Why Not Now? with Amy Jo Martin

Hosted by Amy Jo Martin

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Jun 2026

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You know that thing you've been thinking about doing? Why Not Now? Amy Jo Martin, a New York Times Best-Selling Author and Personal Branding pioneer, created this show because she believes the world will be a better place if more people ask themselves, "Why Not Now?". Each episode you'll hear from Amy Jo herself and a professional Why Notter - guests like Mark Cuban, Jessica Alba, Tony Robbins, Barbara Corcoran, Billy Corgan and more - and learn how they answered the question then took action, so you can too.

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June 12, 2026Episode 3511 hr 0 min

The Gap Between Knowing and Doing with Jim Kwik (Ep 351)

The gap between an idea and action is often smaller than we think. Jim Kwik believes one question can help close it: "What's the tiniest action you can take today to move closer to your goal?" In this episode of Why Not Now?, Amy Jo Martin sits down with brain coach, entrepreneur, founder of Kwik Learning, and New York Times bestselling author Jim Kwik to explore motivation, identity, memory, focus, and how to stay mentally sharp in an AI-driven world. The conversation draws from the ideas behind Jim's upcoming book, Limitless Daily, which offers 366 bite-sized practices to help readers train their brains, sharpen their focus, and create lasting change through small, consistent actions. Jim shares the deeply personal story of a near-fatal car accident that forced him to reevaluate what he wanted to leave behind - and ultimately led him to write the book that millions of readers now know as Limitless. From there, Amy and Jim unpack the hidden beliefs that keep people stuck, why knowledge alone isn't power, and what it takes to bridge the gap between knowing and doing. Together, they explore Jim's framework for lasting change, including the roles of mindset, motivation, and methods, as well as the power of purpose, energy, and small, simple steps. They also discuss the growing challenge of protecting human intelligence in a world increasingly shaped by artificial intelligence, algorithms, distraction, and information overload. In this conversation, you'll learn: How to overcome limiting beliefs and identity gaps Why purpose, energy, and small steps drive sustainable motivation The difference between inspiration, ideation, and implementation How AI can enhance—not replace—human intelligence Why "mind before media" may be one of the most important habits for focus, learning, and performance If you've ever struggled to move an idea into action, this episode offers practical wisdom for building momentum, strengthening your mindset, and taking the next step. "Limitless Daily: 366 Keys to Train Your Brain, Master Your Mind and Win Every Day" is out September 1st, 2026. Pre-Order your copy here: https://www.amazon.com/Limitless-Daily-Train-Brain-Master/dp/1401978940 Learn more about Jim here: https://jimkwik.com/ Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: amyjomartin.com/speaking Learn more about Amy Jo: https://amyjomartin.com/ Get Amy Jo's newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo's book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

May 18, 2026Episode 35023 min

Confessions of an AI Optimist: Curiosity & Action Over Fear (Ep 350)

What if the biggest risk with AI isn't the technology itself, but staying on the sidelines while the world changes around you? In this solo episode of Why Not Now?, forever the technology optimist, Amy Jo Martin challenges the fear-driven narrative surrounding artificial intelligence and offers a more practical, human-centered perspective: AI as a tool for increasing agency, momentum, clarity, and quality of life. Drawing from personal stories, recent speaking engagements, parenting, entrepreneurship, the fast-moving reality of AI adoption and her Renegade Experiment, Amy Jo breaks down how artificial intelligence can help people stop overthinking, move through fear, and take meaningful action in both business and life. Instead of focusing on all the doom and gloom that seems to be littered across the media these days, she explores how curiosity, self-awareness, and intentional use of AI can create a competitive edge in a rapidly changing world. You'll learn: How to use AI to overcome procrastination and identify what's actually blocking your next move. Practical prompts that can help pressure test excuses, clarify decisions, and spark momentum in under 10 minutes. The difference between bandwidth and capacity - and why AI may free up more than just your calendar. How Amy Jo uses tools like ChatGPT and Claude in everyday life, from planning family logistics to making higher-quality decisions under pressure. This episode is a call to action for leaders, parents, creators, and anyone wondering how to stay relevant, intentional, and human in the age of AI. Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: amyjomartin.com/speaking Learn more about Amy Jo: https://amyjomartin.com/ Get Amy Jo's newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo's book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

May 12, 2026Episode 34942 min

Money in the Age of AI: Markets, Mindset & Investing with Lisa Detanna (Ep 349)

