let your pricing reflect that.🛠 6. Time for a Pricing AuditAsk yourself:Are you still offering services you don’t love or get hired for?Are your prices aligned with the value you deliver today—not three years ago?Are you covering all those “invisible” costs like mailing fees, scope creep, etc.?If not, it’s time to recalibrate.⚖ 7. Benchmark Without Underpricing YourselfYes, look at what others in your area charge. But don’t aim to be the cheapest.Stay in the top 50%—you deserve to be paid like the experienced professional you are.👀 8. Think Like Your ClientClients compare prices just like you do.Whether it’s coffee or cars or couches, they make decisions emotionally—and they look for value, not just price.So show them the value.Give them a clear offer, an outcome they care about, and a price that reflects your worth.🔚 Final ThoughtYou don’t need to overhaul everything today. But you do need to start.Audit your pricingPackage your servicesPosition yourself with intention📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. <a href="https://ws-lawyers.com/lawyers-annual-planner-by-nermin-jasani/" rel="noopener noreferrer"...

🔑 KEY TAKEAWAYS1. Stop Spiraling. Start Zooming Out.You forgot a $100 filing fee. Is it annoying? Yes. Is it worth a three-paragraph rage email at midnight? No. If it’s less than 1% of your monthly revenue, breathe and move on.2. Data Over Drama.Your employee was late twice in 121 days? That’s not a firing offense—it’s a conversation. Look at the pattern before you write the panic script in your head.3. One “No” Doesn’t Cancel Your Growth.A $10K client didn’t hire you? You’ve already made $400K this year. Get two $5K clients or one $12K case and move on. Your business isn’t built on one maybe.4. Don’t Let One Bad Review Ruin Your Week.You’ve got 200 five-star reviews and one one-star. Don’t spend six hours and four emails obsessing. Instead, get five more raving reviews and drown out the noise.5. Vanity Metrics ≠ Real Money.So your Instagram likes dipped. But did consults and sign-ons increase? Great. That’s what matters. Focus on bank deposits, not just hearts and comments.6. Copycats Can’t Copy Your Power.Someone mimicked your $50K website? Take it as flattery. Your voice, your service, your client experience—that’s what they can’t steal. You’re the brand.7. You’re Human. Your Team Is Too.A $300 billing mistake or a wrong link in an email doesn’t mean it’s time to fire your vendor or berate your staff. People make mistakes. Address it, fix it, and use it as a systems tweak—not a meltdown trigger.8. Perfectionism Is Not a Business Model.If your team gets 99% of the work right, you’ve got a good team. Don’t torch your sanity trying to run a mistake-free machine. Focus on consistency, not perfection.9. Fix It. Then Keep It Moving.When something goes wrong, ask: How do I fix it? How do I prevent it? Then move forward. Obsessing over what already happened? That’s costing you more than the mistake did.📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com📧 For more information, feel free to email me at nermin@wearews.com.

🔑 Key Takeaways💥 It’s Not Your Price, It’s Your PitchMost lawyers blame low conversions on fees. Reality check: it’s how you come across in the consult—pushy, cold, or robotic.❌ Mistake #1: Being Pushy, Not ConfidentSaying “Are you ready to hire me?” or fear-based pressure tactics scare clients off.✅ Instead, use language like: “If I were in your shoes, here’s what I’d do…”🧠 Mistake #2: Using Legal JargonConfusing clients doesn’t make you sound smart—it makes them walk.✅ Speak in plain English: “This helps your family avoid court” (not “revocable trust”).🚫 Mistake #3: Not ListeningTalking over people or rushing to pitch builds zero trust.✅ Say things like: “Tell me more about that…” or “What’s most important to you?”😬 Mistake #4: Being Awkward or VagueWishy-washy language kills your credibility.✅ Try: “If you’re ready, here’s exactly what happens next…”👏 Mistake #5: Making It About YouBragging about your resume is a turnoff.✅ Ask: “What’s keeping you up at night about this case?”📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com📧 For more information, feel free to email me at nermin@wearews.com.

