Whiskey & Wisdom

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219

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Aug 2026

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About the show

Discussing life's most fascinating topics over a good glass of whiskey.

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September 2, 202641 min

He Built a Coffee Truck That Runs Entirely on Batteries

What if a coffee truck could serve craft espresso without the noise, fumes, or generator? Zach Bennett built Common Tides Coffee Truck around that idea—a fully battery-powered mobile coffee shop serving fresh, locally roasted coffee throughout Wilmington, North Carolina. Zach joins Tyler Yaw and Chris Kellum to explain how he designed the truck, operates the business solo, and creates a consistent customer experience while moving between locations. He also breaks down why Common Tides prioritizes less-sweet specialty drinks, freshly roasted beans, Japanese matcha, and ingredients sourced through local partnerships. The conversation covers the realities of Wilmington’s growing coffee scene, sustainability beyond marketing, earning a five-star ocean-friendly certification, supporting local environmental organizations, and Zach’s vision for eventually expanding beyond one truck. If you enjoy conversations with the people building Wilmington’s most interesting businesses, subscribe to Whiskey & Wisdom and share this episode with someone who loves great local coffee. Chapters 00:00 Meet Common Tides 00:48 The Silent Battery-Powered Coffee Truck 02:11 Jefferson’s Ocean Bourbon Pour 04:45 Sourcing Ingredients From Local Partners 06:21 Why Zach Started a Coffee Truck 09:49 Building a Quality-First Menu 12:20 Matcha Sourced From Japan 14:54 Hours, Locations and Operating Solo 17:57 Wilmington’s Growing Coffee Scene 19:19 Doubts About Market Saturation 19:45 Why Common Tides Had to Exist 20:38 Building Regulars Across Wilmington 22:06 The Coffee Bar Hybrid Trend 22:41 The Vision for a Second Truck 23:14 Why Solar Power Is Complicated 25:24 How the Van-Trailer Concept Started 27:07 Making Everything Compostable 28:37 Community and Environmental Partnerships 31:43 The Common Tides Name and Defining Success 33:44 Creating a Beer With Mad Mole 36:58 Zach’s Advice for Entrepreneurs

August 19, 202646 min

What Wilmington Business Leaders Need to Know About Spark ILM

Wilmington’s business expo has been rebuilt around something more valuable than vendor booths: practical ideas, better conversations, and real business growth. Matthew Coleman explains why the WilmingtonBiz Expo became Spark ILM—and what Wilmington’s business leaders can expect on October 1. Matthew is the Vice President of Sales & Marketing at Wilmington Media + Marketing, home of the Greater Wilmington Business Journal. He joins Tyler Yaw and Chris Kellum to discuss his path from radio advertising to marketing leadership, the principles that guide his decisions, and the role local media can play in strengthening an entire community. We break down Spark ILM’s new content-first format, including its economic outlook keynote lunch, 18 workshops across six learning paths, and the Best Places to Work celebration. Matthew also shares how Wilmington businesses are adopting AI, what makes community events successful, and which regional stories deserve our attention. SPARK ILM 2026 October 1 | 11:30 a.m.–8:00 p.m. Wilmington Convention Center Tickets and details: https://www.wilmingtonbiz.com/eventDetails?eventID=245 Explore the Greater Wilmington Business Journal: https://www.wilmingtonbiz.com/ If you care about Wilmington’s growth, local leadership, and the people building the Cape Fear region, subscribe to Whiskey & Wisdom and share this episode with someone invested in our community. CHAPTERS 00:00 Meet Matthew Coleman 01:23 Why We Changed the Intro 02:13 The Candy Break 03:29 Matthew’s Marketing Career 07:43 Goals, Flexibility & Principles 11:16 What Is Spark ILM? 13:28 Event Format & Learning Paths 14:01 Best Places to Work 19:25 Tickets & Event Planning 20:45 AI Workshops & Practical Tools 23:26 Wilmington Leaders Panel 24:31 Humanizing Local Politics 25:48 Defining a Successful Event 28:31 Build Your Own Learning Path 29:47 The Power Breakfast Series 34:44 How to Get Involved With WilmingtonBiz 39:10 Wilmington Business Stories to Watch 41:36 Success, Principles & Leadership 42:49 Advice to His Younger Self 45:09 Where to Follow Matthew

