January 21, 202514 min
47 - 2025 NO BS Guide To Marketing
The three things you need to get right when marketing
Episodes
49
Latest episode
Jan 2025
Language
EN
About the show
We want to help show others the Real value YOU bring to the world. One Story at a time.
Listen to episodes
January 16, 202539 min
46 - The Story Of Steve Zambo
Today we're joined by Steve Zambo, CEO and founder of AGL Group - a tech-forward logistics company. From bootstrapping beginnings to scaling with purpose, Steve shares his playbook for building a data-driven organization that puts people first while driving consistent growth.00:00:00 - Introduction to Steve Zambo and the AGL Group 00:02:17 - Company history 00:04:14 - The secret behind running a logistics company00:07:08 - Company culture and EOS systems00:04:02 - Data driven accountability and transparency within an organization00:10:40 - Building a viable business and scaling for growth 00:12:06 - Early company culture and challenges00:14:31 - Mindset, scaling and strategy 00:16:00 - Building for the future: team, capital, and operational challenges00:17:30 - Automating functions and creating a competitive advantage 00:18:30 - Challenges in standardizing tech in international logistics 00:23:06 - The ease of starting a new business vs execution00:27:22 - The importance of consistent action and perseverance 00:33:13 - Work life balance + family time 00:31:25 - Flux aims to decouple from crypto market fluctuations as a tech stack.00:35:02 - The importance of giving back 00:39:02 - Closing remarks + adviceIf you would like to learn more about Steve you can check him out here:Linkedin: https://www.linkedin.com/in/stephenazambo/ Instagram: https://www.instagram.com/sazambo/ Website: https://www.theaglgroup.com/
January 7, 202521 min
45 - Don't Be Defensive, Embrace Feedback
Everything is feedback. Being bullied. Getting dumped. Failing a class. It's all feedback. Learn to take it at face value and you will crush. Your insecurities are crippling you.Remove yourself from the emotion and you'll crush.
January 1, 202517 min
44 - Think Big
If you don't think big enough you will never achieve your dreams. Think big enough and your failure will be everyone else's success.
December 25, 202441 min
43 - You Have Enough To Do, Let Me Handle This With Violet Breeden
Today we welcome Violet Breeden, owner of Centric Solutions, a digital marketing firm.Violet’s scientific approach to helping other business owners grow their business is something I truly admire and have a lot of appreciation for so I’m excited to share this one.Tune in to learn more about her journey in the online marketing world.00:00:00 - Introduction to Violet and Centric Solutions00:02:46 - Defining marketing and violets approach00:04:47 - Staying on top of market trends 00:07:03 - Identifying marketing problems and solutions for small businesses 00:08:08 - Diagnosing and solving roofing company lead flow problems 00:13:27 - Applying the scientific method to entrepreneurship00:16:00 - Analytics and marketing tech 00:18:03 - Violet’s career path and transitioning to entrepreneurship00:20:55 - Managing client load and team growth 00:23:47 - Violet’s long term vision and purpose00:25:58 - Addressing the needs of the aging population00:30:47 - The importance of gratitude and contentment 00:34:30 - Defining goals and asking effective questions00:39:58 - The importance of knowing your strengths and delegatingIf you would like to learn more about Violet you can check her out here:Linkedin: https://www.linkedin.com/in/violet-breeden/ Website: www.centricso.com and get on her email listFacebook: https://www.facebook.com/CentricSo Instagram: https://www.instagram.com/centricsomarketing/
December 18, 202412 min
42 - A Clear Head Is Everything
Having a clear mind is essential to growth and success.00:00:00 Reconnecting with a friend00:02:40 Time management and productivity 00:04:10 The importance of focused decisions and avoiding distractions00:04:27 The relationship of clarity of purpose00:05:13 The importance of allocating time for thinking 00:07:18 The importance of headspace
December 10, 202416 min
41 - Why You Need Leverage
In this episode of the RealHouse Stories Podcast, we discuss the leverage:[00:00:00] - Understanding leverage and its application[00:02:34] - The importance of leverage in business[00:04:56] - Identifying and solving business bottlenecks[00:05:39] - Leverage and proximity to money [00:07:52] - Key business statistics and optimization[00:08:53] - System optimization and leverage[00:10:39] - Leveraging efforts for maximum gains[00:12:48] - Prioritizing foundational skills in business[00:14:27] - Focusing on high leverage activities for maximum impact
December 3, 202448 min
40 - Daily Fit with Marc Lobliner
Today we welcome Marc Lobliner, CMO of TigerFitness.comMarc is a grinder, sharing the reality of what hard work really is and the sacrifices that come with building an 8-figure business. Tune in to learn more about his journey building in fitness, entrepreneurship and life. 00:00:00 - Introduction of Marc Lobliner, CMO at TigerFitness.com00:02:41 - Importance of questioning established truths in science and business.00:05:03 - Entrepreneurial mindset and the high failure rate of businesses.00:06:51 - Critique of academic professors lacking real-world business experience.00:08:02 - Marc's challenging upbringing and path to success through sports.00:09:31 - Early career at Weider Publications and rapid success in sales.00:10:39 - Transition to starting his own supplement business after being fired.00:11:08 - Overview of Marc's entrepreneurial journey and