Hey there, I’m your host, Nermin Jasani—lawyer turned law firm growth strategist, and your go-to guide for building a law firm that doesn’t just make you money, but actually supports the life you want to live.Today, we’re talking about wealth—but not the kind you’re thinking of.This episode is called “The Five Types of Wealth” and it’s inspired by a powerful concept from Sahil Bloom’s book. I’m going to walk you through what these five types are, how they show up in your business and personal life, and why most lawyers—especially solo and small firm owners—are only chasing one of them… and burning out in the process.If you’re feeling stretched too thin, if you’ve been wondering why you’re working so hard and still not feeling successful, this one’s for you.So whether you’re listening from the office, on your commute, or—hopefully—on a walk without your inbox blowing up…Take a deep breath. This is your time.Let’s get into it.📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com📧 For more information, feel free to email me at nermin@wearews.com.

Podcast Guest: Mark BassingthwaighteEmail Address: mbass@alpsinsurance.comWebsite: https://www.alpsinsurance.com/Blog: https://www.alpsinsurance.com/blogCLE Catalog: https://alps.ce21.com/Facebook: https://www.facebook.com/alpscorporation/Instagram: https://www.instagram.com/alpsinsurance/LinkedIn: https://www.linkedin.com/groups/3966272/YouTube: https://www.youtube.com/ALPSCorporation🔑 Key Takeaways1. Stop Dabbling. Seriously.If you’re “kind of familiar” with a practice area and you take on the case anyway, you’re playing with fire. That CLE or law school elective? Not enough. Malpractice doesn’t care about your intentions.2. Conflicts of Interest Will Wreck YouRepresenting both sides of a situation—or even just sticking with one after the other drops off—can lead to big, expensive claims. If there's even a whiff of a conflict, walk away.3. Your Calendar System Isn’t as Safe as You ThinkOne missed deadline. That’s all it takes. Redundancy matters. Two systems. Two humans. Weekly checks. Treat it like your firm’s financials—review it religiously.4. Your Mental Health Is a Malpractice Risk FactorBurned out, overwhelmed, checked out? That’s when mistakes happen. Over 50% of claims have some form of impairment behind them. Want to protect your firm? Take care of you.5. If You’re Suing Clients for Fees, You’re Already LosingStop taking bad-fit clients. If you’re constantly chasing invoices, your intake process is broken—and malpractice insurers are watching.📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com📧 For more information, feel free to email me at nermin@wearews.com.

Key Takeaways from This Episode:🔥 Find Your 199 – Tom Brady was drafted 199th, a number that could’ve been his excuse to quit. Instead, he made it his brand. What’s your 199? The thing you keep using as an excuse—bad grades, failed bar, missed opportunity? Stop letting it hold you back and start using it to make you money.🔥 Doubt Hits Everyone—Even the GOAT – Tom Brady is one of the best quarterbacks of all time, and even he asked himself, "Do I even know English?" when he switched careers. Feeling insecure? Good. That means you’re about to grow. Keep going.🔥 The Transition Trap – Lawyers go hard for big cases, trials, and deadlines… then crash when it’s over. Brady compared it to sprinting on a treadmill at full speed and suddenly stopping. If you don’t plan for the transition, you’ll wipe out. What’s your game plan for when the big moment ends?🔥 Old-School Wins: Get a Damn Paper Calendar – Tom Brady reviews his entire year on paper to track what worked and what didn’t. If a guy worth hundreds of millions still uses a physical planner, maybe it’s time to stop relying on your chaotic digital mess and get one too. (P.S. If you haven’t grabbed my Lawyer’s Annual Planner, what are you doing?)🔥 Success Requires a Team – Tom Brady doesn’t do it alone—he’s got a team that’s been with him for 15+ years, all rowing in the same direction. Who’s rowing with you? And if you think you don’t have anyone, you have me. I’m in your corner. Now let’s go.📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/Strategize your success for 365 days 🏆 - Exclusive planner for law leaders - https://www.lawyersplanner.com🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com📧 For more information, feel free to email me at nermin@wearews.com.