August 12, 202659 min

The Simple Longevity Lessons Nobody Teaches You | evry day club

One spontaneous interview with a ripped 78-year-old went viral—and completely changed the direction of evry day club. Now founders Evynn and Ryan are interviewing fit older adults to uncover the simple habits that actually support a longer, healthier life. In this episode of Whiskey & Wisdom, Tyler Yaw and Chris Kellum sit down with the founders of evry day club, a growing wellness platform that helps people make healthier everyday choices through tested food, home, and beauty recommendations. Evynn and Ryan share how their backgrounds in nursing, medical sales, music, and content creation came together—and why they believe healthy living should feel practical instead of overwhelming. The conversation covers their 80/20 philosophy, reading product labels, managing stress, building a searchable wellness website, growing a Substack email list, creating content people actually watch, and the surprising longevity lessons they’ve learned from fit older adults. Their biggest lesson is simple: if you don’t move it, you lose it. This conversation is about more than extending your lifespan. It’s about protecting your quality of life, staying capable as you age, and building habits you can sustain. Subscribe to Whiskey & Wisdom for honest conversations with entrepreneurs, creators, and people building something that matters. CHAPTERS 00:00 Welcome and Guests 01:09 How Evynn and Ryan Connected 01:46 Wine Talk and Reading Labels 03:42 Meet the Founders 04:59 The Origin of evry day club 07:17 Making Clean Living Simpler 09:09 From Nursing to Longevity Content 11:32 Training, Pilates, and Personal Fitness 14:55 Scaling Their Content Workflow 17:32 Building the Website and Substack 20:41 The Interview That Went Viral 23:04 How They Interview Fit Older Adults 28:23 Camera Gear and Editing Setup 30:40 Why Raw Content Wins 31:27 Growth Plans and Budget Decisions 32:15 Trying to Understand YouTube 34:24 Events, Travel, and HYROX 39:15 Scripting Content and Staying Compliant 41:10 Favorite Workouts and Training Splits 44:27 Moving Cities and Dreaming About Travel 45:25 How They Define Success 47:25 Longevity Lessons From Older Adults 53:41 Advice to Their Younger Selves 54:30 Stress, Balance, and the 80/20 Rule 58:25 Where to Find evry day club 59:12 Final Thoughts #Longevity #HealthyLiving #EvryDayClub

August 5, 202651 min

Why Good Humans Make Great Leaders | Jody Fletcher

Jody Fletcher helped lead Navy organizations of up to 45,000 people. His biggest leadership lesson was simple: how you treat people directly affects how they perform. After nearly 30 years in the U.S. Navy—including service as a corpsman alongside Marine Corps Recon and MARSOC—Jody became a command master chief and senior enlisted advisor to two- and three-star generals. In this episode of Whiskey & Wisdom, Jody joins Tyler Yaw and Chris Kellum to discuss the leadership principles behind his book, Good Humans Make Great Leaders. Jody explains why leadership skills must be deliberately developed, what separates a good human from a merely effective performer, and why authority alone will never create a great team. The conversation covers self-awareness, boundaries, relationship-building, difficult personnel decisions, optimism, and the principle of “first do no harm.” The crew also pours Jefferson’s Ocean Voyage 24 and debates whether aging bourbon at sea actually changes the flavor—or simply creates a better story. If you lead a team, own a business, serve in the military, or want to become someone others can trust, this conversation is for you. Subscribe to Whiskey & Wisdom for honest conversations with people building businesses, leading others, and making an impact. Find Jody Fletcher’s book, Good Humans Make Great Leaders, wherever books are sold—and leave a review after reading. CHAPTERS 00:00 Welcome and Guest Introduction 00:51 Jefferson’s Ocean Pour 02:04 Does the Voyage Change the Flavor? 04:14 Jody’s Navy Origin Story 06:09 From the Teams to Command Master Chief 08:17 Why Jody Stayed Past 20 Years 13:26 Learning Leadership Later in His Career 14:34 Officer vs. Enlisted Career Paths 19:50 Why Good Humans Make Great Leaders 23:06 How the Book Is Structured 24:52 Creating a Conversational Leadership Book 25:56 What Makes Someone a Good Human? 26:27 Assuming Positive Intent 27:07 Leadership, Boundaries, and Candy 27:37 Why Would Anyone Want to Lead? 28:50 Building the Super Team 30:22 First, Do No Harm 31:48 Hiring People and Making Hard Decisions 33:58 The Right Way to Let Someone Go 38:26 Defining Success After Military Service 43:38 Control the Controllables 44:56 The Discipline of Optimism 46:34 Where to Buy the Book 47:46 The Reality of Publishing a Book 50:25 Final Thoughts and Book Reviews 51:22 Jefferson’s Ocean Afterthought #Leadership #MilitaryLeadership #WhiskeyAndWisdom

