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What’s orange?

“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world.

The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.

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20 March 2025
EP53 - "In a world of brands and branding."

"Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."

5 min
27 November 2024
EP52 - "w/ Tammy Williams"

We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful.

35 min
18 October 2024
EP51 - "w/ Dr. Jeffrey P. Gold, M.D."

We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and impact of the UNMC rebrand ten years later.

23 min
26 September 2024
EP50 - "w/ Marty Neumeier"

In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.

20 min
4 September 2024
EP49 - "Branding is like marmalade."

"Greg Daake joins the show to discuss the specialized nature of branding and the recipe for doing it the right way."

6 min
16 July 2024
EP48 - "The alchemy of branding."

"Greg Daake joins the show to discuss the magic mixture of talent, experience and intuition that go in to creating great work."

5 min
3 June 2024
EP47 - "Are you bonsai branding?"

Greg Daake joins the show to discuss the time, attention, and vision that goes into creating and maintaining a successful brand.

6 min
1 May 2024
EP46 - "Strike up the band."

Greg Daake joins the show to discuss balancing strong leadership with collaboration. 

6 min
5 March 2024
EP45 - "What's your brand perception?"

Greg Daake joins the show this month to discuss how brand sentiment is formed and how it can be addressed. 

6 min
30 January 2024
EP44 - “You say you want a resolution.”

Greg Daake joins the show to offer some New Year's resolutions for brands still needing a good one.

6 min
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