🔑 Key Takeaways from This Episode1. Everything Always Works Out – If something hasn't worked out yet, you're just in the wrong part of the story. Keep going.2. Your Past Fears Were Unfounded – Looking back, the things that seemed like huge obstacles (like the 2010 job market crash) were just stepping stones to a better outcome.3. Losing Key Employees Is a Blessing in Disguise – When your best associate or paralegal quits, it feels like a disaster. But give it a few months—you’ll realize the firm runs fine without them and maybe even better.4. New Hires Aren’t Always What They Seem – The “perfect” new hire can turn out to be a dud. Trust the process and be ready to adapt.5. Raising Your Fees Always Feels Scary—Until It Doesn’t – The first few clients may hesitate, but once you see the quality of clients improve and your revenue increase, you’ll never look back.6. Marketing Takes Time, But It Works – If you’re posting and not seeing immediate results, keep going. Marketing, like the gym, takes consistency.7. Your Law Firm Story Isn’t Over – Whether you’re facing staffing issues, pricing fears, or slow marketing results, your firm’s success is a matter of pushing forward to the next chapter.📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/Strategize your success for 365 days 🏆 - Exclusive planner for law leaders - https://www.lawyersplanner.com🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com📧 For more information, feel free to email me at nermin@wearews.com.

🔑 Key Takeaways:Running a wildly successful law firm isn’t about being the best lawyer in the room—it’s about building a business that runs efficiently without you being in the day-to-day legal work.Here’s what stood out from my conversation with Jennifer Gore, founder of Atlanta Personal Injury Law Group:✅ Your law firm is a business—treat it like one. If you’re only focused on being a great lawyer and not a great business owner, your firm will struggle.✅ Marketing isn’t optional. Jennifer has always had in-house marketing because she knows her brand voice is too important to outsource completely. If you don’t have a strategy, you’re invisible.✅ Batch your work. Stop jumping from client calls to admin work to marketing. Jennifer has structured days for leadership, marketing, deep work, and content creation. This eliminates distractions and maximizes productivity.✅ Invest in the right vendors—and hold them accountable. Monthly check-ins with SEO teams, PPC vendors, and marketers aren’t a luxury; they’re a necessity. If they’re not showing you results, they’re wasting your money.✅ Scaling means stepping back from the legal work. Jennifer hasn’t had a caseload for years—her job is growing the firm, not handling cases. If you want to scale, you need to hire the right people and let go of control.✅ Mistakes are part of the process. She’s hired the wrong people, wasted money on bad marketing, and made financial mistakes. But the key? She learned, adjusted, and kept moving.🚀 Final Thought: Whether you want to be the face of your firm or build a business that runs without you, you need a clear strategy, strong leadership, and a commitment to treating your law firm like the business it is.🔥 If you’re serious about growth, ask yourself: Are you running a law firm, or is your law firm running you?📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/Strategize your success for 365 days 🏆 - Exclusive planner for law leaders - https://www.lawyersplanner.com🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/💸Want bookkeeping and CFO services that doesn't suck?...