July 29, 202641 min

Becoming a Full-Time Artist… By Accident

Wilmington muralist Alexia Campbell painted nearly 40 murals in about three years—and she scales her designs onto massive walls without using a projector. In this episode, Alexia reveals the freehand process behind her murals, the Instagram momentum that helped turn art into a business, and how she balances large commercial projects, architectural drafting, motherhood, surfing, and faith. Tyler Yaw and Chris Kellum sit down with Alexia Campbell of Board Meeting to trace the journey from her first mural at Fu’s barber shop to major Wilmington-area projects at Lakeside Fitness, Hidden Grounds, and beyond. Alexia explains how she moves a design from her iPad to a wall, what she learned from painting brick and floors, which projects challenged her most, and why success means more than getting bigger jobs. If you have seen one of Alexia’s murals around Wilmington, tell us which one is your favorite in the comments. Subscribe for more honest conversations with the people building, creating, and making an impact across Wilmington and coastal North Carolina. CONNECT WITH ALEXIA Instagram: @_board.mtg_ FOLLOW WHISKEY & WISDOM YouTube: @whiskey.wisdom Instagram: @whiskey.and.wisdom CHAPTERS 00:00 Meet Wilmington Muralist Alexia Campbell 01:36 From Architecture to Art 02:30 Her First Mural and Early Breaks 03:35 Turning Instagram Into a Mural Business 04:41 How She Paints Massive Murals Freehand 06:45 Her Biggest Walls at Lakeside Fitness 09:16 Developing a Signature Style 10:21 Coffee Shops and Recognizable Wilmington Walls 12:04 Favorite Murals and Hard-Won Paint Lessons 16:24 Balancing Motherhood, Art, and Surfing 18:09 Coffee Favorites and Food Talk 19:46 Architectural Drafting and Mural Work 21:40 Recent Projects 22:14 What to Know Before Painting Floors 22:55 The Kids Crash Story 24:09 Her Roots and Move South 25:19 Jewelry and Work Gear 26:35 Gloves, Paint, and Cleanup 27:52 How Faith Influences Her Art 29:50 Alexia’s Definition of Success 30:45 Her Daughter’s Mini Business 31:46 What She Listens to While Painting 36:15 Advice to Her Younger Self 37:20 The Hidden Grounds Murals 40:04 Where to Find Alexia 40:56 Final Thoughts #WilmingtonNC #MuralArtist #WilmingtonArt

July 22, 202635 min

Big Rye, Big Proof & Bad Guesses

Blind Barrels Release 17 “Vision Quest” (Fred Minnick 2nd Edition) | Big Rye, Big Proof & Bad Guesses On the Whiskey and Wisdom podcast, the hosts welcome returning Blind Barrels guest Chris Lecoe for Blind Barrels Release 17, Fred Minnick’s second edition “The Vision Quest,” themed around classic ’80s films. They taste four whiskeys blind, debate color, aromas, mash bills, ages, and proofs, and discover they’re repeatedly off—especially with several high-proof ryes that drink smoother than expected. Bottle A is revealed as Leiper’s Fork Bottled in Bond Tennessee Whiskey (5 years, 100 proof, 70% corn/15% rye/15% malted barley). Bottle B is a 95% rye from Somerset, PA at 121.6 proof (5 years). Bottle C is Hard Truth Distilling (Nashville, Indiana) rye blend (4 & 6 years, 5-year statement, 120.2 proof, 94% rye/6% malted barley) and becomes their top pick. Bottle D is a Pinhook True Small Batch Blind Barrels Blend (6 years, 115 proof, 75% corn/15% rye/10% malted barley). They also discuss Leland Brewing’s new releases, plans for a liquor license, and a restaurant nearing opening. 00:00 Blind Barrels Returns 01:00 Pour A First Impressions 02:44 Reveal A Leiper's Fork 03:48 Vision Quest Theme 04:37 Pour B Rye Surprise 06:09 Reveal B 121 Proof Rye 08:27 Pour C Sweet Spice 11:44 Reveal C Hard Truth Rye 12:46 Side Talk Rum Renames 14:48 Pour D Oaky Blend Guess 17:54 Reveal D Pinhook Blend 19:11 Bottle Looks vs Taste 19:46 Dusty Old Fitz Find 20:58 Virginia Black Regret 22:51 Flushed Bottle Hall 23:41 New Beer Releases 23:59 Foggy Nights Numbers 26:24 Distribution Growth 27:25 Kolsch Disaster Story 29:38 Brewer Team Shoutout 30:42 Liquor License Plans 32:40 Food Talk Tangent 34:16 Final Wrap and Thanks