Lisa Detanna has spent decades helping families, founders and executives navigate wealth, markets and uncertainty - and in this episode of the Why Not Now? podcast, she joins Amy Jo Martin for a candid conversation about AI, investing, financial psychology, and what the future of money may actually look like. As Managing Director and Senior Vice President of Investments at Raymond James, Lisa has guided clients through multiple market cycles, economic shifts and technological revolutions. Together, Amy Jo and Lisa unpack some of the biggest misconceptions surrounding artificial intelligence and the economy, including whether AI is truly replacing jobs, how companies are reallocating capital toward innovation, and why market volatility doesn't always mean panic. They also explore the emotional side of money: behavioral finance, psychological safety, decision-making under pressure and how AI tools are beginning to help people better understand not just their finances, but their time, habits and energy. You'll hear Lisa's practical insights on investing during periods of uncertainty, diversification, retirement planning, compounding wealth, longevity planning to age 120 (yes, 120!), and why staying informed matters more than reacting to headlines. This episode is both grounding and forward-looking - a conversation about embracing change without losing perspective. If you've been trying to make sense of AI's impact on markets, careers, investing and everyday life, this discussion offers clarity, context and a refreshing dose of calm. Learn more about Lisa here. Amy Jo has a professional partnership with Lisa and her team at Raymond James via the Renegade Multi Family Office. If you'd like to learn more about working with Lisa, reach out to Amy Jo at amy@amyjomartin.com. Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: amyjomartin.com/speaking Learn more about Amy Jo: https://amyjomartin.com/ Get Amy Jo's newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo's book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

April 17, 2026Episode 34826 min

Using AI for Stress, Decision-Making & Quality of Life - Amy Jo Martin (Ep 348)

What happens when you run an AI experiment during a season of real-life stress? In this solo episode of Why Not Now?, Amy Jo Martin shares an update from Q1 of her year-long AI experiment - right as an unexpected personal challenge introduces sustained emotional and cognitive strain. Instead of pausing, she keeps the experiment running, capturing what AI actually looks like in the middle of it, not in ideal conditions. That's where the most valuable insights are showing up. By feeding millions of data points - biometrics, sleep, spending, emotions, and daily decisions - into AI, Amy Jo is starting to see clear patterns. During higher-stress periods, intentional AI use helps her regulate faster, think more clearly, and avoid getting stuck in mental loops. The results aren't just about efficiency. Her spending has dropped by 66%. Her self-awareness has increased. And she's making cleaner decisions with less recovery time afterward. More importantly, AI becomes a way to pressure-test her thinking; helping her separate what's actually happening from the stories she's telling herself, and move forward without spinning. In this episode, you'll hear how to: Work through emotional overwhelm in real time Catch patterns and blind spots earlier Get out of indecision and into action Evaluate the real cost of where your time and energy are going Use AI as a tool for clarity, not just as a vending machine. This experiment isn't about doing more. It's about thinking better, especially when things aren't going smoothly. Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: amyjomartin.com/speaking Learn more about Amy Jo: https://amyjomartin.com/ Get Amy Jo's newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo's book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

March 13, 2026Episode 34757 min

The AI-Driven Leader: Geoff Woods on Human Skills, Strategy, and the Next Era of Leadership (Ep 347)

Artificial intelligence is everywhere, but most leaders are still asking the wrong question. Instead of focusing on tools, Geoff Woods believes the real shift is happening at the leadership level: how we think, how we make decisions, and how teams execute in a world where intelligence is suddenly abundant. In this episode of Why Not Now?, Amy Jo Martin sits down with Geoff Woods, author of the #1 international bestseller The AI-Driven Leader and founder of AI Leadership. Geoff's work helps leadership teams rethink how they align strategy, prioritize decisions, and operate at the speed AI now makes possible. The conversation begins with Geoff's own "Why Not Now?" moment. Despite feeling unqualified to write about artificial intelligence, he committed to the process anyway—using the book itself as a forcing function to research, experiment, and go deep. Five months later, The AI-Driven Leader was finished and on its way to becoming a global bestseller. From there, Amy Jo and Geoff unpack what's really happening inside companies right now. Many organizations believe they've "adopted AI" simply because employees have access to tools like ChatGPT. But according to Geoff, that's only the starting point. The real opportunity is using AI as a strategic thought partner—one that helps leaders ask better questions, challenge assumptions, and unlock entirely new ways of solving problems. Along the way, you'll hear why the most valuable leadership skills in the next decade won't be technical at all. They'll be human: judgment, creativity, emotional intelligence, and the ability to synthesize complex ideas. In other words, the leaders who win in the AI era won't be the ones who adopt the most tools. They'll be the ones who redesign how their teams think and work. Learn more about Geoff: https://aileadership.com/ Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: amyjomartin.com/speaking Learn more about Amy Jo: https://amyjomartin.com/ Get Amy Jo's newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo's book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

January 30, 2026Episode 34625 min

I interviewed my own AI: Amy Jo Martin's Live, Unscripted AI Experiment (Ep 346)