🔑 Key Takeaways:👉Work-Life Balance Is Possible in LawJudy emphasizes that financial success and a balanced personal life are not mutually exclusive. By adopting the right mindset and organizational strategies, lawyers can achieve both.👉The Power of Preparation and OrganizationProactive planning reduces anxiety and stress. Judy suggests simple habits like spending 15 minutes every Sunday planning the week ahead to stay ahead of deadlines and avoid last-minute scrambles.👉Adopt a Mindset of ServiceViewing your legal career as a service-oriented profession helps shift focus from personal stress to adding value for clients and colleagues. Always ask, "How can I make my partner's or client's life easier?"👉Communication is KeyGood communication with partners, clients, and colleagues reduces misunderstandings and helps manage expectations. Regular updates and clear feedback loops are essential for maintaining trust.👉Building Relationships, Not TransactionsTreat client and partner interactions as long-term relationships rather than one-off transactions. This approach not only improves your reputation but also drives consistent business development.👉Stress Management StrategiesJudy shares that maintaining a personal routine, including exercise and mindfulness, is crucial in high-pressure legal environments. Avoid negative coping mechanisms like over-drinking and gossiping, which can harm your career.👉Consistency in Business DevelopmentWhether you're in big law or running a solo practice, consistently nurturing relationships and maintaining visibility through platforms like LinkedIn is crucial for long-term growth.👉Dealing with Mistakes and Client ExpectationsJudy stresses the importance of transparency when things go wrong. Clients appreciate honesty, and addressing issues early helps maintain trust and protect long-term relationships.👉Know When It’s Time for a ChangeFor those questioning their legal career, Judy advises reflecting on whether it's stress-driven or a true desire for change. If it’s the latter, making thoughtful decisions is crucial.👉Gratitude and Perspective MatterKeeping a mindset of gratitude and remembering why you entered the legal profession can help reignite passion for the work, especially during challenging times.📌📌📌 Pinned Resources 📌📌📌⚡2025 Lawyers Annual Planner. Check it out hereWant hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/Strategize your success for 365 days 🏆 - Exclusive planner for law leaders - https://www.lawyersplanner.com🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/🍼Feeling like a babysitter and not a law firm owner?<a href="https://ws-lawyers.com/law-firm-team-sos/" rel="noopener noreferrer"...

Ann's contact information: Ann TimmonsCommunications Artistann@anntimmons.comanntimmons79@gmail.com703.244.7546www.anntimmons.comfollow me on X: @annspeakshttps://www.linkedin.com/in/ann-timmons-communicationssartist/🔑 Key Takeaways:👉 Public Speaking: It’s Normal to Feel NervousNervousness isn’t a flaw—it’s your body’s natural reaction to standing out.Manage it with deep breathing, standing tall, and aligning your body.Turn that nervous energy into confidence by channeling it into preparation and practice.👉 Body Language Speaks Louder Than WordsStop with the “angry parent” pose! Crossed arms or rigid stances scream unapproachable.Use open, confident gestures to build trust before you even say a word.Your body is part of your message—don’t just say it, show it.👉 Authenticity Wins Every TimeDitch the lawyer jargon; speak like a human being who cares.Whether in a courtroom, conference, or Instagram reel, connect by being you.Simplify your language. Nobody’s impressed by “navigate the immigration puzzle”—just say, “help you stay in the U.S. legally.”👉 Active Listening for Better Team CommunicationDon’t listen to respond—listen to understand. Reflect back what you heard before jumping to conclusions.Feedback isn’t an attack, so don’t get defensive. Use a “yes, and” approach to build collaboration instead of conflict.Some conversations are too important for email or Slack. If there’s tension, have a real conversation.👉 Your Voice Is Your Power—Invest in ItYour voice is your moneymaker. Learn how to control it, modulate it, and make it resonate.Avoid monotone delivery or “vocal fry” (that raspy, dragging sound). Instead, practice varying your pitch and tone.Warm up your voice before big presentations like you’d stretch before a workout. Your breath is your fuel—use it.👉 Stage Fright? Sweat Through It AnywayNervous? Good. That means you care. It’s okay to sweat, clench, or even black out a little—just don’t let fear stop you.The audience doesn’t notice half of what you think they do, and they’re rooting for you to succeed.Use relatable storytelling to connect, engage, and keep their attention.👉 Lawyers on Video: Lose the Robotic DeliveryAdd energy and enthusiasm to your videos—it’s not a deposition, it’s a chance to show your personality.Use conversational language, focus on your audience’s problems, and talk to them, not at them.People don’t connect with perfection—they connect with authenticity.👉 Your Voice Is a Skill—Train ItVocal coaching isn’t just for actors. If you’re a lawyer, you make money by speaking, so learn how to do it better.Work on the basics: breathing, pacing, and enunciation. Mastering these will elevate your presence.Practice subtext—know the emotion behind your words. You’re not just saying things; you’re making people feel something.📌📌📌 Pinned Resources 📌📌📌⚡Don't start 2025 without the Lawyers Annual Planner. <a...