July 1, 202647 min

From Coast Guard Life to Costa Rica Retreat

Chris and Sadie Busch join Whiskey & Wisdom in Surf City to share their wild journey from Hawaii to New York, North Carolina, and eventually Costa Rica. After a rapid Coast Guard transfer during COVID, financial pressure pushed them to rethink their future and start investing in real estate. They talk through their first rental property mistakes, lessons from long-term rentals, Airbnb strategy, 1031 exchanges, and the process of buying and renovating a home in Costa Rica. Their story also includes a Belize honeymoon that sparked a bigger dream, plans for an eco-focused retreat, Sadie’s conservation and sea turtle work, Chris’s goal of becoming a firefighter, and the unforgettable rescue of six abandoned puppies in Costa Rica. This episode is about risk, purpose, marriage, real estate, conservation, and building a life with intention. Chapters 00:00 Surf City Setup 00:52 Pregnancy and No Whiskey 02:04 Meet Chris and Sadie 03:18 Coast Guard Orders and Moving Fast 05:32 Sea Turtles and Marine Work 08:05 Hawaii to New York Pivot 10:39 Babymoon Back in Hawaii 11:51 How Real Estate Started 14:51 Sadie’s Name Backstory 17:44 Belize to Costa Rica Dream 23:04 First Rental Property Mistakes 24:00 Trading Up With 1031 Exchanges 25:43 Red Flags in the Neighborhood 29:11 DIY Renovation Crunch Time 30:26 Haunted House Hunt 31:16 Rescuing Puppies in Costa Rica 36:28 Choosing the Costa Rica Location 39:24 Buying and Renovating Abroad 42:54 Defining Success 45:52 Advice to Younger Self 47:10 Final Thanks and Wrap

June 24, 202639 min

Chill Pretty Boutique: The Surf City Salon + Boutique Building Real Community

Chill Pretty is more than a boutique. It is a one-stop salon, boutique, and community space built around style, connection, and making women feel welcomed. On this episode of the Whiskey and Wisdom Podcast, Chris Kellum and Tyler Yaw are on location in Surf City, North Carolina with Amber and Michelle, the owners of Chill Pretty Boutique. Chill Pretty is more than a boutique. It is a one-stop salon, boutique, and community space built around style, connection, and making women feel welcomed. Amber shares how her longtime hair career led her to open a small two-chair salon with a boutique attached, and how rapid growth pushed the business into a larger space. Michelle shares how their partnership formed organically as neighbors and turned into a thriving local brand. In this conversation, we talk about building a salon and boutique business, creating a strong community culture, weekly yoga, supporting military families, buying trips to the Vegas market, boutique inventory strategy, Surf City business growth, loyal customers, Black Friday events, and what success really looks like when you are leading a team and serving your community. Whether you love small business stories, boutique fashion, salon culture, Surf City, Topsail Island, or local entrepreneurship, this episode gives a behind-the-scenes look at how Chill Pretty Boutique is growing with intention. Follow Chill Pretty Boutique online and visit them in Surf City, NC. Subscribe to Whiskey and Wisdom Podcast for more conversations with entrepreneurs, creators, business owners, and community builders. Chapters / Timestamps 00:00 Podcast On Location 01:00 Meet Chill Pretty Owners 01:10 Amber’s Salon Journey 02:17 Finding a Business Partner 04:24 Why Add a Boutique 05:49 Brand Name and Loyal Clients 07:41 Community Vibe and Yoga 09:30 Growing Online the Right Way 11:26 Staying Local Not Franchising 12:27 Surf City Shop Strip Culture 13:59 Buying Strategy and Vegas Market 15:30 Style Aesthetic and Quality 17:19 Merchandising and New Inventory 19:12 Sizing and Future In-House Line 20:44 What Excites Them Daily 21:21 Why Mondays Rock 22:33 Favorite Colors and Neutrals 23:09 Color Theory and Workwear 24:06 Next Growth Ideas 25:30 Manifesting New Businesses 27:30 Kids as Motivation 30:28 Going Viral on Instagram 32:27 Advice to Younger Self 34:10 Black Friday Beach Party 35:41 Defining Success and Team 36:42 Where to Find Chill Pretty 38:11 Wrap Up and Thanks