current ventures.00:12:12 - Personal sacrifices made for business success, including family time.00:14:08 - Reflection on the importance of understanding and supporting family.00:15:01 - Emphasis on the freedom money provides in personal and business life.00:18:01 - Importance of overcoming personal weaknesses and hiring for strengths.00:21:30 - Connection between fitness discipline and business goal setting.00:22:28 - Marc's initial motivation for fitness stemming from football.00:23:15 - Trains with Coach Miles and Leon, gaining 70 pounds in three months.00:24:10 - School requires a drug test due to rapid weight gain.00:24:46 - Reflects on the positive influence of coaches and teammates during training.00:25:34 - Transitioned from high school training to more structured workouts after injury.00:27:00 - Discusses the importance of diet and fitness during busy business periods.00:28:51 - Emphasizes the need for time management and prioritization in life.00:31:04 - Suggests creating a tiered list of daily priorities for effective task management.00:32:02 - Initially reluctant to start a YouTube channel, but encouraged by Chad.00:33:01 - Gained traction on YouTube through product reviews and training videos.00:35:00 - Believes in the importance of providing accurate information to counter misinformation.00:39:24 - Predicts a shift towards scientifically proven supplements in the fitness industry.00:45:38 - Marc envisions transitioning to consulting and coaching in the next four years.00:46:12 - He discusses the financial challenges of scaling businesses and the need for capital.If you would like to learn more about Marc you can check him out here:Linkedin: https://www.linkedin.com/in/marclobliner/ Website: https://www.tigerfitness.com/ Youtube: https://www.youtube.com/@TigerFitness/videos Instagram: https://www.instagram.com/marclobliner/
November 26, 202418 min
39 - The Components Of Power
In this episode of the RealHouse Stories Podcast, we discuss the elements of power:[00:00:00] - Introduction to a different concept regarding buying power and influence. [00:01:07] - Discussion on the importance of buying power in leadership and control of assets. [00:02:31] - Exploring why buying power is significant in various contexts. [00:03:50] - Example of Tom Brady illustrating the concept of influence and buying power. [00:05:03] - Connections and influence as key components of buying power. [00:06:41] - Identifying two drivers of power: fear and love. [00:08:40] - Fear often drives decisions related to power and control. [00:10:25] - People remember losses more than gains, influencing their decisions. [00:12:14] - Censorship as a tool for maintaining influence and power. [00:14:20] - The internet as a new frontier for control and influence. [00:16:30] - Different levels of fear experienced by small business owners versus world leaders. [00:17:12] - Censorship as the first step in controlling power dynamics. [00:17:35] - Emphasizing the importance of understanding power and influence in society.
November 19, 202442 min
38 - Mentorship Is The New Career Path For Young Adults with Dennis Yu
Today we welcome Dennis Yu, CEO of BlitzMetrics.Dennis’ approach to building a business, creating relationships and being an overall good human being is one I admire as he helped to shift my perspective on how to view not just business but life. Tune in to learn more about his journey in business and in life. 00:00:00 - Introduction to Dennis Yu, CEO of BlitzMetrics. 00:01:01 - Dennis shares his background in math and engineering, working at Yahoo.00:01:40 - He became an influencer unintentionally through speaking engagements.00:02:06 - Emphasizes the importance of highlighting others in personal branding.00:02:48 - Dennis reflects on his initial mindset about success and money.00:03:19 - Mentorship from the CEO of American Airlines opened doors for Dennis.00:04:11 - Dennis learns that nice people often become successful leaders.00:05:02 - Shares a personal story about kindness from a top insurance executive.00:06:04 - Discusses the importance of building relationships over transactional interactions.00:07:29 - Dennis recounts a meaningful dinner with a successful entrepreneur in Dubai.00:10:58 - Dennis believes in the power of surrounding oneself with the right people.00:16:24 - Dennis emphasizes the shift from transactional to genuine relationships with clients.00:19:11 - Discusses the challenge of opening doors for new opportunities in business.00:25:03 - Demonstrating expertise without selling builds trust and credibility.00:27:03 - Results don't have to be staggering; consistency is key in marketing.00:28:02 - Higher-paying clients tend to be less needy and more respectful.00:29:10 - Digital marketing channels are interchangeable; focus on what works for clients.00:30:00 - Learning to do everything initially helps in understanding others' incompetence.00:31:19 - Checklists are crucial for operational success, learned from airline experience.00:33:04 - Businesses often fail by trying to do too many things poorly.00:34:31 - Focus on one business until it reaches significant revenue before expanding.00:36:02 - Gradually stepping away from client relationships is necessary for growth.00:37:02 - Clients buy services based on trust and reputation, not just personal involvement.00:39:47 - Practicing what you preach is essential for credibility in marketing.If you would like to learn more about Dennis just Google him! Or you can check out at: Website: www.blitzmetrics.com Linkedin: https://www.linkedin.com/in/dennisyu/
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