Have you ever heard a human interview their own AI—live, unscripted, and in real time? In this groundbreaking episode of the Why Not Now? podcast, Amy Jo Martin flips the script and welcomes a never-before-seen guest: her own ChatGPT AI, trained over years with millions of words of personal data, reflections, physiological metrics, and real-life context. The result is a raw, fascinating conversation that pulls listeners directly into the "petri dish" of a year-long AI integration experiment. Together, Amy Jo and her AI thought partner explore what it actually looks like to collaborate with artificial intelligence beyond productivity hacks—using it as a mirror and a decision-support system. They unpack emerging patterns around identity, nervous system regulation, self-worth, and the hidden cost of always being "the one who figures it out." The episode also reveals how Amy Jo uses multiple AI models — including ChatGPT, Claude, and Gemini — as a personal "AI board of directors" to pressure-test insights, surface alignment, and reduce bias. You'll hear how AI can identify blind spots before you consciously notice them, help translate data into self-awareness, and support more intentional choices — without replacing human agency. The conversation challenges common assumptions about AI collaboration and offers a simple prompt anyone can try today. If you're curious about AI, personal growth, high performance, or the future of human–machine partnership, this episode is a must-listen — and a bold glimpse into what's possible when curiosity leads the way. Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: amyjomartin.com/speaking Learn more about Amy Jo: https://amyjomartin.com/ Get Amy Jo's newsletter: https://amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: https://amyjomartin.com/speaking Follow Amy Jo… Instagram: https://www.instagram.com/amyjomartin/ X/Twitter: https://twitter.com/amyjomartin Facebook: https://www.facebook.com/AmyJoMartin/ YouTube: https://www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: https://www.instagram.com/whynotnow/ Buy Amy Jo's book: https://amyjomartin.com/book Follow Renegade Global: https://www.instagram.com/renegade_global

January 12, 2026Episode 34537 min

Quantified Soul: Week 1 Field Notes | Can AI Improve Quality of Life? (Ep 345)

Can AI improve your quality of life, not just your productivity? Keynote speaker Amy Jo Martin explores leadership, AI, and human-centered decision-making. In this solo episode of the Why Not Now? Podcast, Amy shares early field notes from The Reinvention Experiment, a year-long AI self-experiment exploring vitality, clarity, and what it means to live well and lead effectively in an AI-driven world. Rather than biohacking or performance optimization, Amy introduces the concept of Quantified Soul, combining hard data like sleep tracking, screen time, biometrics, and wearable data with qualitative inputs including journaling, emotional regulation, gratitude, and relationship check-ins. Key insights include why "a wobble is data, not drama," how journaling with AI can help regulate the nervous system, and why cognitive load often creates more stress than conflict. Amy also breaks down what she's tracking, the AI prompts she uses daily, and how AI can surface blind spots instead of reinforcing existing narratives. This episode is intentionally raw and unfinished. You're stepping inside the experiment itself and exploring how AI can support better decision-making, reflection, and long-term fulfillment, not just efficiency. Amy Jo Martin speaks globally on Humanizing AI, Leadership, Decision-Making, and the Future of Work. Learn more about keynote topics and availability: https://amyjomartin.com/speaking Get Amy Jo's newsletter: amyjomartin.com/newsletter  Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking  Learn more about Renegade: www.renegade.global/  Follow Amy Jo…  Instagram: www.instagram.com/amyjomartin/  X/Twitter: twitter.com/amyjomartin  Facebook: www.facebook.com/AmyJoMartin/  YouTube: www.youtube.com/@AmyJoMartinRenegade  Why Not Now? Instagram: www.instagram.com/whynotnow/  Buy Amy Jo's book: amyjomartin.com/book  Follow Renegade Global: www.instagram.com/renegade_global

January 1, 2026Episode 34426 min

Personal Update: My 2026 Experiment (Ep 344)

What happens when you turn your life into a living laboratory? In this special episode, the host becomes the guest. Amy Jo Martin sits down with Sam Gooder to reveal her next big leap: The Reinvention Experiment, a yearlong, open-source quest to rethink time, wealth, wellbeing, and passion by putting herself inside a data-driven Petri dish. After two decades of entrepreneurial wins, burnout cycles, and reinvention after reinvention, Amy Jo felt an unmistakable signal: she was craving aliveness again. A moment on a plane—and one brutally honest "super prompt" to AI—confirmed it was time. Now she's shifting from expert mode to student mode. Listeners get a front-row seat. Amy Jo shares how she's tracking everything from sleep scores and screen time to joy, relationships, and biological age. She outlines her personal board of directors, her collaboration with AI as analyst and therapist, and why she's willing to publish her metrics publicly at amyjomartin.com. Nothing staged. No veneer. Just real data, real feelings, and real experimentation in motion. The Reinvention Experiment isn't a stunt. It's a blueprint in progress for anyone questioning their relationship with work, time, relevance, or what "success" even means anymore. Amy Jo opens up about parenting shifts, identity shifts, pausing major business lines, and the fear of becoming "irrelevant"—and why she's doing it anyway. If you've been craving a new map for your next chapter, this episode offers a rare behind-the-scenes look at what it looks like to create one from scratch. Get Amy Jo's newsletter: amyjomartin.com/newsletter  Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking  Learn more about Renegade: www.renegade.global/  Learn more about the Renegade Accelerator: www.renegadeaccelerator.com Follow Amy Jo…  Instagram: www.instagram.com/amyjomartin/  X/Twitter: twitter.com/amyjomartin  Facebook: www.facebook.com/AmyJoMartin/  YouTube: www.youtube.com/@AmyJoMartinRenegade  Why Not Now? Instagram: www.instagram.com/whynotnow/  Buy Amy Jo's book: amyjomartin.com/book  Follow Renegade Global: www.instagram.com/renegade_global

