
How PR Really Works for Franchises, Nonprofits & Startups: Who You Work With Matters Episode 113
What happens when a journalist crosses to the other side of the desk? In this episode of Who You Work With Matters , Aaron Levine of LG Insurance Agency, powered by Alchemy, sits down with Greg Pitkoff, Founder and Managing Director of GRiP Communications, a New York City public relations and strategic communications firm. Greg grew up in a family of storytellers, spent his early career writing and editing business and trade magazines, and was recruited into PR by an agency known for franchise work. Today he helps franchises, nonprofits, and health and medical startups get their message to the right people. In this episode: How PR helps franchisors attract new franchisees and support local owners Why Greg starts every nonprofit engagement with one question: "What do you want to do with this?" How nonprofits can team up for a shared mission, including the BRO Experience Foundation Why Greg sees his role as putting the right people together Why his business grows through networking and referrals, and why he still insists on meeting clients in person The conversation also covers old-school journalism, the stories behind business owners, and a few favorite books, bands, and late-night legends. If you've ever wondered how to get your story heard, or who you should be connecting with, this one is for you.