June 17, 202633 min

She Got Rejected by Gyms—Now Her Events Sell Out

Kingdom Athlete Founder Kellie Schiller joins Tyler Yaw and Chris Kellum on the Whiskey & Wisdom Podcast to share how a simple faith-based clothing brand evolved into a thriving community movement centered around fitness, faith, and purpose. Kellie discusses launching Kingdom Athlete during her husband's military deployment, overcoming repeated rejection from local gyms, hosting her first fitness and devotional events, and growing a brand focused on helping people strengthen both their bodies and their faith. The conversation covers entrepreneurship, event planning, apparel manufacturing, Christian business ownership, handling setbacks, and redefining success through impact rather than income. Along the way, the crew samples Tapped Maple whiskey and dives into lessons on resilience, marriage, community building, and staying faithful when the path isn't clear. In this episode: • The origin story of Kingdom Athlete • How rejection helped grow the brand • Building sold-out fitness events • Faith and entrepreneurship • The future of Kingdom Athlete apparel • Marriage, military life, and perseverance • Why success isn't what most people think Connect with Kellie Schiller and Kingdom Athlete: Website: KingdomAthlete.com Instagram: @kingdomathleteco Subscribe for more conversations with entrepreneurs, creators, business owners, and community leaders. #KingdomAthlete #ChristianEntrepreneur #FaithAndFitness #WhiskeyAndWisdom #ChristianBusiness #FitnessCommunity #Entrepreneurship

June 10, 20261 hr 3 min

Wedding Photographer Exposes the Biggest Wedding Industry Lies | Leigh Roberts

Chris Kellum and Tyler Yaw welcome back wedding photographer Leigh Roberts for a candid conversation covering sobriety, wedding industry trends, photography hot takes, and what happens when a wedding professional plans her own wedding. Leigh shares her journey of being sober for one year and seven months after a major health scare, discussing the lifestyle changes, nutrition adjustments, supplements, and daily habits that helped her regain her health. She also reflects on her decision to elope after spending nearly 14 years photographing weddings, explaining why she and her husband chose a small, intimate celebration that cost roughly $6,000. The conversation dives deep into the realities of modern weddings, including rising costs, vendor pricing, wedding-industry politics, and the trends Leigh believes should disappear. She discusses everything from polka-dot wedding aesthetics and intentionally crooked photos to preferred-vendor cliques, DJ choices, and the pressure couples face when planning their big day. Leigh also shares practical advice for couples navigating family dynamics, vendor relationships, and wedding-day expectations. On the photography side, Leigh offers strong opinions on delivering RAW images, the importance of editing, flash photography, second shooters, drone coverage, venue lighting, and the ongoing Canon versus Sony debate. The episode wraps with memorable wedding horror stories, discussions on AI's impact on photography, and valuable insights for anyone planning a wedding or working in the wedding industry. Timestamps 00:00 Meet the Guest Leigh 00:53 Sober and Holistic Reset 02:04 Vaccine Injury Recovery 04:37 Lifestyle Changes and Food 05:45 Backyard Gym and Cooking 07:15 Eloping After 14 Years 09:33 Wedding Trends Pet Peeves 12:26 Wedding Costs and Pricing 15:19 Gen Z Vendors and Identity 20:45 Music Choices and DJs 25:03 Preferred Vendor Cliques 28:46 Shot List Hot Takes 28:58 Dress Shot Debate 29:55 Venue Lighting Matters 32:46 Second Shooters Strategy 35:00 Wedding Horror Stories 41:14 Trends, Flowers, and Cake 43:42 Flash, Film, and Gear 47:25 Canon vs Sony Switch 53:58 Pricing RAWs and AI 01:00:53 Family Dynamics Checklist 01:02:27 Wrap Up and Goodbye Key Takeaways Why Leigh chose to elope after nearly 14 years of photographing weddings. The wedding trends she believes are overrated and ready to disappear. How sobriety and lifestyle changes transformed her health and daily life. The truth about wedding photography pricing and vendor costs. Why professional editing is a critical part of photography. Her thoughts on second shooters, drones, flash photography, and venue selection. Canon vs Sony: which system she prefers and why. Real wedding-day horror stories and lessons learned from years in the industry. How AI may change the future of photography and creative work. Practical advice for couples planning a wedding without unnecessary stress.