May 29, 20267 min
EP59 - "A logo is like a haiku."
Greg Daake joins the show to talk about the how is formed, the components that make it up, and how it can start to drift over time.
Episodes
59
Latest episode
May 2026
Language
EN-US
About the show
“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something genuine to laugh about or connect with in a data-focused world. The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
Listen to episodes
November 28, 20256 min
EP58 - "There's enough pie for everyone."
Greg Daake joins the show to talk about purpose-built brands, their ability to project confidence, and to outgrow comparison.
October 16, 20255 min
EP57 - "The logo is your doorbell."
Greg Daake joins the show to talk about the logo's place in a rebrand and all of the strategic work that it represents.
August 21, 20256 min
EP56 - "There's magic in the branding."
Greg Daake joins to discuss magicians and the magic of working with brands to find the most authentic way to express themselves.
June 17, 20256 min
EP55 - "Branding is kinda like karaoke."
"Greg Daake joins the show to discuss what it means to be authentic, whether that’s belting out classic rock or expressing your brand personality."
April 30, 20257 min
EP54 - “Conquering the fear of dreaming.”
“Greg Daake joins the show to discuss what it takes for brand leadership to take big bold leaps and follow through.”
March 20, 20255 min
EP53 - "In a world of brands and branding."
"Greg Daake joins the show to discuss how assembling a movie trailer mirrors the art of brand building."
November 27, 202435 min
EP52 - "w/ Tammy Williams"
We're honored to welcome to the podcast Tammy Williams, Creative Director of FNBO. Listen in as Greg Daake and guest host Max Mentzer talk with Tammy about her philosophies on brand building, storytelling, and the principles that have made her and the bank successful.
October 18, 202423 min
EP51 - "w/ Dr. Jeffrey P. Gold, M.D."
We're honored to welcome Dr. Jeffrey P. Gold, M.D., president of the University of Nebraska system and former chancellor of the University of Nebraska Medical Center, to the show. Listen in as Greg Daake and Dr. Gold reflect on the process and impact of the UNMC rebrand ten years later.
September 26, 202420 min
EP50 - "w/ Marty Neumeier"
In a very special 50th episode, author, designer, and brand adviser Marty Neumeier joins Greg Daake to discuss the importance of prioritizing modesty over posturing.
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