September 30, 2025Episode 34357 min

Don Yaeger on Michael Jordan's Drive & the 1% Playbook (Ep 343)

What do elite athletes, top CEOs, and unforgettable teams really have in common? On this week's Why Not Now? with Amy Jo Martin, 12-time New York Times bestselling author and award-winning keynote speaker Don Yaeger pulls back the curtain on how world-class performers think, lead, and compound small wins into big outcomes. Don shares the spark behind his Corporate Competitor Podcast and the research that started it all: a striking link between women in the C-suite and sports participation. He then unpacks a powerful interviewing framework built on three moves: know your audience, find real common ground, and ask the question only preparation earns. That approach led to one of the most human stories you will ever hear about Michael Jordan and the fuel behind his relentless drive. Inside the episode: A simple annual exercise to upgrade your "inner circle" and protect your energy. How Coach K rebuilt USA Basketball's purpose before a gold-medal run, and how to create "feel it" moments that bond any team. The Savannah Bananas blueprint for reinventing a stale customer experience by solving the ten things fans hate most. A practical take on AI for writers and leaders: use it as a high-level editor and coach to tighten thinking, not as a crutch. If you want a playbook for getting 1% better every day, building teams that care, and leading with courage and curiosity, this episode will light a fire. Learn more about Don: https://donyaeger.com/ Get Amy Jo's newsletter: amyjomartin.com/newsletter  Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking  Learn more about Renegade: www.renegade.global/  Learn more about the Renegade Accelerator: www.renegadeaccelerator.com Follow Amy Jo…  Instagram: www.instagram.com/amyjomartin/  X/Twitter: twitter.com/amyjomartin  Facebook: www.facebook.com/AmyJoMartin/  YouTube: www.youtube.com/@AmyJoMartinRenegade  Why Not Now? Instagram: www.instagram.com/whynotnow/  Buy Amy Jo's book: amyjomartin.com/book  Follow Renegade Global: www.instagram.com/renegade_global

September 8, 2025Episode 34258 min

Swiss Army Strategy: Sam Goodner on Discipline & Doing Business Like Clockwork (Ep 342)

In this episode of Why Not Now? with Amy Jo Martin, serial entrepreneur and tech leader Sam Goodner reveals how Swiss Army precision shaped his entrepreneurial philosophy, and how a keynote by Amy Jo helped him finally write his new book - "Like Clockwork". Get your copy here. Sam's journey spans global adventures, unicorn startups with billion dollar evaluations, and building the #1 Microsoft consulting partner in the world from Austin, TX. He shares the behind-the-scenes playbook that led to multiple exits and lessons learned in both boardrooms and bunkers. Whether you're a founder, executive, or dreamer on the edge of your next big leap, this conversation offers sharp insights and real-world examples that will shift how you think about business, parenting, and purpose. You'll learn: The concept of "unfair advantage" and how to discover yours What young professionals must do to stay ahead in the AI age Why operational scalability is every founder's secret weapon The exact Why Not Now? moment Sam went from procrastinating to publishing How serving in the Swiss Army shaped his mindset for life and leadership A 10-year family plan to travel the world—and how it worked Sam's book, Like Clockwork: Run Your Business with Swiss Army Precision is available now. Get your copy here. Learn more about Sam: https://samgoodner.com/ Get Amy Jo's newsletter: amyjomartin.com/newsletter Watch Amy Jo's Speaking Reel: amyjomartin.com/speaking Learn more about Renegade: www.renegade.global/ Learn more about the Renegade Accelerator: www.renegadeaccelerator.com Follow Amy Jo… Instagram: www.instagram.com/amyjomartin/ X/Twitter: twitter.com/amyjomartin Facebook: www.facebook.com/AmyJoMartin/ YouTube: www.youtube.com/@AmyJoMartinRenegade Why Not Now? Instagram: www.instagram.com/whynotnow/ Buy Amy Jo's book: amyjomartin.com/book Follow Renegade Global: www.instagram.com/renegade_global