Wholesome Goods

Hosted by Wholesome Agency

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Latest episode

May 2024

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About the show

Welcome to Wholesome a weekly podcast, by Wholesome Agency, dedicated to CPG design + strategy. This podcast is a resource for entrepreneurs, freelancers, and passion project lovers alike. Each week we will cover four segments: brand deep dives, ICYMI , design & social strategy chat, and a Q&A. The CPG space is rapidly growing & it’s on you to stay on top of it. Let this podcast be a resources so you can bring your A game 24/7. Tune in every Wednesday at 3pm! @wholesomeagency

Listen to episodes

30 recent

May 15, 20245 min

CPG Update: Graza Cans & Fish Wife Billboards

Graza launches refills, Joggy sponsors MLP, Foxtrot assets are sold, Daily Harvest makes a return, Thrive Market civil suit...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

May 8, 20246 min

CPG Update: Mean Girls Butter & Aiolis Go Nationwide

Poppi denies M&A rumors, Peach & Cream soda, spicy thai pizza, SKITTLES micro apartment, ACE hardware bbq line...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

May 1, 20244 min

CPG Update: Salt&Straw in NYC & Acid League in Target

Chamberlin Coffee x 818, Walmart private label line, $20M for Wilde Chips, Foxtrot & Dom's closure, the secret behind Aespo...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

April 24, 20245 min

CPG Update: Superfood Jelly Cups & Spicy Cheddar Slices

What is going on with Foxtrot?, jelly cups are getting a superfood twist, spicy & smokey shreds, evoo soap, Mela reaches 10M...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

April 17, 20246 min

CPG Update: Wawa Launches & Pringle's Crocs

Bright Cellars is acquired, dedicated non-alc section, new albacore tuna, caffeinated juice shots, Daring Foods CEO moving on, Lucky F*ck campaign...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

April 3, 20246 min

CPG Update: L'Appartement Pastries & Manischewitz Rebrand

Grove Co rebrand, L'Appartement 4F x Alice, Orange Gelée is back, Boisson??...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

March 27, 20247 min

CPG Update: New FDA-Approved Sweetener & Frozen Raspberries

Buzzball to be acquired, Suja x Treasure8 upcycling partnership, Deux goes nationwide with Sprouts, new Cliik containers...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

March 20, 20247 min

CPG Update: Sustainable K-Cups & Glow Ups

Skinnydipped & Impossible rebranded, Suckerz is now Bad Mouth, Califia launched a slew of new goodies, Sanzo got some strategic partners ...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

March 13, 20247 min

CPG Update: WFM Small Format & Fishwife Collabs

RX Bar founder does it again, new Fishwife collab, immi Cup Noodles, new wildwonder, Whole Foods smaller format is here...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com

February 21, 20249 min

CPG Update: New Coca-Cola & Sustainable Produce

Baggu partnerships, water filter acquisitions, new Coca-Cola flavor, Algae cooking oil, behind the sleepy girl mocktail trend, Kings Hawaiian empire...there's a lot going on in the CPG world! Enjoy listening to your news instead of reading? Yeah I get it. Enjoy this week’s sh*t you should care about! New episodes every Wednesday at 3pm EST. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our Substack for all the CPG news.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ IG/TikTok @wholesomeagency wholesomeagency.com | cheers@wholesomeagency.com